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Tag: YouTube Channel

  • News18 launches YouTube channel for Maha Kumbh 2025

    News18 launches YouTube channel for Maha Kumbh 2025

    MUMBAI: Close to Prayagraj (formerly Allahabad) is Triveni Sangam – the sacred confluence of the Ganges, Yamuna, and Saraswati rivers. Today, Prayagraj is a husltle bustle of activity as it gets ready to stage the Maha Kumbh Mela 2025, a magnificent spiritual celebration anticipated to draw 400 million pilgrims from around the world. 

    And to make sure its influence is felt the world over, news television network News18 has launched News18 Kumbh, an exclusive YouTube channel that provides 24/7 coverage of this extraordinary event. It will bring the vibrant traditions of Indian spirituality into homes globally, offering viewers a virtual pilgrimage that encapsulates the essence of devotion and unity, showcasing the largest religious gathering on earth from 13 January to 26 February 2025. 

    To get a dekko of the YouTube channels click here: https://www.youtube.com/@news18kumbh

    The News18 Kumbh logo was unveiled by the Akhil Bharatiya Akhara Parishad president Mahant Ravindra Puri – the apex religious body of 13 recognized monastic Hindu orders. The showcasing of the logo was streamed directly from the Kumbh Mela on the YouTube channel.

    News18 OB vans will be on the move there

    As part of the launch, Prateek Trivedi’s popular show Bhaiyaji Kahin featured a special live episode that captured the rich culture and tradition defining the Kumbh Mela.

    According to a press release issued by the network, News18 Kumbh is to provide live coverage from multiple ghats and akharas. With 24-hour live streaming, special programming, and curated shows, the channel will delve into the mythology, spiritual significance, and cultural traditions of the Maha Kumbh. From detailed insights into the Shahi Snan and the importance of bathing rituals for different akharas to key dates, travel advisories, and daily event calendars, News18 Kumbh will serve as a guide for devotees and viewers alike.

    News18 control room at Prayagraj

    As a tribute to the spirit of Maha Kumbh 2025, News18 also released a specially composed song that beautifully captured its essence and magnificence.

    News18 network has deployed a dedicated team to cover the event. and has set up operations in Prayagraj to bring viewers updates and insights over the two-month-long event. 

  • Pocket Aces’ infotainment channel Nutshell reaches milestone; registers 4x growth

    Pocket Aces’ infotainment channel Nutshell reaches milestone; registers 4x growth

    Mumbai: Pocket Aces’ newest channel, Nutshell, which focuses on non-fiction infotainment content, has garnered one million followers on Instagram and is now open for brand collaborations. The channel has been steadily growing across platforms with a highly engaged audience that consists of a healthy mix of millennials and Gen-Z from metro tier I and tier II cities, clocking in an average of 42 million viewers a month.

    Launched in November 2019, Nutshell is India’s fastest-growing non-fiction infotainment channel that provides research-based stories aimed at feeding curious minds.

    Nutshell’s strategy focuses on leveraging this demand for knowledge by building deep communities in interest categories such as history, geo-politics, personal finance, start-up culture, and sexual health and wellness, and becoming the go-to destination for informational videos and discussions around these categories.

    Speaking about the success, Nutshell channel head Andre Borges said, “Over the last few months, we have been testing the market to clearly understand what audiences need and want to watch. We have thoroughly embedded Nutshell within communities of people in these interest categories, allowing the channel to have access to a lot of data about what the audiences are thirsty for. After scaling Instagram, scaling our content and subscribers on YouTube and Discord is next for us.”

    Pocket Aces business head of D2C content Rayvanta Kumar said, “At Pocket Aces, we have already built large GEC channels such as FilterCopy and Dice Media, and one vertically focused channel in Gobble. Infotainment is a huge vertical globally and works amazingly for Indian audiences who love sharing information with their families and friends. We get to use our playbook of the community approach even more deeply here, and that means we are creating a hyper-engaged set of audiences. To give advertisers access to these audiences, we are now opening brand partnerships on Nutshell, and have already worked with some early partners such as Amazon Prime, Deserv, Edufund, Basis, Wint Wealth, etc.”

  • Sansad TV’s YouTube channel restored after alleged hacking attempt

    Sansad TV’s YouTube channel restored after alleged hacking attempt

    Mumbai: The YouTube channel of Sansad TV ran into trouble on Tuesday after its telecast was suspended due to an alleged hacking attempt. According to the statement issued by Sansad TV, the YouTube channel got compromised due to ‘unauthorised activities by some scamsters’ on 15 February at 1 am, which also affected its live-streaming.

    Viewers who tried to watch the streaming were greeted with a disclaimer from YouTube stating, “This account has been terminated for violating YouTube’s community guidelines”.

    However, the channel was restored later in the evening. “Sansad TV’s YouTube channel has been restored. You can get back to all your favourite programmes on the channel,” it announced on Twitter.

     

     

    According to a statement issued by Sansad TV earlier in the day, the channel name was also changed to ‘Ethereum’ by the attacker. “SansadTV’s social media team promptly worked on it and got the channel restored by early morning around 3:45 hrs,” it stated.

    Indian Computer Emergency Response Team (CERT-in), the nodal agency for responding to cyber-security incidents in India had also reported the incident and alerted Sansad TV. Later on YouTube also started fixing the security threats permanently, the channel stated.

     

     

    The channel was launched by prime minister Narendra Modi in September last year after merging Lok Sabha TV and Rajya Sabha TV, and shows the live streaming of the Parliament sessions.

  • The Zoom Studios announces launch of ‘The Reunion – Chal Ghar Chalein’

    The Zoom Studios announces launch of ‘The Reunion – Chal Ghar Chalein’

    Mumbai: The Zoom Studios has announced a new season of their original show “The Reunion”. The latest season titled “The Reunion – Chal Ghar Chalein” will launch on 16 October at 12:30 p.m on The Zoom Studios YouTube channel and at 8:00 p.m on Zoom.

    Helmed by acclaimed director Danish Aslam, the show features Lillette Dubey, Veer Rajwant Singh, Devika Vatsa, Prabal Panjabi, Kashmira Irani, and KK Raina. The trailer for the show has already recorded a reach of 2.5 million and garnered 1.5 million views across Zoom Studios’ social media platforms.

    Not just fans, popular actors, and renowned Bollywood personalities including Karishma Kohli, Mithila Palkar, Dhruv Sehgal, Shreya Dhanwanthary, Ayush Mehra, Adah Sharma, Shreya Gupto, and Diksha Juneja took to their social media to express their excitement for the new season and appreciation for the trailer.

    The 9 part-series is shot in the mesmerising picturesque locations of Odisha.

  • Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Tata Motors becomes title sponsor of Yuvin Valorant Invitational

    Mumbai: Homegrown e-sports organisation Yuvin Esports on Wednesday announced Tata Motors as the title sponsors for the upcoming Yuvin Valorant Invitational (YVI) tournament, scheduled from 2-5 September. The partnership marks the auto major’s foray into the e-sports domain which has seen a rapid rise in the recent past.

    Founded in 2018, Yuvin Esports has been focussing on building and grooming talent from India, South Asia and Southeast Asia for a competitive international arena.

    “The exciting competition will feature India’s top eight Valorant teams battling it out in a single-elimination format,” said the statement. “The teams will be contesting in a best-of-three format while the grand finale will have best-of-five format on 5 September,” it added.

    “Tata Motors has time and again come forward to show its support to all kinds of sports and with this association, we commence our maiden journey into the e-sports arena. The Indian e-sports industry is growing at a very fast pace and is becoming a preferred choice of entertainment of young millennials and Gen Zs,” said Tata Motors, PVBU, head – digital marketing, Nikhil Kurian. “At Tata Motors, we cater to the young and aspirational needs of our customers and electronically played sports are one such promising channel. We look forward to a fruitful association with Yuvin Valorant Invitational and hope to encourage the growth of budding talent in this new age field.”  

    “The brand name and presence like Tata Motors always incites an environment of awe and veneration for all the communities out there irrespective of the medium they are currently in,” said Yuvin Esports Pvt Ltd, CEO & founder, Sharang Naicker. “Tata Group has been supportive of multiple sports for centuries and now everything becoming ‘e’, it is the perfect time for the grand entry into e-sports.”

    The tournament’s engagement with Tata Motors will coincide with the recently launched Tata Tiago NRG. “We are extremely proud and excited that Tata Motors has partnered with us to promote Tiago NRG through a modern medium of e-sports. This is the first of many events we have planned for the massive e-sports enthusiasts’ community,” Naicker further said.

    The YVI tournament will be streamed LIVE on Yuvin Esports’ YouTube channel in English and Hindi.

  • Rusk Media launches new YouTube channel ‘BINGE’ for regional focused content

    Rusk Media launches new YouTube channel ‘BINGE’ for regional focused content

    MUMBAI: The new age digital entertainment organization, Rusk Media, is all set to launch a new YouTube channel, titled ‘BINGE’, with an aim to create premium content for the regional markets. The link of the YouTube channel – https://www.youtube.com/c/Bingeoriginals/featured. This announcement comes after the strategic acquisition of infotainment platform, Digital Commentary, who will head content for this channel.

    With an existing viewer base of over 30 million in the urban metros, Rusk media now gears up to provide quality content in regional languages with its new YouTube channel BINGE. Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, BINGE will produce fictional content in the form of short video stories and web series that will be distributed across its YouTube, Facebook, Instagram and other Social platforms. The content will have artists talking in the regional dialects and will cover topics that are localized and region specific.

    Speaking on the launch of BINGE and the acquisition of Digital Commentary, Mayank Rusk Media CEO Mayank Yadav said, “With over 40 per cent of India’s smartphone users residing in the regional markets, the availability of premium entertainment content for those viewers on digital mediums has been skewed. To address this gap, we decided to launch BINGE that will focus on telling stories that are of interest to people in those regional markets, with popular dialects of Hindi language. Additionally, through advertiser integrated short form content on BINGE, we want to support the brands in reaching out to the regional audiences.”

    “Founders of Digital Commentary, Aakash Kumar and  Kshitiz Sudhakar come with a vast experience of creating medium and long format web shows and TV series for OTT platforms. Having driven successful shows on TVF, Sonly LIV, MX Player and TSP, Aakash and Kshitiz bring an earthy touch to the content, making it more relatable and hence, more engaging. Therefore, we roped in Digital Commentary to spearhead content for BINGE,” he further added.

    Talking about this venture Binge creative director Kshitiz Sudhakar said,” With easy access to internet and smart phones, people have been turning to social media and content platforms for their regular dose of entertainment – be it in the metropolitan cities or the other towns. While the urban population has a lot of options for entertainment content on social media, viewers in the regional markets lack access to quality premium content. With BINGE we intend to address this problem, by making it one of India’s only platform that curates and produces content specific for the regional markets.”

  • Animal Planet refreshes programming line-up, launches Tamil audio feed & Hindi YouTube channel

    Animal Planet refreshes programming line-up, launches Tamil audio feed & Hindi YouTube channel

    Mumbai: Animal Planet,India’s number 1 wildlife channel that immerses viewers in entire spectrum of life in the animal kingdom with high quality content, willkickstart 20th anniversary celebrations in India on July 15, 2019.  As a part of the celebrations, the channel will adopt a new Animal Planet mark incorporating a fresh and distinctive image of a leaping elephant.  The new identity aims to keep the childhood joy and wonder of animals alive by bringing people up close to animals in every way with content that explores undeniable bond forged between animals and humans. Further, Animal Planet aims to galvanize people power to promote animal conservation in a big way. The channel will launch multiple initiatives through the year to achieve this objective.

    Animal Planet also announced that it will offer all new/ refreshed programming as part of the celebrations. The channel will increase focus on blue chip programming related to Indian wildlife. Animal Planet has also launched a new YouTube channel ‘Animal Planet India’ with an aim to build an online community which is passionate about wildlife.

    “We are kickstarting 20th anniversary of Animal Planet in India by refreshing our brand identity and brand personality. The channel’s mission is to celebrate & explore our vital, enriching and ultimately humanizing connection with the animal world.The new look Animal Planet will offer a trusted heaven for the whole family to enjoy the best of wildlife content. To make the connect deeper withour younger audiences, we will be introducing a dedicated weekend programming slot,” said, Megha Tata, Managing Director – South Asia, Discovery Communications India. “Animal Planet will sharpen focus on stories linked to animal conservation as it aims to awaken viewers to the need for animal welfare and conservation. We will be launching multiple initiatives to harness the power of millions of animal lovers across the country for the cause of animal conservation. As a corporate, we are already taking affirmative action to help conserve world’s most iconic and endangered species. Through Project CAT and our association with WWF, we support Tiger conservation initiatives on-ground by helping conserve nearly six million acres of protected land across four countries. In India, Discovery supports Tiger conservation programs in Manas Tiger Reserve Park and Sundarbans Bio Reserve.”

    Animal Planet will engage with superfans in a new way with the launch of ‘Animal Planet India’ YouTube channel which will offer short form visually stunning exclusive wildlife content with an underlying brand message of ‘Animals are Human like Us’. “The launch of a digital channel is a strategic step to support our linear feed; the aim is to congregate animal overs digitally at one place so that we engage and converse in a deeper manner as we intensify focus on conservation led messaging.,” added, Megha Tata.

    As a part of the revamped programming strategy, Animal Planet will offer globally acclaimed content produced by the best production houses. There will be increased focus on content based on Indian wildlife starting with anthologies such as 100 Days 100 Tales S2 and Animal Planet Presents. Starting August 2019, Animal Planet will premiere India based shows including Snake Squad, a show that reveals some of the riveting stories of snake rescue in India; Heroes of the Wild Frontiers – stories of forest guards from various national parks/reserves in India who are working on ground level to secure & conserve Indian wildlife followed by season two of the extremely popular franchise Lion Queens. The channel will also premierethird Season of Mission Big CAT – An anthology of shows dedicated to Big Cats.
     

  • Unibic foods partners with Shilpa Shetty’s youtube channel to promote healthy eating

    Unibic foods partners with Shilpa Shetty’s youtube channel to promote healthy eating

    MUMBAI: Unibic Foods, India’s most loved cookies brand has tied up with ShilpaShetty’s YouTube channel for an all-new digital campaign that focuses on healthy eating. This Unibic Daily Digestive campaign features Shilpa Shetty Kundra creating some of her favourite go-to recipes, that are not only tasty but healthy as well. The dishes feature Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies. These cookies are fibre-rich in content, which aids in digestion, ensuring you get your daily dose of nutrition with no compromise on taste.

    Commenting on the collaboration, Aarti Iyer, Marketing Head, Unibic Foods said, “We have partnered with the Bollywood actor, Shilpa Shetty Kundra, in an all new digital campaign series. Two recipes have been curated by Shilpa Shetty that is broadcasted on her YouTube Channel “Shilpa Shetty Kundra”, under the “The Art of Loving Food” section. We have used two of our daily digestive range for this series – Daily Digestive Oatmeal and Daily Digestive Ajwain + cookies. We believe that these packs of cookies with a fibre percentage of 26% and 33% respectively (* as per RDA requirement) could become a daily habit. One video is focusing on young moms and the other is for all those who seek a healthy tasty bite during the day.”

    Unibic Foods has emerged as one of the fastest growing cookie brands in India and has consistently been launching new products in the health and wellness segment.

    Unibic Foods has launched 5 Daily Digestive cookie variants and 6 delicious snack bar variants in the last year to the already existing health and wellness range, which has garnered a positive response in the market. With the new launches, Unibic Foods now has more than 30 cookie variants and 6 snack bar variants in its portfolio. One of their unique products in the snack bar segment is the “Meetha Pan flavoured snack bar”. At Unibic, the team focuses on offering something new and delightful to the consumers.

    https://www.facebook.com/watch/?v=296969164292730

  • Rajshri’s YouTube channel crosses 10 million subscribers

    Rajshri’s YouTube channel crosses 10 million subscribers

    mumbai: Rajshri Entertainment’s flagship YouTube channel ‘Rajshri’ has crossed milestone of 10 million subscribers. Rajshri was one of the first Indian partners of YouTube in early 2008.

    The Rajshri YouTube channel has a large catalog of blockbuster Bollywood movies, popular movie scenes and songs, making of the movies, and much more. The channel gets a massive reach of around 300+ millions views a month from India and various countries including US, UK, Canada, Australia and Pakistan.  

    “This is a significant milestone for us. The Rajshri channel has grown steadily through the years. Rajshri’s early mover advantage combined with its focus on quality content has helped build a strong and loyal subscriber base,” said Neha Barjatya, CEO of Rajshri Entertainment. 

    Rajshri Entertainment is India’s leading digital entertainment studio. Its other channels — Rajshri Marathi, Rajshri Kids and Rajshri Food — have more than million subscribers each on YouTube. Rajshri also syndicates content to digital platforms in India and globally.

  • ‘Imperfect’, the third original series from The Zoom Studios rewrites the notion of a perfect life

    ‘Imperfect’, the third original series from The Zoom Studios rewrites the notion of a perfect life

    MUMBAI: The Zoom Studios, original content arm of zoOm styled by Myntra is all set to celebrate the imperfections in life with its new show – ‘Imperfect’. The romantic comedy, unfolds the journey of 27-year-old girl Isha Sanghvi, who in her relentless pursuit of perfection faces a whirlwind of uncertainties that life throws her way and rediscovers herself when her fairy tale world gets shattered.  Creating a buzz on social media within a short span of time, ‘Imperfect’ show promo has received rave reviews and garnered an astounding 2.5 million views. The show will premiere Thursday, November 1 at 8.00 p.m. on The Zoom Studios YouTube Channel and zoOm styled by Myntra.        

    Isha Sanghvi, played by Samridhi Dewan, is not a typical conventional lead protagonist. She is a simple, naive young woman with her own quirks. Nothing in life can be perfectly planned and Isha reached rock bottom after losing both, her job and her prince charming. As her dreams crumble in front of her eyes, Isha sets on a journey to turn around her imperfect life. A 55-year-old sassy Life Coach, Simmy played by Sushmita Mukherjee, teaches Isha to love herself, to stand up for herself and to value herself. When her life falls apart, Isha realizes perfection is an overrated concept.

    Speaking on the latest offering, Imperfect, Nikhil Gandhi, President, Times Network says, “We are excited to launch our new original series, ‘Imperfect’, a slice of life and refreshing take on the concept of perfection. We are particularly thrilled with the initial response the show is getting on the trailer and show look. Unconventional and humorous in its storytelling & treatment, I’m sure the show will strongly resonate with the audience. At Zoom Studios, it’s our continuous attempt to deliver on our promise of offering real, conversational and engaging content.”

    Imperfect is produced by Anand Tiwari and Amritpal Singh Bindra of Still and Still Media Collective’s (SSMC) and directed by India’s first female director duo – Vidhi Gulati and Ruchi Joshi.