ITV

Tag: YouTube

  • SportsBaazi recruits Uthappa, pitches sports trading as data-driven skill

    SportsBaazi recruits Uthappa, pitches sports trading as data-driven skill

    MUMBAI: Online fantasy sports platform SportsBaazi has launched a campaign fronted by Robin Uthappa, promoting sports trading as a skill-based activity. The initiative, timed with IPL 2025, aims to shift fan engagement from passive viewing to active participation via live match moments trading. Uthappa, highlighting the role of data and discipline, features in the campaign films demonstrating strategic decision-making in real-time trading scenarios.

    The campaign emphasises trading as a blend of intellect and analysis, not chance. SportsBaazi, chief marketing officer Puneet Dua asserts the platform seeks to legitimise sports trading as a mainstream skill format.

    Says he: “This campaign is not just about awareness—it’s about sparking a movement. We’re building a space for serious sports fans—those who bring intellect, preparation, and strategy to their gameplay. Robin Uthappa’s evolution from cricketer to life coach to sports trader perfectly aligns with the mindset we want to cultivate — composed, thoughtful, and data driven. With IPL 2025 energising the nation, we’re excited to amplify this narrative across India’s sports-loving heartland.”

    Adds Robin Uthappa:  “What attracted me to this campaign was the philosophy behind it. I’ve always believed that great performance on the field or in life comes down to clarity, preparation, and discipline. Sports trading is a game of insight, pattern recognition, and strategic timing. I see it as a natural evolution for the serious sports fan. If my journey can inspire even a few to explore it with the right mindset, I’ll consider it a win.”

    But Uthappa’s role goes far deeper than screen presence. In creative workshops with the SportsBaazi team, he also reimagined the platform’s core slogan. “While we began with ‘Dil. Dimag. Data,’ Robin added a fourth ‘D’: Discipline. That struck a chord. So much so, it became the name of our flagship podcast — Dimag. Data. Discipline — hosted in collaboration with him,” adds Dua.

    Uthappa’s involvement underscores the campaign’s focus on strategic play.

    https://www.youtube.com/watch?v=i4_ORCgcvNA
     

    Digital platforms, including JioHotstar, YouTube, and Instagram, will distribute the campaign content, targeting India’s expanding digital user base in Tier-II and Tier-III cities. SportsBaazi aims to convert cricket viewership into active trading, advocating for a data-centric approach to sports engagement.

  • Hair today, yakeen tomorrow as Traya shifts the narrative on hair loss

    Hair today, yakeen tomorrow as Traya shifts the narrative on hair loss

    MUMBAI: Losing hair is tough, but losing faith in solutions is tougher. Traya, India’s first health-tech brand dedicated to tackling hair loss from within, has launched its latest campaign, Umeed Nahi Yakeen Karo! (Don’t Just Hope, Believe!). With the unmistakable voice of legendary lyricist Javed Akhtar, the film urges people to move beyond fleeting hope and embrace science-backed trust in hair regrowth.

    The campaign follows the familiar frustration of men battling hair loss, dabbling in home remedies, falling for flashy marketing gimmicks, and watching their hopes fade with their hairlines. But Traya offers something different: not just hope, but clinical proof. Their latest breakthrough study shows that Traya’s personalised regimen is three times more effective than 5 per cent Minoxidil alone, globally considered the gold standard for hair growth.

    “Hair loss affects more than just appearance, it impacts one’s sense of identity and self-worth. With our Umeed Nahi Yakeen Karo! campaign, we want to shift the conversation from doubt to faith, encouraging people to believe in genuine solutions,” says Traya co-founder Saloni Anand. “We chose Javed Akhtar’s iconic voice for the deep emotional connection he brings. His words create a sense of authenticity that reflects our commitment to making hair regrowth journeys relatable. This campaign is about breaking free from false promises and inspiring consumers to embrace a solution backed by science. “While helping people regrow their hair, at Traya, we’re also helping them reclaim their self-belief.”

    With a staggering 93 per cent efficacy rate and over 800,000 customers nationwide, Traya is leading a new wave in hair loss treatment. Unlike conventional approaches, the brand combines Ayurveda, dermatology, and nutrition to address the root causes of hair loss rather than just masking the symptoms. The campaign film has been rolled out across digital platforms, including Youtube, Facebook, and Instagram, and is further amplified through Whatsapp marketing and email campaigns.

  • First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    First glance leaves a glow as Mrunal Thakur becomes the face of Dyna

    MUMBAI: Mrunal Thakur is all set to make first impressions even more striking this time, as the face of Dyna. The premium beauty soap brand has roped in the movie actress as its brand ambassador for the latest campaign, “Pehli Jhalak Kare Khoobsurat Asar” (First Glance Leaves a Beautiful Impact). And much like Mrunal’s journey from television to the big screen, Dyna, too, is stepping into a new era of premium skincare.

    The partnership is a strategic move for Dyna, a brand known for its 76 per cent TFM Grade 1 soap with 0 per cent fillers marking it as a superior choice in the beauty segment. With a growing demand for indulgent skincare that doesn’t compromise on quality, the brand aims to reinforce its position as the go-to beauty soap for those who prioritise both nourishment and elegance.

    “Mrunal Thakur represents everything Dyna stands for grace, poise, and timeless beauty. Her journey from television to Bollywood mirrors our brand’s evolution, making her the perfect ambassador. We are excited about this collaboration and believe it will elevate Dyna’s appeal among beauty-conscious consumers,” said Anchor Consumer Products director Karan Shah.

    “I am thrilled to partner with Dyna, a brand that truly understands the essence of beauty and confidence. The new campaign beautifully captures the magic of first impressions, and I love how Dyna empowers women to feel their best every day. It’s an exciting journey, and I’m looking forward to being a part of it,” said Mrunal Thakur.

    Directed by Uzer Khan and produced by 30Sec of Fame, Dyna’s latest TVC showcases Mrunal as the epitome of effortless beauty, leaving a lasting impact wherever she goes. The visual narrative seamlessly ties into the brand’s tagline, reinforcing the idea that true confidence begins with the right skincare.

    To amplify the campaign, Dyna will roll out extensive promotions across television, digital platforms (Youtube, Instagram, Facebook, and OTT), in-store branding, and influencer collaborations. Mrunal’s presence will also extend to product packaging, reinforcing her connection with the brand at every touchpoint.

    With a blend of premium elegance and sustainability thanks to recyclable packaging Dyna’s latest campaign is more than just about beauty; it’s about embracing confidence with conscious choices. As the brand expands its footprint across modern trade, general trade, and e-commerce, this partnership with Mrunal Thakur is set to make waves, proving that the first glance really does leave a lasting glow.

  • ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan rivalries and indulgent match-time snacking, ensuring that acidity never spoils the fun.

    Fresh off the Champions Trophy victory, cricket fever grips the nation as fans gear up for the next big tournament. With every match comes friendly banter, intense team rivalries, and a spread of delicious snacks elements that define the true cricket-watching experience in India. ENO’s campaign playfully captures these moments, reminding fans that while emotions may run high, acidity shouldn’t interfere.

    Gupta takes on multiple humorous avatars, portraying enthusiastic fans enjoying regional delicacies without worrying about acidity.

    “For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savour every moment, every snack, and every triumph, without interruption,” said Haleon India category lead, digestive health Bineet Jain.

    Comedian Gupta said, “I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don’t even realise how much you’ve devoured until the acidity hits. That’s when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we’ve created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!”

    The campaign will run across digital platforms, including YouTube, Meta, and other social media channels, reaching cricket fans across the country.

    Watch the campaign films here,

    – Chennai vs Mumbai –

    – Delhi vs Punjab –

    – Gujarat vs Rajasthan –

    – Hyderabad vs Lucknow –

    – Kolkata vs Bangalore –

  • The Finals League 2.0 gears up for action with top gamers and big stakes

    The Finals League 2.0 gears up for action with top gamers and big stakes

    MUMBAI: The battleground is set, the teams are locked in, and the stakes have never been higher, The Finals League 2.0 is all set to unleash a gaming spectacle like never before. After an intense player auction, six city-based teams, helmed by India’s biggest gaming stars, are ready to fight for glory in the ultimate esports showdown, kicking off tomorrow, 21 March .

    This adrenaline-charged 10-day tournament, running from 21 to 30 March, will feature a group stage followed by a high-octane main stage where only the best will survive.

    The Finals League 2.0 will unfold in two electrifying stages, leading to one ultimate champion. The Group Stage, running from 21-23 March , will see six teams divided into three groups, competing in a double round-robin format. Only the top four squads will earn their spot in the high-stakes Main Stage, scheduled for 29-30 March . 

    Here, the final four will battle across two intense series of six maps each, with the team securing the highest points emerging as the undisputed champion.  

    The Finals League 2.0 will be played in Cash Out mode, where four teams of three players each drop into a fully destructible battlefield. Their mission? Eliminate opponents and secure Cashouts, with the team collecting the most cash emerging victorious.

     Each of the six city-based teams in The Finals League 2.0 is captained by a renowned gaming content creator, who handpicked their squad in a high-energy player auction on March 14. Leading the charge for Mumbai Moonlanders is Binks, with HADDIII, Pashu, Zeb, and Jitzsu on his roster. Blossom spearheads the Haryana Hypernovas, joined by Exotic, Spaceinsane, Zer0, and Buzz. Rakazone commands the Delhi Celestials, teaming up with Yclown, Flyx, Gator, and JJ FPS YT. The Ahmedabad Meteors, under Hydraflick, feature Ghostlyboii, Parag, Vanshaj, and Shooter. Meanwhile, Tbone leads the Hyderabad Halos, with 7aze, Blackhole YT, Nightmare, and Mukku battling alongside him. Finally, Bengaluru Starbusters, captained by Red Parasite, bring together Alva, Fragrift, Morax, and Tempest in their quest for glory.  

    For those ready to witness esports mayhem unfold, all matches will be live-streamed from 4 pm on The Finals India and Skyesports Youtube channels.

    The Finals League 2.0 features a 5,000 dollars prize pool, with the champion team taking home 2,300 dollars while the runner-up secures 1,200 dollars. The third-place squad will earn 700 dollars and the fourth-place finishers will receive 400 dollars. Adding to the competitive excitement, individual players will also be rewarded for their standout performances, the “Ruthless Assassin” award for most kills comes with a 200 dollars prize, while the “Helping Hand” award for best support also grants 200 dollars to the most selfless teammate on the battlefield.  

    With bragging rights, cash prizes, and the ultimate title on the line, the action is about to explode. Will your city rise to the top, or will the competition be too fierce? Buckle up, because The Finals League 2.0 is ready to redefine Indian esports, one intense match at a time!
     

  • Cloudtv and Mediatek join forces to transform India’s smart TV OS market

    Cloudtv and Mediatek join forces to transform India’s smart TV OS market

    MUMBAI: Cloudtv, has announced a strategic partnership with global chipset solutions provider Mediatek. This collaboration aims to revolutionise the connected TV operating system market in India by offering fully compliant Android-based TV OS solutions.

    By integrating Cloudtv OS with Mediatek’s advanced System-on-a-Chip (SoC) technology, Indian TV brands and OEMs will benefit from a streamlined integration process, significantly reducing both costs and time to market. The partnership is expected to accelerate Cloudtv’s growth, potentially doubling its market share in the country’s expanding smart TV sector.

    Cloudtv has also confirmed that its OS is now fully compliant with Android Compatibility Test Suite (CTS) standards, ensuring a seamless and consistent user experience. Additionally, it enables access to a wide range of free-to-air channels, offering high-quality digital content including news, sports, and entertainment, without the need for subscriptions or contracts.

    Key benefits of this partnership include,

    – Android CTS compliance guaranteed compatibility with Google’s standards for a seamless viewing experience.

    – Android 14 support enhanced security, improved performance, and access to the latest features.

    – Free-to-air channels DVBS-2 compliant technology providing cost-free access to diverse content.

    – Pre-certified applications instant access to platforms like YouTube, Prime Video, and JioHotstar, along with 200+ content partners.

    “By integrating Mediatek’s cutting-edge chipsets with Cloudtv’s localized OS expertise, we are revolutionizing the Indian connected TV industry. This partnership will forge the way for an end-to-end solution that makes premium television experiences more affordable and accessible than ever before. For TV brands, this marks a game-changing opportunity, enabling them to offer competitively priced smart TVs with certified OS and apps, breaking past the limitations of high-cost models. Through this partnership, we hope to drive greater innovation and accessibility that helps shape the future of smart TV adoption in India.” Cloudtv COO & co-founder Abhijeet Rajpurohit.

  • Firstpost to cover Raisina Dialogue. with star-studded Ideas Pod

    Firstpost to cover Raisina Dialogue. with star-studded Ideas Pod

    MUMBAI: India’s premier diplomatic jamboree kicks off this week with a twist, as digital news platform Firstpost is muscling its way into the action with its own intellectual sideshow. The Ideas Pod—a collaboration with the Observer Research Foundation (ORF)—promises to be where the real fireworks happen at the 10th Raisina Dialogue.

    From  17 to 19 March, while diplomats and ministers exchange pleasantries in the main hall, Firstpost will corral the cream of the geopolitical crop into its broadcasting pen for what promises to be unvarnished conversations on everything from nuclear proliferation to artificial intelligence.

    The news outfit has secured an impressive roster of talking heads, including New Zealand’s prime minister Christopher Luxon, Ukraine’s foreign minister Andrii Sybiha, and the International Atomic Energy Agency’s top man Rafael Mariano Grossi. Britain’s national security adviser Jonathan Powell and America’s Indo-Pacific commander Admiral Samuel Paparo round out the A-list.

    “We are thrilled to partner with Samir Saran and ORF to bring you front row access to the conversations that matter most,” says Firstpost managing editor Palki Sharma, which claims over seven million YouTube subscribers and three billion views worldwide.

    The Raisina Dialogue itself—named after the hill in Delhi that houses the presidential residence—has evolved into India’s answer to Davos, albeit with fewer private jets and more geopolitical substance. Co-hosted by India’s foreign ministry, this year’s themes include climate change, militant mercantilism, and the perennial favourite: global security threats.

    For the diplomatic cognoscenti wondering which global leaders might drop the most quotable bombshells, or which minister might accidentally reveal more than their talking points permit, Firstpost’s Ideas Pod may well be where the real action unfolds.

  • Simply Fresh stirs up kindness with ‘Bura Na Karo’ Holi campaign

    Simply Fresh stirs up kindness with ‘Bura Na Karo’ Holi campaign

    MUMBAI: Holi is known for its riot of colours, but Simply Fresh, the flagship brand of BN Group, is adding a different shade to the festival kindness. In its latest campaign Bura Na Karo, the brand reinterprets the popular Holi phrase “Bura Na Mano Holi Hai”, encouraging people to celebrate without causing discomfort to others.

    The heartwarming film follows two mischievous teenagers who attempt to scare little Jugnoo by warning him of an impending colour ambush. However, as the flames of Holika Dahan rise, so does their understanding of true celebration. The festival’s core message, the triumph of good over evil, sparks a change of heart, reminding them that Holi is best enjoyed with joy, not intimidation.

    “The essence of Holika Dahan is about burning away negativity and embracing goodness. Through Bura Na Karo, we want to reinforce our philosophy of Rakho Iraade Fresh—fresh intentions for a better world,” said BN Group chief marketing officer Kiran Giradkar. “Just as we ensure our products remain fresh and pure, we believe in promoting fresh perspectives that foster kindness and inclusion.”

    The campaign is live across Instagram, Facebook, YouTube, and X, urging people to share their own #FreshIraade—pledges towards conscious, positive actions. With this initiative, Simply Fresh continues to weave cultural values into its brand philosophy, proving that some traditions are best celebrated with a fresh perspective.

  • Cleartrip’s new campaign books the right vibe with Dhoni and CarryMinati

    Cleartrip’s new campaign books the right vibe with Dhoni and CarryMinati

    MUMBAI: Not every hotel is a perfect match, just ask MS Dhoni and Carryminati, the unlikely duo starring in Cleartrip’s latest explore hotels by vibe campaign. The travel platform’s new ad cleverly plays on contrasting personalities, showing how the right vibe can make or break a trip.

    The film follows Youtube sensation Carryminati, known for his high-energy, unfiltered style, as he hilariously struggles to match Dhoni’s legendary composure in a setting that’s clearly not his scene. The message? Finding a stay that matches your mood is just as important as the destination itself.

    With the explore hotels by vibe feature, Cleartrip is shifting how travellers pick their stays. Instead of just focusing on location and amenities, the platform now curates hotels based on experience and mood—be it a peaceful retreat or an adrenaline-packed escape.

    “At Cleartrip, we believe the right vibe can transform a trip,” said Cleartrip chief marketing & revenue officer Tavleen Bhatia. “Some travellers chase high-energy adventures, while others seek a slow, relaxing getaway. MS Dhoni and Carryminati bring this contrast to life, proving that, no matter your travel style, there’s a perfect hotel waiting for you.”

    Cleartrip aims to tackle a major OTA (online travel agency) challenge simplifying hotel selection. By allowing travellers to choose stays based on mood, the platform makes travel planning effortless and personalised.

  • NBA goes better with YouTube

    NBA goes better with YouTube

    MUMBAI: Life is simpler on YouTube. The streaming platform, which is about 50 times bigger than its nearest competitor in terms of ad revenue, is the go-to place for many a player now following the tough negotiations the OTTs are throwing up. Additionally, most of the these have their  sports timetable choc-a-bloc with events. 

    No wonder The National Basketball Association (NBA) over the weekend announced an expansion of its existing content partnership with YouTube that will see NBA games and marquee events livestreamed to fans in India on the NBA’s global YouTube channel (YouTube.com/@NBA) through the remainder of the 2024-25 season.

    Live coverage will include weekly regular-season games, NBA All-Star 2025, a selection of NBA Playoff games and the 2025 NBA Finals presented by YouTube TV.

    To enhance the viewing experience for fans in India, the NBA will also collaborate with top YouTube creators by having select games and events livestreamed on their YouTube channels as well, starting with popular creator duo Jordindian (YouTube.com/@Jordindian) for the State Farm All-Star Saturday Night on Sunday, 16 February at 7:00 am IST.

    The 2024-25 NBA season is airing live in India on the NBA YouTube channel and NBA League Pass, the league’s premium live game subscription service available via the NBA App. Fans in India can follow the NBA on Facebook (Facebook.com/NBAIndia), Instagram (@NBAIndia and, for everything style-related,  @NBAStyle_in) and X (@NBAIndia) and download the NBA App for the latest news, updates, scores, stats, schedules, videos, and more.