Tag: Yellophant Digital

Yellophant bags digital mandate for Siyaram’s Oxemberg

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global has bagged a 360-degree digital mandate for Oxemberg, a men’s fashion clothing brand from Siyaram. The digital agency will be responsible for amplifying the brand’s presence on Instagram, Facebook, and Twitter.

As a part of this partnership, the agency will also take care of social media marketing and website planning as part of its digital duties. “With this, Yellophant will strive toward developing creative social media strategies, right from ideation to its execution. Yellophant Digital also intends to harp on influencer and PR activities in the future, along with overall management of the brand’s digital presence,” said the statement.

Commenting on the association, Siyaram Silk Mills Ltd marketing head Prashant Awasthi said, “We were most impressed by the vision they had for our brand. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”

Oxemberg concentrates on excellence in newer styles, fabrics, manufacturing methods, and quality standards. The brand constantly comes up with garments, color patterns, styles and clothes that keep up with the ever-changing trends of the fashion industry, especially in the men’s segment.

Yellophant Digital co-founder Preksha Seth expressed her happiness on winning the digital mandate for Oxemberg. “Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. It was the enthusiastic response from the entire Oxemberg team during the pitch which gave them an insight that this partnership will bear fruit in the coming months,” she said.

April 6, 2022
Yellophant Digital bags digital mandate for 1Rivet India

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has acquired the digital mandate for 1Rivet India, a tech-based consultancy firm, headquartered in the USA.

The mandate includes entire social media responsibilities for the brand from ideation to execution. “The agency will manage the brand’s social media presence on platforms such as Instagram, Facebook, and LinkedIn. Yellophant Digital also plans on launching the brand on any new platform that can help the brand maximise its reach,” said the statement.

“We have engaged Yellophant Digital to manage our digital presence and we are happy with the way they’ve run the program so far,” said 1Rivet India CEO Harikrishna Nair. “The Yellophant Digital team is responsive and easy to do business with. It’s definitely worth having a conversation with them if you’re thinking of investing in your company’s social media presence.”

“We are thrilled to be working with 1Rivet India,” stated Yellophant Digital co-founder Preksha Seth. “There is so much commonality between us, especially a shared vision of what the organisation should communicate online. With both our teams being young and dynamic, it shall be an exciting collaboration.”

February 11, 2022
Yellophant Digital wins digital mandate for Beleaf Organics

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.

The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.

“As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”

Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.

“Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”

January 3, 2022
Yellophant Digital bags digital marketing mandate for CarBoli

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, acquired the mandate for CarBoli, an online portal for selling pre-owned cars.

According to a statement, the agency will manage the brand’s 360-degree digital presence, spanning from social media creatives and digital campaigns to media and innovations.

CarBoli is a user-friendly online platform where people can bid on their pre-owned cars with the best price for them in the Delhi-NCR region. “Our long-term vision is ambitious and bearing in mind the agency’s history in building up brands from scratch we felt like it was the perfect partnership,” said CarBoli founder Gaurav Grover. “We are excited to see the 360-degree strategy that the agency has in store for us and we plan on making CarBoli a pan India brand with such a successful agency onboard. It shall be an exciting collaboration.”

“The automobile sector, which deals with selling pre-owned cars, has a huge potential, as more and more people are gradually making the shift towards an online-first approach. What separates CarBoli from the rest is its easy navigation and user interface which makes the customer process convenient. We look forward to a long partnership with the entire team of CarBoli,” added Yellophant Digital co-founder Preksha Seth.

December 2, 2021
Yellophant Digital bags digital mandate for mySmilist

Mumbai: Yellophant Digital, an alliance of Merge Inﬁnity Global, bagged the digital marketing mandate for the dental experts brand, mySmilist, following a multi-agency pitch.

The agency will manage the brand’s digital marketing duties, consisting of creative and content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM.

mySmilist co-founder Akshat Dwivedi said, “We, at mySmilist, believe that a smile is the most beautiful asset that you own. It is your most prominent and best feature. As we embark on this journey, we are proud to collaborate with the Yellophant Digital Team for realizing this dream through digital routes. We are conﬁdent that with their wide experience of supporting multiple start-ups to successfully scale-up, Yellophant Digital will add immense value in our journey of gaining consumers’ love, trust, and appreciation.”

Yellophant Digital co-founder Preksha Seth, said, “The team of Yellophant Digital looks forward to taking up new challenges with every new partner brand. We are thrilled to collaborate with mySmilist, a brand that aims at enhancing the smiles of people through their technologically superior and progressive invisible aligners. This is a unique concept that most of the audience may not be aware of. We are fortunate and grateful that we have taken this responsibility to look after the brand’s complete digital mandate. We are super excited to come up with insightful ﬁrst thoughts for the brand and aptly use social media to amplify awareness among the audience.”

July 28, 2021
Yellophant Digital Bags the Integrated Digital Mandate for Mezaya

Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing across digital platforms.

Commenting on this, Mezaya co-founders Shazia and Raies said, “After scouting across various agencies, we have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spends meticulously. Baklavas are something which is new to the audience and we are thrilled to collaborate with Preksha and her team. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days.“

Yellophant Digital co-founder Preksha Seth said, “We are excited and delighted to have Mezaya on board. We Indians live for desserts and they are something that has always been a part of our day-to-day consumption. With the rise of craving for desserts, we look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to our Indian audience on a creative platter. Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time.”

May 24, 2021
Yellophant Digital wins digital marketing mandate for ExpertMFD

NEW DELHI: Yellophant Digital has won the digital marketing mandate for financial advisory firm ExpertMFD, following a multi-agency pitch.

The agency will be managing the brand’s digital marketing duties, comprising creative and content solutions, social media management, digital campaign strategy, media planning and buying, ORM, SEO, and SEM. ExpertMFD assists individuals to become financial entrepreneurs for the mutual fund industry

CIEL MD Himanshu Vyapak said, “We have about 2.3 crore unique mutual fund investors in India. The growth in mutual fund distributors has not kept pace with the growth of assets in the mutual fund industry. We endeavor to build a strong foundation and a cohesive growth environment for future financial experts to create Atmanirbhar India by providing a full-stack end-to-end platform for anyone who wants to become a mutual fund distributor. This is a big opportunity and as 90 per cent of the Indian audience has become social media savvy, we want to create a huge impact on various digital platforms.”

Yellophant Digital co-founder Preksha Seth said, “It is the first time in India that all of the Mutual Fund Industry is coming together to create a revolution in investing. We are fortunate and grateful that we have this responsibility to build the digital-first brand from inception.”

April 27, 2021
Yellophant Digital wins digital & media buying mandate for Cane Juicery

NEW DELHI: Digital agency Yellophant Digital from the house of Merge Infinity Global has won the digital & creative duties for India's first functional sugarcane juice brand fortified with natural ingredients, Cane Juicery. As part of the mandate, the agency will handle social media content, creatives, SEO, ORM, media planning, buying and strategy across all digital platforms.

Cane Juicery founder Jasmeet Singh commented, “After scouting for agencies across the board we finally found Yellophant Digital the perfect match as someone who understands the long term vision for our brand Cane Juicery, and someone who was willing to work with us on a day to day basis setting up the long term strategy. Preksha and her team have been brilliant and bring a whole different perspective to brand challenges and solutions which are required in the initial days for every brand. The ideas presented by them are fresh and out of the box, something that sets them apart. We are thrilled to have them as our digital partner and look forward to a long-term relationship with them.”

Yellophant Digital co-founder Preksha Seth said, “We are truly thrilled to have Cane Juicery on board with us and we are fascinated with Jasmeet’s vision for the brand. The cold-pressed juice category has grown tremendously in the last five years and we are glad that we are going to be a part of Cane Juicery’s digital journey and help the brand reach its full potential. Our strategy has always been digital-first and we aim to create this as a benchmark brand in the category.”

August 10, 2020
Chimp&z Inc founders launch ‘Yellophant Digital’

Mumbai: The founders of Chimp&z Inc have launched Yellophant Digital to provide digital marketing solutions to startups and SMEs in India.

Headquartered in Mumbai, the agency will be headed by Preksha Seth. After gaining the hands-on experience of running a digital agency for five years, Preksha has kick-started her second venture, Yellophant Digital in alliance with Chimp&z Inc.

As a full-service, ROI-driven digital marketing agency, it focuses on crafting flawless marketing strategies and not just creative solutions for its clients. This USP gives the agency an upper hand in the budding SME and start-up market. The agency will house specialists in these services who will develop marketing and advertising solutions for their clients based on their distinct needs. Set up with a holistic perspective, it is a one-stop destination for brands with an appetite to create a niche in the industry.

Lavinn Rajpal and Angad Singh Manchanda said: “Nowadays, SMEs and start-ups seek to make a grand appearance on digital media and have a longer shelf-life in the highly competitive markets. Yellophant promises exactly that. The agency is modeled to function effectively and sustainably with the clients’ needs at the center. We have enabled all the necessary services required to boost brands to the forefront in the very initial stage of the agency to provide wholesomely to its clients.”

About her new collaborative venture, Preksha Seth, c-founder, Yellophant Digital, said: “Yellophant Digital is my second venture into digital marketing. It is started with a very simple thought of being a launchpad for the start-up and SME industry of India. Collaborating with a global services agency like Chimp&z Inc to accomplish this thought is just what I needed. With the infrastructural support and the global outreach the agency has, I am really excited to partner with them. Our vision is to be the leading agency in the SME sector and provide a specialized agency model to cater to the specific needs of this industry. The aim is to revolutionize the way brands and entities look at the digital industry and provide growth to them by using dynamic creative solutions and data.”

April 29, 2020