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Tag: YesMadam

  • Yesmadam rolls out zero per cent commission for top gig workers across India

    Yesmadam rolls out zero per cent commission for top gig workers across India

    MUMBAI: Yesmadam, has rolled out zero per cent commission model for its top-performing service professionals marking a transformative moment in the gig economy.

    Announced by co-founder & CEO Mayank Arya via a touching Linkedin post, the decision reflects a shift not just in business policy, but in purpose placing financial dignity and fairness at the core of the brand’s ethos.

    The announcement followed an emotional gratitude lunch at Taj Palace, where Yesmadam’s top service partners shared moving personal journeys. It was here that the company’s founding team made the on-the-spot decision no cuts, no strings 100 per cent of the earnings would now go directly to the service professionals.

    The company had been inching towards this step, progressively reducing commissions from 20 per cent to 8 per cent, before finally erasing them entirely for top performers.

    The spark came from a viral LinkedIn post by Amit Singh, spotlighting Rita Devi, a Yesmadam service partner who transformed her life after joining the brand. Once a teen mother who gave up her dreams, Devi now earns Rs 70,000/month, supports her four daughters’ education, and has become a figure of pride in her community.

    “We have always believed that service professionals are the backbone of Yesmadam. Their stories of perseverance inspired us to act with intent and empathy. When we heard them speak with such honesty and strength at the celebration lunch, it became clear that true support goes beyond applause. Offering a zero per cent commission is our way of giving them the respect and financial freedom they deserve. It marks a step towards rewriting the rules of how the gig economy treats its people,” said co-founder & CEO Arya.

    Co-founder & CMO Akanksha Vishnoi added, “At Yesmadam, listening isn’t just a value, it’s our foundation. Whether it’s our customers, our team, or our service partners, we pay attention to every voice. The zero per cent commission model is a direct outcome of that principle. It’s not just a business decision, it’s a reflection of care becoming part of the system. By offering complete financial freedom to our top-performing partners, we’re not only recognizing their efforts but also setting a new benchmark for the gig economy, one that’s rooted in empathy, respect, and real empowerment.” 
     

  • YesMadam unites Shraddha & Shakti Kapoor in quirky campaign

    YesMadam unites Shraddha & Shakti Kapoor in quirky campaign

    Mumbai: YesMadam is gaining attention with its viral campaigns, the latest featuring Shraddha Kapoor. The campaign began with the dialogue “Har Expert, Salon Expert Nahi Hota” seen across Delhi, sparked by a viral Delhi Metro argument, and later trended on Twitter, even reaching a rap musician’s studio.

    Building on the success, YesMadam has launched the second phase, again featuring Shraddha Kapoor and Shakti Kapoor. This marks a rare on-screen reunion for the father-daughter duo. The campaign video starts with Shakti Kapoor’s iconic style, recalling his “best actor as a villain” days, before Shraddha enters, introducing him to YesMadam. His initial doubts fade as he relaxes during a spa, ending with his famous “Aaau” dialogue.

    The campaign highlights YesMadam’s commitment to offering beauty and wellness services at home, emphasizing trust in the salon professionals working with the brand.

    Commenting on this association, YesMadam co-founder Akanksha Vishnoi said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”

    Sharing his views on the association, YesMadam co-founder and CEO Mayank Arya said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”

    Expressing her excitement for the new campaign, Shraddha Kapoor said,

    “Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”

    Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”

    YesMadam, a bootstrapped startup, stands out for its safe, professional, and convenient at-home salon services, focusing on transparent pricing and mono-dose products. With the Kapoor family now onboard, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is poised for further growth, expanding its reach and introducing new developments. 

  • YesMadam onboards Shraddha Kapoor as a brand ambassador

    YesMadam onboards Shraddha Kapoor as a brand ambassador

    Mumbai: A recent viral video on Twitter, featuring an argument between two men on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota,” has generated significant attention. This viral moment is actually part of a marketing campaign by YesMadam, India’s tech-enabled salon-at-home service provider. The bootstrapped startup has enlisted Bollywood actress Shraddha Kapoor as its brand ambassador for this campaign.

    The campaign, titled “Har Expert, Salon Expert Nhi Hota,” aims to emphasize the importance of choosing the right salon expert. It highlights YesMadam’s focus on providing professional at-home beauty and spa services, with features like hygienic practices, quality products, transparent pricing, and the option to use personal products.

    The video, featuring Shraddha Kapoor in a humorous context, is designed to increase YesMadam’s visibility and expand its user base. This initiative is expected to enhance the brand’s positioning and organic reach, supporting its goal of making premium beauty and spa services accessible across India.

    Commenting on the association, YesMadam co-founder and CEO Mayank Arya said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

    Founder and CMO Akanksha Vishnoi added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”

  • YesMadam cuts down its commission rates to eight per cent

    YesMadam cuts down its commission rates to eight per cent

    Mumbai: YesMadam has announced the reduction in commission for its frontliners, i.e., service partners. A promise that they made on national TV that the goal is to charge zero commission – saw the progress with commission down to eight per cent from 15 per cent within just four months of featuring on Shark Tank.

    YesMadam currently offers different partnership programs to its partners, such as standard (20 per cent), gold (15 per cent) & diamond (12 per cent) with lower commissions, and extra benefits. However, their new flagship program, Platinum Partners, is all ready to revolutionize the industry with lowest commission ever witnessed at 8 per cent (by far the industry lowest) as compared to other large to small-sized home salons. Going an extra mile for their service partners, this program will bring all the advances of financial stability, increasing customer satisfaction, and improving the service quality.

    YesMadam co-founder Mayank Arya said, “This is a big moment for us and our partners. This fast-moving economy comes with inflation, and the frontliners are amongst the first set of people to take the heat of it. By setting a standard in the industry, we want to encourage other aggregators to come out and support the initiative for the people who are out in rain, cold & heat, and still boast a broad smile on their face. We are moving towards commission free model soon, while we keep the profitability status intact for all our stakeholders.”

    Adding to this initiative, YesMadam co-founder Akanksha Vishnoi said, “It is always a pleasure to see today’s women paving their own path and to be able to empower so many happy faces while adding to their success is a bliss in its own. The way we look at it is not just the joy of growing and excelling but appreciating the contributions and intent by giving back to the ever-evolving trusted community that is a constant part, above and beyond.”

    Founded in 2016 by Aditya & Mayank Arya, YesMadam has seen exceptional growth with a 250 per cent increase in revenue, while serving 50 plus cities in India. With workforce of 250 employees in Delhi-NCR, Mumbai, Pune, Hyderabad, and Bengaluru, the home salon startup got a four shark deal amounting to 1.5 crore and praises from the future headed industry leaders aka Shark Tank judges.