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Tag: Yepme.com

  • Havas wins digital mandate of Ranbaxy’s consumer healthcare brands

    Havas wins digital mandate of Ranbaxy’s consumer healthcare brands

    MUMBAI: Havas Media Group India has started 2015 on a positive note. The agency has won the digital marketing mandate of Ranbaxy’s consumer healthcare brands post a multi-agency pitch, which included the incumbent as well as other digital agencies.

     

    Ranbaxy Consumer Healthcare vice president and head – global Subodh Marwah  said, “In Havas Media we saw a perfect partner- one who is equally innovative and passionate about building brands. Their ‘digital at core’ philosophy was impressive and that translated seamlessly in their strategic approach and category understanding.”

     

    Speaking on the win, Havas Media Group India and South Asia CEO Anita Nayyar added, “We are delighted at the win. It’s a great way to start the New Year. We believe in creating meaningful brands and Ranbaxy is an excellent example of such brands. Look forward to a great partnership.”

     

    “Digital is the future and Havas Media Group’s digital at core philosophy provides us the capability of driving this growth in the Indian market. We are proud of the win and look forward to working with Team Ranbaxy,” said Havas Media managing director Mohit Joshi.

     

    “Ranbaxy is a great brand to be associated with. Consumer healthcare is today one of the most meaningful categories. We look forward to a great ‘Digital’ year at Havas Media,” added Havas Media head of digital Ranjoy Dey.

     

    Havas Media Group had recently won the integrated media mandate of OCM India, Assetz Property Group, Borosil Glass Works, World Kabaddi League, Yepme.com, retained MTS India and also took on the digital mandate and won the digital duties of XOLO Mobile and Businessworld magazine.

     

  • Yepme launches TV campaign with West Indies cricket team

    NEW DELHI: Featuring leading lights of the West Indies Cricket Team, Yepme.com has come out with its latest campaign that will be aired during the World Cup telecast on Star Sports and all other channels.

     

    The campaign features players like Chris Gayle, Darren Sammy, Marlon Samuels and Captain Jason Holder sporting the Yepme collection of #freshfashion and sharing their take on how it goes with the famed West Indian flair.

     

    The new campaign will play alongside the #freshfashion campaign starring Shah Rukh Khan.

     

    Yepme has sponsored the West Indies team in the ICC World Cup 2015 that is currently underway in Australia. The West Indies Cricket Team will play sporting the Yepme logo on their jerseys.

     

    Yepme.com founder and COO Sandeep Sharma believed that West Indies cricket stars like Gayle, Sammy and Andre Russel are known for their effortless style and have a massive fan following in our cricket-crazy nation.

     

    “We are extremely proud of this association and look at this as an opportunity to spread the message about Yepme being the destination for the latest fashion with cricket lovers across the globe,” Sharma said.

     

    Yepme.com has gone all out in attracting attention of cricket lovers during this World Cup. Recently, the brand announced its ‘Fly To Australia and cheer for West Indies team’ contest, wherein 50 winners who downloaded its app and answered a question on Fresh Fashion are given tickets to Australia and a chance to watch the West Indies team live, along with three days and two nights’ accommodation.

  • E-commerce to be huge spender this World Cup: Experts

    E-commerce to be huge spender this World Cup: Experts

    MUMBAI: As the 10 day countdown to the ICC Cricket World Cup – this year’s biggest sporting marvel – brands are as excited as cricket fans. The ad revenue for this year’s edition of the World Cup is expected to swell up.

     

    The International Cricket Council (ICC) already has on board a set of sponsors namely Castrol, Reliance, LG, Hyundai and MRF amongst others. Castrol came on board in 2011, while MRF is an added sponsor for this year. The deals with the other brands were signed for a period of five years and will come to an end and up for renewal post this edition of the tournament.

     

    Speaking about the brand interest of the World Cup this year, GroupM ESP national director – entertainment, sports and live events Vinit Karnik says, “Apart from the usual suspects and the ICC sponsors, I definitely see the e-commerce segment participating well for this year’s World Cup. In addition to that, automobiles and FMCG will be seen spending well too.”

     

    Some sports experts opine that each of these brands that came on board for the ICC for five years, could be spending close to Rs 25 – 35 crore per year including this season. MRF, which has been signed on board only for this year, could be spending close to Rs 30 – 35 crore for this edition, which will be held in Australia and New Zealand.

     

    With Star Sports signing a slew of deals with brands like Yepme.com, PayTM, Raymonds, Nestle, Pidilite, Marico and Lloyd, media experts are pegging the ad revenue from TV alone to be close to Rs 900 – 1000 crore. A rise in the revenue for this year can be attributed to broadcaster, Star India’s move to broadcast the tournament in six languages and offer special pricing for local and regional brands.

     

    “Star has increased its reach and relevance of the sport by providing local and regional language feeds. Besides just the reach, it will also help garner more viewership numbers and therefore is a brilliant move,” says Karnik.

     

    According to GroupM’s bi-annual report titled ‘This Year Next Year,’ e-commerce is expected to be a huge spender for this year from a relatively smaller base than more established categories. The reason stated for the spending is due to an increased competition in this sector and no dearth of funding. 

     

    Speaking on similar lines is Madison Media COO Karthik Lakshminarayan who is also of the opinion that e-commerce will be a huge spender this World Cup. “Apart from that, the other categories include durables and brands that want to reach out to men will be spending for this year,” he concludes.

     

    With the excitement almost palpable in this cricket crazy nation and no dearth of spending moolah, the World Cup seems all set to lure viewers and advertisers alike.

  • Yepme.com launches music video with brand ambassador Farhan Akhtar

    Yepme.com launches music video with brand ambassador Farhan Akhtar

    NEW DELHI: E-commerce has surely taken off well in the country and to woo shoppers, online retailers are finding new ways to reach out to them.

    Yepme.com, an online fashion brand, has launched its very own music video featuring as brand ambassador, the actor and director, Farhan Akhtar. The music video titled ‘Tension Kyun Lete Ho Yaar.’ aims to capture the essence of the lifestyle of Yepme’s target audience – style conscious men and women between the ages of 20 to 29 years.

    Yepme.com CEO Vivek Gaur said, “We are very excited to launch this music video. The video is one of its kinds in terms of use of special effects and transitions – and captures the slice of life of today’s youth in a fun and unusual way. This is a completely fresh approach to build a connect with today’s youth and we are confident that the song and visuals will make way to the heart and minds of everyone – especially since Farhan is an iconic figure amongst Indian youth, and is a class apart from others, being a singer-songwriter, actor, director, a multi-talented artist – he is someone who is liked, respected and also highly relatable for our audience.”

    Gaur added, “The brand’s mission is to democratise fashion in India and ensure that men and women, even in the smallest of cities have access to the latest designs in couture, accessories and footwear, at affordable price points.’’ The company has built its business around the Fast Fashion Model with an inherent advantage of single warehouse servicing and real time analytics developed on its own technology backend.

    The music video has been directed by Sujaat Saudagar and showcases Akhtar going through a regular day, dealing with even difficult moments in a positive and upbeat way. Akhtar wears several Yepme outfits in the course of the video, showcasing the wide range of the brand – the clothes from the video are launched as an exclusive limited-edition Farhan Akhtar range on Yepme.com.

    Akhtar said, ‘It’s a very optimistic song and this is something that ties in with the philosophy of the brand (Yepme) which wants you to feel better about yourself. The online world and access to ordering things online has made things simpler – and there are times you want to just celebrate by buying yourself something, so it ties in well.’’

    The full can be viewed on Yepme’s website, YouTube and with the DTH service providers like Tata Sky, Airtel, Dish TV, etc.  Further, promotional ad campaigns using the video will be created for Yepme’s television and radio reach out.

    Click here to watch the video
  • Havas Media Group India wins integrated media AOR of Yepme.com

    Havas Media Group India wins integrated media AOR of Yepme.com

    MUMBAI: The year has surely started with a good note for Havas Media group. After being graded at No.1 in YTD new business achievements in both the RECMA 2013 Compitches preliminary reports, the agency has won the Integrated Media AOR for Yepme.com India.

     

    The account is estimated to be upwards of Rs 50 crores annually.

     

    Havas Media Group, India and South Asia CEO Anita Nayyar explained, “We have just completed a successful year and Yepme.com has added another feather to our cap. It is a young and growing company and we gave them a differentiated and targeted approach to deliver the core message. We are extremely delighted to work with their forward thinking team.”

     

    “Yepme.com being the first win of the year is always special, we will continue with our effort to deliver value to our existing clients and keep growing the new business organization”, added Havas Media India MD Mohit Joshi.

     

    Speaking on the appointment, Yepme.com co-founder Sandeep Sharma said, “Havas Media had a keen understanding of our audience and business. They have specialist divisions like Mobext to handle the mobile advertising which is so very critical to us. Besides all this, the sheer passion of the team made us choose them as our media partners.”

     

    In December 2012, Forbes India magazine ranked Yepme.com as one of the top five start-ups to watch out for. In February 2014, Stylophane ranked fashion brands across the world on social index where Yepme ranked 19th worldwide.