ITV

Tag: Yepme

  • Experian bags Café Coffee Day, Apnapaisa and Yepme

    MUMBAI: Permission-based email marketing platform Experian CheetahMail has expanded its portfolio of clients by signing up with Café Coffee Day, Apnapaisa and Yepme.com. The platform will partner with these brands to help them engage with their audiences through advanced email marketing strategies.

    Experian Marketing Services head Naveen Bachwani said, “Experian CheetahMail is pleased to partner with Café Coffee Day, Apnapaisa and Yepme.com, to help improve the RoI on their digital marketing programs by deploying sophisticated Email Marketing strategies on the foundation of an industry-leading permission-based platform.”

    Café Coffee Day president K Ramakrishnan said, “CheetahMail is an email marketing platform that has helped us communicate effectively with our customers. With a robust reporting platform and hands-on help from the team, I‘m confident we will be able to tailor our communication much better.”

    Apnapaisa COO Hemang Desai said, “CheetahMail brings to ApnaPaisa a product that delivers great flexibility, combined with some of the best practices of contemporary email marketing. Today, subscriber engagement not only impacts performance but also future deliverability. Hence, working with a partner who can track and report up-to-the-minute metrics, as also advise you with real, implementable solutions to improve these metrics, is invaluable. We are delighted with our partnership with Cheetahmail.”

    Yepme Co-Founder, COO and CTO Sandeep Sharma said, “Experian is a very dynamic company and has put in efforts to understand our business. The solution is designed to better understand our customers and help in ROI improvement through targeted marketing. The team understands the challenges of our business model, and tries to provide help in operational aspects. I think Experian‘s greatest strength is their people – they are not just trying to sell you a product, but are also able to look beyond to forge a long-term partnership.”

    Café Coffee Day is a division of India‘s largest coffee conglomerate Amalgamated Bean Coffee Trading Company Ltd. ABCTCL is one of India‘s leading coffee exporters with clients across USA, Europe and Japan.

    Apnapaisa.com is an online marketplace for comparing home loans, personal loans, car loans, business loans, credit cards and insurance products like life insurance and general insurance policies.
    Yepme.com is a premier online shopping site in India that specializes in online retailing of Men‘s & Women‘s Garments and Accessories.

    These new clients join an existing roster of brands such as Makemytrip, Lemon Tree Hotels and Flipkart.

  • IPG’s BPN wins Dr Reddy’s media biz

    MUMBAI: Dr Reddy‘s has awarded media duties of its OTC (over the counter) business to IPG‘s recently launched agency Brand Programming Network (BPN).

    The account was won on the back of multi-agency pitch in which Starcom MediaVest Group had also participated.

    The incumbent agency on the account was Prachar.

    The account size of the business is estimated to be around Rs 200 million.

    BPN India CEO Suresh Balakrishna said, “We are really excited to have won this account. It is a great start for BPN. In countries like the US, 30 per cent of advertising is on medical products.Pharmaceutical in India is going to grow in next few years.”

    The creative agency on the account is Mudra Health.

    BPN was launched last month in India and operates under the Lintas Media Group (LMG) umbrella. It focuses on promoting brand health and success in this social and consumer driven media landscape.

    The agency also handles Henkel in Mumbai, Yepme.com in Delhi, OCL in Kolkata, and Jayalakshmi Silks accounts in Cochin.

  • Tyroo Direct to handle Yepme.com’s performance marketing

    MUMBAI: Fashion portal Yepme.com has partnered with performance marketplace Tyroo Direct for its performance marketing campaign.

    Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com.

    Tyroo Direct business head Siddharth Puri said, “We are extremely pleased to be the affiliate partners for Yepme.com. Tyroo Direct is fuelling the growth of e-commerce companies in India through its extensive network of publishers across the globe. We work with almost all the e-commerce companies and deliver close to 4000 transactions daily for our clients. We are certain that with our expertise in the e-commerce space we will be able to offer value, relevant traffic and scale to Yepme.com.”

    Tyroo Direct will work closely with Yepme.com to drive transactions and cater to Yepme‘s customers across Metropolitan, Tier II and Tier III towns.

    Yepme.com CEO Vivek Gaur said, “The opportunity in the online apparel market is immense. The Indian apparel industry was estimated to be worth Rs. 1,876 billion in FY11; expected to grow at a CAGR of 8.7 per cent till FY16. Over the next 3-5 years, 15-20 per cent of the apparel market is expected to shift to the online space. Yepme is targeting a turnover of $25 million this year scaling up to over $500 million in the next 3-4 years. To achieve this growth and scale it‘s imperative for us to be associated with trusted partners and Tyroo Direct being the leader in online performance marketing space was an apparent choice.”

    Tyroo Direct works with publishers to deliver a variety of campaigns in categories such as e-commerce, Travel, Banking and Finance, Automobiles, Jobs and Matrimony.

  • LMG to handle Yepme’s media duties worth Rs 300 mn

    MUMBAI: Yepme, the online fashion brand, has awarded its media planning and buying duties to Lintas Media Group.

    The account size is estimated at Rs 300 million annually, according to the company.

    The agency‘s responsibility is to build saliency for the brand and encourage a change in shopping habits for apparel and accessories.

    Lintas Media Group‘s Suresh Balakrishna said “Yepme will go a long way in adding a young and futuristic character to the portfolio of brands that we work with. Fashion and E-tailing are both growth areas of the future and their media needs are extremely dynamic. We are very glad that the management of Yepme recognised our strengths and decided to partner with us for their future growth”.

    Yepme CEO Vivek Gaur added, “Yepme is creating a category for itself. Unlike most other brands that are using the online route, Yepme has a non-metro focus and is creating a network of clients across the country. The role of media for such a challenge is extremely critical and requires a fine balance between mass reach and narrow targeting. We are glad to have Lintas Media Group partner us and give us very strong support in media as we nurture the brand further”.

    Yepme.com has an array of men‘s fashion wear and accessories and is launching Women‘s wear today. The brand has signed Kangana Ranaut as style ambassador.