ITV

Tag: Yes Boss

  • Zee launching 2 shows on 28 March

    Zee launching 2 shows on 28 March

    MUMBAI: Sunday’s are special at Zee too. Although the channel is keeping it hush-hush on this one, it will be debuting two new shows on Sunday 28 March.

    While sitcom Hum Sab Barati will debut in the 8 pm slot, replacing Chausath Panne’s current series Aandhi, the next edition of Chausath Panne, Lavanya , will debut at 8:30 on the same day.

    Produced by erstwhile writer- lyricist- director Sanjay Chhel, Hum Sab… is a comedy starring Dilip Joshi and Tiku Talsnia. Penned by Chhel himself, the sitcom is about a Barati family. 

    Given his track record in comedy writing, television serials like Naya Nukkad, Filmi Chakkar, Philips Top Ten, Mast Mast Hai Zindagi, Dekh Tamaasha Dekh, Sahara’s latest Malini Iyer and blockbuster films like Rangeela, Yes Boss, Daud, Kacche Dhaage, Pehla Nasha, One Two Ka Four, Kahin Pyaar Na Ho Jaye, Phir Bhi Dil Hai Hindustani and Halo, the latest offering from the king of one-liners should be a rib tickling experience.

    While Aandhi, Chausath Panne’s current series was to wind up on 3 March, the channel gave the series an eight episode extension. Despite constant prodding, the channel chose to remain tight lipped on the developments. But according to an industry sources, the channel plans to announce the launch of the new series as well as its new movie acquisitions with a big promotional blitz.

    As for Lavanya, the 64-episode series is said to be taking a cue from the classic Dev Anand-Nutan romantic movie. Starring Shilpa Saklani and Rohit Bakshi, the series is being produced by Moving Pictures in association with Rajeev Mehta promoted Dream Team. While both the screen play and the direction is by Habib, Mohit Jha is the episodic director.

    Deviating from the usual melodrama’s, the series is said to be a far cry from the extended family saga since it has stayed clear of the screen mothers-fathers- grandmothers routine. Additionally, the lead actors Saklani (Ganga of Kyunki Saas Bhi Kabhie Bahu Thi) and Bakshi (Piyush of Kahiin To Hoga) will portray contemporary girl and guy next door characters.

    In a bid to augment its comedy band, the channel will also be airing Moving Picture-Dream Team’s next Adal Badal, a four day comedy starring Vinay Pathak and Sumeet Raghvan.

    Besides, the channel has already introduced Mahesh Thakur to the cast of its critically acclaimed serial Astitva- Ek prem kahani. Thakur plays Dr Simran aka Niki Aneja’s former love interest Abhi.

  • “The mantra for 2003 is definitely the ‘horror/ thriller’ genre” : Gautam Adhikari SABe TV chairman

    “The mantra for 2003 is definitely the ‘horror/ thriller’ genre” : Gautam Adhikari SABe TV chairman

    SABe TV, a channel which recently completed two years of telecast, has carved a niche for itself as a channel which banks on humour as its USP. Its list of sitcoms include Office Office , Public Hai Sab Janti Hai ,Sajan Tum Jhuth Mat Bolo, Shriman Shrimati, Yes Boss, SAB Chalta Hai and Akting Akting , the most recent addition to its sitcom shelf. The channel also made headlines last year when Raamkhilavaan CM n Family was hauled at the Patna High Courts for its alleged spoof on Rashtriya Janata Dal supremo Laloo Prasad Yadav.

     

    The channel has made great strides on the advertising front. “About 126 new brands have come on board since last year. The ad revenue generation has increased by about 60 per cent over and above last year,”says SABe TV senior vice president Pradipto Sircar.The top revenue grossers of the channel continue to be Office Office and Yes Boss. The standard rates charged by the channel are Rs 2000 to 5000 for 10 seconds. The channel intends to revise the rates from 1 April 2003.

     

    SABe TV chairman Gautam Adhikari spoke to indiantelevision.com’s Agnes Sebastian about the programming on the channel, how the channel fared in 2002, what it has in store for its viewers in 2003 and most importantly, what gives the channel the conviction to stick to the comedy genre when all the other mainstream channels are banking on family dramas.

     

    Excerpts –

    What were the main highlights of 2002 for SABe TV?

    2002 was indeed a very good year for us. The channel began its local uplinking from Noida, Delhi. Also, our sitcom Office Office continued its winning streak and won laurels for the channel by bagging the best sitcom award at the Indian Telly Awards and the Indian Television Academy award ceremonies, respectively. The new sitcom Public Hai Sab Jaanti Hai which replaced Raamkhilavaan CM n Family is also doing extremely well and continues to get raving reviews. Most importantly, the channel viewership has definitely increased with a significant rise in the rural areas . According to the latest figures, we reach 25 million C&S households.

    What kind of programming mix are you looking at for 2003?

    We plan to launch a series of new programmes by June this year. We intend to focus on serials in all genres and not sitcoms alone. We plan to introduce at least three to four family dramas, a talent show and a thriller. All would be in house productions. However, we are open to outsourcing as well.

     

    Emotional dramas centred around our culture will always be success with the Indian audience. We intend to begin work on a family drama based on relationships between boy and girl, parents and so on, but it will not be a melodrama.

    Also, encouraged by the response received for our current affairs programmes, we plan to introduce a couple of new shows based on the same lines. We also intend to launch our own Hindi news channel within a year. As far as SABe TV goes, the content of the channel will speak for itself.

    Everyone is saying that kids’ programming is going to become big in 2003? Do you agree?

    There is no doubt that, there is tremendous scope for kids’ programming. Unfortunately in our country, kids’ programmes are not the USP for any channel. They are always viewed as fillers. I intend to come up withRamayan or Mahabharat with only child artistes ( not more than 12 years old) . We also plan to introduce a special children’s band on our channel.
    “In our country, kids’ programmes are not the USP for any channel. They are always viewed as fillers.“

    As the creative mind behind SABe TV, are you strictly for the sitcom/thriller formats or are there any other formats you believe is worth looking at?

    Well, there is no doubt that the rate at which some soaps have been going on lately, viewer fatigue is inevitable. However, this is not the case with other genres like horror, comedy and thrillers.

     

    As far as talk shows are concerned, they primarily cater only to the elite class, mythology does not interest the viewer the way it did before and game shows don’t have any repeat value.

     

    So I feel the mantra for 2003 is definitely “horror thriller”. As a channel, we are working towards providing our viewers something different. We want our channel to be a specialized item in a general store. So, we will continue to provide our viewers with good wholesome comedies/sitcoms. However, the focus will now be on providing better programmes as dailies.

    What changes do you plan to incorporate in the weekend programming slot? Has the channel made any special arrangements to ensure that the viewers remain faithful to the channel during the World Cup?

    As weekend specials, we have two sitcoms which are doing extremely well- Office Office and Yes Boss .We still have to work on our Sunday morning bands because compared to other channels, it is still weak .

     

    As for the World Cup, viewership is likely to be affected only on those days when India plays, otherwise people are content to watch their favourite serials as they get bored of watching cricket continuously.

    What kind of campaigns has the channel undertaken recently?

    The channel baseline ‘Dare to be different’ explains what we stand for.The channel is working towards giving itself a contemporary look .Promotional campaigns centered around the same have already begun .Ours is the only channel which provides its viewers with good humour so we intend to intensify our humour band and probably extend it over the weekends as well.

  • SAB strengthens its position amongst the GEC space

    Mumbai, August 22, 2006:- Its celebration time at SAB camp as the channel marches past its rival Sahara One. The numbers clearly indicate SAB ahead of Sahara One in GRPs. Last Friday as the TAM ratings came out, SAB had an all day GRP of 49 as against 46 of Sahara One in the Hindi speaking markets. Not only All day but SAB also has overtaken in the primetime slot grabbing a GRP of 16 as against 13 of Sahara One. SAB also leads in the Mon-Thu primetime band with an average TVR of 0.5 as against 0.3 of both Star One and Sahara One.

    For a long time SAB has been working hard towards its way up. The channel came up with an impressive line up of new shows like ‘Left Right Left’ , ‘Twinkle Beauty Parlour’,and established a Comedy Band at 8:30 p.m. called ‘Poore 32 Chahiye’ with 5 new rib-tickling comedys for each of the 5 week-days. This band includes shows like ‘Ji-Behenji’, ‘Yes Boss’, ‘ Ishq ki Ghanti’, ‘FIR’ and ‘Party’.

    Speaking on this occasion Business Head & Senior Vice president, Vikas Bahl states that “Our focus on our target audience and providing them with relevant and progressive content has shown results. We hope to be able to continue to deliever on the promise consistently”.

    Since its relaunch SAB is fast gaining momentum with its impressive line up of programming content. The themes of these new shows are fresh and far away from the clichéd saas-bahu soaps and are backed with innovative, creative, marketing campaigns.

    And with more impressive and powerful shows in the pipeline, SAB just promises to get bigger and better.
    About SAB
    SAB, a light Hearted Hindi general entertainment television channel, offers viewers a kaleidoscope of entertainment ranging from light-hearted comedies to romantic melodrama, with a mix of Bollywood blockbusters. Some of its renowned programs include Yes Boss, Chuupke Chuukpe, Indian Idol Takaa Tak, Maahi Ve, and Office Office.

    SAB is part of the Sony Network and is distributed to over 22 million homes in India through The One Alliance, a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in The One Alliance include SET, MAX, PIX, Discovery, Discovery Travel & Living, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports. SAB was acquired by Sony Network in 2005 and is now part of Sony Network’s diverse portfolio of over 40 global networks.

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