Tag: YouTube

Generation C powers YouTube’s growth in India

MUMBAI: Search engine giant Google has released new insights into India’s audiences on YouTube that reveal major opportunities for brand advertisers. More than 70 per cent of YouTube’s viewers in India are under the age of 35, while 72 per cent have a college degree or higher, according to an online survey by Google of more than 2000 Indians.

The research paints a picture of a new type of consumer Google terms Generation C: a young, tech-savvy group of trendsetters who define what’s popular in content and culture. This group thrives on 4Cs, each of which represents an opportunity for brands to reach and engage Gen C on YouTube.

Creation: YouTube users are deeply engaged with online video, spending hours watching, creating and uploading video on YouTube and creating opportunities for advertisers to engage with this prized demographic in the process.

Three quarters of Indian web users say YouTube is their first stop when looking for videos online. The same proportion claims it’s one of their favourite websites. The research also revealed that one in five Indian YouTube users creates video content on a daily basis.

Community: India’s Generation C constitutes an active online community, swapping videos with friends via email and social networks. More than half of Indian YouTube users share videos on social networks, and the same proportion also shares videos from YouTube over email.

But that’s not the end of the story: About three quarters of Indian YouTube users go on to visit the site mentioned in a YouTube video and a whopping 3 in 5, posted a comment about the video, while 7 in 10 scroll down to read comments others have written.

Curation: India’s Gen C cares about finding videos that matters to them, using subscriptions help manage their interests and content preferences–including branded content.

Connection: Gen C switches between devices 27 times a day, and Indian users watch nearly 30 per cent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 per cent.

YouTube Vice President of Marketing Danielle Tiedt said, “If brands create videos that Gen C loves to share, they will. If you create communities around your brand, Gen C will join and participate.” And with 2 in 3 Indian users visiting websites mentioned in the videos they watch directly, that’s a major opportunity.”

Google predicts that as smartphone penetration continues to rise in India, so will the opportunities for brands to personally reach Gen C. That’s good news for advertisers, because greater connectivity across multiple screens create more opportunities for brands to communicate with this crucial audience.

February 12, 2013
Govt. seeks volunteers to publicise its programmes on social networking sites

NEW DELHI: The Information and Broadcasting Ministry has launched a Digital Volunteer Programme to encourage people to use their presence on different social media to talk about government schemes and programmes.

The programme aims at helping the Government achieve a real time engagement with people leading to a personalised interaction with the target groups.

The Ministry says those who have active Facebook or Twitter accounts and are familiar with Tweetdeck, Hootsuite etc. and are willing to use their personal social presence to help Government spread a word about its policies and programmes can volunteer.

The volunteers may like to talk about Government Initiatives by retweeting the messages tweeted by MIB‘s Twitter Handle @MIB_India

They may also share the Ministry‘s Tweets (@MIB_India), Facebook Posts (facebook.com/inbministry), Blog posts (inbministry.blogspot.in) and share YouTube Channel videos(youtube.com/user/inbministry) on Social Networking sites

The volunteers can mention Official Twitter handle of the Ministry @MIB_India in tweets to facilitate real time engagement.

February 9, 2013
Eclat launches online sports channel for Korean pro leagues

MUMBAI: Eclat Entertainment has partnered YouTube to launch an online channel, Spotv, that will offer major Korean professional sports.

The channel includes video content from Korean sports leagues Korean Baseball Organization (KBO), K-league soccer, and the Korean Basketball League, as well as international soccer leagues.

The Spotv channel will feature over 4,000 hours of live sports event coverage and also include video-on-demand access to full length matches and highlights.

This will make coverage of Korean sports leagues available to fans worldwide, who can watch the videos on their desktop computer, mobile phone, connected TV, or YouTube-enabled gaming device.

“With the opening of this channel, fans of Korean sports both inside and outside of Korea now have control over how and when they access their favorite teams‘ matches,” said YouTube Sports Partnerships Asia Pacific Director John Vamvakitis. “The Spotv channel on YouTube is a leading example of how great sports content will be digitally distributed to fans, and we‘re excited to partner with Eclat in making this a reality.”

February 5, 2013
Ping Digital launches online music channel with OKListen!

MUMBAI: Ping Digital, India’s first internet HD start up network for digital audiences, has launched a digital music channel – India Music Network (IMN Tv).

India Music Network’s launch is in affiliation with OKListen!- India’s first pro-musician, digital platform where consumers can purchase music legally and support the musicians they love.

The joint venture is aimed at encouraging the new generation of musicians and artistes on its dedicated YouTube platform

showcasing original music/melodies/compositions created especially for the IMN TV audience.

IMN TV is Ping Digital’s second genre launched after the India Food Network.

IMN TV and OKListen! together aim to build artiste portfolios and help them not only be seen and experienced, but also enable them to earn revenue on their talent. They strongly believe that artistes need powerful new platforms, which will in turn facilitate the growth of their talent in a manner that sustainable.

Ping Digital co-Founder Prashanto Das said, “IMN TV is a channel for music aficionados in the fast growing digital format. A channel that aims to introduce the very best in music talent by showcasing original compositions and unreleased music, with artists earning from the revenue their music can generate. We are particularly excited about our partnership with digital music label OKListen! who share a philosophy similar to ours. Together we aim to create a much needed platform for India’s new generation of talented musicians and indie artistes.”

IMN’s repertoire spans the broad range of music from semi-classical thumris to ballads. IMN scouts for promising talent and creates a top notch viewing and listening experience for music lovers and musicians across the globe. IMN videos are shot in high definition video and studio quality audio, allowing fine music across devices, including of course big screen television.

OKListen! Founder Vijay Basrur said, “This is an exciting collaboration for us and in association with IMN TV we will encourage musicians in showcasing their talent as well as earning revenue from it. With the digital trend evolving at such a dramatic pace we want to ensure we build a tight chord with our audience through music. Our motive, other than helping music artistes gain revenue and share their talent, is also to enable music enthusiasts to discover & buy music along with supporting the musicians they love.”

February 1, 2013
O&M creates new Parle-G TVC

MUMBAI: In an attempt to cement its market leadership and strengthen its bond with the consumers particularly the newer generation of parents and children, Parle-G has launched its new ad campaign.

Titled ‘Kal Ka Genius‘, the campaign has been created by Ogilvy & Mather. It is targeted at children of 5 to 15 years and their mothers.

The creative idea of the campaign is ‘There is no bigger school than childhood; and there is no better teacher than curiosity‘.

Parle-G believes all kids are exceptional and creative but when they grow up, they often lose their creative ability as they journey towards conformity. It wants parents to realise that their kids could develop their potential for genius if they let them be, if they nurtured their natural curiosity, encouraged the desire to try new things, experiment, learn from their failures and mistakes. They should realised that kids can learn everywhere and from everything and that school is beyond just books and classrooms, the agency said.

The campaign was launched on the digital medium in two phases, Teaser and Launch Phase. In the first phase there was a teaser which was released across YouTube, Facebook and Twitter.

This was followed by releasing the TVC online. The idea behind the new communication is to make the communication more progressive and not regressive. The core philosophy behind this campaign is to let kids explore and learn their own rather them stopping them.

Produced by Chrome Pictures, the film has been directed by Amit Sharma while Gulzaar is credited for the lyrics of the campaign.

January 5, 2013
Ban on YouTube continues in Pakistan

NEW DELHI: The ban on YouTube in Pakistan imposed to protest the film ‘Innocence of Muslims‘ continues, though Interior Minister Rehman Malik had announced that it was being opened on public demand.

Pakistan had lifted the ban on Saturday but re-imposed it later after discovering that the offensive content was still available on the online video platform.

According to reports, all the ISPs in Pakistan received notification yesterday from the Pakistan Telecommunication Authority (PTA) to unblock YouTube with immediate effect and submit compliance through return email by 1700 hours.

Before ISPs could send the compliance report to PTA, Ashraf issued an order to block the YouTube again on the grounds that YouTube had not removed the blasphemous movie ‘Innocence of Muslims‘ from its servers.

The second directive of PTA to the companies said: “In pursuance of withdrawal of earlier MoIT directive of opening of YouTube, you are all now requested to block complete “YouTube” website immediately in Pakistan from all possible routes.”

The website will remain blocked till further orders. Moreover, you are also requested to block the particular IPs of following version of YouTube without disrupting the non-YouTube traffic.

YouTube has been off internet in Pakistan for a hundred days, during which the PTA is understood to have held discussions with Google.

December 31, 2012
SBI Life focuses on educating consumers

MUMBAI: Furthering its efforts to educate its customers, SBI Life has launched a multi-media educational advertising campaign. The campaign includes seven ad-films in the TV campaign which aim to drives home the point about paying attention to a few basics before buying a life insurance product.

The educational initiative has been taken forward across social media platforms, SBI Life‘s Facebook Fan Page ‘Celebrate Life‘, Twitter and YouTube. The Virtual CrossWords, E-life insurance dictionary, website in nine Indian Languages, Insurance Educational Points at branches, are all part of integrated communication efforts rolled out recently.

The communication plan is to extend these initiatives in high traffic shopping malls, so as to bring alive the educational message when the customer is in the midst of their shopping experience for other products.

SBI Life head, brand and cross sell, Chandramohan Mehra said, “Indian consumers demonstrate evolution and high level of detailing when in shopping mode for other product categories. Unfortunately, there is high inertia towards understanding a few basics before subscribing to a life insurance product. Educating the prospective buyers of life insurance, the communication strengthens their trust in the brand as a category leader.”

December 29, 2012
O&M creates new KFC TVC

MUMBAI: KFC has a rolled out a new television commercial to promote its first Indian inspired chicken flavour Curry Crunch.

With the introduction of this latest offering, KFC not only plans to tap its existing fan base but also a whole new set of customers by offering a new flavor variety.

“Curry Crunch is the biggest launch for us this year and will be supported by a robust 360-degree marketing campaign including a thematic TVC, digital activations, print, outdoor etc”, KFC India and Area Countries GM Tarun Lal said.

Developed by Ogilvy & Mather, the TVC for Curry Crunch is based on the theme, ‘We are still Indian at heart‘. Situations depicted in the ad-film bring alive the fusion between the east and the west. The plot revolves around various groups of youngsters, global citizens who have adopted Western attire and behavior. In each case, they are truly Indian at heart and aren‘t afraid to show it.

Ogilvy & Mather ECD Ajay Gahlaut said, “In addition to the iconic KFC crunchy, juicy chicken, this product has a true flavour of India. It promises a unique fusion of Videshi and Indian. The TVC has been made keeping in mind contemporary reality in India, where we tend to demonstrate western dress and behavior patterns to the outside world, but are truly Indian at heart.”

A digital campaign has also been devised to support the launch; led by a day long roadblock on Yahoo and Youtube. New advertising formats using HTML5 interactive technology will be used to promote Curry Crunch on tablets and mobile Phones. A “quirky”, “unique” application called ‘Currycature‘ has been created to engage with fans on KFC‘s Facebook page.

December 29, 2012
Chennai Open matches to be streamed live on YouTube

MUMBAI: The Chennai Open, India‘s only ATP World Tour event, has partnered YouTube to telecast matches live on the tournament‘s official YouTube channel.

Apart from live matches, the YouTube channel will offer match archives, video-on-demand, highlights, fan videos and exciting behind the scene action.
Tennis fans around the country will thus get an opportunity to enjoy 25 centre court encounters between the world‘s best players live on the digital channel of the Aircel Chennai Open 2013.

Apart from taking advantage of media such as YouTube, Facebook and Twitter, the organisers are planning to launch of an exclusive new mobile application for fans, giving users an opportunity to enjoy all the action at the touch of a button.

IMG Reliance COO Ashu Jindal said, "We are thrilled to partner with YouTube, a platform that is devoted in bringing original content and a unique viewing experience to its fans across is India, and benefiting all stakeholders including our sponsors and partners. This partnership is an apt example of our commitment to ensure fan engagement across the country."

The 18th edition of Aircel Chennai Open will feature players like Tomas Berdych, Janko Tipsarevic, Marin Cilic and Stanislas Wawrinka among others. Both Indian and International participants will compete for the coveted title.

December 26, 2012
Sony’s Bade Achche Lagte Hain most watched TV show on YouTube

MUMBAI: Sony Entertainment Channel‘s Bade Acche Lagte Hai was the most watched soap on YouTube in India followed by Taarak Mehta Ka Ooltah Chashmah, which airs on Sab.

T-Series followed by SetIndia were the most susbcribed channels on YouTube this year. The top channels were selected based on their subscriber growth this year besides account views, reach, and engagement.

Korean pop music album Gangnam Style might have been the most watched video of all-time on YouTube, but back home it‘s YoYo Honey Singh‘s Brown Rang song that has emerged as the most trending video of the year in India in 2012.

Bollywood continued to rule the charts, with most watched songs and movie trailers on YouTube. Shah Rukh Khan starrer Jab Tak Hai Jaan emerged as the trailer overtaking Salman Khan blockbuster movie Dabangg.
2012‘s top trending videos and the most subscribed channels from India, shows that YouTube has truly gone mainstream in India with millions of users watching songs, their favorite TV shows and subscribing to channels to catch their favorite content.

Sports and language content also made their way to the top most subscribed channels.

This year, YouTube also looked at shares, searches, likes and responses to identify the 10 videos that everybody was talking about in 2012.

Globally, users saw over 4 billion hours of video a month. Millions of creators world over are using YouTube channels to experiment with innovative forms of entertainment, explore their passions and interests, take creativity and pop culture to new levels.

Top trending YouTube videos in India (playlist) – 2012
1 Brown Rang Full Song HD- International Villager YoYo Honey Singh
2 PSY – GANGNAM STYLE
3 Mashallah – Song – EkTha Tiger – Salman Khan & Katrina Kaif
4 HIGH HEELS OFFICIAL VIDEO – JAZ DHAMI FT YO YO HONEY SINGH
5 Tumhi Ho Bandhu – Song Promo – Cocktail [Exclusive]
6 Jab Tak Hai Jaan – Trailer – Film releasing November 13
7 Jism 2 YehJism Song | Sunny Leone, Arunnoday Singh, RandeepHooda |
8 Saans – Song – Jab TakHaiJaan
9 DaaruDesi – Song Promo – Cocktail (Exclusive)
10 Chinta Ta Ta Chita Chita – Rowdy Rathore Official Full Song Video Akshay Kumar, SonakshiSinha, Mika

Most subscribed channels (2012):
1 TSeries
2 SetIndia
3 Yrf
4 Erosentertainment
5 Rajshri
6 Teluguone
7 SonymusicindiaSME
8 Mtvroadies
9 Olympic
10 Maatv

Most watched songs (2012):
1 Brown Rang Full Song HD- International Villager YoYo Honey Singh
2 PSY – GANGNAM STYLE
3 Mashallah – Song – EkTha Tiger – Salman Khan & Katrina Kaif
4 HIGH HEELS OFFICIAL VIDEO – JAZ DHAMI FT YO YO HONEY SINGH
5 Jism 2 Yeh Jism Song | Sunny Leone, Arunnoday Singh, Randeep Hooda | Exclusive
6 Saans – Song – Jab TakHaiJaan
7 Chinta Ta Ta Chita Chita – Rowdy Rathore Official Full Song Video Akshay Kumar, Sonakshi Sinha, Mika
8 "Abhi Abhi Jism 2" Official Song | Sunny Leone, Arunnoday Singh, Randeep Hooda
9 Ishq Wala Love – Student Of The Year – The Official Song | HQ
10 Challa – Song – Jab Tak Hai Jaan

Most watched TV Shows (2012):
1 Bade Acche Lagte Hai
2 Taarak Mehta Ka Ooltah Chashmah
3 Kahani Comedy Circus Ki
4 Crime Patrol
5 Devon Ke Dev… Mahadev
6 CID
7 Movie Night
8 Totally Sketch Originals
9 Adaalat
10 FIR

Most watched movie trailers (2012):
1 Jab Tak Hai Jaan – Trailer – Film releasing November 13
2 EK THA TIGER – Teaser Trailer – Salman Khan – Releasing 15th August 2012
3 Heroine – Official Trailer – KareenaKapoor | ArjunRampal | RandeepHooda
4 Cocktail – Theatrical Trailer (Exclusive)
5 Talaash Theatrical Trailer – Official – Starring Aamir Khan, KareenaKapoor, Rani Mukerji
6 Khiladi 786 – Official Teaser Trailer [Exclusive]
7 Son Of Sardaar | Official Theatrical Trailer
8 Rowdy Rathore | Official Trailer | Akshay Kumar – SonakshiSinha
9 Hate Story Uncensored Theatrical Trailer (Official) 2012
10 Raaz 3 Official Trailer

December 18, 2012