ITV

Tag: Ye Vaada Raha

  • Zee strengthens 10.30 pm slot with new romantic drama ‘Lajwanti’

    Zee strengthens 10.30 pm slot with new romantic drama ‘Lajwanti’

    NEW DELHI: As September draws to a close, Zee TV will be looking at packing a punch in the prime time programming slot by introducing two new shows at 10 pm and 10.30 pm. The channel has readied a new show called Lajwanti in the 10.30 pm time slot from 28 September. As was reported earlier by Indiantelevision.com, the channel will be re-jigging its prime time programming slot from 21 September with the launch of Ye Vaada Raha in the 10 pm slot.

     

    The romantic drama woven around Partition – Lajwanti will be aired from Monday – Friday. What’s more, the channel has set aside approximately eight to ten per cent of the budget to market the series across all platforms.

     

    In conversation with Indiantelevision.com, Zee TV business head Pradeep Hejmadi said that the channel had begun active marketing through social media of all its programmes.

     

    Lajwanti is based on a short story by the eminent writer Rajendra Singh Bedi, which has been turned into an entire series. The series has been produced by Bedi’s granddaughter Ila Bedi on her own screenplay based on the short story and co-produced with her brothers Manik and Rajat, both of whom are cinema and television artistes. While Manik is acting in the series, Rajat will help in the production. The Bedis had earlier produced Hitler Didi for Zee TV.

     

    When asked as to how she had converted a short story into a series, Ila said that she had attempted to “read between the lines” of what her grandfather had intended to convey in his short story and that had given her enough material for the series. She had originally begun working in the screenplay for a film but then settled for the TV series.

     

    Ila later told this website that she would do her best to avoid the gimmicks normally used in popular soaps of unnecessary loud music or freezing or whitening of faces etc. She said she had a photo of her grandfather just over the table where she works, and she is reninded everyday that she has to ensure she has to live up to ensure his dignity.

     

    Interestingly, the series is being launched in the month, which marks the birth centenary of Rajinder Singh Bedi, born on 1 September, 1915.

     

    The seriesalso stars debutante Ankita Sharma and Sid Makkar.

     

    Bedi was an eminent Urdu writer known for writing the screenplay for filmmakers like Bimal Roy and Hrishikesh Mukherjee, and his own stories like Ek Chaddar Maili Si and Dastak were made into films. Bedi’s son Narinder Bedi also directed several Bollywood films.

  • Zee shifts ‘Satrangi Sasural’ to 6 pm; paves way for ‘Ye Vaada Raha’ at 10 pm

    Zee shifts ‘Satrangi Sasural’ to 6 pm; paves way for ‘Ye Vaada Raha’ at 10 pm

    MUMBAI: Come 21 September and Zee TV will be re-jigging its programming line-up as it readies to launch a new show in the 10 pm prime time slot. The channel has pushed its erstwhile 10 pm show Satrangi Sasural to 6 pm now to make way forYe Vaada Raha.

     

    Additionally, Satrangi Sasural, which was aired five days a week from Monday to Friday at 10 pm, will now be aired six days a week from Monday to Saturday at 6 pm. The new show Ye Vaada Raha will be aired from Monday to Friday at 10 pm.

     

    In a bid to fortify its 6 pm time band, come 21 September Zee TV will also be introducing some twists and turns to Satrangi Sasural. The show will enter a new phase after a leap of five years, where viewers will see a new chapter unfold in the lives of the Vatsal family.

     

    Zee TV business head Pradeep Hejmadi said, ”Satrangi Sasural has performed extremely well at 10 pm and has a dedicated viewer base. The objective behind the move is to expand our overall content offering, fortify the 6 pm band while we introduce another promising show with a fresh concept that is male inclusive and has an urban skew – Ye Vaada Raha at 10 pm.”

     

    Post leap, the Vatsals will be seen leading an ordinary life and struggling to make ends with a loss of fortunes. New characters will also be introduced in the storyline.

     

    On the other hand, the new show Yeh Vaada Raha, which is produced by Trishula Productions, explores a unique bond of two young souls. Hejmadi said, “Ye Vaada Raha with its fresh concept captures the purity of a promise and bound to appeal to the sensibilities of these target groups, while also retaining existing viewership.”

     

    Yeh Vaada Raha concept creator Vivek Bahl said, “Yeh Vaada Raha explores the innocent world of Kartik & Survi. They may appear to have precious little in common being born a decade apart, yet they form a bond so strong that Survi will always look out for Kartik, and he, in turn, will go all out to protect Survi from the big, bad world at all times. It’s a show set in Mumbai and the central characters are Maharashtrians, so we’ve looked into the finer aspects of getting the cultural nuances and tonality right. We look forward to a great response from the audience.”

     

    The show has a distinct flavour of Maharashtra’s rich and vibrant culture. Playing a pivotal role in the show, actor Rinku Karmakar returns to television after a gap of nearly two years. The lead protagonist Kartik is played by Ankush Arora, who makes his debut as a lead on television with this show, while child artist Roshni Walia plays the role of Survi.