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Tag: YouTube Shorts

  • IAS expands total media quality product to YouTube Shorts

    IAS expands total media quality product to YouTube Shorts

    Mumbai: Integral Ad Science (Nasdaq: IAS) a global media measurement and optimization platform announced an expansion of its measurement capabilities on YouTube. IAS will now offer its industry brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing total media quality for YouTube product suite.

    YouTube Shorts is one of the short-form video platforms in the world and is growing rapidly with more than 2 billion users and over 70 billion views daily.

    IAS will now provide additional valuable third-party assurance for brands that their video ads running on YouTube Shorts are appearing in brand safe and suitable content with video-level transparency as defined by the Global Alliance for Responsible Media (GARM) framework and adjacency standards. With total media quality for YouTube, advertisers can view brand safety and suitability metrics for impressions served on YouTube shorts, in addition to viewability and invalid traffic measurement, globally across more than 30 languages.

    As part of its brand safety and suitability measurement, IAS also now offers an analytics dashboard for advertisers on YouTube to analyse brand safety and suitability trends with charts and create a custom suitability profile.

    IAS CEO Lisa Utzschneider said “Since IAS launched total media quality for YouTube earlier this year, we’ve been able to provide new levels of insight into video content for advertisers through our advanced AI-driven technology and expanded reporting capabilities, with this expansion of our measurement capabilities on YouTube, we can bring marketers the most actionable data to maximize their safety on YouTube shorts inventory – one of the fastest growing video formats in digital advertising.”

  • The sixth edition of All About Music will facilitate growth and spark discourse

    The sixth edition of All About Music will facilitate growth and spark discourse

    Mumbai: After two years of the pandemic, India’s biggest music conference is back in person for its sixth edition with its primary partner, Youtube Shorts, which is all set to take place from 20th to 22nd September at Taj Lands End, Mumbai.

    Since its first edition in 2017, All About Music has grown to become one of the country’s premier B2B networking events, with five sold-out editions. The annual event brings more than 6,000 stakeholders and experts from key areas of the entertainment industry.

    This year’s edition is packed with three whole days of curated keynotes, panels, workshops, artist showcases, masterclasses, and success stories, along with opportunities to network and pitch ideas. This year, All About Music focuses on the creator economy’s impact on Indian and global music and the world’s economy at large, whether it’s branded content, sync deals, monetisation or music distribution. Understand how music makes the Indian creator economy louder than ever before.

    With web3 on the cusp of a revolution, All About Music is excited to feature speakers like illustrator Santanu Hazarika, offering a creator’s perspective on grasping NFTs and the metaverse.

    This edition of India’s biggest music conference includes talks on global music publishing by Warner Chappell Music co-chair & chief executive officer Guy Moot and the potential of music education in India from Global Music Institute director-strategy & development Megha Balanim. The event will also see RadioOne’s national brand head Hrishikesh Kannan talk about his journey from music jockey to helming a radio channel.

    Plus, some of the biggest and brightest names in Indian and global music will be present under one roof. They include OML Entertainment chief executive officer Gunjan Arya, Universal Music Group (India & South Asia) vice president, new business and brand partnerships, Preeti Nayyar, Bigtree Entertainment founder and chief executive officer Ashish Hemrajani, superstar singers Armaan Malik and Prateek Kuhad, and many more.

    Speaking about this year’s power packed edition, create and collab business head Ashish Jose said, “The purpose of All About Music is to create space for conversations and interactions that amplify the voices of key stakeholders who are bright spots within the music industry. We do this because we believe that the whole is greater than the sum of its parts and that when we invest the time to listen, ask, share, and learn, we grow together.”

    One of the most important events in India’s musical calendar, All About Music bridges the chasm between the aspiring and the established while addressing the lacunae of the music industry. This year, engage in one-on-one discussions with the industry’s movers and shakers through connect corner, a unique 60-minute networking opportunity to meet, greet and turn ideas into reality.

    For the first time, All About Music will also showcase the talents of a few selected artists who get to perform in front of a live audience that’s packed with all the stakeholders of the music business.

    Last but not the least, the conference will continue with its endeavour to empower artistes to present their work directly to filmmakers, showrunners, and record labels, allowing for immediate feedback and reviews.

  • YouTube breaks out $100 mn creator fund to push Shorts space

    YouTube breaks out $100 mn creator fund to push Shorts space

    KOLKATA: The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be distributed over the course of 2021-2022.

    The cash injection aims to reward the thousands of creators whose Shorts received the most engagement and views, YouTube said in a blogpost. The video viewing platform will also seek feedback from these creators to improve the product experience.

    The Shorts Fund is not limited to just creators in the YouTube Partner Program. Any creator will be eligible to participate if they create original content for Shorts. Its biggest rival, TikTok, also rolled out a creator fund last year, followed by Snap a little later.

    “The Shorts Fund is the first step in our journey to build a monetisation model for Shorts on YouTube. This is a top priority for us, and will take us some time to get it right. We are actively working on this, and will take the feedback gathered from our community to help develop a long-term program specifically designed for YouTube Shorts,” read the blogpost.

    The company has qualified the grant of the fund on the grounds that only “original” content would gain rewards. However, it didn’t clarify how it will go about checking to ensure the content isn’t already uploaded on another platform, like Reels, Snapchat or TikTok.

    Further details about the payments and eligibility would be available closer to the fund’s launch, which is expected sometime in the next few months.

    YouTube also plans to expand Shorts player across more surfaces on YouTube to help people find new creators, artists and Shorts to enjoy. It will also begin to test and iterate on ads to better understand creators’ performance.

  • YouTube reports $6 billon ad revenue in Q1, up 49% from year earlier

    YouTube reports $6 billon ad revenue in Q1, up 49% from year earlier

    KOLKATA: YouTube’s advertising revenue rose dramatically in the first quarter of 2021 , up 49 per cent from the same quarter in the last year. As the parent company Google/Alphabet reported its first quarter earnings, YouTube ad revenue amounting to $6 billion has trumped all expectations.

    Google and Alphabet chief financial officer Ruth Porat has credited “exceptional performance in direct response and ongoing strength in brand advertising” for the jump in ad revenue. The direct response business is now a large and fast-growing business for the segment, Google chief business officer Philipp Schindler added.

    The platform is also working on shopping capabilities of viewers on the platform. “I think we’re still scratching the surface on what’s possible really with commercial intent on YouTube,” Schindler said. He emphasised that advertisers are using YouTube to reach audience that they can’t find anywhere else. The video viewing platform is starting to see an advertiser mix of awareness and more action-oriented formats who are driving reach and results across the funnel.

    The video giant currently boasts of over two billion monthly logged users and over one billion hours of daily video consumption. Interestingly, its short video platform has also seen exponential growth. “YouTube Shorts continues to gain popularity with over 6.5 billion daily views as of March, up from 3.5 billion at the end of 2020,” Google and Alphabet CEO Sundar Pichai said.

    Overall, Alphabet reported $55.3 billion in Q1 revenue, up 34 per cent year-over-year. “Over the last year, people have turned to Google Search and many online services to stay informed, connected and entertained. We’ve continued our focus on delivering trusted services to help people around the world. Our Cloud services are helping businesses, big and small, accelerate their digital transformations,” Pichai said in a letter to the shareholders.

  • YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India

    YouTube starts rolling out YouTube Shorts, a TikTok like platform, in India

    KOLKATA: After TikTok was banned in India, the short format video app category has seen a rapid explosion of small and big players attempting to fill the void. While the first wave of these players were the homegrown apps, the second wave is seeing interest from the tech giants. YouTube is rolling out a new short-form video creator called YouTube Shorts in India.

    It is launching a beta version of the new feature in India which includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks. YouTube will continue to add more features over the coming months. The new platform will let people make 15-second videos.

    “This is an early version of the product, but we're releasing it now to bring you — our global community of users, creators and artists — on our journey with us as we build and improve Shorts. We’ll continue to add more features and expand to more countries in the coming months as we learn from you and listen to your feedback. Here are more details on what to expect,” YouTube said in a blog post.

    For android users in India, users will see the “Create” icon has moved to the middle of the bottom navigation bar to make it easier for them to create videos right from the YouTube app. 

    Read more coverage on India’s short video ecosystem 

    Recently, Instagram has launched the short video platform Reel to fill the vacay created by TikTok. It has been able to divert the media spends but has not created an impact like TikTok yet. Now, time will say how it pans out for YouTube which has created cultural phenomenon across the years.