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Tag: Yogesh Mathur

  • Honda shifts gears with launch of ‘Myhonda-India’ all-in-one mobile app

    Honda shifts gears with launch of ‘Myhonda-India’ all-in-one mobile app

    MUMBAI: Honda Motorcycle & Scooter India (HMSI) has launched ‘Myhonda-India,’ a one-stop mobile application designed to transform how customers connect with the brand.

    The platform, available on both Android and IOS, is pitched as more than just an app. It serves as a digital companion across the ownership journey, from browsing models and booking test rides to managing service schedules and tracking maintenance in real time.

    The app integrates ‘Honda One ID,’ a unified system that brings all sales, service, and ownership needs under one roof. Riders can explore Honda’s full line-up, compare models, access finance options, and even receive instant updates and festive offers. Post-purchase, customers can use the app to store documents, consult digital manuals, book appointments, and locate nearby dealerships or petrol pumps with ease.

    “Honda is committed to elevating the customer experience,” said HMSI, director, sales and marketing,Yogesh Mathur. “With ‘Myhonda-India,’ we are offering transparency, convenience, and personalised engagement. This app empowers users to make informed decisions and stay connected with the brand every step of the way.”

    Beyond convenience, the app also serves as a bridge for customer engagement, featuring safety updates, health and environment initiatives, and personalised greetings, all designed to foster stronger relationships with riders.

    With this digital leap, HMSI is not just selling scooters and motorcycles, but also streamlining ownership into a seamless, connected experience: putting the showroom, service centre, and more, right in the rider’s pocket.

  • Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Honda Motorcycle & Scooter India joins hands with Mohun Bagan Super Giant for the Indian Super League (ISL)

    Mumbai: Honda Motorcycle & Scooter India (HMSI) today announced its collaboration as an Associate sponsor of the oldest and iconic football club, Mohun Bagan Super Giant (MBSG) for the Indian Super League (ISL) 2023-24 for a period of 11 months.

    The collaboration marks a significant milestone for both HMSI as well as MBSG and promises to elevate the sporting experience of football enthusiasts across the nation.

    As part of this association, HMSI will promote its iconic brand ‘Dio’ which has been captivating hearts since its debut in 2002. As India’s first moto-scooter designed for the fun-loving and dynamic young generation, the Dio has been a style symbol on the road. Taking forward its moto-scooter DNA and creating more excitement among fun-seeking youngsters, HMSI introduced the all-new Dio 125 in 2023.

    Throughout the ISL 2023-24, Honda Dio will feature prominently on the player’s jerseys, adding to the energy and excitement of the ISL. This move ensures that Honda’s vibrant presence will be carried by the players of MBSG as they step onto the field, creating a dynamic connection between the brand and the sport.

    In addition to jersey branding, HMSI’s association with MBSG for its brand Dio will extend to other strategic branding opportunities within the ISL. HMSI’s presence will be evident through perimeter hoarding during matches, ensuring that fans across stadiums and television audiences nationwide will experience the brand’s essence. The concourse area will also showcase Honda’s branding, enhancing the overall match-day experience for fans and supporters.

    Speaking about the association with Mohun Bagan Super Giant (MBSG), Honda Motorcycle & Scooter India director, sales and marketing Yogesh Mathur said, “The association between HMSI and Mohun Bagan Super Giant is a testament to our mutual commitment to providing thrilling experiences to football fans and enthusiasts alike. This partnership promises to add excitement, energy, and joy to the ISL 2023-24 season. Honda Dio, with its “Fun” philosophy, aligns perfectly with the fun and fervour that football brings with it. We look forward to an action-packed season of football and memorable moments with MBSG.”

    Expressing his excitement about the partnership, RPSG Sports Pvt Ltd chief executive officer Colonel Vinod Bisht said, “We are honoured to forge this partnership with Honda Motorcycle & Scooter India. As a club with a strong legacy, we share the same vision of inspiring young minds through the thrilling world of football. Together, we will leave an indelible mark on the sports industry, and in West Bengal specifically. We welcome Honda Dio to the Mohun Bagan family, and we look forward to an incredible journey ahead.”

  • Honda Motorcycle and Scooter India brings excitement in the maiden round of BharatGP

    Honda Motorcycle and Scooter India brings excitement in the maiden round of BharatGP

    Mumbai: Establishing a racing connection to embrace the vibrant culture of MotoGP in India, Honda Motorcycle and Scooter India (HMSI) has announced its nationwide digital MotoGP contest #HondaExcitesTheWorld to bring excitement and spark enthusiasm among customers, riders, and fans to come forth and join the lively Honda rider community.

    Starting live from 24 August 2023, the announcement of the digital MotoGP contest arrives as India prepares to host its maiden 2023 MotoGP World Cup Championship race named the ‘Grand Prix of Bharat’ at the Buddh International Circuit in Greater Noida from 22 to 24 September ’23.

    Beyond the roaring engines and the adrenaline rush of racing, HMSI has introduced this unique contest to excite the world of enthusiasts. Anchored by the essence of uniting Honda customers nationwide, the digital MotoGP contest enables them to share their unique stories, showcase creativity, and dive deeper into the Honda brand’s ethos.

    The contest series goes further, offering an extraordinary platform for participants to express their passion for motorcycles and the racing world, fostering a deep racing connection.

    Commenting on the unique initiative for customers and enthusiasts, Honda Motorcycle & Scooter India director – sales & marketing Yogesh Mathur said, “If Honda does not race, there is no Honda, this was a strong belief of our founder, Mr. Soichiro Honda. For us, motorsport is not just an event, it is an emotion that helps us bring out the best for the world. With the #HondaExcitesTheWorld “MotoGP™ Contest, we are strengthening the racing culture and inspiring riders all over the country to join our Honda rider community. We are excited to see the racing DNA embedded and the creativity of our customers. We look forward to gratifying the winners with exclusive MotoGP™ tickets and Honda branded merchandise. HMSI is targeting not only its existing customers but also sparking enthusiasm that reaches riders all over the country.”

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