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MUMBAI: Hoichoi began its journey with its first original web series titled – Hello and became an instant hit with audience giving raving reviews. Thus, began...
MUMBAI: Video streaming service site YouTube has been carrying out trials to add more ads into videos. In Google’s new blog post, it explained that interrupting...
MUMBAI: Over the top (OTT) is no more a baby. The ecosystem has been eating and growing slowly, taking centre stage in several media and entertainment...
MUMBAI: In the last couple of years, over-the-top platforms have emerged as mainstream entertainment source going beyond “mail-metro-millennial” phenomenon for a sizeable population in India despite...
MUMBAI: Denying market buzz about Netflix’s plan to introduce cheaper subscription plans in India, the streaming video giant’s CEO Reed Hastings said that an executive’s comments...
MUMBAI: With the rapid change in the online ecosystem, marketers are gradually increasing their investment for branded content. Subtle product placement and proper storytelling in branded...
MUMBAI: Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working...
MUMBAI: The world’s largest over-the-top (OTT) player, Netflix, makes up 15 per cent of the total downstream volume of traffic across the entire internet, according to...
MUMBAI: The IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store...
MUMBAI: According to a United States news website, Cheddar, social networking company Facebook is working on smart set-top boxes for TV. And according to the sources,...
MUMBAI: Data. A four letter word that has even the senior most executives sweating and scratching their heads. While it is a small little word, understanding...
For advertisers, social media giant Facebook has decided to come up with some more advertising options. Through a blog post, Facebook stated how they will now...
MUMBAI: Over-the-top (OTT) platforms in India have reached a tipping point with growth in internet users. The change in viewing habit is also altering the way...
MUMBAI: YouTube is battling OTT giants neck-to-neck with its introduction of Originals. YouTube’s wide reach in India is well-known to everyone. For a decade almost, it...
MUMBAI: YouTube’s ambitious announcement of launching India Originals is being seen as a bid by the Google-owned video platform to occupy a prominent place in the...
MUMBAI: Tech giant Facebook, with over 2.2 billion monthly active users, is quickly reshaping the world’s digital ecosystem. Despite Wall Street’s disappointment with its Q2 results,...
MUMBAI: Streamers in India are about to get new delight. YouTube is bringing its first Indian original in the coming weeks called ARRived under an ad-supported...
NEW DELHI: India’s bumpy regulatory ride with online media continues. Now, the Madras High Court has issued notices to social media networks like Twitter and Facebook...
MUMBAI: YouTube has announced a new suite of features designed to offer creators and their fans new ways to contribute charitable causes, named as YouTube Giving....
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India, has recently won the social media mandate for Domino’s. The agency will be...
MUMBAI: Tetra Pak recently launched a quirkly new ad to inspire Mumbaikars to recycle their Tetra Pak cartons. A part of Tetra Pak’s on-going consumer awareness...
MUMBAI: Till now in several markets including India, YouTube’s ad based model is more popular than the premium ad-free service. Now, in order to draw new...
MUMBAI: Nutralite’s latest campaign is an interactive YouTube video by India’s favourite master chef Sanjeev Kapoor inviting users to choose their ingredients and guide him on...
MUMBAI: The world’s largest video streaming platform ‘YouTube’ is now experimenting with new feature known as Explore that will help the users to find the new...
MUMBAI: Kids’ entertainment platform pocket.watch has raised $15 million in a funding round led by Viacom. Under their agreement, Viacom and pocket.watch will develop and produce...
MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life,...
MUMBAI: Technology has redefined entertainment for kids across the world. As more kids get hooked to mobiles and tablets, the business of kids content on YouTube...
MUMBAI: YouTube has officially launched ‘Incognito Mode’ on the Android version of the app, which let the users watch videos without affecting their viewing history or...
MUMBAI: YouTube has a number of ways for copyright owners to protect their work like content ID, but has taken another big step towards solving this...
MUMBAI: Jewellery brand Kalyan Jewellers has recently announced the top 25 winners from the “Shop and win 25 Mercedes Benz CLA” global campaign. The campaign, which...
MUMBAI: Netflix is outperforming traditional TV in the US. It has reached the top spot among platforms for watching entertainment on TV leaving traditional cable and...
MUMBAI: The newest trend in the world digital content consumption, is the emergence of telco apps as one stop shops for users. According to a Bank...
MUMBAI: For young artists and aspiring entrepreneurs across the globe, YouTube has been nothing short of a revolution. While advertising has been the major source of...
MUMBAI: One of India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign ‘Rise Above The...
MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of...
MUMBAI: YouTube has launched YouTube Red, YouTube Music, two paid services in 12 new countries. Google has announced that YouTube Music and YouTube Premium will continue its...
MUMBAI: Shoppers Stop has introduced the Denim to Work campaign, a unique initiative encouraging working professionals to include denim in their workwear wardrobes. The first-of-its kind...
MUMBAI: Shemaroo Entertainment’s YouTube channel dedicated to retro music Filmigaane has crossed the 10 million subscriber mark. The content powerhouse has strengthened its digital presence with...
MUMBAI: YouTube is launching a novel web series in India called That Good Ugly Day which it claims isn’t like any other in terms of creativity...
MUMBAI: TiVo is exiting the manufacturing, sales and distribution of set-top boxes to a yet-undisclosed third party, the company has said. CEO Enrique Rodriguez, talking to...
MUMBAI: Generation Z has grown up with mobile phones and even smartphones in their hands. What TV was to the older generations, the phone was to...
Mumbai, April 26, 2018: The most talked about trailer this week is The Zoom Studio’s first original show, The Reunion…Jab They Met Again. Slated to premiere...
MUMBAI: Even as recently as a decade ago, making a decision to become a full-time stand-up comedian in India was fraught with uncertainty. Today, however, the...
MUMBAI: Telugu actor Allu Arjun as well as the South Indian film industry has hit a new milestone. Telugu-language action film Sarrainodu, after being released in...
MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded...
MUMBAI: YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki....
After having been on TV for over a decade hosting and directing Art & Craft shows, YouTube star Rob is all set to launch his 2nd...
NEW DELHI: New data from UK-based Juniper Research has found that advertising spend on FVoD (free video on demand) content, such as media on YouTube and...
With the beginning of the New Year, India’s largest digital media company, Culture Machine has made an addition of ‘Food’ category to the existing established leader...
MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its...
