ITV

Tag: Young Lions

  • Cannes Lions 2014: Indian agencies bring home 27 metals

    Cannes Lions 2014: Indian agencies bring home 27 metals

    MUMBAI: The last day of the 61st edition of Cannes Lions saw JWT India grabbing a total of four Lions. With this the agency made its way to lead the Indian score chart in this edition of Cannes Lions.

    The agency won a silver Lion for Nike Cricket’s ‘Make Every Yard Count’ campaign in the Film Craft and two silver Lions in the ‘Branded Content & Entertainment’ category. This particular work by JWT also fetched a bronze in the film category. 

    Lowe & Partner’s HUL campaign titled ‘Kaan Khajura Tesan’ received a bronze Lion in the ‘Branded Content & Entertainment’ category.

    With seven Lions in its kitty, McCann has grabbed the second spot, while O&M with its six Lions came third.

    In the Young Lions competition for marketers, the Indian team from Hindustan Unilever bagged a silver metal. No Indian entry won the Titanium and Integrated Lions.

    Though this year the number of Lions won by Indian agencies have dropped but discussions around a few Indian campaigns such as ‘Google Reunion,’ HUL’s ‘Kaan Khajura Tesan’ and few others made a significant impression in front of the global creative fraternity.

    While this year, India bagged 27 Lions, last year it had won 33.

     

  • Sony Six TAM (es) rating with FIFA World Cup

    Sony Six TAM (es) rating with FIFA World Cup

    MUMBAI: It has been 10 days since the FIFA World Cup started and the excitement is only rising for fans and official broadcaster, Sony Six.

     

    According to inputs provided by the channel, 14.8 million viewers have switched on to the channel to watch the games despite the fact that three of the five games take place post midnight.

     

    For the ninth week now, Sony Six has retained its position as the number one sports channel in India, it claims.

     

    Meanwhile, MSM group’s regional channel Sony Aaath providing live Bengali commentary during the matches in West Bengal has proved to be a brilliant business move for the channel. Five million viewers from Kolkata tuned in to watch the games being held in Brazil versus 4.6 million viewers that had tuned in during the 2010 World Cup. Similarly, 1.6 million viewers from the rest of Bengal watched versus 1.2 million viewers who tuned in last time.

     

    Beyond the metros, the ratings have been positive in towns with a population of more than 10 million, while towns within the population range one to 10 million homes have registered a growth of six per cent.

     

    With most games being showcased during the primetime at 9:30 pm, the response so far for the channel has been positive.

     

    Meanwhile, the FIFA World Cup seems to be breaking viewership records in several countries, FIFA has revealed.  34.1 million Japanese viewers tuned into watch their country get deafeated 2-1 by Ivory Coast on NHK at 10 am when the match was telecast. TV Globo reported that  42.9 million Brazillian viewers watched the host nation beat Croatia 3-1. The story in the US was no different with 11.1 million Americans watching Uncle Sam play with Ghana on ESPN.

     

    Audiences were also glued to their TV sets in both Italy and England as the former beat the latter 2-1. The viewership numbers for the BBC were 14.2 million for the match, while RAI1 in Italy notched up 12.8 million viewers – the highest TV viewership in 2014 for both the countries. In Germany, ARD channel lured 26.4 million  viewers as it beat Portugal 4-1.