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  • igraasp – a news channel for children launched on YouTube

    igraasp – a news channel for children launched on YouTube

    MUMBAI: In today's world of numerous news channels, loud opinions, debates, fake news, chaos and noise, there is little content that is appropriate for children in the news space. Yet it is essential our children understand current affairs from India and around the world. Here is where the idea of a kid friendly news channel for children, by children germinated in the minds of a group of like-minded mothers. igraasp comes as a breath of fresh air to provide children well-curated, constructive, age-relevant news in a creative and well-researched manner.

    igraasp (which is the acronym for 'I Get Ready and Always Step Up) aims to start with a 15-minute weekly capsule of news delivered through their channel on YouTube every Sunday starting in February, 2020.  

    igraasp started when four entrepreneurial mothers – Gayatri Luthra, Priya Wadhawan, Ruchi Mitroo and Shikha Chaturvadi wanted to spread the joy of seeking for information, news and current affairs amongst children. They wanted to provide a news platform for kids which would make them 'future-ready'.

    igraasps founder Priya Wadhawan said, “News is essential for children to build a habit to be updated about current affairs. However, we felt the need for a medium relevant for them as an audience to curate news from across genres and regions presented in a fun engaging manner, building their interest and awareness of the world around them.”

    The founders strongly feel that a digital and child-appropriate current affairs news platform like igraasp will facilitate a child's critical thinking, their emotional intelligence, enable them to comprehend issues, the scale of impact, and appropriate means to effect solutions.

    The anchors for the weekly episode are interestingly crowd-sourced taken from different schools for diversity. These students have also undergone workshops and training for news anchoring. The show is hosted by these students and features child-friendly news across segments including National news, International news, Sports, Environmental updates, Space &Technology and of course the F square (the Fun and Facts section).

    A kid who igraasps will always be ready to strike a conversation, get a handle on a serious situation, quip and quote with proficiency, and always step up to the occasion.

  • TVF’s The Screen Patti collaborates with Likee to promote its Webseries “Awkward Conversations with Girlfriend”

    TVF’s The Screen Patti collaborates with Likee to promote its Webseries “Awkward Conversations with Girlfriend”

    New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the story of young lovers Ishaan and Ananya, who have been in a relationship for a long time but are yet to discover a lot about each other. To popularise the web-series, Likee has invited users to take part in TSP's #itsallawkward campaign.

    To participate, Likeers need to create funny videos using the audio file of the famous dialogue from the first episode of the series and share with friends with #itsallawkward. So far, the videos generated with the hashtag have garnered millions of views. The users are contributing creative videos with astounding facial expressions to the dialogue, making it one of the most famous campaigns on Likee. As the web-series progresses, Likee's filter library will be updated with more popular dialogues from the series for Likeers to create funny videos. As a part of the collaboration, the actors of the web-series will also launch their official Likee account to engage with their fans on the platform.

    The Screen Patti, a.k.a TSP is a sister concern of the popular YouTube channel TVF, The Viral Fever and is renowned among online users for presenting spoofs of popular shows such as Kaun Banega Crorepati, Khatron Ke Khiladi, Bigg Boss, and others. The channel also creates its original web-series such as 'Awkward Conversations girlfriend.' The series is written by Harish Peddinti, is Directed by Abhinav Anand and Ritvik Sahore, Rashmi Agdekar, Abhishake Jha are the lead actors. The channel already has over 4.5 million subscribers.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. Gift your brand an audience across Kerala and your friend a surprise this Christmas

  • Likee Emerges As One Of The Most Popular App Worldwide

    Likee Emerges As One Of The Most Popular App Worldwide

    New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee, ranked at No. 6, saw a tremendous year on year growth of 173% with more than 330 Million downloads. It is to be noted that India drove more than half of installs. Likee has over taken other popular apps such as SHAREit, YouTube, Snapchat and Netflix.

    Year 2019 has been the remarkable year in growth for Likee in India. Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns which went viral in no time. Some unforgettable campaigns from the platform in 2019 were 'No matter where I am, #IAMINDIAN', #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee's #IAMINDIAN campaign was launched to celebrate India's 73rd Independence Day and had also won a Guinness World Record for creating the world's largest video album of people waving Indian national flag. Other noteworthy initiatives by Likee are #Likeedreams, #KillTheChill and a few more campaigns that were launched with the aim of societal development.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform's sharp focus on hyper-localization of the content is contributing to its strong growth. Today, Likee has emerged as an app the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.

  • The Zoom Studios to premiere ‘Happily Ever After’ on 01 February

    The Zoom Studios to premiere ‘Happily Ever After’ on 01 February

    MUMBAI:  Closing 2019 on a high note with its originals transcending reviews from the critics and masses alike, The Zoom Studios kickstarts the New Year with its sixth original, ‘Happily Ever After’, a slice of life series that explores the reality of modern day wedding goals. Firmly positioning itself as a leading content house, The Zoom Studios with its five originals registered a viewership of over 120 million on its YouTube Channel. 

    The last offering from the content house, The Holiday, alone clocked a viewership of more than 45 million on YouTube and created a sensation on digital media with its loyal fan base. Continuing with its promise to offer relatable stories that are brought to life with strong narratives and power packed performances, The Zoom Studios’ upcoming show, ‘Happily Ever After’ will premiere on 01 February at 7 PM on The Zoom Studios YouTube channel and Zoom.

    ‘Happily Ever After’ captures the essence of a modern millennial relationship and brings to light the hitches and glitches the millennial couple – Roneet Bagchi and Avani Mehndiratta faces as they strive to achieve their dream wedding. Determined to host the biggest wedding, Avani and Roneet struggle to pull off their grand wedding with their limited savings. Resorting to their ‘jugaad’ ideas to tackle each impediment, Avani and Roneet are in for a roller coaster ride as the show unfolds.

    The show marks the web debut of acclaimed director, Navjot Gulati and brings together digital powerhouse talents, Naveen Kasturia (Roneet Bagchi) and Harshita Gaur (Avani Mehndiratta) to play the lead roles. Shot in the picturesque locations of Rajasthan, the show presents an ensemble cast of 54 actors from the small screen, coming together for the first time on an OTT original. Shivankit Parihar, Shruti Das, Gurpreet Saini, Shabnam Vadhera, Rajiv Khanna amongst others will be seen playing key characters in this situational drama-comedy.

    Times Network COO and executive president Jagdish Mulchandani said, “In a short span, The Zoom Studios has strongly built itself in delivering real, conversational and engaging narratives that have successfully resonated with our viewers. Continuing with our promise to bring forth strong narratives, ‘Happily Ever After’, is a refreshing take on modern day wedding goals and attempts to focus on the real happiness, which is devoid of a price tag. We are excited and thrilled to present our new show and I am confident that the show will reiterate the success of our previous shows”.

    Watch ‘Happily Ever After’ co-presented by Ponds and Digital Loans partner: SBI on 01 February 2020 at 7 PM on The Zoom Studios YouTube Channel and Zoom.

  • Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    Girliyapa launches Mr. & Mrs. Season 2 in association with Livspace

    MUMBAI: Following the success of its first season, India's leading women-centric entertainment channel Girliyapa from the house of The Viral Fever launches Mr. & Mrs. Season 2 in association with India's most admired home interiors brand Livspace. Rooted in contemporary urbaneness, Mr. & Mrs. captures the ethos of the marital life of a young couple through relatable and captivating moments depicted throughout the series. The series further touches upon the special bond and quirks that couples share during the process of turning their house into a home. Premiered on 7 January , Mr. & Mrs. Season 2 is a weekly digital series that is available on TVFPlay and Girliyapa’s YouTube.

    Written by its lead actor Biswapati Sarkar who plays Sanju and Nidhi Bisht as Madhu, also one of its lead characters, Mr. & Mrs. is a five-episode humour filled series. The show takes away from the standard one-dimensional soap and portrays the real challenges faced by young married couples in modern India. Mr. & Mrs. attempts to create a refreshing experience by essentially bringing forth a modern lifestyle to make every moment worth living in the married reality.

    On launching Season 2, one of Girliyapa’s most successful shows,  Girliyapa channel head Sarita Jain said, “Mr. & Mrs. has been one of our marquees shows on Girliyapa. Season on season, the series continues to add a humorous take on marriage hood that is relatable to contemporary couples. One common tying factor that all couples share after transitioning into married life is the need for a good home. Livspace happens to be India’s most admired brand for home interior solutions and was a perfect fit for this new season. We are very excited about this partnership and are certain that our viewers will enjoy this season just like the previous one.”

    Livspace brand marketing head Varun A R added, “We want to connect with our core audience, through our partnership with TVF, and educate them about the major problems, homeowners face while working with unorganized players, for their home interiors. One of our key goals is category creation for a full-stack home interior solution like Livspace, bringing about a change in how individuals perceive the process of doing their home interiors. We thoroughly enjoyed working with the TVF Girliyapa team to integrate this message and create a compelling script that addressed the challenges faced by consumers in our category. We look forward to the response from the viewers of Mr. & Mrs.

  • Kellogg’s launches ‘Breakfast Se Badhkar’ – new campaign for consumers’ daily triumphs

    Kellogg’s launches ‘Breakfast Se Badhkar’ – new campaign for consumers’ daily triumphs

    MUMBAI: Kellogg’s, India’s leading breakfast cereal brand, launched a new campaign titled ‘Breakfast Se Badhkar’. The campaign is brought to life with a multimedia and multilingual film and looks to partner mothers in their daily attempt to provide nutrition to their children in time-pressed mornings.

    The campaign takes on a unique approach by narrating the perspectives of children through the film. They are seen engaging in everyday settings like a playground, in the classroom and in extra-curricular activities. The film then brings out mother’s aspiration in helping her child achieve those tasks with an emotional appeal of offering ‘ek chammach aur’, translating to one extra spoon of food in the morning. It’s her attempt of urging her child to perform an extra task during the day to achieve that daily triumph, academically or beyond. The film finally ends with showing a bowl of Kellogg’s cereal with milk as a nourishing option of a balanced breakfast which has the ‘Power of Five’ – energy, protein, calcium, iron and vitamins.

    The new communication has multiple legs, including a digital film on YouTube, a film in multiple languages on television across multiple genres, targeting mothers between the age group of 25 – 44, and mother advocacy blogs propagating the importance of a balanced breakfast in line with Kellogg’s own offerings.

    Kellogg South Asia director marketing Sumit Mathur said, “As an organization, we live by the purpose of ‘Nourishing India’s Potential’. We have demonstrated it in several ways. We recently announced our ongoing programme of offering a bowl of Kellogg’s cereal with milk to children from underprivileged sections of society as daily breakfast. We are also on a mission to drive a behavioral change to many urban Indian consumers who skip or skimp breakfast due to lack of time. The new Masterbrand campaign is our attempt to bring alive our purpose and drive this behavioral change. The film explains how breakfast is the morning hero to help achieve children their best that day and every day. This insight is supplemented with an endearing and relatable touch where a mother’s concern for her kid is captured in the phrase ‘ek chammach aur’.”

    Ogilvy executive creative director Anurag Agnihotri said, “A mother usually wants her kid to eat just a bit more. We took this insight to mean that every time a mom says to her kid, “ek chammach aur kha lo”, what she actually wants is “to push a bit harder everyday”. ‘Ek chammach aur’ is the insight that has gone into Kellogg’s latest communication. The stories are told from the kids' point of view. Engaged in some activity or sports, they charm the viewer by demonstrating what is it that mom means when she coaxes them to eat just a bit more. In the process, Kellogg's is seen as a great option for every morning, a breakfast which is ‘Breakfast Se Badhkar’.”

  • MissMalini launches MissMalini Trending

    MissMalini launches MissMalini Trending

    MUMBAI: MissMalini proudly launches MissMalini Trending – a social media news desk at an upscale Juhu outlet. The beloved blog’s first-ever news desk will feature digital influencers and experts in all their glory. The pioneer of Indian lifestyle blogging, MissMalini is a multi-media and multi-platform content portal with more than 10 million unique monthly followers across platforms.

    MissMalini founder and creative director Malini Agarwal said “MissMalini is delighted to introduce MissMalini Trending. This platform will feature the favorite digital superstars as today everyone wants to know what superstars wear, whom they date, what they eat, etc. I think these creators have a huge impact on the millennials in the nation. They also face immense pressure to live up to their image. A lot of work goes into keeping up with the perfect image that they put forth on the internet. This platform recognizes their work and motivates them to keep flourishing on social media.”

    In today’s world of social media, a digital influencer occupies the space of a Bollywood celebrity. Gaining popularity on platforms such as YouTube, TikTok, and Instagram, they have managed to position themselves as leaders and role models of the internet generation. They have become an integral part of the modern youth culture in India and play a fundamental role in shaping their personalities. This initiative works as a dossier to provide a personal account of all the creators enlisted on the page. The platform acknowledges their work and highlights any new developments and expansions made by them in their respective fields.

    Malini Agarwal launched her blog perched on a couch in 2008. Taking the digital world by storm, MissMalini's on the list of leading entertainment portals in India. MissMalini Entertainment supports emerging talent and uplifts fresh content creators. A productive digital space for new-comers, the company dedicates its efforts to guide up-coming influencers through their journey.

    An influencer herself, Agarwal has taken several initiatives including Malini's girl tribe to transform social media into a better place. She promotes positivity and spreading joy by eliminating trolls and shaming. Focusing efforts on building the women’s community, she contributes to associations such as the Women Innovation Entrepreneurship Foundation (WIEF) and the women by attending events organized by them. Empowering women and making a difference has always been centric to the celebrated blogger.

  • YouTube tools to help creators understand copyright issues

    YouTube tools to help creators understand copyright issues

    MUMBAI: YouTube will offer creators more transparency about content to curb copyright issues. The platform is adding new tools for creators with more details on content triggering copyright complaints.

    According to Forbes report, the platform is also adding an Assisted Trim editing tool directly within YouTube Studio’s copyright details page. Creators will be able to trim out the reported copyright content.

    To give the best viewer experience YouTube is working on adjustable endpoints for claims within the Assisted Trim feature.

  • Makani Creatives’ 360-degree campaign helps Netsurf to launch ‘Rang Dé’

    Makani Creatives’ 360-degree campaign helps Netsurf to launch ‘Rang Dé’

    MUMBAI: Netsurf ropes in Makani Creatives as a creative partner for 360-degree outreach campaign, including print and digital to launch their home-grown, natural cosmetic brand ‘Rang Dé’,

    Netsurf, India’s direct selling company with a customer base of over 2.5 million, has come up with a new product — Rang Dé, which represents Indian shades for makeup to embrace eternal beauty.

    Makani Creatives, known for its cutting-edge work on some of the biggest brands in India, will be handling the overall digital aspects from social media to digital media outreach for Rang Dé.

    The campaign focuses on the women of today, in an elegantly orchestrated single-take brand film conceptualized by the agency and choreographed by the eminent choreographer duo, Uma-Gaiti.

    Netsurf Communications Pvt Ltd chief executive officer and managing director Sujit Jain said: “The primary objective was to position Rang Dé as a contemporary, young, vibrant & exotically Indian brand. To create a fun, unconventional make-up routine that resonates with the women of today”.

    He further added, we were really excited to hear the concept; the entire collaboration between choreographers, Uma-Gaiti and Makani Creatives Pvt Ltd really helped us achieve more than what we expected out of the campaign film.

    The campaign film made its first appearance at the Filmfare Glamour & Style Awards, and is visible across all major digital platforms such as YouTube, Instagram and Facebook.

    Meanwhile, Makani Creatives creative director Sachin Padave said: "The idea was to position Rang Dé as a brand that helps you embrace yourself, without letting go of the fact that we're talking about different individuals, their different skin tones, beliefs, tastes and individualistic sense of fashion.”

    The campaign visuals portray multiple models with different skin tones, reflecting the different Indian ethnicities, and the fact that Rang Dé – with its organic range of products – can cater to any skin tone or skin type, a press statement said.

    The choreographer-duo Uma-Gaiti, who seamless helped making this film said, “We’ve directed a number of films and videos, but a one-take campaign for a beauty brand was a first for us. We were excited from the moment we heard about this project.”

    According to them, the share of limitations, they had, was with lights, camera, casting, choreography and etc. however, they believe limitations open doors to new ideas along with Makani Creatives we managed to pull off the ad campaign film beautifully.

    Rang Dé strives to bring out the best in every individual, imparting confidence to take on the world. Being herbal in nature with organic pigments escalates this exclusive range to offer countless benefits and kindness to your skin.

  • PUBG MOBILE India’s web series produced by Saatchi Propagate, “Dosti Ka Naya Maidan” is now on air.

    PUBG MOBILE India’s web series produced by Saatchi Propagate, “Dosti Ka Naya Maidan” is now on air.

    Bangalore, India: The first episode premieres on December 24, 2019 on PUBG MOBILE India’s official YouTube channel. Last week, PUBG MOBILE India team announced their web-series, Dosti ka Naya Maidan- it’s first ever original web series in Indian Gaming. This series has been conceptualized by the PUBG MOBILE India Team and the plots, storyline and production is being done by Saatchi Propagate in collaboration with Content Factory.

    Throwing light on the concept Priya Jayaraman, CEO Saatchi & Saatchi Propagate said “When it comes to creating content, can it get any better than connecting with the lives of everyone who plays PUBG MOBILE today? The genesis of this anthology of 5 episodes is rooted in real world friendships, careers, gaming and is a microcosm of life itself. All with PUBG MOBILE at the heart of it’.

    Last week, PUBG MOBILE India dropped a trailer on their official India YouTube channel for the First Episode. They have unveiled the cast, trailer, and release date for their debutant web-series’ first episode starring Ranjan Raj (Kota Factory), Badri Chavan (TVF Bachelors, Stree), Chinmay Chandraunshuh, Alam Khan, Arnav Bhasin, Vibha Chibbar, Sanjeev Vatsa, amongst others.

    The first episode follows Mrigank Raj (played by Ranjan Raj), a teenager who belongs to a simple aspiring family whose parents (played by Vibha Chibbar & Sanjeev Vatsa) don't want to hold him back, regardless of their status. He is excited to start his new life in college but doesn't know how far he can go by being this reticent person and it gets more difficult as he meets his roommates. DK, Baba and Monty (played by Alam, Chinmay, Arnav respectively) who are the tough guys of the college and ace players of ‘PUBG MOBILE.’ The game is life for them. Even friends are made on the basis of their rank in the game. When the going gets tough for Mrigank, his senior Aditya (played by Badri Chavan) suggests him to take a chance in PUBG MOBILE. Watch the episode to know more.