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Tag: Yoho

  • Yoho launches ‘Phisal Na Jaaiyo’ Holi campaign promoting consent and respect

    Yoho launches ‘Phisal Na Jaaiyo’ Holi campaign promoting consent and respect

    MUMBAI: Footwear brand Yoho has launched a socially conscious Holi campaign, Phisal Na Jaaiyo, to emphasise the importance of consent and personal boundaries during celebrations. While Holi is a time for joy and togetherness, the campaign encourages people to ensure that fun remains respectful and inclusive.

    The slogan Phisal Na Jaaiyo serves as a reminder to be mindful both physically and in interactions with others. It cleverly draws a parallel between slipping while playing Holi and crossing personal limits, urging people to create a safe and welcoming environment for all.

    Conceptualised by Yoho’s in-house creative team, the initiative reflects the brand’s commitment to social responsibility. The campaign is already gaining traction on Yoho’s official social media channels, sparking conversations about celebrating Holi with awareness and kindness.

    Watch the campaign here,

     

  • Yoho Shoes unveils ‘A Page From School’ campaign

    Yoho Shoes unveils ‘A Page From School’ campaign

    Mumbai: As per Yoho, comfort is the foundation of greatness. To mark Teacher’s Day, they unveiled a heartwarming campaign titled ‘A Page From School,’ celebrating the mentorship, connections, and cherished memories shared with teachers during school days.

    After extensive internal brainstorming and collaboration with Asish Chopra, the well-known marketer and author of ‘Fast, Cheap and Viral,’ Yoho released an animated video that takes viewers on a nostalgic journey through school life, with shoes as the central character of the story.

    On the campaign, Yoho’s founder Prateek Singhal, said, “This campaign is our way of saying thank you to the unsung heroes who keep us on our toes and push us to take bold strides. Just as we at Yoho strive to support every step of India’s growth story with our comfortable and affordable footwear, teachers support the journey of countless students across the nation.”

  • Yoho launches India’s first ever fully ‘Hands-Free’ sneakers – Blinc

    Yoho launches India’s first ever fully ‘Hands-Free’ sneakers – Blinc

    Mumbai: Yoho, a leading D2C brand, known for ultra-comfortable footwear, has launched India’s first-ever hands-free sneakers- Blinc. Available in a myriad of vibrant colors – four for men and nine for women (including some adorable pastels), Blinc effortlessly merges style with functionality, ensuring that every step taken is a testament to comfort and convenience. Priced at  ₹4199, users can purchase Blinc at a special introductory launch price of ₹2,899 from Yoho’s website and from leading e-commerce platforms like Amazon, Myntra, Flipkart, and more.  

    Blinc caters to individuals who crave trendsetting designs without sacrificing comfort. Its hands-free mechanism (SpringEase) and elastic quick-wear laces, coupled with a lightweight EVA sole,  guarantee effortless travel and unparalleled comfort – making it the ultimate choice for those constantly on the move. The sneakers, with minimal design and great looks, are a perfect fit for college-going students, corporate professionals, travelers and anyone who is seeking great looks, comfort and convenience from their footwear.

    Talking about the launch, Yoho co-founder Prateek Singhal said “We saw that there are many aspects in daily life where one prefers footwear that can be put on quickly. While there are many options for that in open footwear, when it comes to closed footwear, even the easy footwear or slip-ons need some kind of adjusting with hands to put on the shoes. Besides, the slip-on in the market aren’t really that great when it comes to looks. And now with Blinc, after testing countless prototypes, we are ready to offer a hands-free experience like no other. We’ve worked hard to create something that goes beyond expectations, giving unmatched comfort and convenience without breaking the bank. With Blinc, we’re revolutionizing the industry and redefining how the world will  approach footwear in the future.”  

    Sharing his views, Yoho co-founder Ahmad Hushsham said, “Those who look out for a quick breather after long office hours or road trips, will love the comfort and simplicity of Blinc. Slipping them on and off is as effortless as taking a moment to relax. It’s almost as if they were custom-made, keeping the shoe-off habits or the love to stay barefoot at home in mind!”

    Recognised for its fashionable and orthopedically engineered footwear, Yoho revolutionizes the footwear industry by introducing a seamlessly integrated experience with its hands-free mechanism.  Yoho has also engineered a special Footpharma sole in all of its footwear that offers proper gait and posture to the body. Even the slippers offered by the brand feature arch support are already a big hit amongst consumers. The company also offers footwear in big sizes (size 12-15) catering to the needs of consumers who require big-size footwear.

    The company till now has sold over three lac plus footwear across 46 categories across states. Planning to expand its product lineup from 46 to 100 styles, featuring an array of colour combinations, the company is eager to introduce some of the most innovative footwear options to the Indian market, making comfort and style accessible to everyone, from college-goers to veterans Additionally, Yoho has also made its mark in brick-and-.mortar retail stores, and has entered offline outlets starting  October 2023, backed by strong interest from large-format retail chains. The company further aims to use AI-powered manufacturing solutions and capture a piece of the $13.49 billion Indian footwear industry.

  • Sanjeev Misra joins Yoho’s board as an executive director

    Sanjeev Misra joins Yoho’s board as an executive director

    Mumbai: Yoho, India’s fastest growing D2C footwear brand, has appointed Sanjeev Misra as executive director, effective 1 November. He is also an investing partner holding equity in the startup.

    Misra has over three decades of experience in the corporate world. Prior to joining Yoho, he spent more than five years as the senior vice president & director of Paytm, where he led B2B commerce and global exports & imports.

    His leadership approach has been built around sharp prioritization and focus, growing businesses and brands through innovation, transforming sales, driving productivity, while building teams with the right structure, talent, and culture.

    Prior to Paytm, Misra held the position of vice president – group business & renewables at the Adani Group for almost 3 years. He was responsible for accelerating sales, building strategic planning and overall business development, including corporate governance & IT, telecom. Additionally, he was managing large-scale projects at the firm. Before that, he has spent over a decade in Silicon Valley, working for brands including Motorola Semiconductors, Cisco Systems, Adobe, Compaq Computers and Silicon Graphics.

    Commenting on his appointment, Misra said, “I feel both honoured and humbled on being appointed as the executive director of one of the fastest growing and innovative Indian footwear brands. I’m also excited about the journey ahead in this fascinating space. The Indian footwear industry has the potential to grow 10 folds in the coming years. According to some recent reports, the revenue in the footwear market in India amounts to $23.73 billion in 2022 and is expected to grow annually by 6.77 per cent, CAGR 2022-2027. At Yoho, I look forward to building on the versatile brand that believes in offering comfortable and stylish footwear that cost less than half of the ones offered by popular global giants.”

    Yoho founder Ahmad Hushsham said, “We are delighted to welcome Misra, first as one of our angel investors and now as our executive director. He has played an instrumental role in our strategic development in the initial stage of coming out of stealth mode.”

    Yoho founder Prateek Singhal said, “We are privileged to have Misra join Yoho at this opportune time when we are looking at building and investing in new technology to build new product propositions and directly support our long-term strategic plan. In his new capacity as an executive director we will seek his guidance to scale up the business and expand the consumer base as we continue to disrupt the footwear market with our state-of-the-art technology and AI-powered solutions to create high-performance footwear that is affordable for all.”

    Recently, Yoho raised Rs 20 crore in a Series A round of funding by a group of influential investors, led by Softbank Vision Fund CEO Rajeev Misra, Rukam Capital, and Paytm founder Vijay Shekhar Sharma, along with participation from other investors.

    Founded in 2021, Yoho has already sold 1,00,000+ pairs of footwear after coming out of stealth mode four months back, with just three products – Bubbles, Waves, and Breeze. The products designed with orthopedic ergonomics are available for both men and women across all top e-commerce platforms. Before launching the product lines, Yoho created almost 700 prototypes before settling for the right product line. Each prototype went through stringent tests to ensure that customers get a product that is super comfortable and long-lasting.