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Tag: Yes Bank

  • PhonePe’s transaction and traffic numbers bounce back to normal

    PhonePe’s transaction and traffic numbers bounce back to normal

    MUMBAI: Digital payments platform PhonePe today said it has bounced back hard in the last 24 hours. The platform processed over Rs 4000 crore worth of transactions in 24 hours and saw its largest-ever volume of user traffic in a single day (with over 70Mn app sessions).

    PhonePe saw an extended service outage, which started immediately after the RBI moratorium on Yes Bank on March 5th (Thursday) lasting for nearly 24 hours till 6 March (Friday). The PhonePe team worked overnight with NPCI and ICICI bank, its new UPI partner to ensure all its services were up and running within a day. All merchant payment settlements were restored by Friday noon and all consumer wallet, credit, and debit card payments were restored by 3 p.m.  All UPI services were restored by Friday night, with PhonePe users continuing to use their UPI @ybl handles. This ensured that there was a seamless transition for all of its 20 crore customers

    PhonePe founder-CEO Sameer Nigam said: “Friday was an extraordinarily difficult situation with little precedence. We are grateful to RBI, NPCI, Yes Bank and ICICI for working collectively to ensure that millions of our customers and merchants were not inconvenienced a minute longer than necessary. The trust and loyalty of our customers and merchant partners have reposed in us by coming back in larger numbers than ever before is truly humbling. I would also like to take a moment to appreciate the mammoth effort of all the PhonePe employees who worked tirelessly for 36 hours straight with a singular focus on getting all our customer and merchant services live as fast as possible.”

  • PhonePe’s transaction and traffic numbers bounce back to normal

    PhonePe’s transaction and traffic numbers bounce back to normal

    MUMBAI: Digital payments platform PhonePe today said it has bounced back hard in the last 24 hours. The platform processed over Rs 4000 crore worth of transactions in 24 hours and saw its largest-ever volume of user traffic in a single day (with over 70Mn app sessions).

    PhonePe saw an extended service outage, which started immediately after the RBI moratorium on Yes Bank on March 5th (Thursday) lasting for nearly 24 hours till 6 March (Friday). The PhonePe team worked overnight with NPCI and ICICI bank, its new UPI partner to ensure all its services were up and running within a day. All merchant payment settlements were restored by Friday noon and all consumer wallet, credit, and debit card payments were restored by 3 p.m.  All UPI services were restored by Friday night, with PhonePe users continuing to use their UPI @ybl handles. This ensured that there was a seamless transition for all of its 20 crore customers

    PhonePe founder-CEO Sameer Nigam said: “Friday was an extraordinarily difficult situation with little precedence. We are grateful to RBI, NPCI, Yes Bank and ICICI for working collectively to ensure that millions of our customers and merchants were not inconvenienced a minute longer than necessary. The trust and loyalty of our customers and merchant partners have reposed in us by coming back in larger numbers than ever before is truly humbling. I would also like to take a moment to appreciate the mammoth effort of all the PhonePe employees who worked tirelessly for 36 hours straight with a singular focus on getting all our customer and merchant services live as fast as possible.”

  • EaseMyTrip Brings ‘Travelicious Bonanza Sale’ from 25 to 27 Nov

    EaseMyTrip Brings ‘Travelicious Bonanza Sale’ from 25 to 27 Nov

    New Delhi : This winter season is about to get all the more exciting with EaseMyTrip’s ‘Travelicious Bonanza Sale’ which kicks in from 0:00 AM on 25th November till 11:59 PM of 27th November, 2019. After grand success of its previous sale campaign ‘Welcome Festive Sale’, where the company has registered a growth of around 27% in transaction value, EaseMyTrip has again brought exclusive deals for its customers, well in advance for them to plan their winter travel.

    This sale, comprising of attractive deals is set to support the travel schedules of customers who are planning their winter vacations. So, if you are one of those, book a trip to chill in winters with your loved ones.

    Under this campaign, the company is giving customers a chance to avail flat 10% discount on flight booking up to Rs. 2000 off on domestic and up to Rs. 10,000 off on international flights, 30% off on hotel bookings (maximum discount is Rs. 5000) and 15% off on bus bookings (maximum discount is Rs.250).

    Bank of Baroda, YES Bank, IndusInd Bank and Federal Bank are the banking partners for this sale campaign. To avail discounts under this offer, customers can make bookings using the promo code: EMTTBS.

    The sale starting from 25th November, 2019 ending on 27th November, 2019 will be accessible through EaseMyTrip's website, Mobile site, Android & iOS App and can be enjoyed as instant discount and cash back by applying the coupon code.

    So, go and book a great trip for this holiday season!

  • ‘IndiGo Abroad’ with the airline’s new brand campaign

    ‘IndiGo Abroad’ with the airline’s new brand campaign

    National: India’s leading airline, IndiGo, launched its new integrated brand campaign ‘IndiGo Abroad: Happy to be your first’ today, to stimulate travellers to explore newer destinations for short and medium -haul international travel at affordable fares. The campaign aims to introduce Indian travellers to new and unexplored 6E destinations to encourage first time international travellers and experiential travellers to look beyond the regular international destinations, for their next trip abroad with IndiGo. The airline launched flights to Turkey, China, Vietnam, Myanmar and Saudi Arabia earlier this year.

    As part of this campaign, IndiGo has used quirky creatives that tug our emotions when we travel, with the backdrop of the most scenic locations in its international network. The passengers in the creatives showcase the innumerable experiences and emotions during their first international trip and how IndiGo has been their partner, by making international travel accessible and affordable. Some of the creatives like ‘My first time was very educational’, ‘My first time? Three weeks long’, ‘Our first time? This summer’, connect to real life people, bringing relatability to the campaign. The campaign will run across OOH, print and IndiGo’s social media platforms from November 03- November 17, 2019.

    On the launch of the campaign, Mr. William Boulter, Chief Commercial Officer, IndiGo said, “We are excited to launch our new brand campaign ‘IndiGo Abroad’ after the last one celebrating our 13th anniversary. This campaign is aimed at targeting domestic travellers looking at their first international trip and experiential travellers who want to explore new international destinations. Having started operations to five new countries this year, we thought this would be an apt opportunity for us to strengthen interest in foreign travel through ‘IndiGo Abroad’ campaign and we would be happy to be our travellers’ first flight to their international holiday.”

    Mr. Boulter further added, “In addition to being affordable, on-time and hassle-free, IndiGo has played a significant role in making international air travel accessible and affordable for many Indians.”

    IndiGo is introducing special promotional offer on its international destinations with return fares starting from INR 8,490. Customers booking their tickets through IndiGo website and mobile application can avail additional cashback and EMI options when paying through Yes Bank and Bank of Baroda, while offers with IndusInd Bank can be availed only on website from November 03- November 04, 2019. Discounts on seats are subjected to availability and the offer is valid for bookings made during the offer period, at least 15 days prior to the date of departure.

  • YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

    YES BANK wins Digital Payments Award at MEITY Startup Summit 2019

    MUMBAI: Commenting on the recognition, Ritesh Pai, Chief Digital Officer, YES BANK said “The prestigious recognition from the Ministry of Electronics and Information Technology (MeitY), is a testament to the Bank’s leadership in the Digital Payments space, backed by robust innovation and technology frameworks. YES BANK is proud to be at the forefront of innovations by bringing futuristic technologies to the present banking system and redefining customer experience.”

    YES BANK will continue to contextualize digital payments across retail and corporate customers and fuel the transaction growth using payment technologies such as UPI, IMPS, AEPS, NETC and NCMC. As tools like Aadhaar and Digital locker evolve, the Bank shall also focus on creating a paperless, fully digital banking experience to retail customers. The Bank is also expanding geographies into rural areas to reach the hitherto unbanked and under banked through various initiatives with the State Governments.

  • Yes Bank appoints new COO and CMO

    Yes Bank appoints new COO and CMO

    MUMBAI: YES BANK, India’s fourth largest private sector Bank has announced the appointment of Anita Pai as chief operating officer and Jasneet Bachal as chief marketing officer.

    Pai has over 29 years of rich experience in the banking and financial services sector across Retail and Corporate Operations, ATM and Branch Banking service, Customer service and Service Quality. In this critical leadership role, Anita will be responsible for Operations & Service Delivery (OSD) and Information Technology functions of the Bank. She will be responsible for establishing a nimble operations set up, backed with best in class technology platforms to deliver superior customer experience. She will also focus on augmenting systems, controls and processes to ensure a superior operational delivery proposition to all customer segments and would be responsible for operations across the Bank. She will report to the MD & CEO,
    YES BANK.

    Pai joins from ICICI Bank wherein she was designated as Senior General Manager and Head of ATM Business, Branch banking Service and Phone Banking. She has close to 20 years of experience across various functions at the ICICI Group. She has also been associated with ICICI Prudential Life Insurance Company Limited and HDFC Limited.

    Bachal is a seasoned marketing professional with over 20 years of rich experience in strategic marketing and developing solutions for different market segments across banking and media industries. Jasneet Bachal will be responsible for the overall Marketing function and will drive the brand, retail, corporate marketing and corporate communication strategy of the Bank. Jasneet will play a pivotal role in further strengthening the 'YES BANK' brand, built successfully over the last 15 years and will be instrumental in leading marketing efforts in the transformational growth phase of the Bank. She will report to the MD & CEO, YES BANK.

    In her last role, Bachal was the head of marketing, products and e-insurance at Kotak Life Insurance and was responsible for brand management, customer experience and engagement, product development and management, sales support, online business, corporate communication & CSR. Prior to that, she was with Kotak Mahindra Bank and has been associated with Kotak for over 11 years.

  • YES SCALE Campaign

    YES SCALE Campaign

    MUMBAI: YES BANK unveiled a digital content marketing campaign to launch YES SCALE – its exclusive innovation program for MSME businesses.  Targeted towards easing business management for MSME owners/promoters CEOs – 

    YES SCALE platform has created industry first solutions for Educational Institutes, Logistics, Healthcare among others.  The solutions provide the advantage of AI and analytics with integrated digital banking for business owners in these segments

    Since technology innovations are often perceived to be difficult to understand, adopt and implement and often accompanied by heavy jargons – the campaign #timetoscaleup focuses on slice of life scenarios of MSME promoters where the YES SCALE platform can be an enabler.

    The bank partnered withGoQuest Digital Studios (GQDS), India’s leading independent end-to-end content management company as their Digital Content partner for managing end to end content for this campaign.

    In addition to on-ground activations and direct sales of the solutions, 3 films have been launched across digital platforms. With a mix of humour and real life/ slice of life tonality the objective of the campaign is to highlight the various scenarios in which innovative technology solutions can ease operational hassles of MSME entrepreneurs across sectors. The films also focus on the role of YES SCALE solution platform in accelerating the growth of MSME business across key sectors like logistics, education, healthcare among others.

    The campaign focuses on 2 key areas 

    •    Operational hassles, multiple stakeholders often slow down business growth especially in MSMEs and using emerging technologies like AI and IoT these problems can be easily addressed. 

    •    YES SCALE brings all these solutions on a single plug and play platform which eases the adoption and implementation process

    The campaign also uses day to day scenarios to communicate the impact of YES SCALE solutions and the ease of adoption of the same. The humorous take on these situations also makes it easy for viewers to relate to the situations that they would face daily as business owners. The focus on situational relatability helps engage the viewers.

    These films have been released across all key social networks such as Facebook, Twitter and YouTube.
    The Initiative is also being promoted through a series of on-ground events and branch led communications

  • YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    YES BANK launched its newest content marketing initiative on the occasion of Teacher’s Day.

    Banking as a category, is often dubbed as ‘boring’ and we often approach marketing and content creation on special occasions like Father’s Day, Mother’s Day, Yoga Day, Teacher’s Day etc. to engage with our customers. The challenge however lies in finding relevance, and fitment for our brand and /or products. Else the content remains as just another wishing post on our customer’s timeline, and does not deliver any real impact.

    We took this challenge up with our content strategy for Teacher’s Day and have looked at a fun, relatable yet relevant way of integrating the occasion with our products.

    In addition to the marketing and engagement activities organized at our branches and also at the premises of our partner corporates, 3 digital films have been launched. The objective of our #SikhaateRehna campaign is to bring out the continuous aspect of learning through humor and relatable content to educate our customers about ‘Safe and Secure Banking Practices’. We are organizing workshops in our branches and also in collaboration with our partner organizations (corporate and educational) who bank with us.

    The campaign is devised on the simple insight that there are some very easy tips and tricks which if kept in mind can prevent fraudulent transactions! Just as we were educated about good practices in school, the Bank aims to educate its customers on Safe Banking Practices. Banking on the wide spread usage and consumption of video content our focus on digital is to deliver the brand message and create relevant & entertaining content. These films are a step in that direction.

    Delivered through the humor route, the films portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented.

    These films have been released across all key social networks such as Facebook, Twitter and YouTube.

    Links for the films are shared below:

  • An Equal Voice In The World Of Business: India Welcomes The everywoman Forum

    An Equal Voice In The World Of Business: India Welcomes The everywoman Forum

    August 2019: everywoman is a global entity dedicated to closing the gender gap within organisations with the aim to build a level playing field, inclusive and supportive of their employees, to generate positive impact on business performance. Through various events, a global online platform and an active network of ambassadors across the globe, everywoman has felicitated and provided personal development for professionals across various industry sectors.

    Research has proven gender diversity of the workforce is core to business growth and profitability. When professionals have access to influential role models in business coupled with quality learning and development, they are more involved with their organisations, advancing into senior positions and are more likely to perceive a long-term future with existing employers.

    Currently, with over 30,000 members in 113 of the world’s 195 countries, everywoman is set to host the inaugural everywoman Forum – India, on the 26th of September 2019 in Mumbai, India. The forum, an extension of the ‘best in class’ events held in the UK, is designed with the vision to connect, empower and equip aspiring future leaders from all sectors with the inspiration and tools to achieve their career potential. everywoman Forums are supported by the most forward-thinking brands including Accenture, EY, Barclays, Experian, and ARM, and aim to create dialogue, provide strategies and skills to drive gender parity. 

    This learning and networking forum, for both male and female talent, will focus on an in-depth understanding of how gender diversity has a positive impact on performance, and how achieving a better gender-balanced workforce is vital for all businesses. It will feature insightful keynotes, stimulating conversations, success stories and inspiring journeys of Indian and international professionals coupled with panel discussions to help individuals elevate their career development. The event will not only give every attendee the chance to be a part of a global platform, but will also incorporate invaluable practical tips and insights to overcome workplace challenges and foster sustainable parity for women in business globally. The Forum is eligible for seven hours of CPD (Continued Professional Development) points.

    Agenda highlights include a keynote presentation on ‘The Role of Women in the Future World of Work’ discussing the lack of networking and other challenges women face while building their career paths and solutions to overcome these hurdles.

    A Power Panel on ‘Advancing Women in the Workplace’ including Jayashree Mitra, Standard Chartered Bank; Gayathri Ramamurthy, Capgemini and Ashok Lodha, Barclays India will explore ways in which millennial women can progress to achieve sustainable gender parity in their workspace. This will be followed by a Master’s Panel on '10 Key Tips to Improve Leadership and Navigate Workplace', featuringPrashanthi Reddy, Yes Bank, Sandhya Vasudevan, Deutsche Bank, Priyanka Jain, Experian and Vidya Laxman, Tesco.

    The co-founders of everywoman will present their career journey and learnings. This address will be followed by an open session of Roundtables on ‘Preparing for Leadership, Designing Work Life integration and Boosting Career Opportunities’ facilitated by Shivangi Ambani, FCO, Tina Vinod, ThoughtWorks, India, Poonam Ajgaonkar, Experian and Ruma Rao, TATA Group. Two separate power hour sessions will allow attendees to gain access to a variety of workshops led by master trainers. The closing keynote ‘How Courage + Dreams = Success: Why My Story is Her Story’ will be presented by Shalini Singh, TATA Power.

    “I am delighted to see everywoman championing the role of women in business – developing careers and building a workplace that is diverse & inclusive. everywoman offers female role models from a cross section of cultures and locations to create a sustainable legacy of gender parity.”

    Crispin Simon, HM Trade Commissioner, India & South Asia, and Deputy High Commissioner, Mumbai

    The forum will be instrumental to professionals looking for global interaction opportunities and insights into various challenges faced in the workplace.

    Early booking delegate passes are available from 17,600INR (+GST), increasing to 22,000INR (+GST) from 1 September. There are also sponsorship opportunities available. For further information on the Forum agenda, speaker line up and to book, visiteverywoman.com/ForumIndia  

    Attached are the images and the press release for your reference.

  • YES Bank opts for iCubesWire’s AI solution

    YES Bank opts for iCubesWire’s AI solution

    MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.

    YES Bank country head Rajat Mehta said, “As a new-age, technology-enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns”.

    iCubesWire founder and CEO Sahil Chopra added, “YES Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”

    With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world. 

    Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts.