Connect with us
MUMBAI: WhatsApp has cemented its place as India’s most powerful brand, topping YouGov’s Best Brand Rankings 2026 with an Index score of 60.5. In a market...
MUMBAI: Game on, and game serious. A first-of-its-kind national survey suggests Indian esports players are no longer just playing for passion, but planning for pay cheques...
MUMBAI: Romance, it seems, has had a reality check. In a world squeezed by inflation, job jitters and general life overload, people are rethinking what they...
MUMBAI: On National Milk Day, Godrej Jersey’s latest Lactograph study shows that India’s bond with milk is proving hard to shake. Conducted with research partner YouGov...
MUMBAI: Havas has doubled down on data by expanding its tie-up with research heavyweight YouGov, now covering 30 markets across its media, creative, and health networks....
Mumbai: Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company YouGov has announced the findings of the consumer...
Mumbai: In a resounding declaration of intent, Havas Media Network India, the media arm of Havas India, has embarked on a relentless quest to craft innovative...
Mumbai: Latest data from YouGov shows that celebrity beauty brands are popular among people and more than three in five urban Indian consumers (62 per cent)...
Mumbai: Global tech giant YouTube has dethroned Google to top YouGov’s 2022 Best Brand Rankings in India, recording an increase of +2.5 to its year-on-year brand...
Mumbai: Integral Ad Science (IAS), in collaboration with YouGov and a market research firm, has released its report ‘2022 Future of Privacy-First Advertising.’ IAS surveyed 346...
Mumbai: Over the years, The Indian Premier League (IPL) has become one of the biggest and most sought-after platforms to drive brand building and engagement. This...
Mumbai: E-commerce brands were the biggest spenders before and during the IPL, with Vivo and Amazon Prime at the top of the recall hierarchy given their high...
Havas Sports and Entertainment, which functions under Havas Media Group, in association with YouGov has launched Hi-CRICKET, a proprietary study to understand the impact of the Indian...
MUMBAI: People are migrating to online media for content after Telecom Regulatory of India (TRAI) came up with the New Tariff Order (NTO), says a survey....
MUMBAI: Online content regulation has stirred a lot of controversies recently in the Indian over-the-top (OTT) ecosystem. While many experts and platforms are not in favour...
MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX,...
MUMBAI: A new online consumer survey from Irdeto, the world leader in digital platform security, found that 71% of Indian consumers polled are aware that producing...
MUMBAI: Thinkbox, the marketing body for commercial TV in the UK, has released a study that shows that TV advertising creates 51 per cent of additional...
