ITV

Tag: YouTube

  • Nat Geo to showcase ‘Before The Flood’ TVC-free

    Nat Geo to showcase ‘Before The Flood’ TVC-free

    MUMBAI On the heels of last Friday’s theatrical release of the critically acclaimed film ‘Before the Flood’ in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network’s plans to premier the show commercial free across digital and streaming platforms around the world as part of the network’s continued commitment to covering climate change.

    This climate-change feature documentary produced and directed by Academy Award-winning filmmaker Fisher Stevens alongside producer, Academy Award-winning actor, environmental activist and U.N. Messenger of Peace Leonardo DiCaprio will be made widely available beginning the same day as its global television premiere on Sunday, Oct. 30, at 9 p.m. ET/8 p.m. CT on National Geographic Channels in 171 countries and 45 languages.

    “In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change,” said Monroe. “At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it. We are committed to ensuring as many people as possible see this film as we head into U.S. elections.”

    The documentary will be made available for free across a record number of digital and social platforms for seven days, from Oct. 30 through Nov. 6. This includes Natgeotv.com, VOD/Video On Demand (through MVPD set-top boxes), MVPD Sites and Apps, Nat Geo TV Apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTube, Facebook, Twitter, Amazon, Sony PlayStation, GooglePlay and more. Globally, the distribution plan is also unprecedented in every market (outlined in the chart at the end of the release).

    In addition, at the end of the film, viewers will get a five-minute sneak peek at MARS, from executive producers Brian Grazer and Ron Howard, a global-event series that tells the epic story of mankind’s thrilling quest to colonize Mars, premiering 14 November in the US (13 November globally).

  • Nat Geo to showcase ‘Before The Flood’ TVC-free

    Nat Geo to showcase ‘Before The Flood’ TVC-free

    MUMBAI On the heels of last Friday’s theatrical release of the critically acclaimed film ‘Before the Flood’ in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network’s plans to premier the show commercial free across digital and streaming platforms around the world as part of the network’s continued commitment to covering climate change.

    This climate-change feature documentary produced and directed by Academy Award-winning filmmaker Fisher Stevens alongside producer, Academy Award-winning actor, environmental activist and U.N. Messenger of Peace Leonardo DiCaprio will be made widely available beginning the same day as its global television premiere on Sunday, Oct. 30, at 9 p.m. ET/8 p.m. CT on National Geographic Channels in 171 countries and 45 languages.

    “In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change,” said Monroe. “At National Geographic, we believe in the power of storytelling to change the world, and this unprecedented release across digital and streaming platforms is not only a first for our network but also in our industry, underscoring how exceptional we think this film is and how passionate we are about it. We are committed to ensuring as many people as possible see this film as we head into U.S. elections.”

    The documentary will be made available for free across a record number of digital and social platforms for seven days, from Oct. 30 through Nov. 6. This includes Natgeotv.com, VOD/Video On Demand (through MVPD set-top boxes), MVPD Sites and Apps, Nat Geo TV Apps (iPhone, iPad and Apple TV, Roku, Android phones, Xbox One and 360, Samsung Connected TVs), iTunes, Hulu, YouTube, Facebook, Twitter, Amazon, Sony PlayStation, GooglePlay and more. Globally, the distribution plan is also unprecedented in every market (outlined in the chart at the end of the release).

    In addition, at the end of the film, viewers will get a five-minute sneak peek at MARS, from executive producers Brian Grazer and Ron Howard, a global-event series that tells the epic story of mankind’s thrilling quest to colonize Mars, premiering 14 November in the US (13 November globally).

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.

  • Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    Barbie’s ‘Power Of Play’: Mattel, BBDO remind parents

    MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part of the You Can Be Anything brand campaign.

    “Barbie is the only brand that allows girls to imagine anything they can be. With this campaign we wanted to build an emotional connection with Asian parents by introducing them to the wonderful benefits of imaginative play and storytelling with Barbie to promote confidence and curiosity, said APAC Marketing director Andrea Vitali.

    Unlike in the western markets where Barbie has had decades of heritage, in Asia the campaign needed to show, not tell, millennial Asian moms the positive benefits of imaginative play that their daughters could develop when the play with Barbie. The centrepiece of the campaign is an online video structured as a social experiment. In part one of the experiment, five girls from Asia and Australia were asked to tell an imaginative story on the spot: the girls stalled, hesitated, and eventually gave up. In part two, the girls unboxed one of four Barbie products and were asked to tell a story again: this time, the girls naturally expressed inspired stories using Barbie to role-play and connect with others, demonstrating creativity, improvisation and emotional intelligence.

    “Building on the global success of the Cannes Lion awarded global campaign ‘Imagine the Possibilities’ we worked with BBDO Asia to develop an engaging video that we hope will connect with moms while communicating the values of our brand,” Vitali added.

    The campaign will launch across social and video platforms across Asia, including Facebook, WeChat, YouTube, and Weibo. In addition to the core video, the campaign will be supported by social-by-design content including snackable video, animated gifs and additional images to drive to e-Commerce. The campaign goes live on 25 October 2016.

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    Abhibus’s ‘Har Safar Mein Aapka Hamsafar’ Mahesh Babu

    MUMBAI: Abhibus.com, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called ‘Har Safar Mein Aapka Hamsafar’ (With you on all your journeys, wherever you go).

    As a part of the association, the Telugu superstar will feature in the brand’s campaigns both online and offline which will make the customers feel more comfortable and reassured about the brand. Babu will also be a part of various customer engagement activities that the brand plans to do.

    “Today, we are one of the largest aggregators of bus ticketing inventory across both state road transport corporations and private fleet operators. Our customers get access to not only sizeable but also quality bus inventory at their convenience on a click or through our Abhibus app,” said   Abhibus.com COO Biju Mathews.

    He further added, “We are very happy to have superstar Mahesh as our brand ambassador as he represents a unique blend of panache and performance, quality, commitment, stability and trust that are similar to the brand attributes of Abhibus. Mahesh has an appeal that cuts across gender and age groups and is the ideal fit to spread this message.”

    Babu added, “Abhibus has been holding to Indian roots along with present-day technology. Company provides ideal companion for people who are looking for enhanced user experience at an affordable price and great reliability. I am happy to be associated with Abhibus as this is the first brand in the e-commerce sector that I am endorsing. Looking forward to working with them closely.”

    The television commercial has been uploaded on YouTube in Hindi and Telugu.

  • Google’s new acquisition of branded content platform will bring marketers to YouTube

    Google’s new acquisition of branded content platform will bring marketers to YouTube

    MUMBAI: Google, which has been concerned about the monetization for YouTube for a while, released a statement recently about the acquisition of FameBit. Terms of the deal weren’t disclosed.

    The deal will enable YouTube to increase the number of branded content opportunities available. This will bring in more revenue into the online video community. Google’s vice president of product management Ariel Bardin, said the primary goal was to mainstream YouTube marketing. This would enable to make it a part of every brand’s monthly social media advertising strategy, he added.

    FameBit is a tech startup which helps marketers to connect with digital influencers through a video platform. It presents a marketplace for the video creators to contact marketers that would be keen to sponsor their visual content. This deal will prove to be profitable for Google to help the creators on YouTube connect better with brands. It would also enable advancement of their technology for the same.

    While Google helps big TV brands connect with its top channels and talent through its three-year-old Google Preferred program, the social media influencer ecosystem is vast, and not limited to YouTube. FameBit can connect brands to talent on Instagram, Vine and other platforms.

    This deal is an important step to bring in sponsors not just for YouTube as a whole, but also for its individual creators. YouTube had been working to bring in financial support through its partner program. This succeeded in causing the growth of various multi-channel networks that creators had joined for business resources and ad sales.

    FameBit aims to bring more automation and data science in the process of connecting brands with digital talent. This platform has been used to brand 25,000 videos. Digital innovators can use the software of FameBit to set up profiles. After doing so, brands can search for potential matches among thousands of creators which interest them. This is based on various criteria like the innovator’s audience demographics. The marketers can later hire the innovators to mention their brands in the videos or even create videos to advertise their brands.

  • Google’s new acquisition of branded content platform will bring marketers to YouTube

    Google’s new acquisition of branded content platform will bring marketers to YouTube

    MUMBAI: Google, which has been concerned about the monetization for YouTube for a while, released a statement recently about the acquisition of FameBit. Terms of the deal weren’t disclosed.

    The deal will enable YouTube to increase the number of branded content opportunities available. This will bring in more revenue into the online video community. Google’s vice president of product management Ariel Bardin, said the primary goal was to mainstream YouTube marketing. This would enable to make it a part of every brand’s monthly social media advertising strategy, he added.

    FameBit is a tech startup which helps marketers to connect with digital influencers through a video platform. It presents a marketplace for the video creators to contact marketers that would be keen to sponsor their visual content. This deal will prove to be profitable for Google to help the creators on YouTube connect better with brands. It would also enable advancement of their technology for the same.

    While Google helps big TV brands connect with its top channels and talent through its three-year-old Google Preferred program, the social media influencer ecosystem is vast, and not limited to YouTube. FameBit can connect brands to talent on Instagram, Vine and other platforms.

    This deal is an important step to bring in sponsors not just for YouTube as a whole, but also for its individual creators. YouTube had been working to bring in financial support through its partner program. This succeeded in causing the growth of various multi-channel networks that creators had joined for business resources and ad sales.

    FameBit aims to bring more automation and data science in the process of connecting brands with digital talent. This platform has been used to brand 25,000 videos. Digital innovators can use the software of FameBit to set up profiles. After doing so, brands can search for potential matches among thousands of creators which interest them. This is based on various criteria like the innovator’s audience demographics. The marketers can later hire the innovators to mention their brands in the videos or even create videos to advertise their brands.

  • MIPCOM: GRB to premiere Spanish-language titles

    MIPCOM: GRB to premiere Spanish-language titles

    MUMBAI: GRB Entertainment is bringing three new Spanish-language titles to MIPCOM (International Market of Communications Programmes) including a comedic feature film, an investigative series, and a wildlife program.

    Enchufe Sin Visa: An Undocumented Comedy is a comedic feature film from YouTube’s EnchufeTV (over 12 million subscribers) and follows six Latinos traveling to the USA for the first time. They will deal with awkward social situations, language barriers and awful food — all while on the run from immigration officers. How far will they go to make this the trip of a lifetime?

    Fugitivos de la Ley features a team of real-life bail and fugitive recovery agents as they track down the roughest criminals on the run. From drug dealers to car thieves to murderers, they’ve run into the worst. Outfitted in bullet-proof vests and armed with guns and street-smarts, these former marines and police officers will stop at nothing to protect their neighborhoods.

    The Wildlife Docs is an amazing wildlife adventure showcasing 12,000 exotic animals and the doctors who care for them. Immerse yourself in the drama as precious animal lives are on the line and witness as real wildlife heroes treat animals of every stripe and color, from exotic and endangered, to the cute and cuddly. This is an exciting inside look into the world of zoo veterinarians and the untold stories of the animal ER.

    “GRB Entertainment is known for its variety of high quality, entertaining and intriguing programs and we are continually refreshing our catalogue. We are now expanding with Spanish-language content, featuring films and factual series which Spanish-speaking audiences are sure to embrace,” said GRB Entertainment SVP – international distribution, Michael Lolato.

    GRB Entertainment is a trendsetter of unscripted, and scripted, alternative programming with a proven track record of creating highly-rated shows for networks worldwide. Intervention, GRB’s groundbreaking A&E series (200+ episodes), received two Emmy® Award nominations in 2016, a Critics’ Choice Award nomination in 2016, an Emmy® Award nomination in 2015, and an Emmy Award win in 2009 from the Television Academy of Arts & Sciences for Outstanding Reality Program.

  • MIPCOM: GRB to premiere Spanish-language titles

    MIPCOM: GRB to premiere Spanish-language titles

    MUMBAI: GRB Entertainment is bringing three new Spanish-language titles to MIPCOM (International Market of Communications Programmes) including a comedic feature film, an investigative series, and a wildlife program.

    Enchufe Sin Visa: An Undocumented Comedy is a comedic feature film from YouTube’s EnchufeTV (over 12 million subscribers) and follows six Latinos traveling to the USA for the first time. They will deal with awkward social situations, language barriers and awful food — all while on the run from immigration officers. How far will they go to make this the trip of a lifetime?

    Fugitivos de la Ley features a team of real-life bail and fugitive recovery agents as they track down the roughest criminals on the run. From drug dealers to car thieves to murderers, they’ve run into the worst. Outfitted in bullet-proof vests and armed with guns and street-smarts, these former marines and police officers will stop at nothing to protect their neighborhoods.

    The Wildlife Docs is an amazing wildlife adventure showcasing 12,000 exotic animals and the doctors who care for them. Immerse yourself in the drama as precious animal lives are on the line and witness as real wildlife heroes treat animals of every stripe and color, from exotic and endangered, to the cute and cuddly. This is an exciting inside look into the world of zoo veterinarians and the untold stories of the animal ER.

    “GRB Entertainment is known for its variety of high quality, entertaining and intriguing programs and we are continually refreshing our catalogue. We are now expanding with Spanish-language content, featuring films and factual series which Spanish-speaking audiences are sure to embrace,” said GRB Entertainment SVP – international distribution, Michael Lolato.

    GRB Entertainment is a trendsetter of unscripted, and scripted, alternative programming with a proven track record of creating highly-rated shows for networks worldwide. Intervention, GRB’s groundbreaking A&E series (200+ episodes), received two Emmy® Award nominations in 2016, a Critics’ Choice Award nomination in 2016, an Emmy® Award nomination in 2015, and an Emmy Award win in 2009 from the Television Academy of Arts & Sciences for Outstanding Reality Program.