ITV

Tag: YouTube

  • The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    The Bachelorette India Mere Khayalon ki Mallika creates a stir online!

    NEW DELHI: India’s fastest growing GEC, has yet again broken all realms of success. Days before the official launch of the on-air promos, the channel has gone ahead and released the video online, ensuring over 1,34,000 unique views (on youtube)

     

    Social media platforms like Facebook and Twitter have also been utilized. Mallika Sherawat wishing Narendra Modi on his birthday has gone viral.  The keywords ‘Mallika Sherawat’ are trending on Twitter increasing the recall for the Bollywood Diva.

     

    Previously, during a recent press gathering, Mallika announced that Narendra Modi is the most eligible bachelor. This piece of news had the digital and social platforms buzzing with discussions about Mallika Sherawat. This led to a sizeable volume of people discussing Mallika and the show which led to Mallika Sherawat trending on 7th and 8th September, 2013.

     

    On 7th September, 2013 there was a web exclusive release of the launch promo of The Bachelorette India. The promo got a lot of organic traction on YouTube and has more than 1,34,433 views, from the release (Digital release – 8th September)  till date. (17th September, 2013) Said Ajit Thakur, General Manager, Life OK, “The idea was to engage people on the social media platform. Whether it is in the form of a video or tweet, the online conversations have created a strong mass anticipation around the show”.

     

    Social media was twittering, creating high recall factor for Mallika, leading to a high curiosity level for the show.

  • Grazing Goat Pictures looks at digital pastures

    Grazing Goat Pictures looks at digital pastures

    MUMBAI: To keep up with the age of contemporary advances, Akshay Kumar and Ashvini Yardi’s production banner Grazing Goat Pictures recently launched ‘Grazing Goat Digital’. The first venture to emerge is the YouTube channel ‘FOMO Fashion On My Own’, India’s first Hindi fashion channel which lets trend-conscious women transform into a glamorous avatar without having to step into a salon.

    The fashion channel will cater to women aged between 15 and 34 and will provide them with the latest trends, tips and tricks of the fashion trade. The channel broadcasts step-by-step tutorials on such subjects as hair styling tips, make up tutorials, getting the look of your favourite celebs and more. The channel will be broadcasting videos in Hindi and English, and will upload new episodes every Monday.

    Commenting on the launch of their new digital channel, Grazing Goat Pictures co-founder Ashvini Yardi said, “Grazing Goat Digital is proud to present FOMO Fashion On My Own, India’s first Hindi fashion channel in association with YouTube, targeted at women not only in metros but even in smaller towns who have the fashion sense but not the required facilities at their disposal. FOMO will be catered in Hindi to reach a wider audience and will also available in English. It’s not very cost effective for women to visit a salon each time they desire a particular look hence they can watch it anywhere at any time and still manage to look a million bucks!”

  • Sony Music signs Punjab’s sensational rapper/singer Badshah

    Sony Music signs Punjab’s sensational rapper/singer Badshah

    MUMBAI: The Saturday night party anthem – Saturday Saturday’s popular rapper/singer Badshah has been signed by leading music label – Sony Music.  

    Badshah is known for his hit number Saturday Saturday which rose to popularity within a few hours of its release and became an instant hit and a club anthem. His latest offering Proper Patola by Diljit Dosanjh is a trending sensation on Youtube with 1 MN views on Vevo. Badshah has great music sensibility and is extremely popular amongst the youth.

    Sony Music had signed Bohemia under their Punjab catalogue followed by multi-talented singer/actor Diljit Dosanjh and now is proud to be associated with Badshah. Commenting on the same, Sanujeet Bhujabal said, “Punjab has been one of our key focuses and the artists here have a lot of talent waiting to be explored and made available to music enthusiasts. We have worked with the best in the industry and are again happy to be working with the best in the industry with a global fan base. We wish him the best and promise a great musical journey together”

    Says Badshah, “Sony music is an amazing place to be. The atmosphere, the team and the way they work is really professional and chilled out at the same time. I feel proud and responsible to be on the label and its just the beginning of a new era. Look out for some amazing stuff in the near future including my debut album in October”
    Sony Music with its worldwide distribution network will ensure Badshah’s new songs and shows hit milestones.

  • 88% of Indian internet users “share” social media content monthly: Ipsos Study

    MUMBAI: About nine in ten (88 per cent) online consumers in India indicate that in the past month, they have shared some type of content on social media sites compared to 71 globally. The findings reflect a new poll of 18,150 respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm. About one in ten (12 per cent) indicate they ‘haven’t shared any content in the past month’. 

     

    The most popular shared item found in the poll is pictures, as about six in ten (58 per cent) indicate they have shared pictures online in the past month. Following next are: ‘my opinion’ (56 per cent), ‘links to articles’ (37 per cent), a ‘status update of what/how I’m doing’ (36 per cent), ‘news items’ (34 per cent), ‘something I like or recommend, such as a product, service, movie, book, etc.’ (32 per cent), ‘status update of what I’m feeling’ (29 per cent), ‘video clips’ (29 per cent), ‘links to other websites’ (27 per cent), ‘reposts from other people’s social media posts’ (25 per cent), ‘plans for future activities, trips, plans’ (17 per cent) and ‘other types of content’ (15 per cent). 

     

    Of the online consumers, those from Turkey (93 per cent) are most likely to indicate they have shared any content online in the past month, followed nine in ten in each of: Mexico (89 per cent), Brazil (88 per cent), India (88 per cent), Indonesia (88 per cent), Argentina (86 per cent), South Africa (86 per cent) and China (85 per cent). This group of highly engaged content-sharers is followed by Russia (79 per cent), Saudi Arabia (78 per cent), Spain (75 per cent), Hungary (83 per cent), South Korea (73 per cent), Italy (71 per cent), Poland (64 per cent) and Sweden (64 per cent) rounding out the middle of the pack. The lower groups of social media sharers begin with Australia (63 per cent), Belgium (62 per cent), the United States (60 per cent), Canada (59 per cent), Great Britain (58 per cent), France (49 per cent), Germany (44 per cent) and Japan (30 per cent). 

     

    As for demographics, Indian citizens indicated that those under the age of 35 (92 per cent) are most likely to share any type of content on social media sites, in particular when compared with those aged 35 to 49 (86 per cent) and those 50 to 64 (78 per cent). Women (88 per cent) appear somewhat more likely than men (89 per cent) to have shared some content in the past month.

  • YouTube launches Comedy Week in India

    YouTube launches Comedy Week in India

    NEW DELHI: YouTube in close collaboration with leading Indian content producers and production houses has announced the launch of Comedy Week in India. Running from 5 September until 12 September, YouTube will play home to the best of Indian comedy with over 400 hours of comedy content curated all on YouTube India’s channel at www.youtube.com/comedyweek.

    The week will feature a wide range of content including best comedy scenes from Bollywood, all-time favourite TV comedy shows Comedy nights with Kapil,Great Indian laughter challenge, MTV Bakra, Kahani Comedy Circus ki, best of Indian mimicry and Indian regional language comedy content in Telegu, Tamil, Marathi, Punjabi, Malayalam, Gujarati and Kannada.

    As part of Comedy week launch in India, YouTube, in partnership with production houses, has also launched over 35 new YouTube exclusive shows featuring stand-up comedy acts from the biggest names in comedy in India. O4 Digital Media will launch YouTube channels featuring content from leading comedy stars in India such as Cyrus Broacha, Vir Das, Bharati, Krushna, VIP, Saurabh Pant and Sugandha Raja Sagoo and many more.

    Comedy Week also would not be complete without getting some of the funniest YouTube partners in India on board. Over the next seven days, you can watch brand new content produced by popular YouTube comedy creators including Jay Hind TV, TheViralFever and NH7.

    Speaking at the launch of Comedy Week, YouTube APAC director content partnerships Gautam Anand said, “Here in India, comedy shows contribute to over 30 per cent of total watch hours within the TV shows category, and in the past year, comedy show viewership has shown one of fastest growth in viewership. Bringing Comedy Week to India allows us to give India’s audiences more of the content they love and discover new content that they can only enjoy on YouTube. We have also worked hard with the biggest names in the comedy in India and are excited to bring more leading Indian comedy content onto one destination on YouTube.”

    Google India director marketing Sandeep Menon also launched YouTube’s first television commercial in India for comedy week.

    Speaking at the launch, Sandeep said, “YouTube globally is on fire: There are over one billion people coming onto YouTube every month and over six billion hours of video watched every month. We’ve seen tremendous growth and momentum for YouTube here in India and today we are launching Comedy Week to help reach out to the first time Internet users in India and give them a reason to get onto the Internet for their daily dose of entertainment.”

    Comedy Week will also feature content from premium broadcasters and film production houses like Rajshri, Eros, T-series, Shemaroo, Disney, Star, Colors, SabTV, Sri Adhikari Brothers, Telguone, MTV, Yash Raj films who will showcase content from this existing catalogues and specially produced content for comedy week.

    Speaking about the launch of 25 new shows on YouTube for Comedy Week, O4 Digital Media founder and executive chairman Sanjiv Sharma said, “We have had a long standing relationship with comedy and TV, now with YouTube becoming the go to destination for all video content and the creative freedom that it offers, we want to establish a strong presence online with our original content. Our aim is to become the #1 comedy network on YouTube. Starting with Comedy Week, we are launching 10 brand new channels featuring original programming covering all genres of comedy from exclusive shows of leading stand-up comedy stars, mimicry, slapstick comedy, sketch and character comedy.”

  • JWT weaves in love and sharing for Nestle

    JWT weaves in love and sharing for Nestle

    MUMBAI: JWT has conceptulaised the new campaign for Nestlé Alpino with the idea of ‘to love is to share.’

    The campaign is another step to build Nestlé’s premium confectionery portfolio.

    Discussing the creative thought behind the Alpino, JWT executive creative director Nitin Pradhan said: “The fundamental task was to launch Alpino with a communication platform that was unique to the product. We figured that ‘Sharing‘ in a product like this was intrinsic and hence ownable as an idea. However one had to be careful about sharing not becoming a preachy or a mushy cliché while talking to couples (across age groups) and that it gets introduced in a fresh way. So, we kept the films light-hearted yet real, on the everyday wisdom of sharing and how ALPINO is ‘the best thing to share‘. It helped us make communication that‘s sticky for couples of all ages and get an engaging creative platform for the brand.”

    The campaign is live on TV with a heavy media plans. The TVCs are also being screened on YouTube, and was promoted on the Facebook Logout page.

  • Nano ‘celebrates awesomeness’ by breaking records

    Nano ‘celebrates awesomeness’ by breaking records

    MUMBAI: Tata Nano’s latest TVC on ‘Celebrate Awesomeness’ has crossed five million views on YouTube in less than 30 days. It is the highest for any automotive brand TVC in India, till date.

    Speaking on this milestone, Tata Motors vehicle business unit head-marketing communications Delna Avari said, “We are extremely proud of this achievement; it validates the Nano as a smart, peppy, and fun car which has found its way into the hearts of millions of young Indians through its bold and bravely uncompromising attitude. The consumer‘s voice has always defined India’s most innovative car as seen again with the all-new edition Nano. Our new ad campaign celebrates this awesome spirit of the Nano of living life on your own terms. There is a lot in store, with the new colourful TVC we have just begun our communication and we will soon roll out an activation programme to celebrate young achievers across genres.”

    Conceptualised by vice chairman and CCO, Sam Ahmed and NCD Komal Bedi Sohal along with the team at Rediffusion Y&R. The commercial was directed by Oscar nominated Iranian-British director Mehdi Nowrozian of Ridley Scott Associates.

    The TVC showcases the brand’s unique attitude to do things in a bigger, better, and different manner. It features Masaba Gupta, Sarah Jane, Ugesh Sarkar, everyone who embodies the spirit of ‘Awesomeness’.

  • Kamal Khan gets a breather on his comments on YouTube

    Kamal Khan gets a breather on his comments on YouTube

    NEW DELHI: A Lucknow court has dismissed the petition filed by UP cadre IPS officer Amitabh Thakur for wanting to file a first information report against producer-actor-director Kamal R Khan with regard to alleged remarks against two scheduled castes in a comment about the film Raanjhana.

     

    Additional Chief Judicial Magistrate Manish dismissed the petition alleging the objectionable criminal comments were made in a Video on YouTube. The petition was filed after the police refused to register an FIR. Thakur had given an FIR to Gomtinagar police station, Lucknow and SSP, Lucknow saying that Khan’s comments are clearly casteist in nature and constitute an offence under section 3(1)(x) of the SC, ST (Prevention of Atrocities) Act 1989.

     

    The ACJM said that an offence under the SC/ST Act is made only when it is aimed at a particular individual which is not the case here, and so no cognizable offence is being made.

     

    In the 09.40 minute video review uploaded on YouTube on 20 June, Khan said: “Sir, I don’t know whether you are from UP or not, but I am. In the whole of UP, you will find cobblers and sweepers who look like Dhanush but you will not find such single rotten Brahman as him in entire UP.” He also made some other extremely improper personal comments against the actor Dhanush.

     

    Khan has earlier invited controversies with his film Desh Drohi and his presence in Bigg Biss 3, is once again in trouble.

     

    In his very first film Desh Drohi, Khan indirectly referred to the Shiv Sena through his dialogue “Jitni nafrat humhare liye tumhare dil main hain , usse zyada pyar tumhare liye humare seene main hain. Kabhi UP Bihar aake dekhna, mehman ko bhagwan samajhte hain hum.”

     

    This resulted in the film being banned in Mumbai for two months.

  • YouTube signs international licensing deal with PRS for Music

    YouTube signs international licensing deal with PRS for Music

    MUMBAI: The multi-territory license covers the use of music by the 100,000-plus musicians represented by PRS for Music in videos streamed on the platform. This includes official music videos, live footage, soundtracks and user generated content.

     

    The license also includes the rights to tracks available through PRS for Music’s pan-European licensing initiative, the Independent Music Publishers’ European Licensing (IMPEL).

     

    Artists available through the IMPEL initiative include David Bowie, Justin Timberlake, Lou Reed and Goldie.

     

    The new license agreement is one of the most extensive yet, covering more than 130 territories across Europe, the Middle East, and Africa.

     

    PRS for Music first licensed YouTube in 2007, one of the first copyright collection societies outside the US to do so.

     

    This initial license finished at the end of 2008, with a new deal not being signed until September 2009 due to lengthy renegotiations between the companies.

     

    Disagreements during negotiations resulted in YouTube blocking UK viewers’ access to thousands of music videos on the site between March and September 2009.

     

    PRS Music chief executive Robert Ashcroft said: “Streaming is a key growth area for PRS for Music, helping drive our online revenues to over ?50 million in 2012. YouTube’s vast reach around the world offers our publishers and songwriters a unique stage and music lovers’ access to millions of songs.”

     

    “The issue of remuneration from streaming services remains a key one for our members, and the further evolution of our licensing relationship with YouTube will help ensure continued growth in royalties for our members from one of the world’s leading video platforms,” Ashcroft added.

     

    In July, statistics published by PRS for Music and music and entertainment strategists FRUKT revealed that big brands invested a record ?100 million on music in 2012.

     

    Artist endorsements, such as Mastercard and Emile Sande at the Brit Awards, brought in ?4.5 million, a 33 per cent increase in brand spend from the previous year.

     

    Digital spend reached ?10.4 million thanks to campaigns including YouTube’s LoveLive channel and the launch of the new Spotify app.

     

    Live music sponsorship, meanwhile, accounted for the largest share of the market at 35 per cent, netting over ?33 million.

  • ASCI upholds complaint against 144 ads in June 13

    ASCI upholds complaint against 144 ads in June 13

    MUMBAI: The Consumer Complaints Council (CCC) of the Advertising Standards Council of India (ASCI) has upheld complaints against 144 out of 174 advertisements in June.

     

    The category leading the pack of misleading ads was health and personal care category followed by education sector. For the first time ever, ASCI has also tracked and upheld complaints against four online advertisements,   out of which one is an advertisement of Hindustan Unilever on the YouTube.

     

    The CCC found two ads violating Chapter III 1(b) of the ASCI Code as they deride colour of the skin in the digital space. The complaints were upheld against HUL’s Ponds BB Cream which is titled ‘The Future of India’ and goes on to talk about various benefits of the product and how women yearn to have fair skin and Emami Fair and Handsome cream ad which shows a flow chart depicting various problems such as inferiority complex, not good looking, etc. affecting dark skin colored people.

    In the health and personal care product or service category, the CCC found that claims of 58 ads released in the press is either misleading or false or not adequately/scientifically substantiated and hence violating Chapter I of the ASCI Code. Some of the health care products or services ads also contravened provisions of the Drug & Magic Remedies Act.

     

    The complaint against HUL’s Sunsilk Perfect Straight ad that shows a girl packing/selecting all her hair straightening equipment and her friend telling her about a shampoo that can keep the hair perfectly straight after attending a gym session, party or even in other situations’  has been upheld for misleading the customers.

     

    Another one making to this list is Johnson’s Baby Natural Massaging Oil advertisement. The ad claims that the ‘oil helps in 47 per cent more weight gain.’ Similarly, Dabur’s Fem Turmeric Herbal Bleach claim of it being a ‘herbal, mild and ammonia free bleach’ and  Zee Laboratories’ advertisement of Virgin Again Gel claiming that the ‘Vagina tightening and rejuvenating gel improves muscle tone’ complaints have been upheld.

     

    Livon Hair Gain Tonic in their print ad claiming ‘Increase hair growth with the latest hair gain formula- Livon Hair Gain Tonic’ is another one making to the list of products being upheld.

     

    The Himalaya Complete Care Toothpaste TVC begins with a message depicting importance of the `anti-oxidant’ having health benefits. The commercial which communicates that anti-oxidant not only kills the germs but also removes toxins and further strengthen the gums and teeth and then, ultimately, concludes with a message that it is much more than gum protection was upheld too.

     

    Second in lead was the education category wherein CCC found 57 different advertisers in print violating the ASCI guidelines for advertising of educational institutions and hence the complaints were upheld.

     

    Eight complaints were upheld in the consumer durables category with brands like Godrej, Samsung, Microtek etc.

     

    In the telecom category, the advertisement of Tata Docomo Network showing a husband quietly eating a pizza at night when the Tata Docomo signature sound starts playing in the background. A voice over that starts ‘When you are enjoying your pizza, think of us because leading pizza chains use our network. So, are you on the network that is everywhere?’ The CCC viewed the TVC and concluded that the claim, ‘leading pizza delivery chains  use Tata Docomo network’, was not substantiated as the support was provided only for one chain i.e. Pizza Hut.   The advertisement contravened Chapter I.1 of the Code.  The complaint was upheld.

     

    Complaints against Bennett Coleman & Co. Ltd, CNBC Awaaz and Punjab Kesari were upheld in the media category.  

     

    Other categories against which complaints were upheld were auto, food and beverage and many other.

     

    ASCI, through the National Advertising Monitoring Service (NAMS), has already started post tracking of advertisements in print and TV against which complaints are upheld.  Initial tracking results show overall there is 90 per cent compliance from advertisers on ASCI’s decisions.