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Tag: Yogita Tulsiani

  • Learning the art of online outreach your companion to effective digital marketing

    Learning the art of online outreach your companion to effective digital marketing

    Mumbai: In a period defined by rapid-fire technological advancements and ever-evolving digital platforms, learning the art of online outreach has come an imperative skill for individualities, businesses, and brands aiming to make their mark in the digital realm. As the world becomes decreasingly connected through the internet, the capability to effectively engage, connect, and reverberate with target cult online has transcended being a bare advantage; it’s now a critical element of success.

    This comprehensive companion serves as an each-encompassing companion through the complicated corridors of digital marketing, offering a lantern of perceptivity illuminated by a foundation of data and numbers that illuminate the path to success.

    The power of digital marketing

    The digital realm offers an unequaled reach and influence, with over 4.9 billion people laboriously using the internet as of 2021. This number represents further than 60 of the global population, pressing the vast eventuality for online outreach. also, social media platforms boast stunning stoner bases, with Facebook alone having roughly 2.8 billion yearly active druggies.

    Understanding your followership

    One of the foundational pillars of effective digital marketing is a deep understanding of your target followership. According to a check by HubSpot, 64 of marketers believe that understanding their followership’s requirements is the most critical aspect of a successful crusade. exercising data analytics tools, similar as Google Analytics and social media perceptivity, can give inestimable perceptivity into stoner actions, preferences, and demographics.

    Content is king

    The saying “Content is king” has noway been nay in the digital marketing geography. High-quality, applicable, and engaging content forms the backbone of successful online outreach. exploration by Demand Metric reveals that content marketing costs 62 lower than traditional marketing while generating roughly three times as numerous leads. Incorporating a blend of written, visual, and interactive content can feed to colorful followership preferences and ameliorate engagement.

    Hunt machine optimization(SEO)

    SEO plays a vital part in perfecting a brand’s online visibility. According to BrightEdge, organic hunt drives 53 of all website business, making it a pivotal aspect of online outreach. By optimizing website content, incorporating applicable keywords, and erecting quality backlinks, businesses can enhance their hunt machine rankings and attract organic business.

    Social media engagement

    The wide relinquishment of social media platforms has converted the way businesses interact with their cult. A study by Sprout Social indicates that 89 of consumers prefer to engage with brands through social media channels. Maintaining an active presence on platforms similar as Instagram, Twitter, and LinkedIn allows for direct engagement, brand structure, and client feedback.

    Dispatch marketing effectiveness

    Despite the rise of colorful digital marketing channels, dispatch marketing remains a potent tool for online outreach. According to Statista, the global number of dispatch druggies is projected to reach 4.6 billion by 2025. Casting substantiated and applicable dispatch juggernauts can yield emotional results, with an average return on investment( ROI) of $42 for every $1 spent on dispatch marketing.

    The part of influencer marketing

    Influencer marketing has surfaced as a important strategy for enhancing online outreach. Data from Mediakix reveals that businesses earn$5.20 for every $1 spent on influencer marketing, italicizing its effectiveness. Partnering with influencers who align with a brand’s values and target followership can significantly amplify reach and credibility.

    Data-driven decision making

    One of the distinct advantages of digital marketing is the vacuity of data for analysis and optimization. Tools like Google Analytics give comprehensive perceptivity into stoner geste, business sources, and conversion rates. According to Forbes, companies that borrow data- driven marketing are six times more likely to be profitable time-over-year.

    Conforming to mobile dominance

    The proliferation of smartphones has led to a mobile-dominated online geography. As of 2021, mobile bias reckoned for roughly 55 of global website business. icing that websites are mobile-responsive and optimizing content for mobile consumption is essential for effective online outreach.

    The nonstop elaboration

    The field of digital marketing is characterized by constant elaboration. Algorithms change, new platforms crop, and followership preferences shift. Staying streamlined with assiduity trends and espousing a flexible approach is vital for sustained success. According to Smart perceptivity, 45 of companies do not have a clear digital marketing strategy, emphasizing the need for structured planning and adaption.

    In conclusion, learning the art of online outreach is essential in moment’s digital age. The statistics and data presented above underscore the immense eventuality of digital marketing. By understanding your followership, creating precious content, optimizing for hunt machines, using social media, and making data-driven opinions, you can navigate the dynamic geography of digital marketing and achieve remarkable results. Flashback, the key lies in staying informed, being adaptable, and constantly delivering value to your online followership.

    The author of this article is iXceed Solutions director & co-founder Yogita Tulsiani.

  • 2024 digital marketing landscape in HR: Exploring emerging trends and opportunities

    2024 digital marketing landscape in HR: Exploring emerging trends and opportunities

    Mumbai: In an era marked by rapid technological advancements, shifting consumer behaviors, and evolving regulatory landscapes, the field of digital marketing and human resource is undergoing a transformative phase. This year marks a pivotal moment in how HR professionals attract, engage, and retain talent, leveraging the power of digital tools and techniques that were once the exclusive domain of marketing experts. The boundaries between HR and digital marketing are blurring, creating a new paradigm where employer branding, candidate engagement, and employee communication are being reimagined through a digital lens.

    The convergence of technology and marketing has never been more pronounced. In this dynamic environment, HR departments are not just adapting to changes; they are actively reshaping their strategies to harness the immense potential of digital marketing. This integration is revolutionizing the way organizations approach talent management, making it more efficient, data-driven, and personalized than ever before.

    In this article, we look into HR and marketing trends that are pivotal for developments, offering insights and strategies for HR professionals to effectively harness the power of digital marketing in their practices. Understanding these trends is more than a mere exercise in knowledge gathering; it is a roadmap to navigating the future of HR through digital marketing successfully.

    The rise of AI and machine learning:

    In 2024, Artificial Intelligence (AI) and Machine Learning (ML) are no longer just buzzwords but integral components of digital marketing strategies. AI is revolutionizing marketing by enabling personalized customer experiences at scale. AI-driven tools can analyze large sets of data from various touchpoints to predict customer behavior and preferences, allowing for more targeted and effective marketing campaigns.

    Employer branding through social media:

    Social media platforms have become pivotal in shaping a company’s employer brand. Platforms like LinkedIn, Twitter, and Facebook are being used not just to post job openings but to showcase company culture, celebrate achievements, and engage with both potential and current employees. These platforms offer a window into the company’s soul, highlighting what it stands for and how it values its employees.

    Data-driven recruitment:

    Data analytics, a bedrock of digital marketing, is transforming recruitment processes. By analyzing data from various sources, HR professionals can identify the most effective channels for talent acquisition, understand candidate behaviors, and tailor their strategies accordingly. This approach not only streamlines the recruitment process but also ensures a higher quality of candidate fit.

    Personalisation in candidate engagement:

    Echoing the trend of hyper-personalization in digital marketing, personalized communication is becoming increasingly important in HR. From personalized job recommendations to customized email communication, these strategies make potential candidates feel valued and understood, greatly enhancing the recruitment experience.

    Enhanced candidate experience with AI and chatbots:

    Artificial Intelligence (AI) and chatbots, once predominantly used in customer service, are now making their mark in HR. These technologies can provide instant responses to candidate inquiries, guide them through the application process, and even assist in the initial screening process. This not only improves efficiency but also enhances the candidate experience.

    Utilizing data analytics for talent acquisition

    Data analytics, a cornerstone of digital marketing, is being actively utilized in HR. By analyzing data from various digital channels, HR professionals can gain insights into the effectiveness of their recruitment campaigns, understand where the best candidates come from, and refine their strategies accordingly. This data-driven approach enables a more targeted recruitment process, saving time and resources.

    Conclusion

    The 2024 digital marketing landscape in HR is vibrant and full of potential. By embracing these emerging trends, HR professionals can not only stay ahead in the talent market but also contribute significantly to building a strong, cohesive, and engaged workforce. The future of HR lies in its ability to effectively integrate digital marketing strategies, creating a more dynamic, responsive, and candidate-centered approach to talent management.

    The author of this article is iXceed Solutions director & co-founder Yogita Tulsiani.

  • How to induct modern marketing in your business?

    How to induct modern marketing in your business?

    A clever digital campaign, captivating brand activation or a smart app – what constitutes modern marketing? Does one need to think beyond activation and digital strategies to become a modern marketer in the true sense of the term?

    More than 83 per cent of CEOs of global corporations consider marketing to be the driver for the lion's share of their company's growth. Most senior leaders are of the opinion that their marketing strategies have to modernise, but they have little idea of how to actualise their ideas.

    Modern marketing not only needs new capabilities but also select enablers to support these new capabilities to meet the new demands of the market. The third and fourth quarters of 2020 will usher new challenges that modern marketers have to address for their company's growth.

    Mindset Shift: What you need to become a successful modern marketer!

    A majority of the CMOs are facing stagnation due to the lack of knowledge about the full set of changes necessary. Without the clarity of the inter-dependencies of the elements needed for a shift in mindset, most marketers gravitate towards isolating only the elements they are familiar with.

    Ignoring some elements necessary for developing modern marketing solutions can lead to the creation of blind spots, which may lead to frustration, delays, and loss of ROI. A successful development of modern marketing solutions requires three mindset shifts.

    Making a modern marketer: Three necessary mindset shifts

    Here are three mindset shifts that act as the foundation of the development of the modern marketer –

    i.                 Working together with all CxO

    It’s impossible to drive company growth while working in silos. It is now the responsibility of the good modern marketer to collaborate with all the departments from production and sales, to creative and designing.

    Chief marketing officers (CMOs) can drive greater and faster growth by working with C-suite colleagues as partners by acting as “unifiers”. The “unifiers” collect information on how working together can help the CIOs, CEOs, CFOs and the other CxOs.

    CMOs should serve as the role model for every member of the marketing team. They should lead by example, and show the marketing team members how to collaborate with other colleagues from other teams with respect and ease.

    ii.                Putting the Customers Before Everything Else

    Companies have held a customer-centric mindset for a long while. "The customer's always right" or "the customer always comes first" isn't a new concept. 

    Modern marketing involves the CMO and the rest of the marketing team knowing and facing the set of challenges a company must overcome to achieve customer-centricity and to scale at the same time.

    These steps can include –

    ·       Addressing customer pain points to solve them and meet their evolving necessities

    ·       Setting up a centralized data platform for easy access to all customer profiles by authorized employees

    ·       Generation of real-time insights from customer journeys

    ·       Measurement of customer interactions and site analytics

    ·       Using the insights to design customer-centric journeys and address consumer concerns

    Customer segmentation and micro-segmentation are two important tasks that can enable the CMOs to develop a more customer-centric mindset ideal for the modern marketing team.

    iii.              Focusing on reallocation of assets, new investment opportunities and monitoring returns

    Today, it is possible for every marketer to measure the returns from every channel they have used and are using for marketing their brand/products/services. For example, even when upgrading a company’s website design, one has to measure the impact in terms of organic traffic, by A/B testing. And use the data to make underlying changes to the design or content.

    The ROI mindset requires CMOs to work with the concept that the money they are investing is their own. Therefore, it demands close monitoring of the assets, quantitatively measuring the returns every quarter and drawing insights from market trends before reallocating any resources.

    The ROI mindset demands a close working relationship between the CMO and CFO of the company. It will not only build the company's financial profile but help unlock additional investment opportunities for the company leaders. Moreover, it will demonstrate the importance of modern marketing to the board of directors of the company. 

    These three mindset shifts are inevitable and indispensable for any corporation that wants to adopt modern marketing. A marketer has to rely on modern data sciences, technology, consumer feedback, market surveys and unified working conditions to transform themselves into a modern marketer. 

    (The author is iXceed Solutions MD & co-founder. The views expressed are her own and Indiantelevision.com may not subscribe to them.)