ITV

Tag: YouTube

  • Netflix nets YouTube exec Lori Conkling

    Netflix nets YouTube exec Lori Conkling

    MUMBAI: Her golden mane and tough no-nonsense negotiation style has given her quite a reputation amongst syndication and licensing folks, And  Lori Conkling has  now been appointed as head of film and TV licensing at Netflix. Based in Los Angeles, she will oversee acquisition for television and film content in the United States.

    She moves from YouTube where she spent nearly six years, most recently as global head of TV, film and sports partnerships. Prior to YouTube, she held senior roles at Google, where she led media company partnerships and YouTube TV initiatives.

    Lori brings extensive media experience, having previously served as executive vice-president of strategy and business development at NBCUniversal, executive vice-president of distribution at A+E Networks, and vice-president at Disney and ESPN Media Networks.

  • Music industry to hit $184.69 billion by 2029, riding the digital wave

    Music industry to hit $184.69 billion by 2029, riding the digital wave

    MUMBAI: The music industry is tuning up for a record-breaking encore, with projections forecasting a $184.69 billion leap in market value between 2025 and 2029. According to Technavio, the industry’s setlist for success includes digital music adoption, AI-driven innovation, and the ever-growing streaming revolution. With a CAGR of 18.1 per cent, the industry is not just keeping up with the beat—it’s rewriting the entire score for how we consume music in the digital age.

    Streaming services and AI

    Gone are the days of cassette tapes and MP3 downloads. The streaming era is in full swing, with platforms like Spotify, Apple Music, Tencent Music, and YouTube Music leading the charge. In 2024, streaming contributed to a significant chunk of the industry’s revenue, with consumers increasingly opting for on-demand access to their favourite artists rather than owning physical copies or digital files.

    AI is also playing maestro, transforming music discovery, personalisation, and even composition. From playlist curation to predictive analytics for record labels, AI-driven models are rewriting the rules of engagement between artists and audiences. As businesses fine-tune algorithms to keep listeners hooked, the industry continues its transition towards a more data-driven, user-centric model. AI is even entering the creative process, with some companies experimenting with AI-generated music compositions, raising both excitement and concerns about the future of human artistry in the industry.

    Where is the music industry humming the loudest? North America leads the symphony, contributing 40 per cent of the global market share, thanks to a massive subscriber base and an appetite for premium content. Europe, APAC, south America, and the middle east & Africa follow suit, each playing a crucial role in the global expansion of streaming services.

    Key markets driving growth include the United States, Germany, Canada, the United Kingdom, China, France, Japan, South Korea, Italy, and the Netherlands. These regions are witnessing a spike in digital music consumption, boosted by faster broadband speeds, affordable smartphones, and a younger, tech-savvy audience. The rise of smart speakers and voice-assisted technologies like Amazon Alexa and Google Home has also contributed to the seamless integration of music into daily life.

    Music Market Scope
    Report Coverage Details
    Base year 2024
    Historic period 2019 – 2023
    Forecast period 2025-2029
    Growth momentum & CAGR Accelerate at a CAGR of 18.1 per cent
    Market growth 2025-2029 $ 184692.4 million
    Market structure Fragmented
    YoY growth 2022-2023 ( per cent) 15.6
    Regional analysis North America, Europe, APAC, South America, and Middle East and Africa
    Performing market contribution North America at 40 per cent
    Key countries US, Germany, Canada, UK, China, France, Japan, South Korea, Italy, and The Netherlands
    Key companies profiled Amazon.com Inc., Apple Inc., Bertelsmann SE and Co. KGaA, Curb Records Inc., Deezer SA, Kobalt Music Group Ltd., NORTHERN MUSIC Co. Ltd., Pioneer Music Co., Sirius XM Holdings Inc., Sony Group Corp., Spotify Technology SA, Tencent Music Entertainment Group, THEME MUSIC Co. Pvt. Ltd., TIDAL, Universal Music Group N.V., Vivendi SE, Warner Music Group Corp., Yamaha Corp., YouTube, and Zee Entertainment Enterprises Ltd.

    Industry heavyweights? The music industry is no longer just about record labels. Today, it’s a battlefield where tech giants and traditional players are battling for dominance. Key industry movers include Amazon, Apple, Warner Music, Universal Music Group, Spotify, Tencent Music Entertainment, and YouTube, among others.

    Strategic alliances, mergers, and acquisitions have become the name of the game, with companies aggressively expanding their footprint. Whether it’s Amazon Music integrating voice-activated streaming with Alexa or Spotify’s push into podcasting, innovation is at the heart of market competition. Additionally, artists are increasingly taking control of their own music distribution, bypassing traditional labels in favor of independent digital distribution platforms, enabling them to retain a larger share of their revenue.

    Now despite the roaring success of digital music, challenges persist. Piracy remains a major headache, especially in regions where copyright enforcement is weak. Countries like Portugal, Spain, and the Netherlands are grappling with rampant illegal downloads, impacting revenue streams for artists and labels alike. Efforts to combat this include advanced watermarking technologies and blockchain-based rights management systems, which help trace music usage and ensure fair compensation.

    Another hurdle is the intensifying battle between traditional record companies and digital platforms. While streaming services provide unparalleled reach for artists, they also disrupt conventional revenue models, raising concerns over fair compensation and artist royalties. Some artists have voiced frustrations over the paltry earnings from streaming platforms, prompting new discussions around fairer pay structures and potential regulatory intervention.

    Future trajectory? 

    Looking ahead, the music industry is expected to lean further into AI, metaverse concerts, and blockchain-powered rights management. Live performances and immersive digital experiences are set to be the next frontier, allowing fans to engage with their favourite artists in new and exciting ways. Some companies are already developing virtual concert venues in the metaverse, enabling artists to perform for global audiences without the need for physical tours.

    Additionally, NFTs (non-fungible tokens) are emerging as a revolutionary way for artists to monetise their music, offering exclusive digital collectibles, album releases, and even fractional ownership of song royalties. These blockchain-based assets provide a new revenue stream, reducing reliance on traditional streaming platforms and giving fans unique ways to engage with their favorite musicians.

    As the industry dances to the rhythm of digital transformation, one thing is certain: music consumption will never be the same again. Whether through AI-generated beats, VR-powered gigs, or hyper-personalised playlists, the future of music is as thrilling as its past. With constant innovation, the industry is ensuring that music remains an integral part of people’s lives, adapting to changing consumer behaviors and technological advancements at an unprecedented pace.

  • Bigg Boss Season 18 shatters records with 205+ million viewers across TV & digital

    Bigg Boss Season 18 shatters records with 205+ million viewers across TV & digital

    MUMBAI: Another season of drama, strategy, and nail-biting eliminations has come to a close, and Bigg Boss Season 18 has done it again—breaking records, dominating screens, and keeping millions glued to their couches. The reality TV juggernaut raked in a mind-blowing 205+ million viewersh  across TV and JioCinema, with a total of 112 billion viewing minutes (yes, you read that right!). And if that wasn’t enough, social media went into overdrive, racking up 5.6 billion views across platforms, with 2.9 billion views on JioCinema alone. Now, that’s what you call a blockbuster

    JioStar head of revenue – entertainment & international, Ajit Varghese summed it up perfectly, “Year after year, Bigg Boss continues to redefine entertainment, offering brands the ultimate platform to forge deep audience connections. The response to this season has been phenomenal, and we’re excited to push the boundaries even further.”

    Bigg Boss, the crown jewel of JioStar’s entertainment empire, continues to strike gold with its regional editions in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, and Bengali. With each passing season, the show mirrors society’s evolving dynamics, proving that nothing beats the thrill of watching strangers fight, form alliances, and occasionally (just occasionally) find friendship.

    This year, Bigg Boss Jaante Hain took unpredictability to the next level, with the all-seeing Bigg Boss predicting contestants’ futures. The “Time Ka Tandav” theme was a masterstroke, amplifying the mind games, shock twists, and pulse-racing moments that had fans hooked. Who knew reality TV could be this deliciously dramatic?

    When you pull in numbers like these, it’s no surprise that brands are lining up to be part of the magic. Season 18 had the backing of some of the biggest names, including co-powered partners Belavita, Vaseline, and Parle Hide & Seek, and special sponsors like Ching’s Schezwan Chutney and Berger Paints.

    The sponsorship lineup also featured beauty partner Blue Heaven, hygiene partner Harpic, and home decor partner My Trident, alongside Go Cheese, Macho Sporto, Good Knight, and Galaxy Chocolate as associate sponsors. On the digital front, major players like Vimal, Housing.com, Oppo, LG Hot and Cold AC, and Rapido Cabs amplified the show’s reach, with First Games, Manyavar, Manforce, Kellogg’s Muesli, Roff, Streax, and Swiss Beauty adding to the mix.

    Love it or hate it, you just can’t ignore it. Bigg Boss 18 was an unstoppable force across YouTube, Meta, and X, fueling heated debates, meme storms, and endless discussions. Whether it was contestants’ fiery showdowns, jaw-dropping twists, or unexpected evictions, social media lived and breathed every moment.

    With record-breaking numbers, insane engagement, and a growing fanbase, Bigg Boss has once again proved why it remains India’s most-loved reality show. And if Season 18 was this explosive, we can only imagine what’s in store for next year. Buckle up, because the drama is far from over!

  • Prashant Gaonkar gets appointed as CEO of Alpha Pictures

    Prashant Gaonkar gets appointed as CEO of Alpha Pictures

    MUMBAI: Prashant Gaonkar, a seasoned media professional with over 25 years of experience, has been appointed chief executive officer at Alpha Pictures Pte Ltd. Gaonkar, who joined the company this month, brings extensive expertise in content syndication, inflight and maritime entertainment, digital media distribution, and music licensing.

    Throughout his career, Gaonkar has held key leadership positions at major media organisations, driving strategic growth and forging innovative partnerships across global markets.

    Prior to his current role, he served as head of business development at NH Studioz, where he managed India’s largest film library with over 2,500 titles. His responsibilities included content syndication across linear and non-linear platforms, digital business operations on platforms such as YouTube and social media, and leveraging ancillary rights for inflight, maritime, and surface transport sectors.

    Earlier in his career, Gaonkar held the position of vice president, content syndication, and revenue head for music and digital at Eros International. His tenure saw significant achievements, including expanding ErosNow’s music portfolio through partnerships with global streaming platforms such as Amazon Music, Spotify, and YouTube Music. He played a pivotal role in content licensing for broadcast TV and OTT platforms, as well as launching successful AVOD ventures on YouTube.

    Gaonkar’s contributions to inflight entertainment are particularly noteworthy. He spearheaded content syndication initiatives for Eros, securing partnerships with over 59 international airlines and establishing a strong presence in African and European markets.

    He also held the role of head of inflight entertainment at Crest Animation Studios, where he specialised in supplying programming to prominent airlines, including Air India, Emirates, and Gulf Air. Prior to that, he gained valuable experience as client services manager at both Dattaram Advertising and Shells Advertising, as well as marketing officer at Jasubhai Group.

    A physics graduate from K J Somaiya College of Science and Commerce, Gaonkar has consistently demonstrated a strategic approach to media and content distribution, with a focus on scalability and sustainability.

  • India leads in global app usage and downloads but trails in user spending

    India leads in global app usage and downloads but trails in user spending

    MUMBAI: When Mukesh Ambani unleashed Reliance Jio onto India like a storm on 5 September 2016, it wasn’t just a telecom revolution—it was the dawn of a digital obsession. Cheap data plans and free calls? Indians grabbed them faster than a free plate of samosas at a wedding. Apps, once exotic creatures of the tech-savvy elite, became everyone’s new best friends, spreading like wildfire across cities, towns, and even the smallest villages.

    Fast forward to 2024, and India isn’t just flirting with mobile apps—it’s a full-blown love affair. The country now holds the crown for the highest global app downloads and usage, clocking in a jaw-dropping 1.12 trillion hours glued to screens. But here’s the plot twist: while Indians swipe, scroll, and stream like pros, they aren’t exactly reaching for their wallets. In-app purchases? Still a shy, hesitant nod rather than a full embrace. Turns out, we’re better at clicking than cashing in.

    According to Sensor Tower’s State of Mobile 2025 report, India recorded 24.3 billion app downloads last year, down slightly from 25.6 billion in 2023. However, the time spent on apps climbed significantly from 991 billion hours in 2023 to 1.12 trillion hours in 2024—a staggering demonstration of just how glued to screens Indians truly are.

    Globally, in-app purchases surged 13 per cent year-on-year (YoY) to reach $150 billion, but India fell behind, failing to make the top 20 countries in IAP revenue. For context, the United States led the pack at $52 billion, followed by China at $25 billion.

    But India had its bright spots: IAP revenue in the media & entertainment (M&E) category (dating apps, specifically) jumped 25 per cent YoY to $55 million, with Bumble leading the charge. Similarly, IAP revenue in the social media category climbed 29 per cent YoY to $54 million, led by YouTube. The film & TV streaming segment saw the most significant growth, with IAP revenue skyrocketing 86 per cent to $45 million, dominated by Disney+ Hotstar.

    Social media and entertainment apps still rule

    Social media and entertainment apps continued to dominate user preferences, with Instagram and Jiocinema topping the charts. However, downloads in these categories slipped, with social media app downloads dropping 10 per cent to 1.19 billion and M&E app downloads dipping 8 per cent to 663 million.

    Despite this dip in downloads, Youtube and Whatsapp retained their positions as the undisputed leaders in user engagement, cementing their status as essential apps for entertainment and communication.

    Generative AI apps steal the spotlight

    Generative AI was the showstopper in 2024, with downloads soaring to 177 million—a jaw-dropping leap from 75 million in 2023. Revenue in this category also tripled, reaching $12 million, driven by the success of apps like Chatgpt and Gemini. Clearly, India’s appetite for AI-powered tools has grown, and it shows no signs of slowing.

    Gaming hits a speed bump

    India’s mobile gaming market, which generated $3.8 billion in revenue in 2024—a 22.6 per cent increase from 2023—has hit a roadblock as downloads fell by 11 per cent year-on-year to 8.5 billion in the same year.

    Despite gaming remaining a vital part of India’s app ecosystem, this drop in downloads suggests a possible shift in user behaviour or preferences. This trend raises questions about the sustainability of growth in the mobile gaming sector amidst evolving market dynamics.

    With 900 million internet users, India’s mobile app market continues to thrive, even as it grapples with challenges in monetisation. The data tells a compelling story:

    1    Total downloads in 2024: 24.3 billion
    2    Time spent on apps: 1.12 trillion hours
    3    IAP revenue in M&E (dating): $55 million (+25 per cent  YoY)
    4    IAP revenue in social media: $54 million (+29 per cent  YoY)
    5    IAP revenue in film & TV streaming: $45 million (+86 per cent  YoY)
    6    Generative AI app downloads: 177 million (+136 per cent )

    As India’s app-hungry users swipe, scroll, and binge their way through the digital universe, one thing is clear: the potential here isn’t just big—it’s mind-bogglingly massive. All that time spent on apps isn’t exactly translating into cash for developers yet. It’s like owning a cricket team full of star players who can’t find the boundary.

    The question now is, can 2025 be the year India’s digital ecosystem finally hits a six? With generative AI promising to spice up content and app developers scheming to turn downloads into dollars, the stage is set. The world’s watching, India’s clicking, and app creators are sweating it out like it’s the IPL finals.

    Who’ll crack the code to India’s app goldmine? Stay tuned, because this is one game where the ads might just be worth watching.

  • Samay Raina’s India’s Got Latent OTT races up the download charts

    Samay Raina’s India’s Got Latent OTT races up the download charts

    MUMBAI:  Some people know him for popularising chess to the masses, Others know him as one of the most popular comedians in India but Samay Raina is now also an entertainment-preneur – making a business out of his entertainment.

    Six months ago, Samay created a show on YouTube called India’s Got Latent. The show allows people to showcase their  talent or skill in front of a panel of judges curated by Samay Raina. Not another talent show? Hasn’t viewer fatigue set in?

    But, wait, India’s Got Latent is not just another talent show. For one,  it’s totally irreverent as far as its contestants, judges and special guests are concerned. Then it’s ticketed and the  live audience pays Rs 2,000 to just get in. Other talent shows decide the winner based on who gets the highest score. But not on Samay’s India’s Got Latent.  Contestants/participants score themselves individually  before they strut their stuff on stage. Then it’s the turn of the judges.  If the contestant’s  scores matches with the score given by the jury  he or she is the winner. and goes home with a cash prize of Rs 1 lakh, which is given by the sponsor of the episode.
     

    India's Go Latent

     

    The show combines humour (it’s very north Indian and we’d say GenZ, full of free flowing cuss words and double entendres) with a talent showcase giving an opportunity to common-as-garden individuals to present their talents.

    This unique show became viral like no other IP on YouTube, and it has been attracting subscribers like flies to a honeypot. The number has reached 6.7 million subscribers at the time of writing.Each episode is doing an average of 25 million with the recent ones clocking 30 plus million views.  

     

    So strong is the pull, that Samay has dared to make bonus episodes available on membership (a monthly subscription to its YouTube channel). Estimates are that he has close to 500,000  paid subscribers coughing up Rs 60 each a month which gets him about Rs 2 crore a month, deducting YouTube fees.

    India’s got Latent has become so popular not only on YouTube free and membership that it has encouraged Samay Raina to create a streaming app. Yes, a streaming app, and he announced on his Instagram handle that it’s there for downloading.  

    Samay Raina unflitered us tour

    He also said he’s got more – many more  IPs  in production – a poetry show and a rap competition which will be available on a monthly subscription of Rs 59. There will be some other services available including tickets to his shows in the app. At the time of writing, India’s Got Latent had reached amongst the top 50  downloaded apps in the country on the Google Playstore and at No 1 on the Appstore. That too within a day of its introduction on the two stores.

    Not just that. Samay has a north American tour Samay Raina Unfiltered planned between February and March first week with 10 shows  each planned for Canada and the US. Tickets for these are  already on sale online and they are selling out fast.

    Clearly, this is one social media sensation who is taking advantage of the right samay (time) and cashing it in. 

  • YouTube crosses a billion hours of viewing on TV daily globally in 2024

    YouTube crosses a billion hours of viewing on TV daily globally in 2024

    MUMBAI: Hopefully, this will settle the argument once and for all.  It’s not Amazon Prime, it’s not Netflix, it’s actually YouTube which is dominating the living room. The latest end of the year report released by the Alphabet-owned streaming platform shows that globally viewers streamed over a billion hours of content on their TVs daily. A billion, yes, please , don’t fall of your chair, it was a billion hours, that makes it about 365 billion hours of viewing in 2024 on TV screens for YouTube. This was revealed by senior director product management YouTube on TV Kurt Wilms in a blog post on the YouTube site.

    Content that viewers traditionally watch on TV, like sports and kids programs, gained momentum on YouTube this year, says a blog rounding up YouTube’s viewership trends. Watch time of sports content, YouTube says grew 30 per cent year over year, as users visited it  to get their line up of clips, highlights, and post-game interviews, all in one place. That is going to sky rocket in the coming year if creators take to Watch With which it has begun piloting. Watch With is a service which allows influencers to provide live commentary, analysis, and real time reactions to games and events, for their audience. It transforms  creators into sports casters.

    YouTube says podcast watching is growing rapidly on TVs.  Viewers watched over 400M hours of podcasts monthly on living room devices. They’ve been tuning into podcasts similarly to how one would tune into a late-night talk show. The lines between audio-only podcasts and videos have blurred, and more creators are evolving to a multimedia storytelling approach to deepen connection with their audiences on YouTube, says the streamer. 

    The surge in living room viewership is no accident. The share of videos uploaded to YouTube in 4K is up by over 35 per cent year over year, as creators prioritize high-quality viewing experiences that truly shine on TV screens. And that investment is paying off: the number of creators making a majority of their revenue from TV is up more than 30 per cent year over year.

    To further fuel this growth and support creators, YouTube recently made it even easier for viewers to subscribe to their favorite channels while watching on TV by adding the subscribe button directly to the video player. Early tests of this streamlined button show more than a 40 per cent increase in net subscribers through TVs.

    Here’s more: families continued to watch together on TVs in 2024. After rolling out an option to easily switch between YouTube and YouTube Kids profiles on TV directly from the YouTube app last year, parents had expressed that they wanted better control. And the streamer is gearing up to introduce a new parent code feature that gives parents the power to prevent kids from accessing content that might not be age-appropriate. 

    (The picture is courtesy the Hathway Cable and Datacom annual report)

  • Audiences are increasingly turning to big screens for rich & lengthy content: India TV’s Ritu Dhawan

    Audiences are increasingly turning to big screens for rich & lengthy content: India TV’s Ritu Dhawan

    She has always carved a distinct path for herself. From her early stints at British Sky Broadcasting and Zee TV to co-founding Independent News Service in 1997, Ritu Dhawan broke new ground by seamlessly introducing news programming into what was then a predominantly fiction-focused satellite television space in India.

    Her achievement in producing & directing the iconic talk show Aap Ki Adalat, has captivated audiences since its debut in 1993. Building on this success, she reached the pinnacle of her career by establishing India TV along with Rajat Sharma. Her leadership at India TV has not only propelled the channel into millions of households but has also positioned it as a pioneer in embracing new-age digital platforms.

    Indiantelevision.com’s Rohin Ramesh caught up with Dhawan, where she discussed the evolution of digital-first news platforms, Connected TV’s (CTV) evolution & impact in news streaming  and much more.

    Edited excerpt

    On the rise of digital-first news platforms & India TV adapting to this trend

    Today, staying relevant means embracing new ways to connect with our audience where they are most active. At India TV, we are deeply committed to a digital-first approach, transforming how we create, distribute, and engage with content online. Our flagship digital initiative “Speed News” exemplifies our commitment to delivering rapid and high-quality updates. We have also launched different dedicated segments to offer tailored content that resonates with our viewers’ interests, ensuring that our content aligns with their viewing habits and expectations.

    Using advanced analytics, we closely monitor audience feedback to refine our approach and deliver more engaging and shareable content. On platforms like YouTube, Facebook, Instagram and X we focus on dynamic video content that can quickly capture attention while providing deeper coverage on our digital channels. This approach ensures that India TV remains at the forefront of the digital age, meeting the evolving needs of a modern, online-first audience.

    On audience consumption pattern changing over the years, especially with the rise of mobile and internet news consumption

    Audiences are increasingly turning to big screens, particularly for rich & lengthy content. CTV is reshaping how people consume news, with many preferring the comprehensive experience of watching on larger screens. Understanding these shifts, we adapt our content to meet viewers where they are. For instance, video content, including short-form updates and interactive segments, performs well on social media, while traditional articles continue to engage readers on websites and discovery platforms like Google. By recognising these distinct preferences, we offer a range of formats tailored to the needs of our audience, whether they are scrolling on mobile or watching on CTV. This approach keeps our content accessible, adaptable, and relevant across all platforms.

    On seeing the relationship between traditional TV news and social media evolving

    At India TV, we are using social media not only as an extension of our TV broadcasts but as an active engagement tool. Real-time updates, short video snippets, and highlights help us reach younger audiences who prefer quicker, on-the-go content. At the same time, our longer TV segments continue to offer in-depth reporting and analysis.

    With new formats like video-on-demand (VOD), short reels, and real-time updates, we can deliver news faster than ever, engaging viewers instantly. Social media allows us to provide early insights and instant access, and our viewers can tune into live broadcasts for a comprehensive perspective.

    That said, the rise of social media has introduced unique challenges, particularly around credibility, as these platforms can sometimes contribute to the spread of misinformation. To address this, we prioritise fact-checking and sourcing to maintain the trust and credibility that define our brand. This dynamic integration enables us to stay relevant and maintain the credibility and trust associated with our brand.

    On CTV emerging as a significant platform for streaming content & being a dinner table conversation for the media industry

    CTV is setting a new standard for the broadcasting industry, driven by the principles of content, connectivity & convenience—the three Cs that define the future of viewing. India TV’s commitment to delivering quality content stands at the heart of our CTV strategy. With a focus on producing high-caliber news stories that retain depth and integrity, we’re shaping an experience that resonates with today’s viewers seeking credible journalism.

    Connectivity is another pillar of our approach. By developing apps optimised for smart TVs, tablets and smartphones, we’re ensuring adaptability across all devices. This allows viewers to stay informed and engaged on any platform they choose, whether they’re watching from home or on the go.

    Convenience completes the trifecta, offering a tailored, on-demand viewing experience that puts control in the hands of the audience. With interactive features like live chats, personalised recommendations, and seamless streaming, our CTV platform meets viewers wherever they are and whenever they’re ready to tune in.

    India TV is combining traditional news depth with the immediacy and flexibility of CTV, positioning us to engage a generation that values trusted journalism as much as the freedom to watch on their terms.

    On striking a balance between delivering hard news & incorporating lighter, more engaging content to appeal viewers

    Our strategy at India TV is to provide a mix of hard-hitting news and lighter, more engaging content. We ensure credibility and depth with hard news segments covering politics, international events, and investigative journalism, while appealing to younger viewers through segments that explore lifestyle, entertainment, and trending topics.

    Our Speed News segments, such as Speed 50, Speed 100, Duniya 20, Mausam 20 & Sports 20, provide quick, impactful updates, allowing us to deliver a broad range of topics in digestible formats.

    During the Covid-19 pandemic, we introduced two uplifting shows—Yoga News & Jeetega India, Harega Corona—to bring positivity to our viewers. These programs showcased our ability to balance hard and soft news, offering both reassurance and reliable information during challenging times. This dual approach lets us stay true to our journalistic roots while embracing the variety that today’s diverse audience values. By offering both serious reporting and lighter fare, we cater to the wide-ranging interests of our viewers, keeping them informed and engaged.

    On gen Z audience turning increasingly towards digital platforms for news rather than traditional TV

    While digital platforms have become the primary source of news for younger generations, traditional TV news continues to hold a strong reputation for credibility among them. Take “Coffee Par Kurukshetra,” for example, a segment that resonates deeply with younger viewers, with 40 per cent of its audience under the age of 35. We see similar engagement across other segments, such as Speed News on YouTube, where half of the viewers are under 35, as well as our yoga channel and “Aap Ki Adalat,” with 56 per cent and 47 per cent of their respective viewership also within this younger demographic.

    This demonstrates that younger audiences value trusted journalism but prefer to access it in formats suited to their digital habits. By tailoring our content for digital platforms, we ensure that these viewers stay connected to trusted journalism while engaging with us on their terms.

    On India TV ensuring credibility and trust with its viewers

    In today’s climate of misinformation, India TV stands firmly for credibility and trust. Our fact-checking team rigorously verifies content before it reaches the public, ensuring that our viewers receive only accurate, well-vetted information.

    We also proactively monitor the spread of fake news, maintaining vigilance to protect our viewers from misinformation. This commitment to authenticity has allowed us to build lasting trust, making India TV a reliable source in an age of unreliable information.

    On working behind the scenes for years, shaping the channel’s growth, your personal motivation & guiding philosophy throughout this journey

    A deep sense of purpose and responsibility toward our viewers has always driven my journey with India TV. I approach each decision as a meaningful step toward building a stronger connection with our audience. Guided by an audience-centric philosophy, I focus on understanding diverse viewer needs and aligning our content to serve those needs.

    As a certified content producer, adapting to technological shifts and staying ahead of media trends have been integral to my role. This focus on innovation and audience engagement has allowed me to contribute to India TV’s growth in a way that is both impactful.

  • Zoom TV to telecast India Padel Open finals on 24 Nov from 3 pm

    Zoom TV to telecast India Padel Open finals on 24 Nov from 3 pm

    MUMBAI: Padel lovers are in for a treat come 24 November. The finals of the FIP Promotion India Padel Open are to be held at the Padel courts of Bennett University in Greater Noida from 3 PM onwards. The tournament is  India’s first-ever international Padel event sanctioned by the International Padel Federation (FIP) and  is organised  by Padel League Pvt Ltd (a subsidiary of PTL Sports Group) with support from The Times Group and featured  various international athletes representing countries such as Spain, Japan, Netherlands, France, Italy, and Iran, alongside top Indian talent.

    The finals will be telecast Live on Zoom TV and live-streamed on FIP’s YouTube Channel.

    Kotomi Ozawa (Japan) & Elisabeth Nogueras Lorenz (Spain)
    The women’s final of the four day tournament features Ainize Santamaria Landa and Aitana Solan Domenech (Spain) against Kotomi Ozawa (Japan) and Elisabeth Nogueras Lorenz (Spain), promising a clash of skill and strategy. In the men’s final, Pol Alsina and Edu Altimires Ros (Spain) face the French powerhouse duo Arthur Hugounenq and Thomas Seux in what is set to be an electrifying encounter.

    The semifinals  on day 3 of the open saw some intense play in the women’s category with Spain’s Ainize S. Landa and Aitana Domenech cruising past the Indo-Irani duo of Tulsi Mehta and Banafsheh Shahpar in straight sets of 6-0, 6-0, while the second semi finals in the women’s category saw Japan’s Kotomi Ozawa and Spanish Elisabeth Nogueras Lorenz edge past Sharmada Balu and Prerana Prathap by 6-1, 6-2.

    In the men’s semifinals, the Spanish duo of Pol Alsina and Edu Altimires Ros overcame the Swedish duo of Arya Roghani and Hami Golestan by 6-4, 6-1. While, Arthur Hugounenq and Thomas Seux from France made their way to the finals with a comfortable 6-0, 6-2 win over the Indian pair of Chaitanya Shah and Vikram Shah.

  • HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    HSBC Mutual Fund launches ‘Naye Nazariye Ki Udaan’

    Mumbai: On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, a digital film that aims to raise awareness about the significance of early financial planning and the role of mutual funds in securing a brighter future for children.

    Conceptualised and produced by TheSmallBigIdea, the film is an initiative to educate young parents about systematic investment plans (SIPs) in Mutual Funds. It highlights the importance of starting early and staying invested to achieve long-term financial goals. The film emphasizes how mutual funds can be a powerful tool to build a strong financial foundation for children, thereby enabling them to pursue their dreams and aspirations.

    This ad film captures a whimsical father-child duo as they challenge Sherlock Holmes to find misplaced keys. Through dynamic visuals and witty dialogue, it showcases children’s creativity and problem-solving skills. The narrative effortlessly links playful imagination to the importance of securing the future, paralleling the role of mutual funds. The voiceover reinforces this connection, fostering an emotional bond with families and highlighting the value of nurturing imagination.

    Speaking on the campaign, HSBC Mutual Fund CEO Kailash Kulkarni said, “With thoughtful planning, parents can create a strong financial foundation to help secure their child’s aspirations and future. Through the quirky narrative in our Naye Nazariye Ki Udaan film, we wish to reinforce the importance of early investments through an SIP and urge young parents to take this critical step forward to make their child’s dreams into reality.”

    Speaking on the ad film, TheSmallBigIdea COO & co-founder Manish Solanki said, “Children, with their unfiltered imagination, see the world through a lens of endless possibilities. Our goal was to capture this unique perspective and weave it into a narrative that resonates with parents and highlights the transformative power of early investment. By emphasizing the long-term benefits of SIPs, the film will inspire people to take charge of their financial future and secure a brighter tomorrow for their loved ones.”

    The film will run across all digital and social media platforms. HSBC Mutual fund will engage with investors via display ads, social media platforms including Instagram, Facebook, LinkedIn, YouTube., etc.