ITV

Tag: Yellow

  • Travelxp set to unveil new logo and theme

    Travelxp set to unveil new logo and theme

    MUMBAI: Premium travel and entertainment channel travelxp is set to don a new avatar replete with a new logo and theme. The white logo will symbolize the convergence of wavelengths of different colours.

     

    The channel’s content will be divided into six distinct genres, namely, food, culture, nature, heritage, lifestyle and destination. The six main genres will be ornamented in six different colours based on the concept of colour psychology, which indicates, that colours have a psychological impact on choices and subtly influence behavior. The different colour formula is to create different identity for different genres, which will ease viewer’s association too.

     

    “At travelxp we believe that the future starts today, not tomorrow. With this belief we are investing to create 4k travel content. For us, it’s an endless journey and an exciting one…The only way to really have a sense of how the world works is too see it yourself! And with us you’ll keep continuing to see more and explore more,” said travelxp managing director Nisha Chothani.

     

    Boasting of more than 20 million viewers in India, the fully high definition channel travelxp was launched in 2011. It is also one of the few channels in the world that has started shooting with 4K technology.

  • Romedy Now’s yellow spreads sunshine

    Romedy Now’s yellow spreads sunshine

    MUMBAI: The latest addition to the existing bouquet of English entertainment channels is Romedy Now; launched by the Times Television Network (TTN) just yesterday.

    Despite being the Times Network’s fourth offering after Times Now, ET Now and Movies Now, Romedy Now is unique in terms of its logo and packaging as well as what it stands for.

    For a channel that summarises ‘love and laughter’, the logo is apt – a deep sunshine yellow; a colour that would appeal to both male and female audiences.

    London-based digital agency Weareseventeen that has done the entire packaging of the new entrant claims a lot of thought went into designing the logo. “The tone we wanted to convey was not specific to any genre, but rather just a positive and upbeat feel,” says creative director Stephen Simmonds. The logotype aims at a balance between sophistication and legibility, with subtle playfulness.

    English Entertainment Channels CEO (TTN) Ajay Trigunayat too is happy with what the agency has created for them. “Our colour signifies cheerfulness. It’s got a lot of joy and happiness in it,” he says. The OSP (on screen presentation) has been created in such a way that every time a viewer tunes in, he/she will be met with depth and sophistication.

    It was around May this year that TTN took its idea to Weareseventeen, leaving it to them to create a package for Romedy Now. In the course of a study the agency undertook, they found that movies with romance and laughter usually have a man and woman meeting and then parting ways due to differences, but ultimately join again. They used this to create the on-air package. “This core theme of 'coming together' would influence our entire on-air system, with tune-in type and backgrounds joining together in every OSP item,” says Weareseventeen strategic director George Alexander.

    The two sides put their heads together to try out new innovative ideas for the OSP. “The extensiveness of the OSP kit is also unique with top line tune-in versioning being built into the package as opposed to versioned after delivery,” adds Simmonds.

    The project was helmed by a core team of six people comprising the creative director, strategic director, design director, senior designer, animator and executive producer. Other members included 2D and 3D animators and producers. Neon TV assisted as the VFX provider for the post-production of the idents while music and sound designing was done by Boys of Toys Audio.
    George Alexander and Stephen Simmonds have applied their creative liberty to Romedy Now

    “We essentially wanted Romedy Now to have its own contemporary take on gloss and glamour, leading the field when it comes to sophisticated and innovative on-air design,” says Alexander, adding that the newbie is ready to experiment with new ways of delivering on-screen information.

    While the channel with its distinctive yellow stands out from its sister channels with their generous splash of red, it remains to be seen whether it will connect with people the way it claims to…

  • Indian producer’s American film ‘Yellow’ shines at Toronto

    Indian producer’s American film ‘Yellow’ shines at Toronto

    NEW DELHI: Indian film maker Manu Kumaran, whose Bombay Boys had opened markets for alternative cinema in India, went on to produce American film “Yellow” written and directed by Nick Cassavetes, which opened to rave reviews and audience appreciation at the recently-concluded Toronto International Film Festival (TIFF).

    While Screen Daily declared it as “a film destined for cult status”, Piers Handling, the director of TIFF, described the film as “a wild, out-there, visually liberated feat of imagination.” Described as, “Officially the most refreshing breath of air at this year’s TIFF,‘‘ by Indie Wire (http://blogs.indiewire.com/theplaylist/tiff-review-nick-cassavetes-yellow-is-daring-bold-and-just-what-the-doctor-ordered-20120910), Yellow premiered in the Special Presentation segment of the festival which also featured films from makers such as Paul Thomas Anderson, Brian De Palma and Spike Lee, among others.

    Starring Heather Wahlquist, Sienna Miller, Melaine Griffith, Ray Liota, and Gena Rowlands, Yellow is a searing take on modern society and the demands it makes on people. The film is woman centric and tells the story of Mary Holmes, (Heather Wahlquist), a young substitute teacher who escapes from her drudging everyday life by fantasizing bizarre parallel realities. We enter her hallucinatory world, peopled with Busby Berkeley dancers, Cirque du Soleil, Circus freaks, and human farm animals where nothing is quite what it seems.

    All three public screenings of Yellow were sold out at the festival. “Even the press and industry screening was sold out. This speaks volumes about strong word of mouth Yellow is generating among the audience. The reviews so far have been very good but what was more exciting to see was the response of the audience,” said Kumaran who belongs to the world of advertising.