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Tag: Youngistaan

  • Vivek Krishnani joins MSM Motion Pictures

    Vivek Krishnani joins MSM Motion Pictures

    MUMBAI: An old hand in the industry with experience in several broadcast initiatives, Vivek Krishnani has joined MSM Motion Pictures as senior VP marketing and revenue.

     

    Prior to this, Krishnani was head of distribution, marketing and syndication at Fox Star Studio India for six years. While at Fox, he was instrumental in setting up the India team, creating the national distribution network, managing the P&L for Hollywood releases and domestic revenues for Bollywood releases.

     

    He started off his career with Ammirati Puris Lintas (now Lowe Lintas) and has worked with Radio City, Star India, Turner International India and Turner Entertainment Networks Asia.

     

    Recently, MSM Motion Pictures made several key managerial changes including Sneha Rajani being elevated to deputy president and head of MSM Motion Pictures. Some of the films under its banner include Bajate Raho, Darr @ the Mall, Youngistaan and Mango.

  • Sony Max to premiere ‘Youngistaan’

    Sony Max to premiere ‘Youngistaan’

    MUMBAI: Max, the premium Hindi movies and special events channel brings you the world television premiere of Youngistaan, a love story set against the backdrop of Indian politics on Sunday, 20th July at 1 pm and 8pm respectively.

     

    The movie directed by Syed Ahmad Afzal has Jackky Bhagnani playing the lead actor, along with Neha Sharma and the late Farooque Shaikh and Boman Irani.  Touching upon burning issues in the country, the movie is relatable and with its little intrigues makes for an interesting watch.

     

    The film revolves around a young, independent, games developer Abhimanyu Kaul (Jackky Bhagnani) residing in Japan who is pulled into political action upon the demise of his father – the current Prime Minister of India. He is forced to give up his otherwise normal and private life to live under the public scanner which irks his live-in girlfriend, Anwita Chauhan (Neha Sharma).

     

    Commenting on the film, Jackky Bhagnani said, “The film has a very strong message that if you need change, you’ll have to make the effort and stop waiting for other people to do it.”

     

    “As the name suggests Youngistaan stands for the youth by the youth and of the youth of India. The film is a common live story in a very uncommon premise,” added Bhagnani.

     

    So go ahead and enjoy this romantic political drama this weekend!

     

    Sunday at 1pm and 8 pm only on Sony Max

  • Disclaimer ends the PepsiCo vs. MSM dispute

    Disclaimer ends the PepsiCo vs. MSM dispute

    MUMBAI: The case filed by cola giant PepsiCo against MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over use of the title ‘Youngistaan’ for their upcoming movie starring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh, has been dissolved with both parties agreeing to a settlement.

     

    Following a hearing at the Delhi High Court by Justice A K Pathak, it was agreed upon by both parties that a disclaimer will be displayed not only at the beginning of the movie when it releases in theatres on 28 March but also in non-theatrical trailers, the official website of the film, the official twitter account, official facebook account and the official YouTube page. The disclaimer reads: “This movie is not related to or associated with, sponsored or promoted in any manner by Pepsi or Pepsi’s Youngistaan Campaign” and will be effective 15 March onwards.

     

    Apparently, there was talk of the disclaimer even yesterday but PepsiCo finally relented only today. Asked about the same, a spokesperson for Singh & Singh, the law firm representing the cola company, simply said, “The defendants (MSM Motion Pictures and Pooja Pictures) worded the disclaimer the way we wanted it to be. Hence, we agreed to it.”

     

     It was in January this year that Singh & Singh sent legal notice to MSM Motion Pictures and Pooja Pictures, alleging that the title of their upcoming film, Youngistaan, was an infringement of their client’s (PepsiCo’s) registered trademark.  

     

    The objections raised by PepsiCo notwithstanding, MSM Motion Pictures and Pooja Pictures went ahead and announced the launch of their film on 6 February. PepsiCo then moved the Delhi High Court on 12 February, and its plea said, “Restraining them (the producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (PepsiCo) registered trademark.”

     

    The hearing was earlier slated for 24 February however, it was postponed to 3 March as the judge was on leave. On 3 March, the case was adjourned as MSM Motion Pictures and Pooja Pictures had sought more time.

  • PepsiCo, MSM fail to reach amicable settlement over ‘Youngistaan’

    PepsiCo, MSM fail to reach amicable settlement over ‘Youngistaan’

    MUMBAI: It’s been more than a fortnight since PepsiCo first objected to ‘Youngistaan’ as the title of a film jointly produced by MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures.

     

    The upcoming film slotted to release on 28 March has been the cause of the dispute as PepsiCo objected to its registered trademark Youngistaan being violated by the co-producers by choosing to go ahead with Youngistaan as the film’s title.

     

    In today’s hearing, in Justice A K Pathak’s court, the two parties made their own set of proposals (three each). As reported earlier, PepsiCo has sought an order from the court “restraining them (producers) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.

     

    One of the proposals made by MSM Motion Pictures and Pooja Pictures was that they will play a disclaimer/give credit to the cola giant’s 2008 campaign with the same name.

     

    “In today’s hearing, both parties didn’t agree on any settlement and hence, the case will be argued tomorrow,” says a representative from PepsiCo’s law firm Singh&Singh.

     

    The case was first listed on 12 February in Delhi High Court. The hearing on 24 February was postponed as the Judge was on leave and then on 3 March, the case was adjourned as MSM and Pooja Pictures sought more time.

     

    Singh&Singh, the law firm representing PepsiCo, had sent a legal notice to the co-producers of the film in January against the use of Youngistaan as the title of their film.

     

    Notwithstanding the objections raised by PepsiCo, MSM Motion Pictures and Pooja Pictures, on 6 February, announced the launch of their upcoming film ‘Youngistaan’ featuring Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh.

  • PepsiCo vs MSM hearing postponed to 3 March

    PepsiCo vs MSM hearing postponed to 3 March

    MUMBAI: The hearing for the PepsiCo dispute with MSM Motion Pictures and Vashu Bhagnani-owned Pooja Pictures over the title of the film, Youngsitaan, has been postponed to 3 March.

     

    The matter was scheduled to be heard on 24 February in the court of Justice A K Pathak. But with Justice Pathak on leave, the matter has been pushed by a week.

     

    PepsiCo alleged that its registered trademark ‘Youngistaan’ has been violated by the co-producers of the film as they chose to go ahead with ‘Youngistaan’ as the film’s title.

     

    Singh&Singh, a law firm representing PepsiCo, last month sent a legal notice to the co-producers of the film against the use of the title.

     

    But the film that stars Jackky Bhagnani, Neha Sharma, Boman Irani and late Farooq Sheikh was announced on 6 February.

     

    Pepsi has pleaded for an order from the high court “restraining them (the co-producers of the film) from launching their movie under the impugned title ‘Youngistaan’ which is nothing but a blatant imitation of the plaintiff’s (Pepsi) registered trademark”.

  • MSM Motion Pictures unveils first look of its new movie Youngistaan

    MSM Motion Pictures unveils first look of its new movie Youngistaan

    MUMBAI: It will be the third film from its slate to hit Indian screens when it releases on 28 March this year. Youngistaan, a collaborative venture between Multi Screen Media (MSM) Motion Pictures and the Vashu Bhagnani owned Pooja Pictures, is scheduled to be simultaneously rolled out on 1,000 screens nationally and shows the studio’s commitment to bring out medium to small budget films which are likely to find a connect with India’s urban youth.

     

    Directed by Sayed Ahmed Afzal, the movie is about Abhimanyu Kaul played by Jackky Bhagnani who after the sudden turn of events is expected to fill his father’s shoes as the Prime Minister of India. The film has been shot in several locations including Japan, Lucknow, Agra, Indore, Gurgaon and Noida. Apart from Jackky, the film also stars Neha Sharma, the late Farooq Shaikh and Boman Irani.

     

    “Youngistaan is a movie that should appeal to the youth. It is not about who you vote for but it’s about your right to vote and that you must exercise that franchisee,” says MSM Motion Pictures CEO NP Singh.  “Vashu Bhagnani, the co-producer of the movie,  approached us some six months back. We have earlier acquired a lot of movies from his banner for our TV channels. So our association goes long back. The best way to do a business is to completely trust your partner and this is the relationship I share with Vashu and so got into producing this movie with him. The script was powerful and we wanted to make a movie with a message. This was the right kind of movie for our banner.”

     

    Adds Jackky: “The movie is a complete entertainer that caters to the fervent and enthusiastic youth of our nation. It centers around the lives of today’s youth, who want to be heard and want to make a difference. The movie is special because I believe in it.”

     

    Singh points out that the film has pan India appeal. “So we are not after a particular market, but targeting all the markets. Though no final decision has been taken, but the movie will be released to close to 1000 screens,” adds Singh.

     

    A push across several media has been planned for Youngistaan.  Right from using all MSM network channels to using various digital media. “We will not leave any stone unturned in marketing the movie. We are planning a city wise promotion tour as well as several shows aired on Sony will see be used to integrate the film and its actors,” he informs.

     

    A Youngistaan campaign has also been created as a mobile app for promotions. “For the first time ever, the app will contain photos and trailers of the movie with a watermark. This is to help youngsters interact with each other through the app which will be launched on all the platforms,” adds Jackky.

     

    MSM Motion Pictures’ has taken dainty and cautious steps into the business of movies over the past year with its first venture being Bajate Raho.  Its second title, a horror film,  Darr at the Mall will release on 21 February pan India in around 800-1000 screens, while Youngistaan will be followed by Mango. Its fifth offering Ghoom Ketu has signed up the new darling of several film makers – Nawazuddin Siddiqui. “This should release in July. And with that we will have five films on our slate. Then in the next couple of months we will get into commissioning other films,” reveals Singh.

     

    Is its film catalogue helping MSM make money? Its debut film Bajate Raho did not really get the cash registers ringing. “We have just had one commercial release so far which was Bajate Raho. So it is too early to comment on whether we are making money. We can talk about it only after all the five releases,” confesses Singh.

     

    With most movies being aired on television now, will we  see a world television premiere of Youngistaan sooner than later? “It is true that the windows today have shrunk but we will take a call on Youngistaan’s  TV premiere post its release in cinema halls, ” concludes Singh.