ITV

Tag: YouTubers

  • upGrad’s #DontBeAChaatu campaign wins hearts of Twitteratis & YouTubers

    upGrad’s #DontBeAChaatu campaign wins hearts of Twitteratis & YouTubers

    upGrad, India’s largest online higher education company, this weekend, launched a social media campaign #DontBeAChaatu, to get the youth talking about upskilling and getting a specialised degree and to not use 'licking' to climb up the ladder of professional success. The activity also included a YouTube release, ‘How to Impress Your Boss’ in association with the YouTuber, ‘Be YouNick’, which highlighted a stark difference between types of professionals in a cheeky way. The sequence of activities triggered pop – culture influencers across platforms, who then contributed to the buzz and shared their personal experiences. Abhi & Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra amongst others joined the bandwagon to promote the idea of upskilling. Twitter heavy weights like Gabbbar, Sagarcasm, Trendulkar, and Bollywood Gandu also shared their views on corporate world culture to support the drive.

    Netizens, in no time, picked up the conversation and caused a massive user-generated content that included real-life stories and quirky/funny communications from all over. The campaign was trending at number #2 on YouTube and #1 on Twitter on Saturday & Sunday respectively.

    Speaking on the campaign, Arjun Mohan, CEO – India, upGrad said: “With our recently launched campaign ‘Sirf naam ki nahin, kaam ki degree’ we wanted to trigger individuals to take specialisation seriously, and understand the criticality of times we are living in. The campaign reiterates upGrad’s core belief of outcome-based learning through tongue-in-cheek messaging. The core idea is to not only break the stereotypical notions about corporate growth but also to reignite learners' hidden ambition and push them towards the journey of Lifelong Learning.”

    #DontBeAChaatu campaign is an amplification of upGrad’s ‘Sirf naam ki nahin, kaam ki degree’ brand campaign which highlights how professionals use petty tricks like ‘licking’ to climb up the growth ladder and is currently live across 50+ TV channels. The Ad has already left the audience in splits, and have garnered more than 1.5 million views across social media platforms within a week of its launch.

  • Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie

    Top YouTubers Bhuvan Bam and Ashish Chanchlani first time collaborate for VMate Holi Movie

    Mumbai: In a bid to standout and garner more attention in this year’s Holi, India’s top YouTubers Bhuvan Bam and Ashish Chanchlani will be together for the first time, to present something new to their fans. The two YouTube stars, along with Haryanvi performer Sapna Chaudhary of Bigg Boss fame, will feature in a special Holi film, produced by VMate, a trending short video app.

    Popular for their quirky content, both the YouTubersare seen as competitors and always vying for the top position.Bhuvan Bam, the first solo Indian YouTuber to cross the 10-million and 15-million subscriber marks, tops all YouTubers’s list and endorses a few established products on television. Ashish Chanchlani on the other hand is the mass favourite, loved by audience for his hilarious and slapstick comedy.

    Talking about the association, VMate Associate Director Nisha Pokhriyal said, “Holi is celebrated in India with great fervour and to make the festival even more special for our users, we are bringing country’s top YouTubers Bhuvan Bam and Ashish Chanchlani together for the first time to make a short film together. Inclusion of Sapna Chaudhary in the campaign would be an add-on to the fun dose. We are very excited about the magic outcomes they three created together and this film is just a start of VMate’s Holi campaign. I can assure our users that VMate’s Holi campaign would be an unprecedented experience for them.”

    With similar exciting campaigns in the past, VMate has become a rage among youth across India. Users have won bumper prizes such as car, scooty, latest smartphones, etc, through their participation in the campaigns. Recently, VMate concluded its #HappyValentinesDay campaign in collaboration with Sunny Leone, which witnessed creation of more than 8.5 million videos. Even during the #VMateFilmistan campaign, over 7.8 lakh people won prizes worth Rs 2.65 crore.VMatealso gained popularity through its association with Nach Baliye Season 9. Many VMate creators, who are common people, are earning money with the help of videos and transforming their lives.

  • LeTV has first ‘Le Meetup’ in Bengaluru

    LeTV has first ‘Le Meetup’ in Bengaluru

    BENGALURU: LeTV held its first Le Meetup with its super fans in Bengaluru on Saturday. The meet witnessed a full house gathering of LeTV’s Superfans, bloggers, keen tech enthusiasts and influencers from the city who had an exclusive hands-on experience of LeTV’s products even before sales kicked off in India.

    Le Meetup has been conceived and implemented as a platform to bring its Superfans and blogger community together and listen to them speak and experience Le Future up-close. The participation from Superfans and bloggers made the event a lively, interactive exchange rather than just a one-way communication. It turned out to be a great opportunity to meet and chat with fellow Superfans, bloggers, LeTV staff and take away LeTV super products.

    The meetup had an exclusive Q&A session and allowed an open dialogue between fans, bloggers, YouTubers, and Le staff.

    LeTV head of digital marketing Ivan Wang said, “It has been a truly rewarding experience interacting with our fans and followers. We recognise that they are vital and hence we have ensured that our comment response rate is 98 per cent and response time is three minutes. This is a new benchmark in the industry and has been acknowledged by our fans in this very forum. Thank you all for the overwhelming response, your feedback matters and we will very closely consider them!”

    LeTV shared its focus for India as a key market, which along with the US is part of its expansion plan. The company also intends to match the product launches in India with that of global launches. The company will have a preview event on 5 January where it will make more confirmed announcements on its launch date. Le Meetups will be held in multiple cities the next one will be held in Delhi on 30 December and 9 January, followed by one in Hyderabad.

  • YouTube ads startup FameBit buys Refame; expands brands’ access to digital stars

    YouTube ads startup FameBit buys Refame; expands brands’ access to digital stars

    MUMBAI: With the advent of YouTube stars, gone are the days when brands were only obsessed with having television, film or sports celebrities as brand ambassadors to endorse their products. In today’s all pervasive digital ecosystem, anyone with enough chutzpah can catapult to fame, amass a cult following, become an instant star… and a money churning one at that. And brands nowadays are more than willing to work with these millennial influencers for branded content and endorsements.

     

    In a scenario like this, digital stars across platforms like YouTube, Vine etc, who offer unique and differentiated content to a host of followers on the world wide web, have caught the fancy of many a specialised companies. And they’ve left no stones unturned in milking these cash cows.

     

    Armed with a vision to expand its offerings, FameBit, a marketplace which connects brands to YouTubers for branded content and endorsements, has now acquired the video marketing agency Refame.

     

    Specializing in super-short-form videos, Refame creates branded videos starring Vine, Snapchat and Instagram personalities. Last year, the company pulled together a roster of social influencers who reach 40 million people across their channels and profile pages.

     

    FameBit, which is on track to reach a billion subscribers by the end of 2015, will now add Reframe’s roster of creators to its platform. The acquisition also means that FameBit now has access to more digital platforms in the social video marketing business apart from YouTube.

     

    FameBit’s platform boasts of more than 10,000 creators across YouTube, Vine, Snapchat and Instagram, collectively reaching more than 450 million subscribers. According to the company, YouTubers have submitted more than 100,000 proposals to brands for product integrations through FameBit till date. In July last year, the company helped brands create more than 1,000 videos and paid out more than $500,000 to creators by October.

     

    “This is a defining moment for FameBit. We see Refame as a natural addition to the long-form content our influencers are currently creating and we are excited to incorporate it into our platform. By expanding our reach to content marketers on Snapchat, Vine and Instagram, we’re giving brands the opportunity to speak to audiences across other creative platforms in ways that are most impactful and appropriate for each one of those platforms,” said FameBit co-founder and CEO David Kierzkowski.

     

    With the kind of fan following digital stars enjoy, brands now know how valuable they can be as content creators and endorsers. FameBit has already connected YouTube creators with brands like L’Oreal, Adidas, JustFab, Hint and Dollar Shave Club. It’s just a matter of time before more and more brands hop on to the digital stars’ bandwagon in order to pull in and connect to its customers.