ITV

Tag: Ye Rishta Kya Kehlata Hai

  • Sony Max once again tops Hindi channels across genres

    Sony Max once again tops Hindi channels across genres

    BENGALURU: For the fifth time in this calendar year (CY 2018), Sony Pictures Network India Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genre : All India (U+R) : 2+ individuals in week 35 of 2018 (Saturday, 25 August 2018 to Friday, 31 August 2018). The channel was earlier ranked second in weeks 28, 29, 30 and 31 of 2018 in BARC’s across genres lists. At its normal first place was the Sun TV Network’s flagship Tamil GEC Sun TV. Hence, Sony Max was the most watched Hindi channel in week 35 of 2018.

    Six Hindi GECs, two Hindi movies channels and one channel each from the Tamil and Telugu genres made it to BARC’s weekly list of top 10 channels across genres in week 35 of 2018. From the network’s perspective, as is also becoming a norm were four Star India channels, two channels each from SPN and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sun TV Network and Viacom18.

    As mentioned above, at its normal first rank in week 35 was theTamil GEC Sun TV with 999.006 million weekly impressions as compared to 1017.394 million weekly impressions in week 34 of 2018. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four of the 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up five ranks to second place in week 35 of 2018 was Sony Max with 721.447 million weekly impressions as compared to 664.337 million weekly impressions in week 34.  Sony Max was also ranked first in BARC’s weekly list of top 5 Hindi movies channels in the HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  Hindi feature film (HFF) Sarrianodu and the world television premier (WTP) of the Telugu feature dubbed into Hindi, A AA  on Sony Max were among BARC’s list of the top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R). Further, four HFF – Sarrianodu, A AA, DJ and Kanchana on Sony Max were also among BARC’s list of top 5 Hindi movies programmes during primetime list in HSM (U).

    Climbing down a rank to third place in week 35 of 2018 was Zeel’s FTA Hindi GEC Zee Anmol with 701.762 million weekly impressions as compared to 807.267 million weekly impressions in week 34. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya aired on Zee Anmol was ranked  first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R). Another soap from the channel, Mahek, was ranked third in HSM (R).

    Climbing up a rank to fourth rank in week 35 of 2018 was Star India’s flagship Hindi GEC Star India with 687.926 million impressions as compared to 674.437 million weekly impressions in the previous week. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and was ranked first in HSM (U). Director’s Kut Productions-produced Hindi soap Ye Rishta Kya Kehlata Hai aired on Star Plus was ranked fourth in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and was ranked second in HSM (U).

    Also climbing up a rank to fifth place in week 35 of 2018 was another SPN Hindi Movies channel Sony Wah with 669.499 million weekly impressions as compared to 667.474 million weekly impressions in week 34. Sony Wah was ranked second in BARC’s list of top 5 Hindi movies channels in HSM (U+R) and first in HSM (R) and fifth in HSM (U). Hindi feature film (HFF) Sooryavansham that featured on Sony Wah was among the top 5 most watched Hindi movies programmes during primetime based on average rating across all airings (original and repeat) for the week in BARC’s list in HSM (U+R) and HSM (R).One more HFF- Yevadu on Sony Wah was also on BARC’s list of top 5 Hindi movies programmes during primetime in HSM (R).

    Climbing down three ranks to sixth place in week 35 of 2018 was Star India’s flagship Telugu GEC Star Maa with 647.750 million weekly impressions as compared to third rank and 697.191 million weekly impressions in week 34. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Four of the five top programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week.

    Also climbing up a rank to seventh place was Star India’s Hindi GEC Star Bharat with 632,025 million weekly impressions as compared to eighth rank and 659.579 million weekly impressions in week 34. Star Bharat was ranked third in BARC’s list of top 10 Hindi channels in HSM (U+R), sixth in HSM (R) and HSM (U) in BARC’s weekly list of top 10 Hindi GEC channels during the week under review.

    Dropping down four ranks to eighth place in week 35 of 2018 was another Star India FTA Hindi GEC with 629.138 million weekly impressions as compared to 684.340 million weekly impressions in week 34. Star Utsav was ranked fourth in BARC’s list of top 10 Hindi GECs in HSM (U+R), second in HSM (R) and was ranked seventh in HSM (U). The soap Rabba Ve aired on Star Utsav was ranked fourth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime  based on average rating across all airings (original and repeat) in the week in HSM (R).

    Retaining its previous week’s ninth rank in week 35 of 2018 was Zeel’s flagship Hindi GEC Zee TV with 620.187 million weekly impressions as compared to 628.308 million weekly impressions in week 34. Zee TV was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fifth in HSM (U) and eighth in HSM (R) during the week. Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

    Also retaining its previous week’s tenth rank in week 35 of 2018 was Viacom18’s flagship Hindi GEC Colors with 595.830 million weekly impressions as compared to 622.131 million weekly impressions in week 34. The third season of the Balaji Telefilms-produced supernatural drama Naagin 3 was among BARC’s top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U).

  • Hotstar Trends 2017: Women, small town, cross-language consumption rises

    Hotstar Trends 2017: Women, small town, cross-language consumption rises

    MUMBAI: Want to get a handle on what kind of traction that India’s answer to Amazon and Netflix –  Hotstar from Star India – is getting? Well, the OTT service has come out with an India Watch Report 2018 (IWR 2018) – just as the IPL is around the corner in a bid to pique brands’ and ad agencies’ curiosity and jiggle their memories.

    Says Novi Digital Entertainment (Hotstar)  CEO Ajit Mohan in a preface to the report: “The biggest change (between 2017 and 2016) has been how consumers are responding to the explosion in access to affordable data. Three years ago, most new data users would start with messaging, do text search, move on to social platforms and a few brave ones would watch video on the mobile network. This pyramid has been completely inverted. In a world that does not fear data charges, video is very often the first port of call for new data users. Familiar stories, whether TV shows, movies or sports, unconstrained by any language limitation, are acting as powerful triggers to light up their smartphones and their data connections.”

    The study says that Hotstar was the most downloaded video app for 2017 with a total of 325 downloads per minute totting up to an incredible 170 million downloads cumulatively. Hotstar users gobbled 3 GB data per month as compared to the average user who consumes 1.6 GB a month. Almost 90 per cent users logged on to the Hotstar app on their handsets even as there was a 6X growth in those consuming it on their connected TVs. What were they watching? 96 per cent of them gulped down videos longer than 20 minutes, thus rubbishing the long held notion that OTT users snack on short form content.

    According to IWR 2018, ViVO IPL 2017 saw a jump of 6.6 times in watch time as compared to 2016. And 70 per cent of men who consume video online were on Hotstar watching the T20 journey during its 2017 edition.

    The good news is that women are also coming online in a big way, says Hotstar. Consumption by women from smaller towns (between one and 10 lakh population) grew by three times in 2017, even as that by women in one million plus population towns and in metros doubled. The consumption growth is pretty rapid when it comes to women from places like New Barrackpore (5X), Siliguri (6.5X), Kanchipuram (5X) and Ranchi (4.7X).

    Overall watchtime is growing at an astounding clip, says the IWR in the non-metros.  In cities like Moradabad the growth was 22 times, Allahabad (13X), Hubli (12X) and Sonipat (12X).

    Hotstar notched up some other records, says  IWR 2018 – it crossed a billion minutes of watch time in a single day several times in 2017.

    Viewers cannot seem to be getting enough of the content IWR 2018 says: In 2017, cities like Delhi, Mumbai, and Pune switched off their phones at 2:37 am, 2 am and 2:35 am respectively. In Gurugram, Amritsar and Kolkata, the curfew time came out as 2:08 am, 2:15 am and 2:05 am respectively while for Bengaluru, Chennai and Hyderbad, the cutoff time was 1:59 am, 1:38 am and 1:54 am respectively. Not unexpectedly, the largest share of watchtime came from Mumbai.

    What were Hostar subs watching?

    Unsurprisingly, the nation’s most-watched genre is drama, and while West Bengal and Maharashtra can’t get enough of romance, Tamil Nadu and Delhi revel in comedy! And doing away with set notions that only women watch drama, IWR 2018 says that 50 per cent of watch time for shows such as Yeh Rishta kya Kehlata Hai was accounted for by men. Youngsters too are turning into drama with their tribe accounting for 63 per cent of watchtime of Ishqbaaaz. To add to that, Indian women accounted  for 18 per cent of watchtime of  Bahubaali 2: The Conclusion.

    The report points out that 70 per cent of premium users who watched English shows and movies also viewed other programming genres and languages. 26 per cent of Modern Family watchers tuned into cricket; 26 per cent of Game of Thrones viewers watched Hindi TV shows, and 14 per cent of premier league watchers popped up the app’s Bengali TV shows.

    The Champions Trophy final between India and Pakistan 2017 resulted in it – at 113 million views – emerging as one of the most globally watched online videos in the shortest span, that is eight hours.  That same nail-biting final saw 4.8 million simultaneous viewers making it the event with the highest concurrency seen in APAC.

    And the viewing of one day internationals saw a spurt of five times in 2017 vs 2016.

    Which sports are gaining popularity in India?

    The IWR 2018 says football is India’s second most loved sport and grew massively with watch time for the ISL rising 3.5 times and for the Premier League by 10 times. The Vivo Pro Kabaddi League saw its watch time skyrocketing nine times over 2016.

    The crown of the most watched show in 2017, according to IWR 2018, goes to the Rajan Shahi produced Yeh Rishta Kya Kehalata Hai. No surprises in the English show category with Game of Thrones emerging on top, and Big Boss Tamil and Telugu reigning in their respective languages.

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  • YuppTV expands its Hindi offering by adding Star Plus & Life OK

    YuppTV expands its Hindi offering by adding Star Plus & Life OK

    MUMBAI: YuppTV has enabled two Hindi entertainment channels namely Star Plus and Life OK for its users in the UK, EU, Middle East, Malaysia and New Zealand. Star Plus and Life OK are a part of 21st Century Fox’s Star India networks.

    Speaking on the launch, YuppTV CEO and founder Uday Reddy said, “Both Star TV and Life OK are extremely popular within the country’s digital viewership for their differentiated entertainment content offerings. This move underlines YuppTV’s commitment to enable the most tailored entertainment content for our users, and offer expats a chance to catch their favourite shows anytime, anywhere.”

     “Star Network is very pleased to join hands with YuppTV to offer the best of our content to our loyal viewers anywhere anytime. We look forward to a productive partnership”, said Star International president Gurjeev Singh Kapoor.

    Life OK airs popular programmes like Bahu Humaari Rajnikanth and Savdhaan India – India Fights Back, Star Plus has shows such as Ye Rishta Kya Kehlata Hai and Diya Aur Baati Hum which are widely viewed across India.

    The users can access these channels throughwww.yupptv.com or through the application.

  • YuppTV expands its Hindi offering by adding Star Plus & Life OK

    YuppTV expands its Hindi offering by adding Star Plus & Life OK

    MUMBAI: YuppTV has enabled two Hindi entertainment channels namely Star Plus and Life OK for its users in the UK, EU, Middle East, Malaysia and New Zealand. Star Plus and Life OK are a part of 21st Century Fox’s Star India networks.

    Speaking on the launch, YuppTV CEO and founder Uday Reddy said, “Both Star TV and Life OK are extremely popular within the country’s digital viewership for their differentiated entertainment content offerings. This move underlines YuppTV’s commitment to enable the most tailored entertainment content for our users, and offer expats a chance to catch their favourite shows anytime, anywhere.”

     “Star Network is very pleased to join hands with YuppTV to offer the best of our content to our loyal viewers anywhere anytime. We look forward to a productive partnership”, said Star International president Gurjeev Singh Kapoor.

    Life OK airs popular programmes like Bahu Humaari Rajnikanth and Savdhaan India – India Fights Back, Star Plus has shows such as Ye Rishta Kya Kehlata Hai and Diya Aur Baati Hum which are widely viewed across India.

    The users can access these channels throughwww.yupptv.com or through the application.

  • Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    Star Plus rolls out extensive marketing campaign for ‘Sumit Sambhal Lega’

    MUMBAI: Taking a diversion from the age old Hindi phrase – ‘Mard ko dard nahi hota’ (men don’t feel pain), Star Plus has come up with a unique marketing campaign for its new show Sumit Sambhal Lega with the catchphrase ‘Har Mard Ka Dard,’ which signifies the plight of every married man.

     

    As part of a marketing campaign for Sumit Sambhal Lega, which is the official adaptation of Everybody Loves Raymond, Star Plus has devised an innovative and strategic 360 degree marketing campaign based on an insight on the catch phrase.

     

    Every piece of communication was aligned to this thought, starting with the on-air campaign that talked about the concept of the show and laid the entire foundation of the campaign. The initial promo was followed by a series of dedicated promos tailor-made for news and sports channels. Furthermore, existing male protagonists of Star Plus’ shows like Yeh Hai Mohabbatein and Ye Rishta Kya Kehlata Hai were roped in for integrated content that also talked about ‘Har Mard Ka Dard’ to establish a connect with the masses.

     

    On the radio front, existing properties were integrated with the concept of ‘Har Mard Ka Dard’ to drive home the message. What’s more, the cast was also featured on top radio channels across seven cities. For the first time, on the launch day, a complete radio station takeover was witnessed with male RJs taking centre stage for one entire day. In addition, an unique on-ground consumer activation was conducted in Delhi where the listeners of Red FM were invited for a t?te-?-t?te with the protagonist Sumit.

     

    Continuing its streak of firsts, Star Plus also created co-branded content on the digital platform with ‘Being Indian’ that gave the viewers a peek into the married man’s world. In addition, a platform called ‘Dard Anonymous’ was designed for men to come and confess real life anecdotes of different situations they have faced with their families after marriage. The show’s characters also came alive in an interactive YouTube masthead that was created in a way that let the viewers choose between the mother and wife on behalf of the protagonist Sumit – both leading him to get an earful from the other. Instagram too was flooded with unique comic strips that was designed with the characters of Sumit Sambhal Lega in funny situations with witty one-liners and speech bubbles.

     

    An extensive outdoor marketing strategy was rolled out with dynamic hoardings strategically plastered across Mumbai.

     

    Star Plus also roped in PVR Cinemas for integration with Sumit Sambhal Lega that included lenticular image standees of Sumit being boxed by his wife and then his mother in turn. There was also extensive F&B branding of the show on the menus, popcorn tubs and even the nomenclature of combo meals that were recreated with Sumit Sambhal Lega.

  • Zee TV regains its third spot; registers 174 GRPs

    Zee TV regains its third spot; registers 174 GRPs

    MUMBAI: In the week 27 of TAM TV ratings, despite a drop in the viewership, Star Plus maintained its leadership position. It registered 232 GRPs, down from 248 GRPs.

     

    Colors reported a marginal rise in the viewership and noted 206 GRPs, up from 205 GRPs.

     

    It can be recalled that Sony Entertainment Television (SET) last week had jumped to the third spot dislodging Zee TV to number four. Courtesy, the world television premiere of Rajkumar Hirani directed movie PK. But, this week, Zee TV has made its comeback with a significant rise. The channel garnered 174 GRPs, up from 161 GRPs followed by Sab which too saw a growth in the ratings. It noted 140 GRPs, up from 135 GRPs.

     

    SET’s run of celebration sustained only for a week as the channel is back to its fifth position at the ratings chart. The channel observed a significant drop from 166 GRPs to 140 GRPs this week.

     

    Life OK stood at the bottom of the chart with 130 GRPs, up from 125 GRPs.

     

    On the programming front, Star Plus’s programmes saw a drop in its consistency. The top position, this week was occupied by Colors’ Meri Ashiqui Tum Se Hi with 4.24 TVR followed by the repeat of Rajkumar Hirani’s PK on SET with 4.16 TVR.

     

    Star Plus’ Ye Hai Mohabbatein garnered the third spot with 3.70 TVR followed by Zee TV’s KumKum Bhagya with 3.69 TVR.

     

    Sab’s comedy flick Taarak Mehta Ka Ooltah Chashmah was placed at the fifth position with 3.49 TVR.

     

    Star Plus’ Ye Rishta Kya Kehlata Hai and Saath Nibhaana Saathiya registered sixth and seventh position with 3.42 TVR and 3.39 TVR respectively.

     

    Zee TV’s dance reality show – Dance India Dance was spotted at number eighth with 2.90 TVR followed by Colors’ Chakravartin Ashok Samrat with 2.87 TVR.

     

    Last but not the least, Diya Aur Baati Hum from Star Plus occupied the tenth position with 2.69 TVR.