Tag: Yes TV

  • Sony LIV to adapt yes Studios’ gripping crime drama Magpie

    Sony LIV to adapt yes Studios’ gripping crime drama Magpie

    Mumbai: Magpie, whose second season has just run on yes TV to rave reviews, was produced by yes TV and Donna & Shula Productions (Tehran). It tells the story of Asa Katz, a man serving 17 years in prison for murder who gets released early on the condition that he cooperates with the police as their informant – a role (known as a magpie) that he also had in jail. Asa returns to his old neighbourhood and his older brother, David, who has little regard for his younger sibling. Asa constantly tries to resolve this, but numerous conflicting interests put him in precarious situations, and he finds himself torn between his life of crime and his work with the police, while skilfully navigating both worlds to his advantage.

    yes Studios MD Sharon Levi commented: “We are honoured that this new format deal for Magpie means Sony LIV will soon become home to a third of our drama series. With its key themes of sibling conflict and a desire for a fresh start while constantly being pulled back into an old life, Magpie’s characters and storylines are instantly recognisable – and ripe for adaptation. We look forward to working with the Sony LIV team as it develops the series for its audience and cannot wait to view the final programme once it has been completed.”

    Sony LIV head of content Saugata Mukherjee said, “With the Indian adaptation of Magpie, we are aiming to weave global threads into the tapestry of our culture. The character is complex and piques the viewer’s interest with a compelling storyline. We are happy to collaborate with yes Studios once again to bring forth this highly acclaimed thriller.”

    Magpie was created by Adam Bizanski, Omri Shenhar and Dana Eden and written by Adam Bizanski and Omri Shenhar. yes Studios is the distributor of the finished programme and format. The series won Best Screenplay at the Berlin TV Series Festival in 2019 and was nominated at the same event for Best International Series and Best Performance.

  • ESS wins South Asia broadcast, mobile & internet rights to EPL soccer

    ESS wins South Asia broadcast, mobile & internet rights to EPL soccer

    MUMBAI: In a bidding battle that finally became a three-horse race, ESPN Star Sports has won exclusive broadcast rights for the Barclays English Premier League (EPL) for the Indian subcontinent for the next three seasons through to 2010.

    Incumbent ESS beat back bids by Zee Sports and Nimbus Sport to secure the EPL rights. Yes TV, which is owned by Malysian firm Astro and had made a pan-Asian bid, withdrew from the bid process in the last round.

    The agreement grants ESS the right to broadcast 370 matches per season throughout India, Pakistan, Sri Lanka, Nepal, Bangladesh, Bhutan, Mongolia and the Maldives via television, broadband and mobile technologies.

    Commenting on the acquisition, ESS managing director Jamie Davis said: “Our Company has been the catalyst for increasing the popularity of the EPL in India, ordinarily a cricket crazy nation. Our world class studio shows, intensive marketing campaigns, and localisation efforts including the introduction of Hindi commentary have made the EPL a highly watched sports property. We are very excited to continue our efforts to deliver the best of English football to the growing breed of football fans across India and the subcontinent. Our strong relationship with the FA Premier League has been built on our commitment to grow the EPL brand via live matches and over 400 hours annually of original, football programming.”

    Premier League chief executive Richard Scudamore said: “ESPN Star Sports has indeed played a key role in growing the EPL brand in India. Their commitment to sports and to the EPL specifically gives us the confidence that this is the right partnership for the Premier League. As we move into an age of new media and all the flexibility and possibilities that come with this new technology, we are certain that this relationship will continue to flourish to the benefit of fans across the subcontinent.”

    ESS’ array of original support programming for the EPL includes Nokia Football Crazy, Football Focus, Goals, Tiger FC Locker Room, Here We Go, Tiger First Edition and Football Extra. Over 200 million viewers across Asia tune into the EPL matches and packaged programmes each week. This season’s addition of Club EPL, Paula’s Perfect Ten and Jamie’s Greatest Hits further expands the overall football demographic to target women and youth.

    “Keeping the young fans in mind we plan to enhance our EPL offering on mobileESPN substantially. Football fans can look forward to getting live scores, match schedules, player statistics, contests and much more from mobileESPN going forward,” said Sricharan Iyengar, vice-president, New Media and Marketing, ESPN Software India.

    ESS has also extended its agreement with the FA Premier League to 12 other countries; Malaysia, Indonesia, South Korea, North Korea, Brunei, The Philippines, Cambodia, Laos, Myanmar, Vietnam, Taiwan and Macau. These rights also include television, mobile and internet platforms.

    The lucrative territories where ESS has lost out include Singapore, where pay TV operator Starhub won and Hong Kong which went to PCCW. ESS has also not managed to retain the rights for China and Thailand, which went to Guangdong Soccer channel and UBC respectively.