ITV

Tag: Yeh Mera India

  • HISTORY TV18 is back with a new season of OMG! Yeh Mera India to wow viewers with more mind-boggling stories

    HISTORY TV18 is back with a new season of OMG! Yeh Mera India to wow viewers with more mind-boggling stories

    MUMBAI: 'New-age' and ‘Techno-talent’ will take center stage in the latest season of OMG!  Yeh Mera India, slated to launch on 3rd December, 2018; every Monday at 8PM. The show, now in its fifth season,promises an enthralling experience for its audiences across platforms. Popular actor and standup comedian, Krushna Abhishek, returns as the show’s host, bringing his own known brand of witty humor, taking the show to the next level.This season has a mix of unique &new-age inspiring human stories from a group of students who’ve developed a robot to clean sewers to a young conservationist who saves snakes out of passion to an armless cricketer from Kashmir, the new season has it all!

    Krushna Abhishek Anchor and Actor said“OMG!  YehMera India is one of the shows closest to my heart. India is a beautiful country with endless number of stories that will make you say “OMG!  YehMera India” with pride. Even after four seasons, every shoot surprises me teaching me something new about our great nation. I am thankful to HISTORY TV18 for this opportunity, it’s truly an honor to be presenting such amazing stories.”

    Avinash Kaul, MD A+E Networks |TV18 and COO Network18 said“We’re happy that OMG!  Yeh Mera India is now in its fifth season and thus one of the most successful factual entertainment franchises in the country. I really believe it wouldn’t have been possible without the love and support of millions of our audiences. True to our brand ethos, we will continue to innovate and create many more great franchises for our viewers.”

    OMG!  Yeh Mera India is not only the longest running, but also the most successful factual series in India. It has evolved over the years to become the only show in the genre with a franchise of five seasons. This year also the focus will be to wow the audience by presenting the unexpected. The previous seasons of OMG! Yeh Mera India have been a huge success reaching an estimated audience of over 100 million viewers every year. The show is a success not just on TV but has also gone viral on social platforms. So far the OMG stories have clocked more than 400 million+ video views, drawing over 2 Billion impressions across social media. Its stories have been shared by numerous influencers: politicians, bureaucrats, technocrats and thought leaders.

    Catch this exciting series of OMG!  Yeh Mera India only on HISTORY TV18 starting from 3rd December, every Monday at 8:00PM

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • History TV18 to unleash revamped look

    History TV18 to unleash revamped look

    MUMBAI: Soon to turn five in India, History TV18 is all set to make better inroads into the factual entertainment genre after two years of silence with a fresh change in its programming content and a revamped digital presence, This includes its app and website. The channel will take a big step of ‘going local’ with a fresh set of ‘Indianised’ programming content.

    History TV18 plans lay more stress on the rural audiences and believes that Hindi as a language does well for it. With a new mission of not entertaining mindlessly, the channel is focused on voicing itself in its genre. The ‘go local’ bandwagon will premiere with a new show OMG! Yeh Mera India. OMG! will launch on 10 March 2016 at the super prime time slot of 8 pm.  The new show has been strategically allotted three slots in the channel’s time band with a repeat at 8.30 PM and 10.30 PM

    A+E Networks | TV18 vice president and head marketing Sangeetha Iyer says, “Our repeats are very high in the genre and I believe that is the way it should be. We have a snacking audience which we need to hold. I think our sponsors will also get enough exposure through this strategy”

    The channel already has an app to complement its TV offering, and now with an idea to make the entire brand’s look, feel and engagement constant irrespective of the country the network will also revamp its application.

    Iyer adds, “Our application is doing okay. It needs a revamp. We are looking at it in a big way. There is scope for a lot of things which can be done on our application. We will be expanding it from scratch and are working closely with our History global partners in the US. In the next three to four months we should have a definitive approach on the application”.

    With a strategy of not mirroring TV, the new app will focus on having more conversations under the umbrella of History TV18. Aiming to populate the application and its website beyond TV, the channel’s new ‘changing avatar’ also includes a fresh packaging which will be seen in couple of months’ time. Since History TV18 aim’s to have 100 hours of local production, the new packaging will be in line with its global strategy of being simple, going local and more straight forward. 

    Speaking about the change in its logo Iyer asserts, “There is no drastic change as of yet. The logo will get a little bolder and more in-line with the slightly younger audience. This will be driven by our global partners. We will just adapt the changes keeping the local audience in mind.”

    With every major channel foraging the HD way, History TV18 is also in talks about developing a separate strategy for its HD feed. “As HD caters to a different set of audience and is a completely different viewing experience, we are in talks about developing HD feed for our premium viewers in some time” Iyer adds.

  • Animal Planet brings third season of ‘Yeh Mera India’

    Animal Planet brings third season of ‘Yeh Mera India’

    MUMBAI: This August, as India celebrates its 68th year of Independence, Animal Planet takes viewers on an exotic journey through the country – from the epic Himalayan Mountains, down the mighty River Ganges, and across less explored landscapes of the North East – to explore its astonishing wildlife, secret locations and pristine natural beauty.

     

    Airing every night at 8 PM in August, Animal Planet’s one-month programming line-up YEH MERA INDIA is a celebration of India’s most stunning landscapes and incredible wildlife.

     

    To mark the occasion, Animal Planet launches YEH MERA INDIA animal anthem, collaborating visuals of spectacular Indian wildlife with thematic lyrics. The multi-lingual song has been composed by Bollywood’s eminent music directors Salim and Sulaiman Merchant and sung by Salim Merchant, Monali Thakur and Neeti Mohan in Hindi, Bangla and Tamil respectively.

     

    Rahul Johri, EVP and General Manager – South Asia and Head of Revenue, Pan-Regional Ad Sales and Southeast Asia, Discovery Networks Asia-Pacific said “Yeh Mera India brings you closer to the amazing breadth of natural wonders India has to offer and the splendid wildlife that thrives in it.  The anthem amplifies the rich sounds of the flora and fauna from this extraordinary country.”

     

    Anthem composer Salim Merchant said, “Yeh Mera India anthem epitomizes the diversity and richness of fascinating regions in India. Music as a medium helps to build connect across age groups and territories.  I believe the anthem would bring viewers closer to the natural world.”

     

    Anthem composer Sulaiman Merchant said, “Yeh Mera India anthem is a melodious composition to rejoice India’s magnificent wildlife.  It epitomizes their freedom and encourages viewers to fall in love with them.”

    Popular singer and actor Monali Thakur added, “Animal Planet’s Yeh Mera India puts the spotlight on different parts of India, exploring the heart, mind and soul of the country. I am excited to be a part of the celebration and rediscover my own country.”

     

    Popular Bollywood singer Neeti Mohan commented, “I love animals and I’m proud to be associated with Animal Planet. Yeh Mera India inspires viewers to live in harmony with the nature.”

     

    YEH MERA INDIA is an immersive journey that examines the cultural, ecological and natural heritage of this country. Follow the flow of The Ganges, from the glaciers of the world’s highest mountains, the Himalayas, to the largest bay in the world, the Bay of Bengal. Find out why this river is a lifeline to an array of wild animals including India’s rare one-horned rhinoceros, as well as eight percent of the world’s population. Head high into the Himalayas to find out how its hostile terrain, powerful winds and sub-zero temperatures support one of the largest and most diverse collections of creatures on the planet, including man.

     

    Then travel into a lost world, home to head-hunting tribes, tiger-infested forests, unclimbed mountains and pristine rivers. Visit India’s Thar Desert and discover how this harsh environment supports both humans and some of the toughest and rarest creatures on earth. Finally, journey into the Western Ghats, a spine of mountains stretching for a thousand miles along India’s west coast, thought to be one of the most bio-diverse places in the world. On one side, tropical rainforests thrive and explode with life, including the endangered lion-tailed macaque; whilst on the eastern side, tigers and wild dogs compete for prey in its dry forests.

     

    YEH MERA INDIA line-up includes programmes like Wildest India, Odisha’s Wetlands, Nagarahole – Tales Creatures Of The Great Rains, Ladakh: Desert In The Skies, Magic Tree Of Assam, In Search Of The King Cobra amongst others.

     

    Please find enclosed the video link of the anthem. https://www.youtube.com/watch?v=LHUKdA4ALcM