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Tag: Yoga Day

  • RiteBite Max Protein partners with Art of Living on International Yoga Day

    RiteBite Max Protein partners with Art of Living on International Yoga Day

    Mumbai: This International Yoga Day, RiteBite Max Protein has announced its collaboration with the Art of Living Foundation to emphasize the transformative power of yoga, encouraging individuals to embrace it as a lifelong commitment for health and well-being.

    Yoga is an ancient practice with profound modern relevance, offers holistic benefits for both physical and mental well-being. As advocates for a balanced and healthy lifestyle, RiteBite Max Protein and the Art of Living Foundation have joined hands to inspire people globally to integrate yoga into their daily routines.

    Commenting on the same, RiteBite Max Protein marketing manager Shivam Tiwari stated, “Yoga is not just about this day, it’s about making a positive change in our lives. By partnering with the Art of Living Foundation, we aim to spread awareness about the profound benefits of yoga and motivate people to adopt it as a lifestyle choice.”

    Adding to it, senior international faculty of Art of Living, director of Sri Sri School of Yoga- Rishikesh, Dr. Rohit Sabharwal said, “Yoga indicates overall health- physical, mental and emotional. Through our collaboration with RiteBite Max Protein, we wish to propagate a healthier lifestyle, which includes healthy and balanced eating habits, along with the ancient knowledge and practices of yoga”

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  • ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    ZEE Entertainment launched ‘Aap Fit Toh Manoranjan Hit’ on International Yoga Day

    Mumbai: ZEE Entertainment Enterprises Limited (ZEEL) has rolled out a campaign on the occasion of International Yoga Day with a unique initiative – ‘Aap Fit Toh Manoranjan Hit’. 

    ZEE also launched a microsite, where partners from across the country could register themselves and upload videos practicing Yoga, performing asanas as part of the daily challenge. The company has announced 450 lucky winners, rewarding them with fitness bands and yoga mats. Giving this activity a quirky angle, ZEE Entertainment coined the tagline – ‘Aap Fit Toh Manoranjan Hit’, paying an ode to the unmatchable contribution and support of the Cable and DTH industry.

    The first-of-its-kind campaign launched on 15 June 2022, witnessed the company’s distribution partners take up the seven day Yoga Challenge, wherein each day the partners participated to practice a new Yoga pose. Through this initiative, the company aims to emphasize on the importance of health as well as spread awareness about Yoga among the masses.

    The fitness challenge garnered massive support from partners and larger community across the country, who shared videos and posts across social media platforms, using the campaign hashtag #YogaWithZEE. Dedicating the week-long campaign towards health and fitness as well as the well-being of over nine hundred partners, the company has been consistently engaging with partner offices and other stakeholders through such on-ground activations and pioneering initiatives.

    Speaking on the campaign, ZEEL chief revenue officer- affiliate sales Atul Das said, “We are delighted with the huge response received from partner offices for this first-of-its-kind initiative. At ZEE, we firmly believe in promoting healthy lifestyle habits and work-life balance among employees as well as other stakeholders, which includes our distribution partners from Cable and DTH industry. Through this campaign, we wanted to spread awareness about the benefits of Yoga as well as urge our partners to include yoga as part of their daily lives, just the way they ensure an uninterrupted dose of entertainment to our viewers. As an industry and an ecosystem, it is imperative for us to ensure that each and every member of the stakeholder community gives priority to their health and makes physical fitness regime an integral part of daily routine.”

    The ‘Aap Fit Toh Manoranjan Hit’ campaign is a tribute to the entire entertainment distribution ecosystem which has efficiently been able to deliver entertainment to the Indian audiences, even when the country was going through turbulent times. ZEE took this initiative to award this spirit by taking care of its partners’ health. 

    The winners have been announced on the company’s micro-site and social media pages.

  • Nickelodeon partners with Ayush Ministry to promotes physical & mental well-being on Yoga Day

    Nickelodeon partners with Ayush Ministry to promotes physical & mental well-being on Yoga Day

    Mumbai: Viacom18’s Nickelodeon take ‘Yoga Day’ celebrations a notch higher by bringing back its flagship campaign #YogaSeHiHoga and induct thousands of kids into the blissful world of Yoga. The kids entertainment channel partners with Ayush Ministry for the initiative.

    As a part of the campaign, Nickelodeon is geared up to engage kids across the country through an array of on-air creatives establishing the benefits of yoga in a relatable manner. In addition to this, the campaign will witness fun interactivity where kids stand a chance of getting featured on TV by sharing their yoga poses online. All kids have to do is to log on to nickindia.com and upload a photo or video of them doing Yoga!  Moreover, kids’ favourite

    Commenting on associating with Nickelodeon for third year in a row, the Ministry of Ayush joint secretary Kavita Garg said, “Over the last two years, children have experienced high-stress levels and have been living a sedentary lifestyle, making it imperative to help them get back to their routine and instill positive energy through the power of yoga. We are extremely pleased with Nickelodeon’s initiative year-on-year helping tiny tots inculcate healthy habits at a young age through innovative formats. We truly believe our association with Nickelodeon will truly help induct kids about the essence of bringing balance in human relationships with Yoga, by leveraging the affinity of their favourite Nicktoons!”

    Speaking on bringing back the initiative, Viacom 18 Kids TV Network head marketing Sonali Bhattacharya said, “Nickelodeon has always believed in engaging kids through meaningful initiatives that bring about a positive behavioural change in them. With #YogaSeHiHoga, we aim to imbibe the life changing benefits of yoga in kids from a very early age. It is our privilege to associate with the AYUSH Ministry, year-on-year, who actively advocate the importance of having a healthy mind and body. With a commitment towards our young audiences, this year too, we look forward to inspiring kids to lead a more relaxed and stress-free life, be it physically, mentally or emotionally.”

    The Nicktoons have been actively advocating the benefits of yoga, inspiring kids towards a healthier and balanced life. In 2019, the campaign saw Motu & Patlu perform yoga with prime minster Narendra Modi along with 40,000 people at Prabhat Tara Ground and partnered with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’, attended by over 10,000 yogis with Nicktoons Shiva& Rudra in attendance. Last year, owing to the pandemic, Nickelodeon celebrated ‘Yoga Day’ virtually in partnership with the AYUSH Ministry and highlighted the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, and videos, followed by a nationwide contest that reached out to over 6,30,000 mothers and kids through digital mediums and received 3000+ entries under the Yoga contest hosted on the brand platform. To ensure wide spread awareness and to promote yoga ahead of International Yoga Day, Nickelodeon will drive engagement for #YogaSeHiHoga this year via a robust influencer marketing campaign, the entire Nickelodeon franchise on-air and on digital as well as on its social media channels.

  • Times Hollywood Network launches FIT UP initiative

    Mumbai: Celebrating International Yoga Day, Times Hollywood Network- Movies NOW, MNX, Romedy NOW and MN+ has announced FIT UP, a special initiative that will motivate viewers to stay fit & active while watching their favorite Hollywood movies.

    The Network has roped in Bollywood Actor and yoga expert, Sarah Jane Dias who will help viewers kickstart their fitness journey with some easy to do yoga asanas presented through a series of curated short videos which will play during the ad breaks between the 7 am to 7 pm movies across the channels. 

    “With Work from Home becoming the new normal, restrained physical activity has been a major challenge to people’s mental and physical health. Starting this Yoga day, the ten-day long initiative will encourage viewers to perform ten different yoga asanas focussed to help relieve stress, anxiety and other common strains & sprains induced by the WFH environment,” said the network in a statement.

    Times Network, president, strategy and business head-news and english entertainment cluster, Vivek Srivastava said, “The COVID-19 pandemic has impacted our lives and redefined how we work, our lifestyle choices and triggered a significant increase in time spent in front of the TV screens. FIT UP is our endeavor to inspire viewers to take charge of their wellbeing and break free from sedentary lifestyles while continuing with the daily dose of entertainment. “

    Dialling up the engagement quotient across digital platforms, Movies NOW, MNX, Romedy NOW and MN+ social media handles will host a series of interactive activities, which will help viewers stay informed and take a step closer to choosing a healthier life. Through Fit-Up IG AR Filter, consumers can recreate a yoga pose within the outline provided. As a part of the launch on Yoga Day, the channels will run an Instagram reel challenge, #FitUpwithSarah, a contest through which consumers can replicate the yoga asana posted by Sarah Jane Dias.

  • Nickelodeon celebrates International Yoga Day with #YogaSeHiHoga campaign

    KOLKATA: Nickelodeon continues to celebrate International Yoga Day year-on-year to engage its little fans and make Yoga a daily practice. This year, the kids’ entertainment channel is taking Yoga Day activities a notch higher with the latest edition of its fun and spirited #YogaSeHiHoga campaign. 

    As a part of the initiative, the brand has partnered with SARVA Yoga Studios, a wellness start-up, to bring Yoga closer to its little fans and educate them about the enormous benefits derived from Yoga. Nickelodeon and SARVA are bringing yoga to the audience in a fun manner through a unique interactive Yoga workshop with Nicktoons Shiva, Rudra, and Happy. The brand has also curated workshops with yoga experts from SARVA studios to instil a healthy lifestyle that is sure to de-stress kids in these difficult times.

    Viacom18 Kids TV Network, marketing head Sonali Bhattacharya said, “At a time when a large part of a child’s routine has changed with great restrictions on physical movement, we believe that with this unique campaign and with the power of our amazing Nicktoons, kids would get the stress buster they so deserve! By collaborating with like-minded partners, we are creating innovative and safe moments for kids to be healthy and happy in difficult times like this.”

    Ministry of AYUSH, joint secretary PN Ranjit Kumar said, the ministry is happy to support Nickelodeon’s initiative Yoga Se Hi Hoga second time after seeing the excellent response received from little yogis last year. “As the pandemic continues to challenge us, it is noteworthy to see kids brands like Nickelodeon coming forward to highlight the ability of Yoga to strengthen immunity. The campaign aligns with the theme of IDY 2021 ‘Yoga for wellness’, and we hope that people utilize this period as an opportunity to strengthen their health through Yoga practice,” he added.

    SARVA founder Sarvesh Shashi said, “SARVA has always aimed to break the myth that Yoga is boring. During the pandemic, the presence of a positive, friendly influence like the Nick toons only encourages children to keep practising and have fun while doing so. We are so glad to have tied up with Nickelodeon especially during this time where we have been urging the world saying #StartTohKaro!”

    The campaign will be promoted by a 360-degree marketing and communications plan which will include on-air promotions across the Nickelodeon franchise, digital promotions, and a robust program of mommy networks and influencers who will amplify the reach to audiences at large.

    In addition to this, a virtual workshop is designed for all Viacom18 employees and their kids. Furthermore, the initiative will be brought alive on social media through a #YogaSeHiHoga program and a Kid Yoga Series through an array of fun short-form videos encouraging kids to imbibe Yoga in their daily lifestyle. Kids can upload their picture/video of them doing their favourite yoga pose on nickindia.com and the best ones would get featured on the channel.

    To emphasize the tremendous advantages that Yoga offers, the brand has collaborated with child prodigies Ishwar Sharma and Harsha Nivetha to come forward and extend their support to the initiative. Through a host of quirky videos and actions on-air, and Yoga workshops by Nicktoons, the entire campaign will be supported by the Ministry of AYUSH.

    In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara Ground, Ranchi, and collaborated with Mumbai’s biggest Yoga event – ‘Yoga by the Bay’. Last year, owing to the pandemic, Nickelodeon celebrated Yoga Day virtually in partnership with AYUSH ministry to inculcate yoga habits and highlight the importance of building a healthier immune system. The digital partnership was extensively promoted through interactive posts, videos, followed by a nationwide contest that reached out to over 630,000 mothers & kids combined through digital mediums and 3000+ entries received under the Yoga contest hosted on the brand platform.

  • News18 India to celebrate International Yoga Day with Sanyog Adhiveshan

    News18 India to celebrate International Yoga Day with Sanyog Adhiveshan

    MUMBAI: June 21 is celebrated worldwide as International Yoga Day. News18 India is organising a special on-air summit to mark the occasion. Co-incidentally a solar eclipse is also happening on the same day. To highlight this co-incidence, News18 India has branded its special conclave as Sanyog Adhiveshan. In line with its commitment to pushing the envelope on creating interesting formats and programming, this special edition of News18 India’s tent pole property – Adhiveshan – will bring a very different and fresh perspective on the challenges that the country is facing at present especially the Covid2019 pandemic.

    The special line –up for Sanyog Adhiveshan will bring renowned newsmakers – policymakers, entertainers, and health experts – on a single platform. The virtual conclave will host yoga guru Baba Ramdev, top political figures such as Sambit Patra, Sanjay Singh, Manoj Tiwari and Gaurav Vallabh,; entertainer Sunil Grover & AIIMS Director Dr. Randeep Guleria. The program will also feature renowned astrologers such as Sanjay Jumani, Pawan Sinha, Ashok Bhambhi, and Anupam Kapil who will give their unique perspective on the impact the solar eclipse is likely to have on the current situation in India. There will also be a special session with Sonu Sood who has come into the limelight in recent times for the extensive help that he has provided to migrant laborers. 

    The virtual conclave will have the channel’s team of veteran anchors including Kishore Ajwani, Amish Devgan, Neha Pant, and Prateek Trivedi leading the various discussions. There is deep anxiety in the country today on multiple fronts. This show will attempt to give viewers a fresh perspective and empower them with relevant information and insights.

  • YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father’s Day, Mother’s Day, Yoga Day, Teacher’s Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or products. Else the content remains as just another wishing post on our customer’s timeline, and does not deliver any real impact.

    We took this challenge up with our content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with our products.

    In addition to the marketing and engagement activities organized at our branches and also at the premises of our partner corporates, 3 digital films have been launched. The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate our customers about ‘Safe and Secure Banking Practices’. We are organizing workshops in our branches and also in collaboration with our partner organizations (corporate and educational) who bank with us.

    The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions! Just as we were educated about good practices in school, the Bank aims to educate its customers on Safe Banking Practices. Banking on the wide spread usage and consumption of video content our focus on digital is to deliver the brand message and create relevant & entertaining content. These films are a step in that direction.

    Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

    These films have been released across all key social networks such as Facebook, Twitter and YouTube.

    Links for the films are shared below:

  • Zee breaks ground in NYC with nature cure and ayurvedic wellness center

    Zee breaks ground in NYC with nature cure and ayurvedic wellness center

    MUMBAI: In the presence of key political officials and more than 200 VIPs from the local community of upstate New York, Essel Group and Zee chairman Subhash Chandra led the foundation of a first-of-its-kind Nature Cure/Ayurvedic wellness center. 

    The creators are hopeful that apart from promoting health and wellness, this initiative will also be very instrumental in creating more job opportunities and overall economic development for the community at large. 

     

    While addressing the large assembly of dignitaries, Chandra expressed his pride in spreading the energy and spirit of yoga. “We have learned the harmony and wonders of this spiritual discipline, and with June 21st being recognized internationally for one of India’s gifts, it is the perfect day to break ground on our new Center. It will bring peace, harmony, jobs and a boost to the economy of this region,” he said, adding, “It is a beautiful act of nurturing the divinity within you. I strongly believe that it is a gift to all of us, and it is essential that we work towards making it a mass movement globally. I am confident that the International Yoga Day which Narendra Modi has initiated will have a strong impact on humanity.”

    The company has so far invested $18 million and has committed $100 million dollar as planned for the first phase to turn the legendary Kutsher’s Country Club (Dirty Dancing fame) into a 260,000 square foot Nature Cure/Ayurvedic Wellness Center. This initiative is part of Chandra’s  total commitment to invest $250 million on the five pillars of wellness.