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Tag: Young Earth Champions

  • Sony BBC Earth, along with Bhumi Pednekar, rewards ‘Young Earth Champions’

    Sony BBC Earth, along with Bhumi Pednekar, rewards ‘Young Earth Champions’

    MUMBAI: Children are the backbone of the nation who have the power and the passion to drive a positive change in society. To inspire kids to be catalysts for conservation and do their bit towards a sustainable society, Sony BBC Earth launched the Young Earth Champions contest at the start of the year, in partnership with climate warrior Bhumi Pednekar. The month-long contest which concluded recently, saw thousands of young eco-conscious minds lead by example to prove that every step counts when it comes to sustainability.

    This nationwide contest, open for fifth to ninth standard kids, invited the most innovative ideas for building sustainable cities and communities. From the hundreds of entries received, the experts from IIT-Bombay helped shortlist 10 winners who then got a chance to interact with Bollywood actor Bhumi Pednekar and with Prof Vamsi Botlaguduru from IIT-Bombay about their ideas and the future of sustainable living. Additionally, top 50 participants received a certificate of excellence from Sony BBC Earth.

    Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior, played an important role in inspiring kids to participate in the contest and encouraging them to continue their efforts towards a more sustainable tomorrow. She also announced the mega winner during the live interactive session, Avigyan Kishor Das, who will soon be featured on the channel and will win an exclusive hamper worth Rs 50,000 for his innovative green device which can help curb pollution caused by emission from vehicles.

    Overall, the month-long contest received over 1,100 entries from young minds all over India and led to over 3.2 lakh visits on the website. This was possible due to the extensive marketing efforts which included promos not only on Sony BBC Earth but also on other channels within the Sony network. Additionally, extensive promotions on Sony BBC Earth’s social media pages, further amplified by cross promotions on other handles of Sony network, on Bhumi’s social media pages and even on promotional partners – Mom Junction and Baby Chakra’s pages helped spread the word about the contest.

    To find out more about the top ten winning entries, one can visit https://www.sonybbcearth.com/youngearthchampions/.

    Sony Pictures Networks India English cluster business head Tushar Shah said,"Through Young Earth Champions contest, we decided to elevate the voices of the youth and let them lead the way towards a sustainable future. It was overwhelming to see the enthusiasm and passion in the children. We are also extremely thankful to Bhumi Pednekar and Professor Vamsi for supporting us and for inspiring children to not stop with this one contest, but to make this a lifestyle.”

    Climate warrior & actress Bhumi Pednekar said,“Addressing issues about our environment and promoting sustainability is a need of the hour and there is no better audience set than the children of our nation as the future lies in their hands. I am glad that Sony BBC Earth involved me in this project as sustainability for me is a way of life. It was inspiring and reassuring to witness the innovative ideas of these young eco-conscious minds. These children indeed have the potential to be the catalyst for change and inspire many others”.

  • Sony BBC Earth launches Young Earth Champions with Bhumi Pednekar

    Sony BBC Earth launches Young Earth Champions with Bhumi Pednekar

    MUMBAI: Being indoors has made us realise just how energising it is to be outdoors and has given us another reason to be a lot more compassionate towards our planet. The year gone by also made us take notice of the sweeping environmental crisis, pushing us to work towards building a better tomorrow for the next generation. There is a dire need to elevate the voices of the youth and drive them towards a positive call for action as their small steps today can make a big difference in the future.

    In line with this belief, Sony BBC Earth is launching its IP Young Earth Champions in partnership with actor Bhumi Pednekar, who is a strong advocate of environmental conservation through her flagship initiative – Climate Warrior. Together, via this nationwide contest for all climate-conscious students, Sony BBC Earth and Bhumi Pednekar are presenting a platform that not only recognises and rewards innovative ideas but also inspires the young minds of India to think about a better and a more sustainable future.

    Backed with an intent to inspire kids to be catalysts for conservation early on, the contest will be open for fifth to ninth standard kids who have to send in entries for the most innovative ideas that will make our cities and communities more sustainable. Bhumi Pednekar, along with an expert, will judge this initiative and select one lucky Young Earth Champion who will be featured on the channel. Not only that, the top ten winners will get to virtually interact with Pednekar and have an invigorating conversation on doing our bit in preserving the Earth and co-existing with it.

    For more details on the initiative, log on to www.sonybbcearth/youngearthchampions

    Sony Pictures Networks India English cluster business head Tushar Shah said, “It gives us immense pleasure to join hands with climate warrior Bhumi Pednekar for Young Earth Champions and together present a platform for the young minds to voice their innovative ideas for a sustainable future. Through positive and insightful storytelling, Sony BBC Earth has always aimed at creating awareness about the importance of safeguarding the natural world and environment. This initiative is just another step towards educating young minds about the power they have to bring about that change; thereby encouraging them to work towards a better tomorrow.”

    Pednekar added, “Climate change is upon us, and it's real. Through my initiative of 'Climate Warrior', I diligently try to highlight the seriousness of the crisis and its repercussions. I am glad that Sony BBC Earth echoes the same beliefs and with Young Earth Champions is offering a great platform to trigger exchange of creative ideas among kids, who have the power to bring about change. I am looking forward to an encouraging participation from incredible, young talents and a stimulating discussion about a sustainable future.”