MUMBAI: Publicis Groupe India has elevated Krishna Mothey to senior vice president after six years with the agency. Mothey, who joined in 2019 to establish its commerce practice, has overseen its expansion from a two-member team into a 300-strong unit.
In his new role, Mothey will continue as practice lead for commerce, steering strategy across e-commerce, direct-to-consumer channels, content, analytics and marketplaces.
“I’m proud of the journey we’ve taken. When I started, it was with a vision to create the commerce practice, and it’s been a phenomenal experience to watch the team grow,” Mothey said in a note marking the promotion. He credited the support of Publicis leadership, internal teams, brand partners and clients, adding that he was “energised for the future.”
Mothey’s promotion caps a career spanning more than 15 years in digital marketing and e-commerce. He has previously held senior roles at GroupM, iProspect and Ybrant Digital, and is also a founding member of The Digital Brunch, a training initiative.