ITV

Tag: YouTube

  • Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    BENGALURU: Honda Cars India Ltd. (HCIL), a manufacturer of premium cars in India, today introduced its new model Honda BR-V. The launch of BR-V marks Honda’s entry into the compact SUV segment that is about 300,000 units per year in size in India. The BR-V is available in both Diesel and Petrol fuel options in India.

    The company has planned a six week campaign that began last week and will end by the third week of June. Industry sources revealed that HCIL has budgeted between Rs 25 and Rs 30 crore for a 360 degree campaign for the new BR-V. Recently HCIL announced Mullen Lintas as its creative agency for its new car. Media buying is through Group M’s Motivator.

    At the BR-V launch in Bengaluru today, HCIL unveiled a 90 second promo that will run on cinema screens and Youtube. Two 30-second TVCs’ that tell stories around the BR-V and a 20-second TVC that speaks more about brand Honda have been planned. The company is targeting males from the age group of 25-45 years, and hence the TVCs’ will be aired across all major English, Hindi and regional news channels reveal sources at HMIL. A print campaign is also a part of HMIL’s media plans.

    Speaking at the launch, HCIL senior vice president & director Raman Kumar Sharma said, “India is a key market for Honda and as part of our business expansion, we are focusing on increasing our customer base with new model introductions. The launch of BR-V marks Honda’s entry into the popular compact SUV segment. Customers can experience the outstanding appearance of an SUV and benefit from the versatility and comfort of its spacious 3 row interiors. We are confident that BR-V will strongly appeal to the customers and accelerate our growth while strengthening our brand presence in the country.”

  • Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    Honda Cars India’s Rs 25 crore campaign spends for the new BR-V

    BENGALURU: Honda Cars India Ltd. (HCIL), a manufacturer of premium cars in India, today introduced its new model Honda BR-V. The launch of BR-V marks Honda’s entry into the compact SUV segment that is about 300,000 units per year in size in India. The BR-V is available in both Diesel and Petrol fuel options in India.

    The company has planned a six week campaign that began last week and will end by the third week of June. Industry sources revealed that HCIL has budgeted between Rs 25 and Rs 30 crore for a 360 degree campaign for the new BR-V. Recently HCIL announced Mullen Lintas as its creative agency for its new car. Media buying is through Group M’s Motivator.

    At the BR-V launch in Bengaluru today, HCIL unveiled a 90 second promo that will run on cinema screens and Youtube. Two 30-second TVCs’ that tell stories around the BR-V and a 20-second TVC that speaks more about brand Honda have been planned. The company is targeting males from the age group of 25-45 years, and hence the TVCs’ will be aired across all major English, Hindi and regional news channels reveal sources at HMIL. A print campaign is also a part of HMIL’s media plans.

    Speaking at the launch, HCIL senior vice president & director Raman Kumar Sharma said, “India is a key market for Honda and as part of our business expansion, we are focusing on increasing our customer base with new model introductions. The launch of BR-V marks Honda’s entry into the popular compact SUV segment. Customers can experience the outstanding appearance of an SUV and benefit from the versatility and comfort of its spacious 3 row interiors. We are confident that BR-V will strongly appeal to the customers and accelerate our growth while strengthening our brand presence in the country.”

  • British Airways Indian campaign wins Hollywood award

    British Airways Indian campaign wins Hollywood award

    NEW DELHI: The “Fuelled by Love” campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. 

    British Airways “Fuelled by Love” – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India.

    The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

    The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.

    Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways “Fuelled by Love” film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.

    “We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved” said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).

    Neeraj Ghaywan, Director of the film tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”

  • British Airways Indian campaign wins Hollywood award

    British Airways Indian campaign wins Hollywood award

    NEW DELHI: The “Fuelled by Love” campaign created by SapientNitro for British Airways has become the first Indian campaign to have won an award under the online video category at the A-list Awards, Hollywood. 

    British Airways “Fuelled by Love” – the bronze champion is an ad campaign for the Indian market, highlighting the airline’s sense of love, respect and sincerity to their association with India.

    The A-List Hollywood Awards are one of the first creative competition of its kind in Hollywood, honouring excellence and innovation intersecting between advertising and entertainment across all platforms.

    The video has crossed over 1.8 million views on Youtube till now and showcases the story of how a British Airways crew member falls in love with India during her first visit to the country and her emotional connect with one of the passengers.

    Directed by Neeraj Ghaywan, the critically acclaimed director of the Bollywood movie Masaan, the British Airways “Fuelled by Love” film went live in February this year, and follows the story of a young cabin crew member of British origin who is flying to India for the first time.

    “We are extremely proud to get acknowledged for our work done for British Airways, at highly reputed international platforms such as the A-list Hollywood Awards. At SapientNitro, we strive to create connections across the physical, virtual and emotional spaces to create heart touching campaigns. It’s a great honour and I extend my best wishes to everyone involved” said SapientNitro India Chief Creative Officer K.V Sridhar (Pops).

    Neeraj Ghaywan, Director of the film tweeted out to announce the news saying – “#FuelledByLove A campaign for @British_Airways that I had directed won a Bronze at the A List Awards, Hollywood. Thank you for the wonderful team! Agency @SapientIndia: @kvpops @endowscopy, Surjo Dutt, @theniketkumar, Tulika and Client: Priti Khurana!”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    #Qyukistars rank No.1 and 3 in Youtube’s Fastest Growing List

    MUMBAI: Digital Broadcast Network and Agency Qyuki, driven by a unique strategy of partnering with creators versus an aggregation or ‘owned and operated’ channel approach, recently surpassed over 5 billion views across YouTube and Facebook.

    With a creator DNA in the founding team of Shekhar Kapur and AR Rahman and digital entrepreneur Samir Bangara, the Company has created a clear leadership position in the market as a home for creators across the genres of Music, Pranks and Auto blogs while making headway in other popular genres.

    The strategy has been vindicated by YouTube’s recent list of top ten fastest growing channels in the country that ranked Qyuki partners Sanam Band (Music) and FunkYou (Pranks) No.1 and No.3 respectively. The genre based focus of the company has also helped bring on board celebrated Bollywood and indie artists like Salim-Sulaiman, Clinton Cerejo, Dhruv Ghanekar and most recently Rabbi Shergill.

    Its differentiated approach and successful track record in the space led to a recently announced partnership with YouTube to create one of the biggest digital properties in India called Jammin. Jammin will bring together some of the best Bollywood composers with the biggest YouTube stars of music. The show begins online and finishes offline with a massive live performance.

    Beyond music the Company is home to some of the biggest Prank channels, a genre that is very popular with the 13-34 millennial audiences, with FunkYou emerging as the largest prank channel in the country across Facebook and YouTube. The group of four 19 year old boys has grown 1000 times on Facebook with more than 5.6 million fans amassed over the last 10 months and a following across the world with Cairo, Metro Manila, Lahore and Karachi forming part of their top ten cities of viewership.

    While content is king, Qyuki believes that in the digital space technology can serve as a very successful ‘kingmaker’. Therefore it has built proprietary tools to spot and effectively market creators to their respective communities. The mix of technology, deep understanding in content, and marketing has helped win the confidence of several brands like Coca-Cola, Olx, VW, Moneycontrol and Mercedes, amongst others, to invest significantly with the company on branded content or as sponsors for Qyuki properties.

    Shekhar Kapur, Co-founder Qyuki said, “Everyone is born creative, we just forget that in our daily lives. By helping creators achieve their creative ambitions, Qyuki is fulfilling a dream I had years ago.”
    AR Rahman, Co-founder Qyuki noted “In the digital world of excessive clutter Qyuki curates and offers a platform for promising artists and improves the audience experience.”

    Speaking on the occasion Samir Bangara, Co-founder and MD, Qyuki said, “We are building a new form of a media conglomerate that can power creators with technology, production and marketing across multiple platforms and genres in order to build business models that begin on digital but spread across TV, Live and Theatrical”

  • YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    NEW DELHI: Not satisfied with having gained fame as the social media app where people share their music videos, YouTube is now setting up Foundry to help new musicians to gain name and fame.

    Music makes up more than 30 percent of videos watched on Google’s YouTube, and Foundry is its latest product to create original music. Content from Foundry will be hosted on YouTube itself as well as in the YouTube Music app. The company will highlight videos from Foundry artists in its music app via a playlist feature, and has floated similar initiatives with music industry executives.

    YouTube has already hosted workshops with over 25 artistes at its production facilities in Los Angeles and London to teach them how to better use the site. Videos of live sessions recorded during those workshops will first appear on YouTube.

    For more read here:

  • YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    NEW DELHI: Not satisfied with having gained fame as the social media app where people share their music videos, YouTube is now setting up Foundry to help new musicians to gain name and fame.

    Music makes up more than 30 percent of videos watched on Google’s YouTube, and Foundry is its latest product to create original music. Content from Foundry will be hosted on YouTube itself as well as in the YouTube Music app. The company will highlight videos from Foundry artists in its music app via a playlist feature, and has floated similar initiatives with music industry executives.

    YouTube has already hosted workshops with over 25 artistes at its production facilities in Los Angeles and London to teach them how to better use the site. Videos of live sessions recorded during those workshops will first appear on YouTube.

    For more read here:

  • Any agency can think of an idea, but very few can execute that idea.

    Any agency can think of an idea, but very few can execute that idea.

    GOA: “This is the time for renaissance in advertising because of the availability of technology”, asserted Isobar global CEO Jean Lin, while shedding light on how the backbone of ideas without limits is the importance of innovation.

    Quoting Alibaba’s success story, she mentioned that creativity is the key to make everything successful. “In the digital age it’s about delivering ideas without limit. The key point behind innovation is that the idea actually exists, we have to just innovate.”

    She further outlined that according to a PWC research in 2013, companies that look to innovate grew faster by 60 per cent, compared to the 20 per cent growth of companies that were taking on each other. The rate of change of society is a function of the age at which youth were introduced to the dominant technology of the time.

    Lin explained how Alibaba.com had launched a singles day sale in 2015 which got it sales worth $ 14.3 billion on that day. With 69 per cent of the sale from mobile devices, shoppers from 200 countries participated and 16,000 international brands were bought. “People from all over the globe can buy online. India is one of the highest border-less buyers worldwide. Now clients don’t have to look at other brands within their geography, they need to compete with prices even in other countries.”

    She also presented the example of Disneyland’s investment in the magical wrist band which worked well for the company as well as helped the travellers to track ticket, hotel room key and for getting reservations in hotels.

    The next thing that she spoke about was programmatic videos. She cited the example of how Unilever used this in technology where it showed 100,000 different videos for different people for a deodorant brand. “Even for programmatic video, content is required. It will take different thinking though. It gives viewers higher satisfaction. Technology helps, but it takes a creative to think of creativity in a different way”.

    The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin. “Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by selfies,” she added.

    Going further, she divided ideas into two types:

    Ideas that reimagine the last mile

    With an array of examples like UMood, Coca-Cola, etc, Lin pointed out that an idea should be limited only be for an ad campaign.

    Ideas that invent and reinvent

    “Innovation comes from an idea that already exists”, voiced Lin. She used examples of Sky Tip, GM Co-driver, Fiat, etc.

    She emphasized on the new role of agencies which is not only about creatively solving problems. “Any agency can think of an idea, but very few can execute that idea. That’s a key to win. We need to grow with clients. This will come when tangible results are seen. When you think of ideas without limit, it can happen.”

  • Any agency can think of an idea, but very few can execute that idea.

    Any agency can think of an idea, but very few can execute that idea.

    GOA: “This is the time for renaissance in advertising because of the availability of technology”, asserted Isobar global CEO Jean Lin, while shedding light on how the backbone of ideas without limits is the importance of innovation.

    Quoting Alibaba’s success story, she mentioned that creativity is the key to make everything successful. “In the digital age it’s about delivering ideas without limit. The key point behind innovation is that the idea actually exists, we have to just innovate.”

    She further outlined that according to a PWC research in 2013, companies that look to innovate grew faster by 60 per cent, compared to the 20 per cent growth of companies that were taking on each other. The rate of change of society is a function of the age at which youth were introduced to the dominant technology of the time.

    Lin explained how Alibaba.com had launched a singles day sale in 2015 which got it sales worth $ 14.3 billion on that day. With 69 per cent of the sale from mobile devices, shoppers from 200 countries participated and 16,000 international brands were bought. “People from all over the globe can buy online. India is one of the highest border-less buyers worldwide. Now clients don’t have to look at other brands within their geography, they need to compete with prices even in other countries.”

    She also presented the example of Disneyland’s investment in the magical wrist band which worked well for the company as well as helped the travellers to track ticket, hotel room key and for getting reservations in hotels.

    The next thing that she spoke about was programmatic videos. She cited the example of how Unilever used this in technology where it showed 100,000 different videos for different people for a deodorant brand. “Even for programmatic video, content is required. It will take different thinking though. It gives viewers higher satisfaction. Technology helps, but it takes a creative to think of creativity in a different way”.

    The case studies of how Pinterest came up with its predictive shopping and how Youtube provides 100 per cent shoppable videos were also briefly discussed by Lin. “Ideas without limits is when YouTube and Pinterest take e-commerce seriously and MasterCard introduces the concept of Pay by selfies,” she added.

    Going further, she divided ideas into two types:

    Ideas that reimagine the last mile

    With an array of examples like UMood, Coca-Cola, etc, Lin pointed out that an idea should be limited only be for an ad campaign.

    Ideas that invent and reinvent

    “Innovation comes from an idea that already exists”, voiced Lin. She used examples of Sky Tip, GM Co-driver, Fiat, etc.

    She emphasized on the new role of agencies which is not only about creatively solving problems. “Any agency can think of an idea, but very few can execute that idea. That’s a key to win. We need to grow with clients. This will come when tangible results are seen. When you think of ideas without limit, it can happen.”