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MUMBAI: India’s film marketing script is getting a rewrite, and this time the loudest voices are not celebrities but creators. From memes and reactions to reels...
MUMBAI: The bedroom is the new boardroom. India’s influencer marketing industry once dismissed as frivolous narcissism with ring lights crossed Rs 3,600 crore in 2024 and...
NATIONAL: As the dust settles on 2025, India’s television news industry resembles a gilded cage—grand in its architecture, yet increasingly confined by the shifting economics of...
Mumbai: Integral Ad Science (Nasdaq: IAS) a global media measurement and optimization platform announced an expansion of its measurement capabilities on YouTube. IAS will now offer...
Mumbai: After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which...
KOLKATA: The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement...
KOLKATA: YouTube’s advertising revenue rose dramatically in the first quarter of 2021 , up 49 per cent from the same quarter in the last year. As...
KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big players attempting to fill...
