Tag: YouTube

Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

Keeping the simplicity alive of the three most common words spoken to each other by students before tip toeing expectantly inside the examination hall, Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. All the love and appreciation the brand has received throughout its growth trajectory, Linc Pen’s ad campaign touches the emotional chords of all its connoisseurs, celebrating a vital phase of student life by wishing all across India.

Linc Pen kicked-off its campaign aiming to connect directly with their students. It is a clear shift from the oft-repeated ‘strong, foreign, technology, quality, innovation and smooth writing’ proposition in the writing instrument category communication.

The advertisement is unique as it helps the viewer to relate more to the inherent qualities of the brand through the sojourn of a little girl becoming an inherent part of another person’s life and their success story.

Most pen brands during the exam season talk about new or cool features or simply how their product is superior than others in terms of writing. The stationery category doesn’t witness too much of brand loyalty and is mostly run by students asking for a certain type of pen or at a certain price point. Linc wanted to build preference for itself by finding an emotional place in the hearts and minds of these students and their parents.

The TVC has been created by Soho Square Advertising and Marketing Communications and is live on digital platforms YouTube and Facebook.

Linc Pen and Plastics managing director Deepak Jalan says, “Through this new campaign we connect with every student to not just attain success in life but also transform into a better human being.”

The campaign has already garnered 4 million views on Youtube and 3.5 million views on Facebook for its poignant storyline.

March 20, 2018
YouTube’s premium ad-free service Red to hit 100 new countries

MUMBAI: YouTube is all set to expand its premium subscription service YouTube Red to as many as 100 countries, according to YouTube chief executive Susan Wojcicki. The target countries haven’t yet been decided.

While never specifically mentioning the merger of Google Play Music with YouTube Red, she hinted that YouTube Red is a music-first product.

Speaking at the Code Media conference in California, Wojcicki said, “I think our goal is to continue to increase what we’re doing. We are building that muscle of creating content; we’ll continue to do more and more and we’ll see what’s successful, we’ll see what our users respond to, what’s driving subscriptions, what’s being watched. I think one of the really amazing things about YouTube is the platform and the data that we have.”

Google’s YouTube Red is a rival to Spotify, Netflix, Apple Music, and Amazon Video – and it’s going global in 2018.

She referred to YouTube Red as “really a music service,” which suggests that YouTube, and not Google Play Music, will be the forward-facing image of the upcoming product. She said, “YouTube Red is a service that is really a music service. We have an amazing collection of music. We have all these music videos. And then on top of that it has the ability to watch all of YouTube ads free, with the background and offline services. And on top of that we’ve actually been doing a number of YouTube Originals.”

In July 2017, Google announced that its music service, Google Play Music would merge with its premium YouTube service, YouTube Red. News on the merger was quiet until December 2017, when Bloomberg reported that Google would be releasing the combined service, internally referred to as “Remix,” by March 2018.

YouTube Red launched in the US in October 2015 but although a swift global rollout was predicted, it has since only launched in Australia, Mexico, New Zealand, and South Korea. The platform offers ad-free viewing and access to original content exclusive to the platform.

Also Read:

Vivo YouTube campaign saw better response using Vogon

YouTube, FB to corner major ad spend globally over 5 years

TiVo’s new deal with Google includes YouTube TV

February 15, 2018
Creative genius & YouTube star Rob to launch his 2nd YouTube channel – “Rob In the Hood”

After having been on TV for over a decade hosting and directing Art & Craft shows, YouTube star Rob is all set to launch his 2nd YouTube channel called Rob in the Hood!

From inspiring others for many years, Rob will now talk about what inspires him – i.e. His LIFE, His STYLE, His MENTORS, His FRIENDS & FAMILY, His FAVORITE GADGETS / NEW GADGETS, His TRAVELS & ADVENTURES, His PEERS & FELLOW YOUTUBERS (#HisHomies)

Says an enthused Rob, “Rob in the Hood is all about my space and my life . A get to know me beyond my art kinda channel. I will document my life as it happens, all my fun moments, my gadgets or even me just goofying around. Having studied film-making, Vlogging is definitely something I am going to enjoy doing. As an artist I have always loved telling stories and this will be a fun platform for me to tell stories about my life in my style. My fans have been my greatest support and this has encouraged me to launch this new channel in collaboration with Sony Music. Hope you guys enjoy and get inspired with Rob in the Hood featuring #mylifemystyle as much as you did on my DIY art channel Mad Stuff with Rob”

Adds on Sony Music India, Heads Kids Division, Anjana Devraj, “Over the years Rob’s fan base has been growing exponentially. It’s not just the kids anymore, as his fan base now also includes teens and millennials who have grown up watching him and have been influenced by him in some way or the other. This is a channel to get to know the ARTIST beyond his ART. A lot of people want to know Rob for who he is and what inspires him. This channel is for them! So apart from managing his ART and DIY channel on YOUTUBE (@madstuffwithrob) we decided that in partnership with Rob we launch another YouTube channel dedicated to the youth with content that not just appeals to them but also inspires them. The channel is LIVE now and we are confident that it will be as successful as Mad Stuff with Rob.”

Rob’s successfully launched art and craft channel MAD STUFF WITH ROB on YouTube has got him a loyal following of ardent DIY fans. Fans who have grown up watching him, fans from international markets and art lovers globally!

February 7, 2018
YouTube, FB to corner major ad spend globally over 5 years

NEW DELHI: New data from UK-based Juniper Research has found that advertising spend on FVoD (free video on demand) content, such as media on YouTube and Facebook, will surge over the next five years reaching $37 billion by 2022. This is up from an estimated $16 billion in 2017.

In addition, unique users of such content will reach just under 4.5 billion globally by 2022 as the appetite for free video media continues its expanse, a statement from Juniper Research said on Tuesday.

The new research, Digital TV & Video: Network and OTT Strategies 2017-2022, found that leading FVoD provider YouTube, which sees over 1 billion hours watched per day, will face increasing competition from social media platforms. It observed that the delivery of live video content via social media channels will be one of the growth areas for 2018 as users increase the volume of live broadcast content posted to these platforms. Such examples include Instagram, which has over 800 million monthly active users, and Snapchat which has 178 million daily active users.

Said research author Lauren Foye, “This content will increasingly be of interest to advertisers, especially in view of Facebook’s monthly active user base of over two billion people. The company has launched an app and website ‘Facebook for Creators’ to help users refine video content and generate viewership.”

Juniper found that this will aid growth in content consumption, with data usage from OTT content surpassing 840 exabytes by 2022, the equivalent of 129 billion hours of 4K streaming.

Recent changes to YouTube’s Partner Programme means that it will only accept channels with more than 1,000 subscribers and 4,000 viewing hours acquired across a year to its shared advertising revenue programme, the research highlighted. This change in strategy results from increased advertiser pressure following several high-profile, offensive, video posts by users.
Nevertheless, Juniper forecasts YouTube to account for almost a quarter of all FVoD adspend by 2022.

Juniper Research provides research and analytical services to the global hi-tech communications sector, giving consultancy, analyst reports and industry commentary.

Also Read :

We are seeing consumption in languages & low-connectivity areas, says Facebook India’s Saurabh Doshi

Health & beauty YouTube’s fastest growing vertical in 2017 for India

Apple commits $4.2 bn for original content

News Corp’s new ad network takes on Facebook, Google

January 31, 2018
Culture Machine adds a new category to the leader board for publishers across India

With the beginning of the New Year, India’s largest digital media company, Culture Machine has made an addition of ‘Food’ category to the existing established leader board for publishers in India.

Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.

Continuing to make use of proprietary algorithms and exclusive partnerships with Google and Facebook, Intelligence Machine has the unique ability to track 3 billion videos and categorize and rank publishers extensively. The current report provides insights on three different categories including Food, Entertainment and News.

For more information visit: https://culturemachines.com/im/leaderboards/

Also, please note:

· The rankings are based on the number of views clocked only for the respective month

· Only India based top YouTube and Facebook pages are considered for the analysis

· Top channels from YouTube and pages from Facebook are carefully chosen using Intelligence Machine Influencer section based upon several factors such as subscriber count /page likes, overall viewership, engagement and consistency of video uploads

· Top 100 channels/ pages belonging to food, 500 channels/pages from the entertainment genre and 300 news channels/pages categorized by Intelligence Machine are incorporated in the analysis

· Food category includes pages/channels publishing food recipe related videos like Hebbar’s Kitchen, Curly Tales, Cooking Shooking etc are a part of the report

· The Entertainment category for December’ 18 includes GEC’s like Star Plus, Sab TV, Zee TV along with digital channels like BB Ki Vines. It also covers popular celebrities, music labels, regional TV channels and movie production houses

· News category comprises TV news channels, print newspapers and digital news portals like Buzzfeed, NDTVKhabbar.com, Bollywood Now etc.

January 24, 2018
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign – ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

With Vogon – the latest innovation on YouTube, Vivo overcame the challenge of playing relevant ads to viewers based on their content preference and history. The campaign was successfully amplified between 23 to 31 December, and garnered more than 60 million views, 80 per cent completion rate, 7.2 per cent lift in consideration, 8.5 per cent lift in purchase intent, 11.6 per cent lift in brand interest and 24.1 per cent lift in product interest.

Vogon is a tool to create dynamic videos that allow brands to dynamically embed text, audio or images within their videos to generate unlimited video variations – cutting down on efforts, costs, time, and planning. With Vogon, a different message can be shown to the user depending on the content the user is watching on YouTube.

Vivo India CMO Kenny Zeng says, “Vivo has always strived for innovation in all its aspects right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

Vivo executed this campaign by monitoring trends and the most popular categories and channels on YouTube for over 30 days. Vivo created over 550 individual ads featuring Ranveer Singh. These ads were dynamically curated based on identified keywords. For instance, a user searching for any movie trailer was served an ad showing Ranveer Singh in a casual atmosphere with a tub of popcorn in his hand, talking about how the trailer needs to be watched on a V7 Full View Display. If a user searched for a song, they were served with an ad that suggested that the song was best heard on V7 Hi-Fi music. This contextual streaming of ads brought in high amount of relevance that ensured viewers did not skip these ads – giving relevant visibility to Vivo V7.

WATConsult founder and CEO Rajiv Dingra adds, “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

January 19, 2018
Network18 emerges as the most viewed news network on youtube in india

MUMBAI: Network18, one of India’s most diversified media conglomerates secured the top spot in Vidooly’s News Network Report for September to November 2017 making it the most visited and viewed media network on Youtube.

“It has been a happy new year for us” Network18 Digital, CEO, Manish Maheshwari said. As per the report, Network18 has emerged as a leader with a consolidated Youtube viewership of 1.26 billion, surging ahead of legacy brands like Zee Media, India Today, ABP News Network and TV9.
Manish added, “We believe in providing authentic and trustworthy news, particularly at a time when the world is grappling with the menace of fake news. We are humbled by the response we have received from audience in such a short period. And we look forward to continuing to deliver on the trust that millions of viewers have reposed in our brands.”

Network18’s digital properties have been gaining momentum in the last one year. With innovations and strong, credible content, the network has topped charts in various measurement parameters. As more and more consumers move to mobile devices for consuming news, Network18 is continuously gearing up to cater to this group. Foray into multiple languages is just one of the steps that the group has taken. Many similar ideas have been seeded which will show results in times to come. As a result of these efforts, the network saw consumption of its content on mobile devices grow by almost 100% in last 5 months for some of its channels.

Expressing his views on the remarkable achievement, News18 Languages, Programmatic and YouTube Channels – Business Head, Anshurav Gulati said, “News consumption patterns are increasingly shifting towards the video format on the web, particularly via YouTube. This paradigm shift has also led to fake news stories doing the rounds on the internet. In such a scenario, we are proud to stamp our authority as the most trusted source of news consumption via the YouTube channels of our print, TV and digital properties. The team has worked tirelessly to achieve this result, making our advertisers and other key stakeholders take notice. We hope to build on this remarkable achievement and make 2018 an even bigger and better year for Network18.”

January 8, 2018
Religare aims to change the youth mindset to health insurance

MUMBAI: In its endeavour to emphasise and bring to attention how widespread serious illnesses are and how expensive it is to treat them, Religare Health Insurance has gone live with its first ever YouTube mast-head video. The message is that lack of proper financial planning and absence of adequate health coverage spiral into financial distress.

In order to highlight these underlying issues, the company has created a thought-provoking video that has received over 8 million views in a single day.

With the campaign, Religare Health Insurance apprises its audiences that some critical health issues such as cancer or coronary heart ailments have become far more common than we think.

Titled ‘Be Responsible’, the campaign urges people to be more responsible towards their loved ones by insuring their health; thus making them financially independent to manage any health-related misfortune.

Religare Health Insurance business head of digital and business development Sachin Maheshwari says, “We have observed that even first time buyers of health insurance are usually of relatively progressed age. This is because customers believed that they would not encounter any serious medical condition in their younger years. This campaign is part of our sustained efforts to apprise customers with facts that would enable them to secure themselves with a health insurance as early in their lives as possible.”

Religare Health Insurance wishes to bring a change in this behaviour and resolves to educate the younger audience which is why this day-long campaign was executed on the YouTube platform. It’s the first time a health insurance brand has taken a stance like this.

December 28, 2017
Health & beauty YouTube’s fastest growing vertical in 2017 for India

MUMBAI: YouTube remains the top video entertainment hub – with over 225 million Indian smartphone users, using the app every month. India also reached not one, but two major YouTube milestone this year, with 200 channels now crossing the one million subscriber mark and three channels achieving 10 million (ZEE, T-Series and ChuChu TV), earning themselves the coveted Diamond Button this year. This year, the content on YouTube is more diverse than ever before. While music, comedy, food/recipes, education and learning continue to grow, health & beauty emerged as the fastest growing vertical of 2017 with many new subcategories growing, including dance, women lifestyle, village-food, web-series, among others.

During the year 2017, the biggest achievements were that 80 independent creators have crossed the one million subscriber mark. This year, 145 of 200 channels received the gold play button which requires a count of a million. Beauty & health that has been represented by six out of the top 10 rising creators, emerged as the fastest growing vertical. Regional content grew exponentially, with Jimikki Kammal and Zinggat becoming national hits.

We fell in love with a 106-year-old super chef, laughed at the raw humour of our new comedy kings, relived the golden era of Bollywood music through remixes, took the best selfie, learnt the trendiest beauty hacks, watched the most sought-after movie trailers and grooved to Punjabi beats.

2017 also saw some major new records being broken in overall views for movie trailers in India, with Baahubali 2 – The Conclusion, getting over 58 million views, followed by Padmavati with 27 million and Judwa 2 with 23 million. Bollywood music remains the king of the hill, with Badrinath Ki Dulhania bagging the top two spots for its title track with 132 million views and remix of the popular Tamma Tamma Again with 78 million views. Guru Randhawa’s High Rated Gabru is a close third on the most trending music list, with 75 million.

Topping the list of creators in 2017, is comedy superstar BB Ki Vines, with over five million subscribers, followed by Technical Guruji with almost 3.9 million subscribers and Vidya Vox with 3.7 million subscribers. Gaining over 2.5 million subscribers each in 2017 alone, the channels have registered a remarkable growth. Support for local creators continued, with three of this year’s top 10 trending videos (non-music) going to YouTube-specific content creators – BB Ki Vines for Group Study, Amit Bhadana for That Dumb Friend in Every Group and Zakir Khan for Life Main Chahiye Izzat.

Shaping the iconic pop-culture moments of 2017

From the fidget spinner gaining worldwide popularity to Despacito breaking every record; seeing the other side of Irrfan Khan through memes by AIB, to getting the country to dance on Shape of You, which emerged as the most choreographed song in 2017; getting the funny-bone tickled by Angry Baba’s Chacha Ke Patake, to making Jimikki Kammal and Zinggat a national sensation, YouTube has been part of some of the most iconic pop-culture moments of 2017.

This robust growth reflects the dynamic nature of the Indian creator community, with incredible talent surfacing from across India and especially among the regional language creators.

Top 10 Rising Creators of 2017

Top 10 Creators of 2017

YouTube Rewind brings together the biggest music, trends, memes, and characters from the past twelve months featuring today’s biggest YouTube stars and mainstream personalities. Close to 300 creators globally recreate the best of 2017’s online video moments in this rewind video.

Top Trending Videos of 2017

1. BB Ki Vines – Group Study

2. Jimikki Kammal – Dance Perfomance by Indian School of Commerce

3. ED SHEERAN – Shape Of You | Kyle Hanagami Choreography

4. Make Joke Of – Chacha Ke Patake

5. That Dumb Friend In Every Group – Amit Bhadana

6. Unique Rangoli Design using Chalni

7. Kangana Ranaut in Aap Ki Adalat (Full Interview)

8. Cheez Badi DANCE COVER | Machine | Mustafa & Kiara Advani | @JeyaRaveendran Choreography

9. Step by Step Latest Mehndi Design For Hand 2017 # 1000+

10. Zakir Khan – Life Mein Chahiye Izzat!

Biggest Personalities of 2017 (in no particular order)

1. BB Ki Vines

2. Technical Guruji

3. Ashish Chanchlani

4. 106 yr old YouTube sensation – Mastanamma

5. Dhinchak Pooja

6. Kabita’s Kitchen

7. Harsh Beniwal

8. Sejal Kumar

9. Mahathalli

10. Tanmay Bhat

Top Trending Music Videos – India

1. Badri Ki Dulhania (Title Track)

2. Tamma Tamma Again

3. Guru Randhawa: High Rated Gabru Official Song

4. Ding Dang – Munna Michael

5. Mere Rashke Qamar – Baadshaho

6 Ed Sheeran – Shape of You [Official Video]

7. Luis Fonsi – Despacito ft. Daddy Yankee

8. Jagga Jasoos: Galti Se Mistake

9. Cheez Badi Full Video | Machine

10. Baarish | Half Girlfriend

Top Trending Movie Trailers

1. Baahubali 2 – The Conclusion | Official Trailer (Hindi)

2. Padmavati | Official Trailer

3. Judwaa 2 Official Trailer

4. Toilet Ek Prem Katha Official Trailer

5. Half Girlfriend Official Trailer

6. Begum Jaan | Official Trailer

7. Golmaal Again

8. Badrinath Ki Dulhania – Official Trailer

9. Sachin A Billion Dreams | Official Trailer

10. Tubelight | Official Trailer

December 12, 2017
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views. While each of the ad stood out for its own unique story, some of the common themes this year were festive and emotionally engaging content.

Additionally, 2017 Leaderboard saw a mix of long format and short format ads hitting the right chord with the audience and pointing to YouTube’s ability to adapt to all storytelling formats.

The number one spot on the list was by LG, with more than 100 million views, celebrated its 20th anniversary in India, showcasing a mother daughter video with a delightful message that touched the heart of billions of customers. Deepika Padukone continues to be the favourite with her Goibibo ad garnering close 20 million views and taking the second spot. Following close on the heels was Dettol’s MaaMaane Dettol ka Dhula talking about the importance of health and hygiene.

Here are the YouTube Ads Leaderboard 2017 Top 10 ads:

1. LG

2. Goibibo

3. Dettol India

4. Panasonic Smartphones

5. Amazon India

6. Gionee India

7. Sunfeast Yippee!

8. Center Fresh India

9. Airtel India

10. Bingo!

December 12, 2017