ITV

Tag: Yeh Jawani Hai Deewani

  • Lotto puts its best foot forward with Happy Feet

    Lotto puts its best foot forward with Happy Feet

    MUMBAI: Lotto is letting its feet do the talking. Riding high on early success in India’s sportswear and athleisure scene, the brand has launched Happy Feet, a campaign celebrating the simple yet profound way our feet express energy, joy, and individuality.

    The film pairs modern, dynamic visuals with the iconic Kishore Kumar and R.D. Burman track Yeh jawani hai deewani, capturing everyday moments where every step tells a story. It’s a playful, youth-driven narrative that positions feet as the ultimate storytellers, and Lotto as the brand empowering them.

    Happy Feet also kicks off a wider community movement, inviting audiences to celebrate authenticity and personality in motion. With this campaign, Lotto reinforces its place in India’s growing sneaker culture, blending heritage with contemporary relevance.

    Agilitas, holding exclusive rights for Lotto in India, South Africa, and Australia, plans to expand the brand into sportswear, apparel, and accessories over the next year, signalling a shift in the market towards performance-driven yet personality-packed sportswear. 
     

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    Despite lower income, releases in Q1-2014 help Eros post higher PAT for Q2-2014

    BENGALURU:  Eros International Media Limited (Eros) posted 12.8 per cent lower revenue for Q2-2014 at Rs 201.47 crore as compared to the Rs 231.05 crore for Q2-2013 and 3.7 per cent higher than the Rs 194.2 crore for Q1-2014. However, Eros’s PAT (after minority) for Q2-2014 at Rs 36.9 crore (PAT margin 18.4 per cent) was 41.8 per cent higher than the PAT of Rs 26.08 crore (PAT margin 11.4 per cent) in Q2-2013 and 26.2 per cent more than the Rs 29.3 crores (PAT margin 15.1 per cent) in Q1-2014.

     

    Eros Managing Director Sunil Lulla said, “Eros has given strong financial and operational performance in the first half of the fiscal, especially, given that we have had no high budget releases in the first half of FY 2014 compared to two high budget releases in the first half of FY 2013. The company’s performance was underpinned by the all-round success of movies like Grand Masti, Raanjhaana, Go Goa Gone and our overseas release of Yeh Jawani Hai Deewani all of which have been monetised over multiple distribution channels.”

     

    The company says that its performance during HY1-14 was also backed by other overseas releases like Furkey, Lootera, Shootout at Wadala, Ek thi Dhayan, Phata Poster Nikla Hero and within the country through regional films such as Rangeelay (Punjabi) and Tamil films. Also, television revenues for Q2-2014 were mainly underpinned by a combination of catalogue monetisation as well as delivering new films under the previously announced licensing agreement with Viacom 18.

     

    Let us look at the other HY1-2014 and Q1-2014 figures posted by Eros:

     

    Overall for HY1-2014, PAT at Rs 66.31 crore was 15.3 per cent higher than the Rs 57.49 crore Eros had reported for Q2-2013, despite releasing only 26 films (11 Hindi and 15 Tamil) in HY1-2014. In Q1-2014, Eros had 12 releases, in Q2-2014, IT HAD 14. In HY1-2013, Eros had had 42 releases.

     

    Total Expense for Q2-2014 at Rs 103.8 crore was 42.2 per cent lower than the Rs 179.51 crore for Q2-2013 and 4.2 per cent lower than the Rs 108.31 crore in Q1-2014. Direct cost for Q2-2014 at Rs 139.36 crore was 17.8 per cent lower than the Rs 169.07 crore for Q2-2013, but 6.1 per cent higher than the Rs 131.38 crore for Q1-2014.

     

    Interest cost for Q2-2014 at Rs 6.2 crore was more than double (2.26 times) the Rs 2.74 crore for Q2-2013 and 34.5 per cent more than the Rs 4.61 crore in Q1-2014. Other expense for Q2-2014 at Rs 11.8 crore was 42.8 per cent lower than the Rs 20.63 crore for Q2-2013 and 23.6 per cent lower than the Rs 15.45 crore for Q1-2014.

     

    EBIT for Q2-2014 at Rs 50.31 crore was 16.4 per cent higher than the Rs 42.35 crore for Q2-2013 and 9.1 per cent more than the Rs 46.1 crores for Q1-2014.

     

    Said Lulla, “We remain excited about our collaboration with HBO Asia and the opportunity it presents among the premium television market within India. We are also looking forward to the high profile releases in the remainder of the fiscal year  such as Ram Leela, Kochadaiyaan, Happy Ending, and a number of smaller budget high concept movies that are slated to be released in the fiscal under review.”

     

    Eros says that its collaboration with HBO Asia continues to receive an encouraging response after the launch of its two new advertisement free channels in February 2013 – HBO Defined and HBO Hits that are not only available on Dish and Airtel DTH platforms, but also on digital cable platforms such as Hathway and GTPL.

     

    Further during Q2-2014, the company’s online entertainment portal Eros Now added a host of Bollywood titles acquired from UTV and Viacom to its movie subscription service.

  • YPD 2 fails to make a mark at the BO; even as YJHD reaches 104 crore

    YPD 2 fails to make a mark at the BO; even as YJHD reaches 104 crore

    MUMBAI: Deol clan‘s family enterprise, Yamla Pagla Deewana 2 (YDP 2), tried to cash in on the moderate success of the original Yamla Pagla Deewana; more than that, it tried to cash in on the people‘s sentiments for Dharmendra and his vulnerable ways and his family bond. However, the makers did not share the sentiments of the people and a badly worked on comedy was the outcome where content was lacking and buffoonery was the norm. The film which opened to below average collections on Friday and dropped further on Saturday, ended its opening weekend with collections of Rs 17.5 crore.

    Yeh Jawani Hai Deewani (YJHD) is on its way to becoming a major blockbuster and start making profits for its investors as of today. It has been a long time since a pure romantic film hit it off with the audience in such a quick time. The film brings the Kapoor era back and establishes Ranbir Kapoor as the new generation star with a huge following (those few who have reservations about the film have none against Kapoor). The film also propels writer director Ayan Mukerji into the top rung. The film crossed the psychological Rs 100 crore barrier on day seven, ending its first week with Rs 104 crore. Still going strong in its second weekend, the film has added about Rs 27 crore for its second weekend collection.

    The multi-starrer Aurangzeb collected Rs 20 lakh in its third week to take its three week total to Rs 24.05 crore, the film has Arjun Kapoor in the lead after his debut film Ishaqzaadeplaying a double role. The film also stars Rishi Kapoor, Jackie Sharoff, Prithviraj Sukumaran, Sasha Aagha and Tanvi Azmi.

    The run-away hit of the year Aashiqui 2 starring Aditya Roy Kapoor and Shraddha Kapoor managed to strike the right chord with the youth of the nation and having added Rs 1.25 crore in its sixth week is nearing the end of its dream run at the box office, the film‘s six week total stands at Rs 77.90 crore.