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Tag: YiPPee!

  • Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Mumbai: ITC Sunfeast YiPPee! an instant noodles and pasta brand delighted devotees with 56 recipes of YiPPee! noodles at Puri Rath Yatra, with YiPPee! Chappan Bowls. To set the festive mood and elevate the overall experience, the brand has also set up a fully functional Beach Cafe at the heart of Puri beach.

    Every year during the nine-day Puri Rath Yatra festival, the city comes alive with devotees gathering to see the grand procession of Lord Jagannath. A spirit of celebration sweeps the entire state as people prepare for the yatra with devotion and excitement. Yippee! has been an integral part of this iconic event for the past few years, actively supporting and enriching the culinary experience of the countless devotees.

    Drawing inspiration from the traditional Chappan Bhog concept, YiPPee! introduced 56 noodle recipes, showcasing the brand’s versatility and creativity. This innovative approach aimed to capture devotees’ attention by demonstrating the many delightful ways YiPPee! noodles can be enjoyed. Adding to the excitement, Odisha’s very own MasterChef, Smrutisree Singh and Abinas Nayak, graced the inaugural event on July 8th. They each prepared a special dish—Smrutisree’s Spicy Sizzler and Abinas’ Noodle Rostti with Masala Topping  — using YiPPee! noodles, enticing the crowd. The YiPPee! Bowl-inspired café, amped up the experience, as friends and families could engage in additional fun activities at the café or relax by the beach while savouring their favourite YiPPee!.

    Speaking on the occasion, ITC Ltd vice president & head of marketing, snacks, noodles & pasta, ITC foods Suresh Chand said “Puri Rath Yatra is a revered religious tradition in Odisha, attracting devotees from far and wide. Drawing inspiration from the traditional Chappan Bhog, YiPPee! curated 56 varieties, each representing a unique way to enjoy YiPPee! noodles. The YiPPee! Bowl Café at Puri Beach was an exciting way to connect with our audience, offering them an engaging activity that showcases the joy and versatility of our brand.”

  • ITC’s Sunfeast YiPPee and Bingo became the regional sponsor of AFA

    ITC’s Sunfeast YiPPee and Bingo became the regional sponsor of AFA

    Mumbai : In an recent move that is certain to delight football fans in India, Bingo! And Sunfeast YiPPee! from ITC Ltd have joined hands with the Argentine football association (AFA), as their official regional sponsor.

    The World Champion Argentina Football team enjoys huge fan following in India. The admiration for the team and game is significantly growing especially among the young audience. YiPPee! and Bingo! as youth-oriented brands, are all about fun, excitement, being playful, which beautifully resonates with the spirit of AFA.

    As part of this partnership, YiPPee! and Bingo! will harness the rich legacy of AFA to engage with consumers through a series of unique initiatives. Participants will have the chance to win match tickets, meet and greet team players, branded merchandise, memorabilia and much more. Further, through this association the brands aim to deepen their reach and offer unparalleled experience that celebrates the shared adoration for the sport.

    Celebrating the partnership, the respective brands unveiled exclusive packs featuring star players like Lionel Messi, Ángel Di María, Julián Álvarez and Emiliano Martínez, merchandise and memorabilia at an event held at ITC Sonar.

    Commenting on the exciting association, ITC Foods, vice president & head of marketing, snacks, noodles & pasta, Suresh Chand, said, “As brands, we are constantly pursuing innovative ways to connect with our audience. Our partnership with World Champion Argentina, is a testament to our continuous efforts to delight our consumers by offering them memorable experiences. Through this collaboration, we aim to elevate the fan experience and deepen our connection with consumers, offering them unique opportunities to immerse themselves in their beloved sport.”

    Echoing the excitement, Argentine Football Association chief commercial and marketing officer Leandro Petersen said, “We are thrilled to welcome Bingo! and YiPPee! as our regional sponsor in India. Football possesses the power to transcend borders and cultures, and we are confident that this collaboration will not only amplify the love for the sport in India, but also create unforgettable experiences for fans. Together, we look forward to crafting cherished memories for fans across India.”

    YiPPee! also launched a unique G.O.A.T (greatest offer of all time) promo, where participants will have to sign up for the contest and share their YiPPee! happy moment with the Argentina football players to receive personalised digital memorabilia and compete to win original autographed jerseys and several other AFA branded merchandise.

  • ITC’s YiPPee! Better World: Create magic transforms plastic waste into playgrounds

    ITC’s YiPPee! Better World: Create magic transforms plastic waste into playgrounds

    Mumbai: Multi-business conglomerate ITC Ltd’s YiPPee!, has announced the launch of a new campaign “YiPPee! Better World: Create Magic”, highlighting a new waste upcycling initiative programme under its banner aimed at refurbishing city parks with park equipment (like swings, jungle gyms etc.) made from upcycled plastic waste collected through large-scale awareness & plastic waste collection drives by the brand.

    The creative rendition for the campaign was done by Ogilvy. The creative is aimed at portraying the impact of this massive plastic collection drive visually. The creative execution shows park rides made with discarded plastic. Also, in exchange for plastic waste, YiPPee! is giving the consumers the power to choose the park they want to ‘transform’. So, by organizing this mass participatory sustainability drive, YiPPee!, true to its brand ethos, intends to put more power in the hands of the consumers by giving them the right to choose.

    City parks serve as the vibrant core of our neighbourhoods, especially for kids. They echo with children’s laughter, foster friendships, and inspire dreams. YiPPee!, as a brand, embodies the essence of joyful enthusiasm. With this fresh campaign, the goal is to align the brand’s ethos of promoting awareness of plastic waste management practices with the sheer delight of playing in outdoor areas. YiPPee!’s commitment to this endeavour goes beyond sustainability; it’s about fostering a community that cherishes and nurtures a responsible tomorrow.

    The brand recognises the urgency of addressing the plastic waste crisis while keeping in mind that people need to see the immediate, tangible benefits of their efforts. That’s why this initiative is not just about upcycling plastic; it’s about revitalising city parks.

    The initiative follows an innovative two-pronged approach for maximum impact:

    Upcycling Plastic Waste: Converting plastic waste into colourful playground equipment, from swings to jungle gyms. With sustainability at the core of this endeavour, the aim is to give a second life to discarded plastic materials.

    Community Involvement: The success of this initiative lies in the hands of the community. It involves conducting large-scale awareness and plastic waste collection drives, rallying the larger community to participate in the movement. Bringing individuals together for a common cause to create magic in the lives of our children.

    “YiPPee! Better World: Create Magic” initiative, focuses on cities of Delhi-NCR, Mumbai, Bangalore, and Kolkata aiming to create magic in children’s lives and tackle the problem of plastic waste while envisioning a future where playgrounds are not just a place to play but a symbol of the collective commitment of entire society to a sustainable and joyful future.

    ITC, overall as an organisation, has sustained its plastic neutrality status for the second year in a row by implementing an integrated solid waste management programme that incorporates unique and multi-dimensional initiatives. The Company’s flagship waste management initiative that focuses on ‘ITC WOW – Well Being Out of Waste’ reaches out to 2.2 crore citizens. In FY 2022-23, the Company collected and sustainably managed more than 60,000 tonnes of plastic waste across 36 States and Union Territories. ITC has also been a solid waste recycling positive enterprise for over 16 years. 

  • YiPPee! launches ‘Be A Star’ contest

    YiPPee! launches ‘Be A Star’ contest

    Mumbai: Earlier this year, YiPPee! noodles, launched its new brand communication “Why Just Be Happy, When You Can Be YiPPee!” embodying the philosophy that YiPPee! Makes You Full of Life. As an extension to this, YiPPee! is thrilled to announce the unique “Be A Star” Contest. This initiative aims to fuel consumers’ creativity in making unique and engaging content on their brand association with YiPPee!, while giving them the chance to experience the thrill of being a star.

    The trend of curating content is at an all-time high. As per industry reports, India will have the largest base of over 100 million content creators across social media platforms in 2023. This initiative thus, presents every consumer with an opportunity to create content and be featured on the brand’s platform.

    Participants will have to create, shoot and share their most creative ‘Noodle slurping moment’ with YiPPee!. To take the contest a notch higher, the brand will aim to create a World Record for creating the “World’s Longest Noodle Slurp video”. Being part of this attempt to set a world record, participants will forever be associated with a remarkable achievement. YiPPee! will also giveaway premium content creator gear to selected entries to celebrate their imagination and creativity.

    In conjunction with this contest, YiPPee! has also released a new television commercial (TVC) to drive participation. Conceptualised by Ogilvy India, the TVC captures the essence of the contest “Be A Star” by portraying individuals from diverse backgrounds enthusiastically showcasing their noodle-slurping skills and also showing the various content creator gear that is up for grabs.

    Commenting on the new initiative, ITC Foods Division COO – Snacks, Noodles & Pasta Kavita Chaturvedi said, “With the ‘Be A Star’ Contest, we aim to celebrate the creativity and individuality of our consumers, while also attempting the World’s Longest Noodle Slurp Video. This innovative promotion perfectly aligns with YiPPee!’s brand ethos to inspire one and all to live life to the fullest and embrace a fun, energetic spirit”. 

  • Premium VAS: Shemaroo, Hathway tie up

    MUMBAI: Shemaroo Entertainment Ltd, one of the leading content owners, is joining hands with Hathway, one of the largest cable networks to change the dynamics of TV viewing in India.

    For the first time now, the audience can enjoy premium paid ad-free services on cable TV. A platter of popular services namely Miniplex, Comedywalas, Om Shakti, Ibaadat, Lamhe Movies and Yippee are now available on cable TV as well.

    As part of the launch, the said services are offered free to the consumers for the first month, ushering them with an experience of next generation TV viewing. Post this period, these services will be available at different price points.

    Shemaroo director Hiren Gada said, “This is a big leap, not only for Shemaroo but for the industry as well. Shemaroo Entertainment has always been among the pioneers when it comes to changing technology and consumer needs and adapting the same to reach and better serve our audience.”

    He also added, “Having successfully launched a number of VAS (Value added service) services across genres on multiple DTH platforms, Shemaroo Entertainment now expands its reach to cable viewers. Our tie up with Hathway will usher a new era in Cable TV viewing.”

    Hathway CEO T. Panesar said, “Shemaroo happens to be the leader in media content with a hold of the largest content library in India. Hathway’s all new Value Added Services – Hathway Special promises to offer the maximum and the best to its subscribers. We are happy to partner with Shemaroo and are confident that with this partnership, we will fulfil our promise by providing quality and the best services to all our subscribers.”