ITV

Tag: YouTube

  • The Smurfs to dance to the tune of India’s viral sensation Adhi and Indian Idol Junior competitors

    The Smurfs to dance to the tune of India’s viral sensation Adhi and Indian Idol Junior competitors

    NEW DELHI: Nine young participants in Sony TV’s Indian Idol Junior singing talent hunt, aged between eight and fifteen, have rendered an Indian song called “Na Na Na (Nice vs Naughty)” in the dubbed Hindi version of Sony Pictures’ Smurfs 2, being released on 2 August.

     

    To be released by Sony Music, the song features Chennai-based viral sensation Adhi of HipHop Tamizha (pronounced “Tamila”) whose hit “Club le Mabbu le” has garnered over 2.1 million views on YouTube.

     

    They join an illustrious group of top international artistes. The film’s international soundtrack features Britney Spears’ hit “Ooh La La”. Other major international artistes that have shown some Smurf love include Right Said Fred’s “I’m Too Smurfy” (a remake of their classic “I’m Too Sexy”) and LMFAO’s “I’m Vexy and I Know It” (remake of their super-hit “I’m Sexy and I Know It”).

     

    Sony Music will make the song available across all digital platforms. The film itself is being released in 3D in both Hindi and English.

     

    In this sequel to Columbia Pictures/Sony Pictures Animation’s hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world’s greatest sorcerer. It’s up to Papa, Clumsy, Grouchy, and Vanity to return to our world, reunite with their human friends Patrick and Grace Winslow, and rescue her.

     

    The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem and David N. Weiss and Jay Scherick and David Ronn and Karey Kirkpatrick with a story by J. David Stem and David N. Weiss and Jay Scherick and David Ronn, and is based on the Characters and Works of Peyo.

     

    The story of the Smurfs started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven’t just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs.

  • Google plans device to bring Internet shows to your TV

    Google plans device to bring Internet shows to your TV

    MUMBAI: Making a new move into internet television, Google will start selling a $35 gadget that will plug into a high-definition TV and stream video from Netflix, YouTube and other sources.

    The two-inch device, dubbed Chromecast, is aimed at replacing set-top boxes and can be controlled by both Android and Apple smartphones or computers. Google said it will also stream music or even show web pages from computers using the Google Chrome web browser.

    Analysts said the device could be a disruptive move by Google to compete with Apple and other tech companies that want to bring internet services to the television set. Forrester analyst Sarah Rotman Epps tweeted that it represents a “smaller, more elegant approach” compared with Google’s previously halting efforts at similar products.

    The new Chromecast gadget looks something like a USB memory stick but packs far more capabilities. When plugged into a TV set, Google said the gadget will connect both to a home wireless router and to other devices such as smartphones, tablets or laptop computers. Anyone in range can then use their smartphone or computer as the “remote control” – to select a video from YouTube or Netflix, for example.

    The Chromecast takes its cue from the selected device but then streams the video or other material directly from the internet, through the home router, so the smartphone’s battery doesn’t drain, Google representatives said.

  • Pak govt not interested in giving access to YouTube: Lahore HC

    Pak govt not interested in giving access to YouTube: Lahore HC

    NEW DELHI: The Lahore High Court has observed that it appears that the Pakistan Telecommunication Authority (PTA) is least interested in drafting a mechanism that could open (unblock) YouTube in Pakistan.

     

    The observation was made earlier this month in ‘Pakistan Internet Freedom’ (Bytes for All Vs Federation of Pakistan).

     

    However, the Deputy Attorney General informed court that Google did not respond to the request and seemingly has no interest in this case and so did not appear in court. Earlier, it was learnt that a legal representative of Google was going to appear before the court.

     

    Bytes for All, the petitioner of the case, informed that PTA was misleading the court and that it had the mechanism to filter the unwanted blasphemous and anti-social content on internet.

     

    “While PTA has the technical capacity to block individual URLs to keep the rest of the platform accessible, they had been denying their ability to do so”, the petitioner argued.

     

    A filtering solution is already in practice at Pakistan Telecommunication Company Limited (PTCL) who hired the technology from a Canadian firm Netsweeper.

     

    According to the petitioner, Netsweeper technology is being implemented in Pakistan on PTCL for purposes of political and social filtering, including websites of secessionist movements, sensitive religious topics, and independent media.

     

    Several times, the Pakistan government and its regulatory bodies have announced that they lack a technical capability to block specific URLs in Pakistan and for that they require filtering software. Other than this, government representatives have been demanding Google to open its office in Pakistan so that legal affairs could be controlled in a better way.

     

    An official of the ISP while commenting on the situation said, “It is very easy to provide complete access to YouTube archive and filter the unwanted content at the same time. If government is seriously willing to resolve the issue, ISPs can install the filtering software on their end. This will ensure filtered access to entire YouTube”.

     

    Meanwhile even as PTA had claimed last year that that it had blocked the access to the videos on YouTube that are anti-Islamic, many leading Pakistani ISPs are still making it possible for people to access those videos (without even using any proxy) which are actually the trailers of the movie titled Innocence of Muslims.

     

  • UTV Stars and bindass big on digital

    UTV Stars and bindass big on digital

    MUMBAI: If one could say that digital and youngsters go hand-in-hand, then it won’t be wrong considering the amount of time youngsters spend online.

    A look around would be proof enough – almost everyone is busy with their mobiles, tablets or laptops. Therefore, for a youth channel to have an online presence is as important as breathing!

    Disney-UTVnetwork which has two channels – bindass and UTV Stars – under its banner caters largely to youngsters. And the channels are making/taking full efforts to take these brands where the youth are.

    “A strong online presence across YouTube, Facebook, Twitter and web destinations is a significant step in that direction… Our strategy is to provide our web users with constant updates on our programming and also create a platform for the youth to get together and enjoy content on Bollywood and youth oriented themes,” says Disney UTV’s COO – Digital Sameer Ganapathy.

    The number game

    Both channels – binadss and UTVStars – have a strong presence on Facebook, YouTube and Twitter wherein they try to give their audience something different from the rest. For example, when the IPL was on, unlike others who just give the score or the wickets which were available on all portals the channel gave its target audience behind-the-scenes insights on cricketer’s wives and how they were egging on and cheeringfor their spouses as they battled for India on the cricket pitch.

    Disney UTVs COO – Digital Sameer

    Ganapathy feels constant updates

    on the digital platforms will create

    traction among the youth

    Apart from that, the network gives importance to humorous content in its posts across genres such as technology, automobiles, Bollywood, travel, sports etc.

    On Facebook, bindass has over three million fans which lets them boast of being the most engaged youth entertainment (channels) on the social networking site in the country. As for, other networking sites, on twitter it has more than 6,600 followers and on YouTube (for which bindass creates original content) it has more than 64 million views with close to 90,000 subscribers.

    UTVStars which was launched around two years ago (Aug 2011) has 900,000 fans on Facebook, 20,000+ followers on twitter and 88 million views on YouTube with 96,000 subscribers who have access to all the shows and behind the scene videos.

    The channel’s digital team knows that all three platforms differ, but each is important in its own way as the objective it serves varies. Facebook and Twitter let them interact and engage with their fans. YouTube channels serve two purposes – the first as a destination for viewers to catch up on TV shows that might have been missed out on TV, and the second as to lure new audiences on the back of original content.

    Connecting with content

    UTV group CEO and founder chairman Ronnie Screwvala is normally known to quip: “I’m original, so I want original.” And the entire group has made that it’s mandate: hence, the initiative to create fresh original content online too. “80 per cent of the audience on YouTube is male. 

    Hence, we created a new destination for young men looking for the edge in the mating game – AXE Chickipedia, an entertaining webisodic original content series around a young guy and the funny situations he faces in the mating game! We took engagement and participation to a whole new level by giving viewers a chance to share their own mating game experiences, and the funniest ones became a Chickipedia episode. Eventually, 40 per cent of our 26 episodes were made from stories shared by our viewers themselves.” brags Sameer.

    Chickipedia has 2.1 million video views, with 60 per cent audience retention.

    Chickipedia’s success encouraged the team to come up with a new show MENtals. Launched earlier this year, it focuses on situations reqular girls in romantic relationships face – albeit with a humorous undertone.

    Music is one of the main categories which the channels focuses on.

    “Music is an important aspect of the lives of youth and particularly at bindass we have always maintained a compelling and healthy mix of shows and music. Following that philosophy, another unique proposition that we recently launched is bindass Jukebox”, says Sameer.

    The application combines the experience of Facebook with that of television viewing making it interactive. Through bindass Jukebox users are able to rank music by voting for their favorite songs listed and interact with other users as well.

    It gives users a chance to select their favourite song, dedicate the song to their friends and loved ones and most importantly watch their dedication message along with their profile image live on the channel. The playlist is created on the basis of users’ Facebook votes and is then played out on television within three hours from the time voting starts. This works well as it provides almost instant gratification to young folks, as it allows them to get peer recognition, especially when their profiles are seen on TV.

    Similarly, UTV Stars has Tia’s Request show. Users vote for their fav songs on the UTV stars Facebook page and this gets aired on the TV channel along with their dedications.

    Money matters

    When asked to explain the sources of revenue on the online platform, Sameer says, “With YouTube, monetisation occurs through run of network inventory that YouTube runs, sponsorships through show integrations as well as now with subscriptions. We are exploring subscriptions for our premium content while building audiences and viewership through ad-support both via run of network inventory monetisation as well as sponsorship integration.”

    As for Facebook and Twitter, they are yet to come up with a native monetisation model for publishers. “However, through using our engaged audience base on these platforms, we are creating transmedia properties like bindass Jukebox on Facebook as well as platforms such as sponsored tweets to monetise audiences there. We plan to increase such media properties that can be monetised,” he adds.

    One thing is clear that since youth entertainment is a dynamic genre and hence, it is important to go beyond TV and create a strong presence where young people tend to spend their time whether it is Facebook, Twitter or YouTube. And gauging from their ongoing initiatives, Bindass and UTV Stars, seem to be taking the right steps.

  • How T-Series hit a Billion views on YouTube

    How T-Series hit a Billion views on YouTube

    It’s India’s No 1 music company. Now it has also got the nametag of becoming a YouTube billionaire. T-Series‘ Youtube channel crossed the billion views milestone in just a span of two years since it took the digital route. Some 2.3 million subscribers helped it get there.

    So what is it with T-Series’ YouTube initiative that has struck a chord with the digital generation? Let’s take a look:

    It’s content, content, content

    For starters, its got the most massy content – music of the biggest films out there on its mainstream Bollywood Channel, Take a look at what visitors get to consume on the T-Series home page: the music, trailers of Aashiqui 2, Yeh Jawaani Hai Deewani, Fukrey, Lootera, Chennai Express, Policegiri and Once Upon a Time in Mumbaai Dobaara. Can you get more popular content than that?

    India‘s music king Bhushan Kumar has a billion reasons to celebrate

    T-Series has over the 30 years of its existence spent top-dollar to acquire the rights to the music of some of Bollywood’s biggest blockbusters. The music of this huge catalogue has also been ported on to its YouTube channels, making for a treasure trove for music lovers.

    Then the T-Series Youtube presence is marked by many sub-channels like Apna Punjab for Punjabi Pop, Hamaar Bhojpuri for Bhojpuri content, Bhakti Sagar for spiritual music, Pop Chartbusters for Indipop videos, Shabad for Punjabi Devotional content, Bollywood Classics for 1980‘s and 1990‘s content, regional music channels and channels dedicated to full length Bollywood movies and Indian classical music.

    Though some of these channels don’t get humungous views, they go to service the long tail of consumers and cumulatively add up to large numbers.

    “These are targeted at niche audiences and we are really happy the way they have panned out. Hamaar Bhojpuri has seen really exciting numbers and has been getting views from as far as Argentina, Brazil, Germany and Middle East,” explains T Series president Neeraj Kalyan who looks after the label’s digital initiatives.

    Ok, it’s not just the content, it’s what you do with it, that counts

    “We experiment with our content and try to learn from our audiences which in turn help us improve ourselves,” explains Kalyan. “Nothing is fixed like a normal brand page of a mobile company or a cosmetic product, our product is music which is very personal and has the highest level of emotional connect with the consumers. Content programming on social media is as important as it is for television or radio.”

    T-Series’ endeavor with YouTube has always been to improve consumer interaction and make it it more interesting and engaging. Hence, it has innovative concepts like Audio and Video Jukeboxes, Bollywood Twisters, Lyrical Videos, Song of the Day and Fan of the week, which lures consumers into coming back.

    What else does it focus on? “Metadata building, tags, annotations, SEO are all standard procedures and needs constant focus to succeed in this space,” says Kalyan.

    “These require tremendous perseverance and have to be build up step by step.”

    Ok, you have played with the content. Now you have to promote it like hell using other social media where you have diehard fans.

    T-Series has a strong presence on other social media outlets such as Facebook, Twitter and G+. Its official Facebook page has 608,436 likes and hundreds of thousands of visitors at any time talking about the channel and its music. On Twitter, T-Series has around 19,627 active followers. @TSeries is buzzing with tweets and re-tweets every couple of hours. The numerous fan-driven handles of its popular movies are busy re-tweeting and sharing every update, thus adding to the social buzz – and the traffic thereof. Then it has 1.5 million people in its G+ circles, a sizeable number no doubt.

    “Social media is not like old school media, it’s a more personal medium which is primarily driven by peer activities, their likes and dislikes and if one has to enter their personal space one has to become their friends instead of a brand page. The prime focus of our strategy is to make friends instead of likes, subscriber or followers on our social media accounts.” Kalyan reveals.

    Then the T-Series digital team changes its social messaging strategy as per its content offerings. And it uses the entire strength of its social media to promote each major piece of content. For example, for a Salman Khan film, the entire social plan revolves around Salman Khan. And the zillions of tweets, updates, pictures, videos all cumulatively work to create even more buzz adding to the views.

    Work with Youtube, and get it to push your content

    By virtue of its being one of the larger players on YouTube in India, T-Series content, from time to time gets the nudge from the latter’s content team led by Manan Singhi in India. What that means is that, when visitors log on to the YouTube home page they are given prompts to visit the T Series channel as it is listed as among the more viewed ones.

    Build a digital team

    Kalyan personally supervises T-Series’ dedicated in-house digital team – though small – of around eight to 10 people. The average age is about 25-26 years, while Neeraj is 44. Says he: “T-Series’ digital team has been the winning mantra for us and will always

    The T-Series digital team is constantly on the go to keep visitors and viewers of its social media outlets engaged

    remain at the core of this success. We have genre specific experts managing all our channels and are currently busy with audience building for the niche channels. Our team interacts with fans on an every day basis; gives regular response to their queries, accepts criticism. We reward fans and recognize them online, which adds to their pride and improves interaction and helps in building a strong brand – consumer relationship.”

    The one billion views achievement has already got him praise from an effervescent T-Series chairman & managing director Bhushan Kumar.

    T-Series‘ digital driver Neeraj Kalyan

    “I would like to dedicate this success to all our fans all over the world that have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide,” says he.

    Kalyan says the past two years of T-Series’ association with YouTube have been a great learning and he hopes to put those learnings to help T-Series leapfrog further. “We will get to our next billion in double quick time,” he says. “I am sure we will.”

    With that kind of confidence, he well might.

  • T-Series crosses one billion views on YouTube

    T-Series crosses one billion views on YouTube

    MUMBAI: T-Series, is hitting another high note. The music company has crossed an unprecedented one billion video views for their official YouTube channel.

    T-Series has become the latest Indian entertainment entity to cross the coveted one billion video views on YouTube in a short span of just over two years with over 2.3 million subscribers. Just recently during the first week of February 2013, T-Series‘ channel reached over one million subscribers and continued to rise, hitting the two-million subscriber mark within the following 15 weeks, and now crossing over one billion video views on its main channel.

    CMD Bhushan Kumar said, “I would like to dedicate this success to all our fans all over the world who have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide”.

    Commenting on the milestone achieved, YouTube APAC head of music partnerships Anthony Zameczkowski said, “The Internet is the global distribution channel of the future and T-Series‘ recent momentum is a great example of how music labels are using YouTube to innovate online and find new audiences around the world.”

    T-Series‘ official YouTube channel offers a wide choice of content to its discerning fans ranging from Bollywood song videos, audio juke boxes, lyrical Videos, Bollywood twisters, behind the scenes, making of films / songs / videos etc and has been consistently building up a strong community on social networks like G+, Facebook and Twitter etc.

  • Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

    Hyundai i20 viral campaign ‘Casts a Spell’ crosses over one million viewers

     NEW DELHI: A unique viral campaign ‘Hyundai i20 Casts a Spell’ launched by Hyundai Motor India to promote the i-Gen i20 garnered over one million views on YouTube and other digital platforms within a span of three weeks.

     

    The campaign is an initiative to expand its outreach through digital medium. Targeting the youth, HMIL has undertaken a slew of initiatives to engage its customers and bolster the appeal of the brand.

     

    The ‘Cast a Spell’ digital film uses a generous sprinkle of humour to highlight the car and its innovative features. The viral campaign creatively highlights the hatchback’s latest features including its automatic headlamps, rain sensing wipers and rear view camera with parking sensor.

     

    Unbridled by the constraints of a television commercial with limited time frame of 20 to 30 seconds, the video has been successful to engage its viewers, all in a short span.

     

    On the i20 viral video, Hyundai Motor India senior GM and group head Nalin Kapoor said, “The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualised to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20.”

  • Banking on social media

    Banking on social media

    MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers. And what better platform than using the digital medium that gives them the scope to interact with their customers on a regular basis.

    It is no surprise to see the banking sector using popular outlets such as Facebook, Twitter, Pinterest, and YouTube to connect with their customers and attract new ones.
    Here‘s how two BFSI entities – SBI Life Insurance and HDFC Bank use social media

    “The digital platform is an opportunity for us. However, to unlock its potential to the maximum, it makes sense to view the possibilities holistically, rather than confining it to merely a function or limiting the scope to a single dimension. We use the digital space for customer acquisition, brand building, service and distribution,” says SBI Life Insurance vice president and head-brand corporate communication and cross sell Chandramohan Mehra.

    SBI Life Insurance which initially followed a strategy of having differentiated content on Facebook and Twitter, now with its increasing fan base is transforming it into a holistic channel. “We are now stretching the scope of social media presence to promote and facilitate online product purchase, customer education and employee and distributor recruitment,” informs Mehra.

    SBI Life is the only life insurance company to have a website in nine Indian languages. “This enables customers to understand our products and services in language they are most comfortable with, before taking a well-informed decision,” he adds. And the company is using its social media presence to draw in potential and existing customers to its own website to keep them informed about developments, products and offerings.

    The insurance company is involved in creating video content in the area of customer education and services, specifically for online visitors. “We have developed apps and games including a virtual life insurance crossword, contests on facebook, e-life insurance dictionary and tax calculator. With increasing penetration of smart phones, we have intensified our efforts on developing apps that will be relevant to both internal and external audiences,” reveals Mehra.

    The use of digital media has helped companies to collect sizable amount of data about the customer‘s needs. The challenge, however, is to make sense of it. “Based on web analytics, integrated with social customer relationship management, one of the possibilities that exists is reaching out to the relevant audience, with targeted message at the right place and time,” Mehra opines.

    SBI Life Insurance creates content for YouTube which caters to varied audiences. “While prospective customers are served through viral ads and educational videos, for existing customers we have service related videos. We engage our employees and potential agents through testimonial videos and the general public through content pertaining to awards and recent recognitions bagged by SBI Life,” informs Mehra. SBI Life Insurance, which currently has 626,272 likes (at the time of writing) on its Facebook page, feels the fans on Facebook are irrelevant if it doesn‘t engage them.

    Engagement score is one of the key metrics we closely follow and we have one of the best engagement scores in the BFSI,” says Mehra. The insurance company has launched many exciting online campaigns. “In light of the Uttarakhand tragic event, we have started speedy claim assistance on our Facebook page. This is one of our initiatives through which we are trying to reach out to our existing customers,” he informs.

    HDFC Bank also engages its customers across social media platforms including Facebook, Twitter, You Tube, Linkedin, Google Plus, Pinterest and Foursquare. “We use updates, offers, financial awareness tips and monthly contests and applications to interact with customers on regular basis,” says a senior official from HDFC Bank. HDFC Bank currently has over 1.5 million fans on Facebook and a total of over 15,000 followers on Twitter handles.

    HDFC Bank gives financial awareness tips and hosts monthly contests to interact with customers

    “Given the customer centric nature of business, we have to ensure that we are present where our customers are and they are present on social media, voicing their views, opinions and engaging with others,” he adds. The bank posts a variety of content on various digital platforms including financial trivia, quizzes, opinion polls, offers on credit and debit cards, bank news, information about their products and services and comments around personal finance, etc.

    “Impressions are generated when viewers see and react to these posts. Updates are created specific to the kind of platform being used for communication,” reveals the senior official.

    “We use digital media to monitor customer feedback, address customer queries/complaints, communicate our products and services and derive insights on them from customers, educate customers, increase financial awareness and also do location based targeting of offers,” he adds.

    HDFC Bank, through its various social networking platforms tracks, identifies and responds to various issues highlighted by customers online. “We are one of the few banks in India which allows users to post on our Facebook page and have been recognised as the most responsive brand on Facebook in India,” he informs.

    The bank has tailored its digital content to help customers learn about their products (including offers and deals), knowledge on managing their finances and gain insights on the economy and finance.

    The digital bug has crawled into the banking sector. With the changing financial paradigm, banks have found an easy way to stay connected to its customers.

  • YouTube to help ad makers create ads

    YouTube to help ad makers create ads

    MUMBAI: YouTube‘s latest venture – ‘holding the hands of advertisers‘. Even though viewership for online video streaming sites is constantly on the rise, advertisers have remained a little hesitant about massively increasing their spending for online video ad time, largely because they‘re not entirely clear on whether they should just repurpose television advertising or create a variant in order to take maximum advantage of this still-new medium.

    Luckily for them, YouTube announced plans to help 100 major advertisers adapt to the possibilities and realities of online video advertising. During an appearance at the Cannes Lions International Festival of Creativity on Thursday, Google‘s vice president and global head of content at YouTube, Robert Kyncl, said that “the type of creative experiences and what works well (on YouTube) just can‘t be done on television.”

    He explained that YouTube can go beyond the 30-second spot, and that the advertisement can be an entire show. “On television, advertisements don‘t have the creative freedom, can‘t have the two-way conversation, and don‘t have the sharing or amplification effect content receives on YouTube,” he said.

    Brands taking part in the program include American Express, General Electric, Johnson & Johnson, and PepsiCo. Kyncl said that, in the program, “Advertisers will receive the same white glove treatment as top content creators do.”

    The intent of the program is to demonstrate the value of YouTube as a setting for advertising, but as Kyncl told the Guardian, it isn‘t to suggest that YouTube is simply a replacement for television in that sense. He explained that advertisers working with creative agencies are generally used to doing fewer TV ads at a higher cost.”We‘re talking about creating an ongoing conversation with audiences … Not just TV ads four times a year,” he said. “Advertisers need to rethink their cost structure; it is practical to produce many more ads through YouTube.” Kyncl stressed that this plan is about working like a content creator and not just an advertiser.

    The program launched with a pilot this September, with four advertisers being invited to a week-long retreat and workshop in YouTube‘s headquarters in Los Angeles to discuss ways in which they could better take advantage of the Internet and YouTube.

    This isn‘t the first time that YouTube has reached out to customers like this. In 2007, the company launched a partner program for content creators similar to this new scheme that‘s grown into a massively successful undertaking with millions of partners taking advantage. If the advertiser program is as successful, then YouTube and its business partners will likely be very happy.

  • ZengaTV bags non-exclusive rights for French Open for web in India

    ZengaTV bags non-exclusive rights for French Open for web in India

    NEW DELHI: The mobile TV platform ZengaTV is to provide live ball by ball signals to over six million users of tennis action of French Open on their computer screens and listen to live commentary as well.

    Under these rights, Zenga will also power the Live YouTube streaming of French Open. This event is licensed by Zenga Media Pvt Ltd from Seven3Sports who has licensed it from Neo Sports. However, they have taken the non-exclusive rights for French open for web in India.

    Zenga TV CEO Abhishek Joshi said, “This is indeed a proud moment for all of us. This initiative adds up to the many milestones ZengaTV has achieved in a short span of time. Our constant endeavour to fulfill viewer‘s requirements has helped us to emerge as a pioneer and a market leader. At this point of time, I am delighted to announce that there are hordes of surprises in store for our viewers in the coming months.”

    ZengaTV MD and CTO Shabir Momiin said, “We always keep looking for ways to bring more and more content for our users in all possible different verticals. This is one such effort which will let users enjoy live streaming of the French open on ZengaTV.com.”