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MUMBAI: Some memories never buffer. Waves OTT, India’s national freemium streaming platform powered by Prasar Bharti, is taking viewers down memory lane this festive season with...
MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a...
MUMBAI: Cricket, comedy, and a whole lot of Cups, that’s the winning pitch Rosepod is banking on. The podcasting arm of Rose Audio Visuals, the studio...
MUMBAI: When love hits the right note, even a classroom can turn into a concert. Saregama and Filtercopy are tuning into a new frequency of music...
MU7MBAI: YouTube is turning beauty tutorials into storefronts. The video platform has added Nykaa and Purplle to its shopping affiliate programme, expanding creators’ ability to monetise...
MUMBAI: At Ficci Frames’ silver jubilee edition, a candid panel discussion between Applause Entertainment managing director Sameer Nair and India Today senior editor and anchor Akshita...
MUMBAI: Artificial intelligence didn’t just enter the chat, it rewrote the entire script. At FicciFrames 2025, the session The AI-Powered Media Revolution brought together some of...
MUMBAI: Fifty years in the media business buys you the right to speak bluntly. Aroon Purie exercised that right at Ficci Frames 2025 in Mumbai, delivering...
MUMBAI: Looks like Spykar is weaving more than denim, it’s stitching together stories worth listening to. The homegrown fashion brand has dropped the second episode of...
MUMBAI: When the beat drops and the lights glow, the vibe is pure celebration. This festive season, Signify (Euronext: Light), the world’s leading lighting company, has...
MUMBAI: When influence meets intelligence, the result is Animeta Brandstar’s latest winning streak. The tech-data enabled influencer marketing firm has been scripting campaigns that don’t just...
PARIS: In a media landscape where Netflix and YouTube hoover up nearly half of all US streaming hours, knowing what audiences want isn’t just useful—it’s survival....
MUMBAI: This Diwali, Oneplus is lighting up homes and green spaces alike. The brand has unveiled a heartfelt campaign titled “light a light, plant a plant”,...
MUMBAI: Ads are finally getting smarter than the “skip” button. VDO.AI has unveiled Dexter, a cutting-edge contextual intelligence solution that promises to transform Youtube advertising by...
MUMBAI: This festive season, Indusind Bank is making generosity go viral! The bank has launched its new campaign ‘Give More Get More’, built around the touching...
MUMBAI: Shemaroo Entertainment has hit a major digital milestone as its flagship Youtube channel surpasses 60 million subscribers, ranking as the 7th most subscribed entertainment channel...
MUMBAI: Belly laughs meet belly health. Shin chan is now on a mission to care for kids’ tummies.Yakult Danone India has roped in the mischievous Japanese...
MUMBAI: There are handbags, and then there are stories you carry around in leather and zippers. With a wink and a wisecrack, Twinkle Khanna, aka Mrs...
MUMBAI: History TV18’s hit travel-food social series ‘Road trippin with Rocky’ is back with Season 14, and this time all roads lead to Gujarat. As the...
MUMBAI: All sewn up, Spykar is threading stories, not just jeans. India’s homegrown denim label has unzipped a new chapter in storytelling with the launch of...
MUMBAI: Talk about an electrifying partnership RR Kabel has spiked into the spotlight as the Title Sponsor of the Prime Volleyball League powered by Scapia, just...
MUMBAI: From Nomaan Unfiltered to NoDee Unfiltered, this unique YouTube channel has stepped up its game by offering viewers unbiased, unfiltered content that leaves an impression....
MUMBAI: Lights, camera, traction, Inkhabar’s digital originals are rewriting the playbook. The news and content platform has struck gold with the launch of three flagship shows...
MUMBAI: The squad stormed to victory at the Oneplus android ‘Battlegrounds Mobile India Masters Series’ (BGMS), lifting the trophy and walking away with Rs 60 lakh...
MUMBAI: When fashion meets philosophy in the middle of a sandstorm, you know something otherworldly is at play. Studio Blo, the next-gen content studio pushing the...
PARIS: Mipcom Cannes is recasting itself as the global meeting ground for the creator economy, unveiling a 13–16 October programme that director Lucy Smith calls “the...
MUMBAI: It’s reel life, not real life, that has India hooked. Five years since its debut, Instagram reels has danced its way to the top of...
MUMBAI: From silver screen to streaming supremacy, Dangal TV has pulled off a blockbuster twist in its digital journey. The channel’s YouTube arm has clinched the...
MUMBAI: Dish TV has flipped the channel on its future and this time, it’s not just about broadcasting. The country’s leading DTH provider, trusted in Indian...
MUMBAI: Bellary is bringing world-class coaching to your screen. The inspire institute of sport (iis), India’s premier high-performance training hub, has launched a new digital content...
MUMBAI: Talk about a drama with bite! Kuma (The Other Wife), the breakout Turkish series from Goquest Media, has clawed its way from digital darling to...
MUMBAI: Blink and you’ll miss it or maybe that’s the point. Icubeswire Films, part of the Icubeswire Martech group, has launched Stop Shots, a new creative...
MUMBAI: The actor and new mum has just been announced as the latest brand ambassador for All Things Baby (ATB), India’s premium parenting platform. Known for...
MUMBAI: When Bihar talks, the nation listens and this time, it’s over a Baithak. Bihar Tak, the digital-first news platform from the India Today group, set...
MUMBAI: The paddles are ready, and so is the gavel. Global Sports Pickleball (GSP) is set to host India’s first-ever live pickleball auction on 7 September...
MUMBAI: Shopping just got a supercharged upgrade. Flash.co has unveiled Flash AI, a first-of-its-kind AI Shopping Assistant designed to make buying easier, smarter and cheaper for...
LONDON: Vida, the London- and Los Angeles-based cloud-native media management outfit, has launched Media Factory, an agentic AI-powered workflow automation engine set to debut at IBC...
MUMBAI: Sony Pictures Networks India has handed the reins of its YouTube channels to Juhita Gupta, a seasoned media professional with over 16 years of consumer...
MUMBAI: Drop in, loot up, and get ready for the chaos. BGMS is back, and it’s bigger than ever. Nodwin Gaming has unleashed Season 4 of...
MUMBAI: Lights, camera… AI-ction! After nearly seven years scripting cultural moments at Netflix, Akash Iyer is stepping into a whole new frame as the social lead...
MUMBAI : When Bappa arrives, even the walls want to dress up. This Ganesh Chaturthi, Birla Opus Paints part of Aditya Birla Group’s Grasim Industries has...
MUMBAI: YouTube has hired Shridhar Venkataramana as strategic partner manager for content partnerships, marking a significant coup for the Google-owned video platform in India’s lucrative cricket...
MUMBAI: His is a familiar face to Indian music and streaming industry professionals. We are talking about Tony Zameczkowski who used to jet his way to...
MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands...
MUMBAI: When Mumbai talks politics, it doesn’t whisper, it shouts over traffic, cuts through the monsoon, and spills into cinema halls. On 13 August 2025, CNN-News18...
MUMBAI: The ratings are in and News18 isn’t just reading the headlines, it’s writing them. With the latest BARC data painting a clear picture, the News18...
LONDON: IBC 2025 has pulled back the curtain on a turbocharged conference programme packed with power players from across the global media, entertainment and tech ecosystem....
MUMBAI: This Independence Day, the real fireworks aren’t just in the skies, they’re lighting up Instagram, Youtube, and your Reels tab. In a head-turning report released...
MUMBAI: In a media industry obsessed with the limelight, Mahesh Shetty remains an anomaly. No splashy interviews, no endless conference panels, no constant social media updates....
PARIS: YouTube is pulling out all the stops for its 20th anniversary, marking the occasion with a heavyweight presence at Mipcom Cannes this October—the global television...
