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Tag: YouTube Premium

  • Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

    Google India unlocks prepaid plans for YouTube Premium, YouTube Music Premium

    MUMBAI: Google India unlocked the option of prepaid plans for YouTube Premium and YouTube Music Premium on Monday. The services which entered India in March were priced at Rs 129 a month for Premium, and Rs 99 a month for Music Premium.

    Now, users across India will be able to purchase either a one-month or three-month prepaid plan to enjoy YouTube Premium and YouTube Music Premium benefits without enrolling in an ongoing subscription. At any point, users will also be to extend their paid benefits by an additional one month or three months by purchasing top-ups for their membership.

    Moreover, users in India with a local credit or debit card from Visa or Mastercard will be able to pay for it. Notably, the prepaid plan for a month for the premium service is priced at Rs 139, which is just Rs 10 more than the conventional subscription model.

    “We hope this added flexibility to decide your preferred method of payment will help you to enjoy the YouTube Premium and Music Premium experience. To find out more about pre-paid plans  and get started, please visit youtube.com/premium and youtube.com/music premium,” Google India and South Asia music content partnerships head Pawan Agarwal said in a blog.

  • YouTube joins the race of making original localised content

    YouTube joins the race of making original localised content

    MUMBAI: Till now in several markets including India, YouTube’s ad based model is more popular than the premium ad-free service. Now, in order to draw new customers to its paid subscription service, YouTube is creating scripted series and other original programing for international markets including India, France, Germany, Japan and Mexico. However, in India, YouTube Premium is still not available.

    YouTube global head original programming Susanne Daniels said in an interview that the programming will include music documentaries, reality series, talk shows and scripted series as reported by Reuters. Moreover, it will be produced in local languages which will make the platform more relevant in local markets. The localised content will be subtitled or dubbed for other markets too.

    “We are targeting markets where we believe we have a tremendous upside in potential subscribers,” Daniels said. She also mentioned the talk show on cricket in Hindi, UnCricket, has performed “beyond expectations”. A reality show starring South Korean pop band Big Bang had boosted subscriptions.

    Some of the content will be available on YouTube Premium, the monthly subscription service formerly called YouTube Red while other content will be available on YouTube’s free service.

    The emphasis on localised content from Alphabet Inc’s YouTube will increase the challenge for Netflix and Amazon which are already heavily investing in localised content. Both the platforms are trying to expand their footprint in India too.

    However, YouTube does not hold any plan for more original children’s programming as the company does not believe children’s content will drive subscriptions to YouTube Premium at this time.

  • YouTube allows private viewing for Android users

    YouTube allows private viewing for Android users

    MUMBAI: YouTube has officially launched ‘Incognito Mode’ on the Android version of the app, which let the users watch videos without affecting their viewing history or recommendations. It started testing the feature back in May, and now it’s rolling out to all Android users. The feature can be activated by selecting the ‘Turn on Incognito Mode’ option from the account section of the application.

    To enable the incognito mode, users have to make sure that they have the latest, updated version of the YouTube app. Then they need to tap their profile picture at the top right corner and go to account settings to turn on incognito. After watching a video is done, at the bottom it shows a black bar with some text indicating incognito mode is active. When the users turn off Incognito or become inactive, their activity from this session will be cleared and they will return to the account last used.

    The user can only access ‘home’ and ‘trending’ parts of the app while using this mode. Subscriptions, inbox and library aren’t available. The user cannot bookmark videos while watching using incognito, though one can switch off the incognito mode while viewing a video to bookmark the video. Therefore, the incognito mode doesn’t turn out to be really useful when YouTube has an option to pause search and view history while staying logged in.

    YouTube launched YouTube Music and YouTube Premium subscriptions this Tuesday across 17 countries. Last month it announced that it is going to replace YouTube Red which was only available in a few countries with YouTube Premium which will be expanded to other countries as well. The Premium service is not yet available in India.

  • YouTube launches two new streaming services in 12 countries

    YouTube launches two new streaming services in 12 countries

    MUMBAI: YouTube has launched YouTube Red, YouTube Music, two paid services in 12 new countries. Google has announced that YouTube Music and YouTube Premium will continue its global rollout.

    The 12 new countries include UK, Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden. YouTube Music was already available in the US, Australia, New Zealand, Mexico and South Korea.

    Users will be able to listen to tracks as well as watch music videos through YouTube Music. It allows users to listen to music ad-free as well as continue to listen even when the app is closed, and download tracks to their device.

    YouTube Premium which was earlier known as YouTube Red offers ad-free service. YouTube Premium members also can  get access to the full slate of YouTube Originals shows and movies including the hit series Cobra Kai, Impulse, F2 Finding Football and The Sidemen Show.

    Also Read :

    YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

    Three years down, YouTube Kids unable to make an impact

     

  • YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

    YouTube Red rebranded as YouTube Premium with expanded reach in 14 countries

    MUMBAI: YouTube Red, the ad-free subscription video on demand (VOD) service launched in October 2015, has been rebranded as YouTube Premium on 17 May 2018. The rebranded service, YouTube Premium, will be rolled out soon in existing YouTube Red markets like US, Australia, New Zealand, Mexico and South Korea.

    It will have a higher price point for customers that are new to the premium-level offering which will fetch $11.99 per month, $2 more than the earlier price. Current YouTube Red subs that sign up for YouTube Red service before YouTube Premium is formally launched will get the lower price of $9.99 per month. With respect to updated pricing, one exception is South Korea, which will offer YouTube Premium at the current price of YouTube Red.  

    The new YouTube Premium includes the ad-free YouTube Music (a revamped music streaming service that will take on rival offerings such as Spotify and Apple Music), plus access to original series, including Cobra Kai, and movies (like upcoming sci-fi title Impulse) and other YouTube content without ads.  

    YouTube Premium is also getting a wider reach, as it’s to be rolled out in Canada and 13 European markets including Austria, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland, and the United Kingdom.  

    Google hasn’t revealed YouTube Red sub numbers, but the service was reported to have about 1.5 million paying customers a year after launch.

    Also Read :

    YouTube web series to showcase road safety awareness across India

    Three years down, YouTube Kids unable to make an impact