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Tag: Yogesh Mahansaria

  • Reise Moto shifts Supercross fandom into high gear with ISRL fan parks in Season 2

    Reise Moto shifts Supercross fandom into high gear with ISRL fan parks in Season 2

    MUMBAI: Racing in India is no longer just a blur of wheels and dust on television. It’s now a family affair, a weekend escape, and a full-throttle festival. As the Indian Supercross Racing League (ISRL) gears up for Season 2 between October and December 2025, it’s revving up not just the tracks, but the fanfare.

    ISRL has announced the launch of its high-octane ISRL Fan Parks, presented by Reise Moto, turning race weekends into full-fledged motorsport carnivals across host cities. These fan-first zones are slated to open two days before each Sunday race, and will feature everything from pit-lane access to AR gaming zones, merging adrenaline with accessibility.

    Reise Moto, already an associate sponsor of ISRL, takes pole position as presenting partner for the fan parks. “At Reise Moto, being a community-first performance brand, fostering motorsports ecosystem with globally acclaimed products for budding and pro racers. Our association with ISRL is rooted in shared values – performance, passion, and innovation”, said Reise Moto MD Yogesh Mahansaria.

    The fan parks promise racing tutorials, tech workshops, pit crew demos, and even electric bike zones for children. Over 5,000 families are expected to attend each weekend, making it India’s first true motorsport family experience. Adding more punch are live music gigs, cultural acts, food trucks, and VIP lounges. Think Grand Prix meets Glastonbury.

    ISRL co-founder Eeshan Lokhande emphasised that this is more than just fanfare. “ISRL isn’t just about racing it’s about building a new era of motorsport culture in India. Through the Fan Park, we’re inviting fans to go behind the scenes, meet the athletes, watch pit crews in action, and experience the sheer energy of Supercross up close”, he said.

    The parks will roll into each of ISRL’s race cities from October, with highlights including VR racing games, DIY bike zones, kids’ mini tracks, and rider meet-and-greets. It’s motorsport reimagined for the masses, aimed at bringing both seasoned petrolheads and newcomers under one turbo-charged tent.

    The league, run by Team Supercross India (SXI), founded by former racers Veer Patel and Lokhande, is fast gaining traction. Reise Moto too has revved up its presence in Indian biking circuits—offering Dakar-spec tyres, a European gear lineup, and 3,000+ dealers nationwide.

    From its Gujarat factory to the pit lanes of India’s biggest race weekends, Reise Moto seems intent on steering Indian motorsport fandom into a new lane—faster, louder, and a whole lot more inclusive.

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  • The Content Lab secures integrated marketing deal with Reise Moto

    The Content Lab secures integrated marketing deal with Reise Moto

    Mumbai: Mumbai-based content studio, digital agency and production house —The Content Lab, has partnered with two-wheeler tyre and riding gears brand, Reise Moto to spearhead marketing strategies that will help motorcycle and other two-wheeler riders better their riding experience.

    Reise Moto, the B2C division of Mahansaria Enterprises Pvt. Ltd, having promoters with a strong pedigree of building two successful global brands specialising in the off-highway tyre segment for nearly four decades, was founded a year ago. The fairly new brand is now poised to diversify its offerings from two-wheeler tyres to a comprehensive range of riding gears that cater to every possible need of a biker.

    Reise Moto and The Content Lab will embark on a series of marketing initiatives aimed at showcasing the brand’s core message of ‘the joy of riding’. The initiatives will highlight Reise Moto’s product lineup, foster community engagement and provide valuable resources for riders to enable and elevate experiences on their journeys. From captivating social media campaigns to immersive brand experiences, this collaboration pledges to deliver unparalleled value to motorcycling enthusiasts across India.

    “Reise Moto epitomises quality and innovation within the motorcycling industry. We are privileged to collaborate with such a distinguished brand that is poised on the threshold of growth and expansion. We look forward to leveraging our expertise to propel Reise Moto to new heights of success, with a fresh take on a category that has been saturated with conventional messaging over the years. We intend to achieve this through innovative, engaging and scalable content creation.” says Supriya Sehgal, Co-founder of The Content Lab.

    Leveraging The Content Lab’s proficiency in marketing strategy, content creation and digital engagement, Reise Moto aims to fortify its market position and forge stronger connections with motorcycling enthusiasts throughout India.

    “The collaboration with The Content Lab heralds an exciting new chapter for us at Reise Moto. We are thrilled to have the expertise of The Content Lab to help us further amplify the Reise Moto brand,” said  Mahansaria Enterprises Pvt. Ltd MD Yogesh Mahansaria. “Their innovative marketing approach perfectly aligns with our commitment to delivering exceptional products and experiences to our customers. Together, we eagerly anticipate reshaping the motorcycling landscape and inspiring riders to embark on unforgettable journeys,” he added. 

  • CEAT INDIAN supercross racing league reveals rider auction details and extends brand opportunity

    CEAT INDIAN supercross racing league reveals rider auction details and extends brand opportunity

    Mumbai: The CEAT Indian Supercross Racing League 2024 has announced the roster for its upcoming rider auction in Pune on 7 January, 2024. CEAT ISRL is the supercross series that transcends geographical boundaries, attracting champion riders to showcase their talent and etch their names on the global best chart. The league is extending a unique opportunity for brands to be part of the high-octane excitement of off-road racing during its inaugural season.

    The auction pool will feature a total of 104 riders, including 73 international racers slated to race in India for the first time and 31 Indian riders. Each team is allowed up to 2 riders per category, with a maximum of 48 slots available.

    The cumulative auction kitty in the mega rider auction for season one totals Rs 6 CR, marking a significant milestone.

    CEAT ISRL director & co-founder Eeshan Lokhande expressed his enthusiasm for this mega auction happening in India for the first time. “The league’s decision to host a rider auction signifies its commitment to transparency and accountability in its recruitment process. This move will undoubtedly enhance the league’s credibility and promote a fair and level playing field for all participants and franchise owners.”

    The franchises are gearing up for season one, which promises to be a spectacle of speed and skill. Six teams are preparing to compete against each other in a thrilling display of racing prowess. BigRock Motorsport, led by CS Santosh, India’s rally-raid champion, is poised to make a monumental push for aspiring riders. The team is sure to impress with their skills and experience in the field. Gujarat Trailblazers, led by Indian motorsport legend Gaurav Gill, is another team to watch out for Reise MotoSports, owned by Yogesh Mahansaria, is joining the fray to revolutionise Indian Supercross with its innovative approach. Team Mohite racing, led by Abhishek Mohite, is committed to raising motorsport standards with their skills and expertise. APL Apollo-led SG Sports is another team expected to make waves in the competition. SG Speed Racers, the team’s official name, promises to bring fierce competition to the league. Lastly, Panchshil Racing, owned by Atul Chordia, former motocross racer and owner of Panchshil Realty, recognises the immense potential of Supercross in India and aims to showcase its talents in the competition.

    As the inaugural season approaches, now is the opportune moment for brands to join this revolutionary motorsport journey. ISRL invites brands from various industries to explore this exciting opportunity and become an intrinsic part of the off-road racing community in India with the growing supercross movement. Recognising the transformative power of brand collaboration, Lokhande further added, “The unveiling of branding opportunities further underlines the league’s desire to forge long-lasting partnerships with businesses that share its vision for growth and success. This represents an excellent opportunity for brands looking to make a mark in motorsports and gain exposure to a broader audience.”

    CEAT ISRL season one will host an impressive line-up of international champions and rising Indian stars. The championship will feature four exhilarating categories – 450cc international riders, 250cc international riders, 250cc India-Asia mix, and the fiercely competitive 85cc junior class. As the world’s best riders converge in India, the series will serve as the ultimate proving ground for global Supercross supremacy.

    For more information on the CEAT ISRL Season one rider auction and updates on team selections, visit the official website at https://indiansupercrossleague.com