ITV

Tag: Yeh Hain Mohabbatein

  • Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

    Higher taxes fail to dampen demand for Indian soaps in Sri Lanka

    MUMBAI: In spite of stringent levies on imported content, the popularity of Indian shows is seeing an upward trend in the Sri Lankan market. Indian soaps have resonated well with audiences in the island nation, courtesy the flashier nature of the content in contrast to the rural and simple lifestyle-based Sri Lankan shows.

    Knowing the threat from Indian shores, the country’s creative community–film and TV producers and actors–have for long been lobbying with the government to levy a higher import tax on content. An industry expert talking to Indiantelevision.com said that it is not economically viable to import Indian shows for the Sri Lanka market. “There will be only blockbuster shows short-listed along with the reduction in the content. For example, earlier there were two or three dramas in the prime time, now there will be one drama and one blockbuster, as many of the dramas are becoming non-profitable because of the increase in levy.”

    Earlier in November, Sri Lanka’s Finance and Mass Media minister, Mangala Samaraweera, issued a set of regulations which increases the levy that the government will be imposing on imported dubbed teledramas, films and commercial programmes to SL Rs 150,000 from SL Rs 90,000 earlier.

    The expert revealed that Star Plus’ Yeh Hain Mohabbatein and Diya aur Baati Hum were among the most popular shows on one of the Sri Lankan channels. “Sinhalese culture is very close to north Indian culture,” he added. SL audiences have followed Bollywood and Hindi drama and Shanti was the first Sinhalese-dubbed content on one of the channels in Sri Lanka that garnered great traction from the viewers. Since then, there has been no turning back. Kyunki Saas Bhi Kabhi Bahu Thi was also telecast and the trend continued later on.   

    Shows such as Meri Aashiqui Tumse Hi (Sadahatama Oba Mage) garnered traction when it started off on Derana TV. Other Indian shows like Bandhan (Ali Maliy Mamai) and Meri Durga (Duwana Lamaya) and among others on Derana TV were some of the Indian shows dubbed in Sinhalese.

    Naagin (Prema Dadayama) on Sirasa TV also bagged good viewership from all age groups but the second season was a dud. Likewise, Kumkum Bhagya (Adarei Man Adarei) did well when it started but later the viewership dwindled. The expert revealed that the makers of Kumkum Bhagya first had negotiations with Sirasa TV but the show eventually went to Hiru TV.

    The decision to syndicate a particular show is always a 50-50 proposition because viewers’ tastes are fickle and change from time to time. Shows are picked on gut feelings that a particular kind of content would work. Over time, its acceptance is likely to see a more scientific approach.

  • Kids from Yeh Hain Mohabbatein and Punar Vivah join the Bachha Party Celebrations at Imagica

    Kids from Yeh Hain Mohabbatein and Punar Vivah join the Bachha Party Celebrations at Imagica

    MUMBAI: Child actors Ruhanika Dhawan loved for her character as Ruhi from Yeh Hain Mohabbatein and Divyam Dama popular as Ansh from Punar Vivah and as Ayaan in Tumhari Pakhi were seen enjoying their day out at Adlabs Imagica, an International standard Theme Park in Khopoli. The adorable duo had a great time in the world of fantastical themes, rides and attractions that they had never experienced before.  

    From taking a spin on the magic carousel to the adventurous coaster ride on The Gold Rush Express, the kids ventured on as many attractions as they could at the park.
    Talking about her favourite experiences, Ruhanika said, “I was thrilled to meet Mogambo after the Grand Imagica Parade and I also got a picture clicked with him. My favourite ride was Tubbby Takes Off. I had the best time at Imagica and I would love to visit the park again.”

    Divyam was definitely the naughtier one among the two and kept looking for adventurous rides, he said, “I loved everything about Imagica especially The Gold Rush Roller coaster and Happy Wheelss. I also enjoyed the rain dance. I can’t wait to come back to Imagica with my friends to enjoy the Bump It Boats and all the other fun rides.”

    The magical land of Imagica is full of characters and Ruhanika and Divyam joined their favourite Imagica characters to pose for numerous fun pictures. The actors also witnessed THE GRAND IMAGICA PARADE that travels through the streets of Imagica every evening.  

     
    With Children’s Day just around the corner, Imagica has planned entertainment packed 10 days from 14th to 23rd November for children and families to indulge in activities like Magic Show, Painting Competition, Quiz Competition, Treasure Hunt, Antakshari Competition, Singing & Dancing Talent Hunt, B-Boying Dance Act, Juggler Clown Show, Character Dance Show, Jigsaw Puzzle Competition, Mr. India & Mogambo dance show, Ventriloquist show to name a few.  

    Talking about the Bachha Party Celebrations, Mr. Kapil Bagla, CEO – Adlabs Entertainment said “Kid and families have a great time at Imagica and to make Children’s week even more special for them, we are doing a 10-day celebration with added entertainment. Parents can also get their kids free during this 10-day celebration.”

    Located conveniently off the Mumbai-Pune Express Highway, Imagica is just a happy drive away from Mumbai and Pune. Its 20 minute before Lonavala while driving from Mumbai. You can also reach Imagica by bus from Mumbai and Pune. In addition, there are local trains from Mumbai to Khopoli, and free shuttle services from the station to the park every day at 10am. Log on to www.adlabsimagica.com or call (022) 4213 0405 to join us for the Bachha Party Celebrations.

     

    Disclaimer:

    Adlabs Entertainment Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its equity shares and has filed a draft red herring prospectus (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of the SEBI at www.sebi.gov.in as well as on the websites of the Global Co-ordinators and Lead Managers at https://www.db.com/india/en/content/7272.html and http://www.centrum.co.in/centrum_capital/ipo_agree.php and http://investmentbank.kotak.com, respectively. Investors should note that investment in equity shares involves a high degree of risk and for details relating to the same, see the section titled “Risk Factors” of the aforementioned offer document.

    This press release is not for publication or distribution to persons in the United States, and is not an offer for sale within the United States of any equity shares or any other security of the Company. Securities of the Company, including its equity shares, may not be offered or sold in the United States absent registration under U.S. securities laws or unless exempt from registration under such laws.