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  • Govt’s digital channel to tell ‘India story’, Rs 75 cr investment planned

    MUMBAI: The Modi government is reportedly planning to launch a digital platform which will report on international news to a global digital audience with an India perspective. It will “challenge the anti-India narrative” and present “India’s perspective on global events.”

    The concept, approved by the Prasar Bharati Board, was discussed by a committee that included Prasar Bharati board members Sunil Alagh and Shashi Shekar Vempati, and Prasar Bharati interim CEO Rajeev Singh.

    The 24×7 operational digital platform, with an investment of Rs 75 crore, will have correspondents across the globe. Targeted at English-speaking audience, the Indian diaspora and the global opinion makers, the channel will change the narrative that presents India as a “constant point of conflict between Hindu nationalists and so-called secularism.”

    If the information and broadcasting ministry agrees to a proposal by Prasar Bharti, the country will soon have a digital channel to tell the “India story”.

    Prasar Bharati chairman A Surya Prakash said that the idea was discussed by the United Progressive Alliance government.

    The objective of this digital channel over the next three years will be to reach 10 million to 100 million page views a month, a million mobile app downloads and YouTube subscribers each.

  • Adobe wins Emmy for its Flash video technology

    Adobe wins Emmy for its Flash video technology

    MUMBAI: Adobe has won a Technical and Engineering Emmy from the National Academy of Television Arts and Sciences for its Flash video technology, in recognition of the software’s role in bringing television content to the Internet.

    The award for streaming media architecture and components was announced by the National Academy of Television and will be formally delivered to Adobe at a ceremony held during the Ces trade show, in January 2007 in Las Vegas.

    Today, television shows like Lost, Desperate Housewives, Grey’s Anatomy and Friday Night Lights are being delivered online thanks to Flash video, while the technology also powers the video capabilities of social networking sites such as YouTube and MySpace.

    Adobe president and COO Shantanu Narayen says, “Flash Video is fundamentally changing the role of video on the Internet, and this prestigious award is further proof of this technology’s profound impact on how broadcasters deliver their content.

    “ABC and NBC and pop culture phenomena like YouTube and MySpace are relying on Adobe technologies to reach new audiences. Winning this Emmy is deserved recognition for our engineering teams and Adobe’s continued commitment to innovation in dynamic media.”

    With Flash Video technology, users can view interactive video online as an instant-on web video experience. Flash Video is delivered via Adobe Flash Player, allowing content publishers to reach the largest possible audience on the web and to deploy consistent, high-impact online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Adobe Flash Player is installed on over 700 million Internet-connected desktops and mobile devices.

    Flash Video works with Flash® Media Server 2 to give organisations a scalable and secure way to stream video content, and partnerships with leading content delivery network providers — Akamai, Limelight, and VitalStream — to create the foundation for delivering web video and rich media applications to the widest possible audience on the Internet.

    The Technology and Engineering Emmy Awards honor achievements in two areas: Science Engineering and Technology for Broadcast Television, which includes broadcast, cable and satellite distribution and Broadband and Personal Television encompassing interactive television, gaming technology, the Internet, cell phone, private networks, and personal media players.