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MUMBAI: The buzzword dominating the industry in 2024 is undoubtedly artificial intelligence (AI). Whether or not it’s being fully adopted across the board remains a topic...
An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: The year that began with the slowdown of pandemic cases, and phased opening of businesses across the country, is ending with another Covid variant rearing...
Mumbai: With a career spanning over two decades, Zee Entertainment cluster head – North, West, and premium channels Amit Shah has amassed experience in sales and...
Mumbai: ‘Tis the Season! To be jolly and ring in the holidays. Except that it is not. Just when it seemed like life was returning to...
Mumbai: As LIVE sports returned to Television in full swing in 2021, several new categories of advertisers also dived in to make the most of the...
Mumbai: Outlining the vision for Zee4.0 at the company’s 39th AGM held prior to the Zeel-SPNI merger, CEO Punit Goenka had said that the roadmap for...
Mumbai: With the rising internet and smartphone penetration and social media usage, especially in tier-II and tier-III cities, the way brands engage with their clients has...
Mumbai: The year 2021 saw work-life turning 360 degrees for former Havas media India boss Anita Nayyar, as she joined Patanjali Ayurved as COO- Media &...
Mumbai: 2021 was coined as the year of the ‘New Normal’ and it did turn out to be one in many ways. The second wave of...
Los Angeles: As the credits roll on 2021 and the curtain prepares to rise on 2022, we’ve put together a few previews of entertainment trends to...
Mumbai: TV9 Network is gearing up to launch an English language online platform for long shelf-life narratives and news-based factual content. According to sources, the platform’s...
Mumbai: A seasoned professional in the broadcast industry with over two decades of experience under her belt, Leena Lele Dutta has worked with Ten Sports India,...
Mumbai: The pandemic has changed the way businesses function all around the world. As organisations start limping back to the new normal, they also had to...
Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
BENGALURU: The South Indian television market is huge with a television penetration of about 95 percent. This paper is based on performance in terms of viewership...
BENGALURU: Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less...
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
MUMBAI: Kids make our world go around! Quite literally, for channels focused on children as audience, observing their growing influence on choices, preferences and consumption habits...
MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of...
