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Tag: Yogesh Nambiar

  • JBL blurs the line between real and surreal with powerful sound and incredible design

    JBL blurs the line between real and surreal with powerful sound and incredible design

    Mumbai: In a crowded landscape of branded content and commercials, differentiation is one of the biggest differentiating factors. Recognising this, audio giant JBL (from the house of HARMAN) has ingeniously showcased its distinctiveness through a captivating series of mixed-reality videos.

    Designed to create buzz about JBL’s top-of-the-line audio components like Tour One M2 Headphones, PartyBox Ultimate speaker, and Authentics speaker – each video showcases how powerful sound can make anything, and anybody, come alive and dance.

    Conceptualised by Havas Worldwide India, this immersive three-video series transcends conventional marketing approaches by seamlessly blending reality with technology. Iconic landmarks across India served as the canvas for this innovative showcase, offering viewers an unforgettable glimpse into JBL’s unrivalled professional audio capabilities.

    HARMAN India director of integrated marketing Yogesh Nambiar said, “We’re witnessing the growing and well-accepted use of AI, AR and VR in marketing campaigns. As a frontrunner in the audio industry, JBL is always eager to adopt the latest approaches and technologies that showcase the edge that we bring to the table. 2023 witnessed our 3D anamorphic films at various airports across the country which received an overwhelming response from partners and customers alike. This year, we are seeing great response on our mixed reality videos as well. The Authentics series video was no different. Thanks to our partners Havas Worldwide India and the people at Unstitched –  founders Ashvir Khurana & Nikita Ramrakhyani and Yashvi Bothra from the creative team – I daresay this one will surpass the earlier ones. I’m glad that this is how JBL lovers saw the product for the first time. One icon working with another.”

    Speaking about the campaign, Havas Worldwide India chief creative officer and joint managing director Anupama Ramaswamy said, “Mixed reality is a popular and powerful medium for brands. It is fun, light-hearted and immersive. It also makes the content more shareable and memorable. However, many brands use mixed reality as a gimmick, without any connection to the product or the message. JBL products are different. So, our ambition was to create something that displayed their abilities in full glory. They offer powerful sound and come with stunning designs. In the end, it was easy to land on an idea that makes the world around them come alive and party with them.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

  • JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    Mumbai: The festive season is here and so is the perfect mood for celebrations. JBL’s latest campaign, “Perfect Sound for Every Mood,” is your invitation to tune up the festive cheers with its cutting-edge Noise Cancellation Range, promising an immersive world of exceptional sound quality.

    JBL, the audio brand from the house of HARMAN, is all set to add an extra dose of joy to this festive season with its latest campaign, “Perfect Sound for Every Mood.” Kickstarted just in time for the festivities, JBL is inviting everyone to amp up their celebrations with the incredible JBL Noise Cancellation Range.

    JBL has something special in store for its customers as it presents a range of exclusive offers and discounts from 1 October to 20 November 2023 on its exceptional Noise Cancelling Range, including TWS earbuds, Premium NC headphones, and 1300 Soundbar.

    The captivating campaign, conceptualized and executed by Havas Worldwide India, showcases an impressive lineup of JBL’s Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

    Speaking about the campaign,  HARMAN India director of integrated marketing Yogesh Nambiar said, “When we began planning our festive campaign, Team HAVAS and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took centre stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”