ITV

Tag: YouTube Channel

  • Aajtak.in is the Bahubali of Hindi Digital Media

    Aajtak.in is the Bahubali of Hindi Digital Media

    Aaj Tak, leading Hindi news channel’s web avatar Aajtak.in has broken all records and set an industry benchmark on election coverage in December 2017.Aajtak.in has now become country’s number No.1 Hindi News Brand with its No. 1 position on Website, Mobile App, Facebook, Twitter and YouTube channel.

    According to latest comScore data released, Aajtak.in hit 3.6 million unique visitors mark (comScore, MMX, December 2017, News & Information, Hindi News Website) and managed to race far ahead of Bhaskar.com (1.8 M UVs), Navbharattimes.com(1.6 M UVs), Jagran.com (1.3 M UVs) and  Amarujala.com(1.1 M UVs) . Also, Aajtak Mobile App is continuously No. 1 Hindi News Mobile App since February 2017 (comScore, Mobile Matrix, News & Information, Mobile App).

    With the brand Aajtak.in leadership position across digital platforms, Aajtak.in will be showcasing its might, by releasing a Bahubali theme based  campaign. Aajtak.in also added laurels by becoming No. 1 Indian Media News Page on facebook with 20.10 Million likes, No. 1 Hindi News YouTube channel with a subscriber base of 4.69 Million & No. 1 Hindi News Twitter Handle with 7.09 Million followers.

    Aajtak.in has become the preferred choice for news updates with unmatched user experience and exclusive breaking news pouring in by the minute. The final word in reportage   – be it political, national, international or sports- the mega news brand of the Hindi heartland has rightfully achieved the No.1 place in the online world too.

  • Regional news’ online viewership is billion-plus every month: Vidooly

    Regional news’ online viewership is billion-plus every month: Vidooly

    MUMBAI: News genre is emerging in popularity across leading online video platforms in India and crossing a billion-plus online viewership every month.

    Vidooly Media Tech conducted a study across top Facebook pages from India and YouTube channels from India, two of the most popular video platforms to understand viewership habits of Indian internet users.

    Vidooly CEO Subrat Kar says: “Interestingly, we are seeing a rising trend of regional content dominating English or ‘Hinglish’ content. This points to the larger overall trend of increasing viewership and internet growth in non-urban areas. This presents an exciting opportunity for brands and content creators to create multilingual content to reach out to the millions of users to are accessing internet for the first time.”

    The study was conducted across a total of 16 categories of Indian video content in the genres of automobile, comedy, kids, education, entertainment, film and animation, science and technology, health, gaming, how-to and style, food, music, news and politics, people, pets and animals, sports and travel.

    With over 180 million users on YouTube and 241 million users on Facebook in India, they are the two of the most popular online video platforms in India. Both the platforms with its massive reach and ubiquity allow content creators, brands and anyone to reach millions of viewers who consume this content across desktop and mobile devices.

    YouTube findings (across top 10 channels)

    Music genre with 3.2 billion views and entertainment genre with 2.7 billion views attracted maximum Indian viewership. Video content targeted towards kids especially nursery rhymes were also extremely popular with 1.4 billion views.

    Regional news is extremely popular on YouTube with nine out of the top 10 news channels publishing news in regional languages. Collectively, the top 10 news channels pulled in 701 million views. Most other viewed videos were across the categories of comedy, film and animation and food.

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    Facebook findings (across top 10 pages)

    Unlike YouTube, news pips other genres to emerge the most popular category with Indian viewers with the top 10 pages pulling in collectively 1.4 billion in viewership. Here, the top spots are taken by Hindi and Marathi news channels. Followed closely are entertainment videos with 919 million views across the top 10 Facebook pages. In entertainment category, regional content again takes the top spot with content in Tamil, Kannada, Telugu and Hindi being extremely popular with viewers.

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    Regional trends

    Across Facebook and YouTube, regional news across the languages of Telugu, Hindi, Tamil, Kannada and Marathi are extremely popular with Indian viewers collectively amassing 2.1 billion views in August across YouTube and Facebook.

    Overall rankings

    Across the top 100 channels in India on YouTube, content around music entertainment, news and kids’ genres took the top spots.

    Across the top 100 Facebook pages, the top seven spots are dominated by news channels, followed by cooking and entertainment genres.

  • Myntra launches digital campaign with customer

    MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region. Her name is Novi, a homemaker with two daughters and passionate shopper of fashion, from Aizwal in Mizoram.

    The video would be placed on Facebook, Twitter and Myntra’s Youtube channel. Myntra has developed a short film with narration by Novi herself, where she talks about her experience as an enthusiastic, fashionable and cool homemaker. Her story is not just about shopping, brands or style, it is more about being trendy, the elated feeling of looking good and fashion being a way of life in the region.

    The video is called ‘MyntraUnforgettables with Novi’, where Novi briefly narrates her experience as a homemaker and a fashion forward individual from Mizoram.

    The film begins with a bird’s view of the mountainous landscape of Aizwal during monsoon and Novi describing it as a place having an old world charm with a new age vibe. She spent her entire life there and she feels, she was born in heaven. She is a stay at home mom by choice with two beautiful daughters and her husband is a doctor. As she describes this, the video takes us through hilly regions and old towns and shows her pet dogs at home. It then shows her moving about in Aizwal with her husband by her side in one of the shots and a glimpse of her daughters playing in the house.

    Novi then begins to describe her personality, more specifically her sense of fashion and describes fashion as ‘happiness’. She was always on the search for brands and one day she happened to find Myntra. Her husband George is also very selective about his fashion, one of their little daughters, Norelle is like a diva and the other, Aria, is the wise one and Novi loves to dress them up. She states that she was lucky as when Aria was about to be born, Myntra started its door-to-door delivery in that city and she shopped crazily for her new born during the end of reason sale, in fact her first dress was delivered by Myntra. The video also shows adverse conditions such as rain and difficult terrain that the delivery executive has to brave, in order to be able to deliver the package. EORS has now become a tradition in the family and everybody shops to their heart’s content during the sale. She goes on to state that we don’t realize how looking good makes us feel good, as it sparks up one’s personality, make the person feel confident and on top of the world. She describes herself and her personality as being part of a family that sticks together and celebrates together and experiences all up’s and down’s and life in style.

  • Viacom International buys majority stake in Youtube LATAM content producer

    MUMBAI: Viacom International Media Networks (VIMN) has announced a definitive agreement for the acquisition of a majority interest in Porta dos Fundos. The acquisition will add one of Brazil’s leading short-form comedy content producers and the most influential global YouTube channel, according to the Zefr ranking*, to the Viacom portfolio, expanding the company’s scale in Latin America and further extending its content creation pipeline.

    Under the terms of the transaction, VIMN has an option to further increase its ownership position in Porta dos Fundos in the future.

    Porta dos Fundos, founded by Fabio Porchat, Antonio Tabet, João Vicente de Castro, Ian SBF and Gregorio Duvivier in 2012, is a leading video production company in Brazil known for creating short-form comedy sketches and television programming. Owned and operated by the company, the Porta dos Fundos YouTube channel is also a top 10 global Most Subscribed Entertainment channel** and currently has over 13 million subscribers. The channel recently surpassed three billion video views, making it the fifth most viewed Brazilian video producer on YouTube**. The combination of Porta dos Fundos with VIMN’s popular pay TV networks, which include Comedy Central, MTV, Nickelodeon and Paramount Channel, further strengthens VIMN’s position in Brazil.

    VIMN Americas president Pierluigi Gazzolo, who will oversee the business, commented: “As we continue to build scale in the Latin American region, our investment in Porta dos Fundos furthers our commitment to the Brazilian market and increases our ability to create innovative content, often native to digital platforms, which will complement our existing Viacom brands and capabilities. The talent and creativity showcased by the founding members of Porta dos Fundos in building this brand is impressive, and we are excited to join forces to expand its presence outside of Brazil via our highly successful network of brands around the world. We firmly believe that content ownership is a key driver of success and are happy to add this new dimension to our portfolio.”

    Porta dos Fundos CEO Tereza Gonzalez says: “The partnership with VIMN couldn’t make us happier. The venture is a big step for the group towards expanding into the international market, with new global opportunities for our portfolio both on and offline. Additionally, the deal provides exceptional distribution channels for our content.”

    The Porta dos Fundos founding team has built a powerhouse in the Brazilian comedy genre with innovative content and a tremendous creative vision that will continue to drive the company’s growth and further advance the partnership. Through this venture, VIMN and Porta dos Fundos will collaborate on various new productions in an effort to further strengthen the creative pipeline of original content for the brands’ linear and non-linear platforms. Given VIMN’s strong history in the comedy genre with Comedy Central, one of the company’s flagship brands, this pairing is a great complement and will provide countless opportunities in this area. Previously, the companies worked together on the coproduction of Portatil, a five part series that showcased Porta dos Fundos’ theater show and aired on Comedy Central Brazil in 2016.

    This acquisition will build on Viacom’s long and successful track record of investment in Brazil, which began with the launch of MTV in 1990. Viacom’s portfolio in the market now includes seven branded pay TV networks, including Comedy Central, Paramount Channel, VH1, Nickelodeon and Nick Jr., among others; a suite of authenticated TV Everywhere mobile applications; multiple on-the-ground events and experiences; and an extensive consumer products catalogue. VIMN has maintained a local office in São Paulo since 1998. Given VIMN’s recent acquisition of the number one free to air channel in Argentina, Telefe, and its robust portfolio of pay TV networks, Porta dos Fundos further expands the company’s presence on all media distribution and content creation platforms.

    Porta dos Fundos’ assets also include other YouTube channels, the portadosfundos.com.br website, an extensive library of short-form clips, several television series, multiple mobile applications and games, as well as a line of consumer products.

  • Culture Machine’s Blush launches ‘Sista from the South’ series

    Culture Machine’s Blush launches ‘Sista from the South’ series

    MUMBAI: Blush has launched a series titled Sista from the South with a video celebrating the much loved Tam Brahm Boy. The series will feature on YouTube channel Blush with a new video every month. With tongue-in-cheek sense of humour, an unapologetic voice and engaging content for South Indians, the series will feature music videos, spoken words, short films and sketch comedies for all the sassy Blush women out there.

    The Tam Brahm Boy is the first video in the series that will give a quirky take on everything South Indian, including our delectable Tamil Brahmin boys! Whether it is his dorky glasses or his geeky demeanour, there is something incredibly attractive about the personality of the Tam Brahm boy that appeals to all the women in South India (and sometimes, even in North India). Sofia Ashraf, a new member of the Blush team in the south, is seen sharing her extremely strong opinions in a love song objectifying a typical Tamil Brahmin boy using hilarious southern stereotypes.

    Being an avid content creator, Culture Machine producer Sofia Ashraf has brought out an important aspect of our society and how women’s sexual emotions are treated in our country through the stereotypical depiction of the infamous south Indian boy.

    Speaking about the video, Ashraf said, “Hidden beneath the camp disco beats and south Indian clichés, this song actually carries an idea. I believe that women in this country are denied our sexual urges. This song is an unapologetic expression of primal desires and I hope that over time it becomes acceptable for Indian women to speak out about our passions and our sexuality stops being demonized.”

    Ashraf has been labelled many things over the years– feminist, fundamentalist and narcissist to name a few. Her penchant for comedy and writing led her to Culture Machine’s office and has come on board to create content for Blush which she hopes will spark a dialogue.

  • Culture Machine’s Blush launches ‘Sista from the South’ series

    Culture Machine’s Blush launches ‘Sista from the South’ series

    MUMBAI: Blush has launched a series titled Sista from the South with a video celebrating the much loved Tam Brahm Boy. The series will feature on YouTube channel Blush with a new video every month. With tongue-in-cheek sense of humour, an unapologetic voice and engaging content for South Indians, the series will feature music videos, spoken words, short films and sketch comedies for all the sassy Blush women out there.

    The Tam Brahm Boy is the first video in the series that will give a quirky take on everything South Indian, including our delectable Tamil Brahmin boys! Whether it is his dorky glasses or his geeky demeanour, there is something incredibly attractive about the personality of the Tam Brahm boy that appeals to all the women in South India (and sometimes, even in North India). Sofia Ashraf, a new member of the Blush team in the south, is seen sharing her extremely strong opinions in a love song objectifying a typical Tamil Brahmin boy using hilarious southern stereotypes.

    Being an avid content creator, Culture Machine producer Sofia Ashraf has brought out an important aspect of our society and how women’s sexual emotions are treated in our country through the stereotypical depiction of the infamous south Indian boy.

    Speaking about the video, Ashraf said, “Hidden beneath the camp disco beats and south Indian clichés, this song actually carries an idea. I believe that women in this country are denied our sexual urges. This song is an unapologetic expression of primal desires and I hope that over time it becomes acceptable for Indian women to speak out about our passions and our sexuality stops being demonized.”

    Ashraf has been labelled many things over the years– feminist, fundamentalist and narcissist to name a few. Her penchant for comedy and writing led her to Culture Machine’s office and has come on board to create content for Blush which she hopes will spark a dialogue.

  • Mukta A2 Cinemas launched a new ad campaign

    Mukta A2 Cinemas launched a new ad campaign

    MUMBAI: Mukta A2 Cinemas has launched a new ad on its YouTube Channel giving an inroad to the progressive journey of Mukta A2 Cinemas coupled with customer feedback.

    Movies are no more an element just to be enjoyed with friends, but they are now more of an occasion to be enjoyed and celebrated with friends, family and colleagues. The cinema chain has captured the same emotion in the ad campaign. Mukta A2 Cinemas always has taken deep interest towards catering to the needs of its fan base with its lively theatres and extraordinary F&B services. People not only plan on the movie they want to watch, but also where, when, with who and what they will eat at the cinema etc. Over the years, Mukta A2 Cinemas has emerged as one-stop destination across age groups and all ethnicities and a place to bond over the first love of Indians, movies claims a Mukta release.

    Mukta A2 Cinemas says that it is growing by leaps and bounds with its presence in 12 cities, 33 screens and upcoming projects all over India. Internationally the chain will be launching cinemas in Bahrain within the year. With multiplexes in Mumbai, Sailu, Baroda, Ahmedabad, Gulbarga, Banswara, Sailu, Vizag, Sangli, Hyderabad, Bhopal, Kundli and Rajpipla it plans to open properties in Aurangabad, Dehradun, Navi Mumbai- Panvel, Ahmedabad, Gurgaon, Ambarnath and Pune. Not just this, it also plans to spread its legs and open the first international property in Bahrain by end of this year which is spread across 6 screens.

  • Mukta A2 Cinemas launched a new ad campaign

    Mukta A2 Cinemas launched a new ad campaign

    MUMBAI: Mukta A2 Cinemas has launched a new ad on its YouTube Channel giving an inroad to the progressive journey of Mukta A2 Cinemas coupled with customer feedback.

    Movies are no more an element just to be enjoyed with friends, but they are now more of an occasion to be enjoyed and celebrated with friends, family and colleagues. The cinema chain has captured the same emotion in the ad campaign. Mukta A2 Cinemas always has taken deep interest towards catering to the needs of its fan base with its lively theatres and extraordinary F&B services. People not only plan on the movie they want to watch, but also where, when, with who and what they will eat at the cinema etc. Over the years, Mukta A2 Cinemas has emerged as one-stop destination across age groups and all ethnicities and a place to bond over the first love of Indians, movies claims a Mukta release.

    Mukta A2 Cinemas says that it is growing by leaps and bounds with its presence in 12 cities, 33 screens and upcoming projects all over India. Internationally the chain will be launching cinemas in Bahrain within the year. With multiplexes in Mumbai, Sailu, Baroda, Ahmedabad, Gulbarga, Banswara, Sailu, Vizag, Sangli, Hyderabad, Bhopal, Kundli and Rajpipla it plans to open properties in Aurangabad, Dehradun, Navi Mumbai- Panvel, Ahmedabad, Gurgaon, Ambarnath and Pune. Not just this, it also plans to spread its legs and open the first international property in Bahrain by end of this year which is spread across 6 screens.

  • MTV World to launch second season of ‘Rebel Music’ series

    MTV World to launch second season of ‘Rebel Music’ series

    MUMBAI: MTV World will be launching the second season of its Rebel Music series, the thought provoking documentary project about young musicians and artists overcoming oppression and injustice around the world.

     

    The series will premiere on 30 April on MTV’s YouTube channel. Additionally, MTV World will partner with Amnesty International to disperse the Rebel Music message and help viewers take action for positive change through the organisation’s Art for Amnesty program.

     

    One country at a time, Rebel Music shares the untold stories of fearless young artists rising up against social and political barriers to forge a better future. Launched in 2013 and now in its second six part season, Rebel Music shines a light on young people around the globe who are rarely given a chance to speak for themselves, activating the power of music and art to connect, inspire and ignite action. The series will provide young American audiences a rare, unprecedented look into the lives of their counterparts in countries experiencing crises.

     

    “We live in an increasingly connected global community and young people in America are more interested and engaged in the state of the world than ever before. We are proud to present a fresh new perspective on important regions of the world through compelling stories of their youth – bridging the gap in knowledge and hopefully creating more understanding and compassion,” MTV World general manager and senior vice president and creator and executive producer of the Rebel Music series Nusrat Durrani.

     

    In season one, Rebel Music journeyed deep into the heart of revolutionary music in Egypt, Afghanistan, Mali, Mexico, and Israel and Palestine. Buoyed by the success of the first Rebel Music: Native America premiere last November, which became one of MTV’s top most viewed and most shared videos of all time, and an invitation to screen at the White House, the series continues to innovate and bring new untold stories to the forefront.

     

    Season two of Rebel Music is even bolder and more intrepid, venturing into Iran, Myanmar, Turkey, Venezuela, Senegal, and the Native American communities of North America. Season two consists of half hour episodes and an extended Rebel Music: Native America episode, with the stories and conversation continuing online at RebelMusic.com and via social media, as well as in the classroom through the Rebel Music Educators’ Guide.

     

    The second season of Rebel Music transcends conventional documentary format with its cinematic sweep, pacing and state of the art production values. The executive production team includes Shepard Fairey, legendary artist and activist whose street inspired vision permeates the series’ graphic design; David Sable, humanitarian and global CEO, Y&R, and chairman of the NY Philanthropic Advisory Board of UNICEF; and iconic punk singer songwriter Laura Jane Grace of the band Against Me! as music director.

     

    Working to further promote the stories of youth driving social change, MTV and Amnesty International will also launch the “Rebel with a Cause” contest to spotlight artists around the world. Set to live on Rebel Music’s Tumblr, the contest will engage the huge online activist community and provide a platform to let their rebel voice shine. For every submission, MTV will donate $1 to Amnesty International. Top submissions will have a chance to be featured on MTV, Rebel Music, and Art for Amnesty’s social media platforms and one lucky winner will win a $1,000 gift certificate to B&H to continue documenting their passion, as well as a co-branded MTV/Art For Amnesty Rebel Music poster signed by Fairey.

     

    As part of Rebel Music’s RebelED, episodes from the second season will be accompanied by lesson plans with a teacher’s guide and background history to bring these topics into the classroom, available for free download atwww.rebelmusic.com/edu. The curriculum will be distributed to Amnesty International’s 750 high school and college groups in the USA and shared with other Amnesty sections globally and through Viacommunity, the umbrella for Viacom’s social efforts, through the Get Schooled Foundation, a national non-profit dedicated to increasing high school graduation and college attendance rates, founded by Viacom in partnership with the Gates Foundation.

  • Lego, Marvel team up for online series ‘Maximum Overload’

    Lego, Marvel team up for online series ‘Maximum Overload’

    MUMBAI: Lego and Marvel are teaming up on the 10-episode online series Lego Marvel Super Heroes: Maximum Overload.

    Marvel is launching all 10 of the episodes today exclusively on Disney.com, Disney’s YouTube channel and across Disney’s Roku-and Xbox-connected TV apps.

    Featuring Lego Spider-Man and Marvel’s most popular superheroes and villains, Maximum Overload brings the Marvel universe to a Lego-designed backdrop.

    In the series, the mischievous Loki has found a way to put the “super” in super-villain and is amassing an army to conquer Earth and beyond. His antics are keeping Spider-Man and SHIELD’s finest busy as they tackle old foes who possess new powers.

    Lego and Marvel have been in business for some time, teaming up on a successful Lego toy line as well as video games.

    Lego has become an increasingly active player in Hollywood, with a pair of hit Cartoon Network series – Ninjago: Masters of Spinjitzu and Legends of Chima. Warner Bros will release The Lego Movie on 7 February 2014.