Mumbai: Dreaming of your next summer getaway, but stuck in your daily grind? Harnessing the strong desire for adventure and exploration during the summer months, Yatra Online Ltd {BSE: 543992 & NSE: YATRA}, an online travel company, has launched its latest campaign, #SummerKaScene. Through this campaign, Yatra.com inspires travellers to break free from their daily routines and embark on summer adventures with exciting offers on flights, hotels, and holiday packages.
The #SummerKaScene campaign revolves around a simple yet compelling idea – during the summer, people yearn to escape the monotony of everyday life. Whether it’s the desire to explore new destinations, relax on pristine beaches, or embark on a thrilling adventure, Yatra Online is here to make those dreams a reality. With a wide range of irresistible offers across flights, hotels, and holidays, Yatra empowers travellers to create their own unique summer experiences.
Building on the popular colloquial phrase “Scene Banao,” the campaign connects with the youth by leveraging the word ‘scene’ as a slang for various situations. In this context, it signifies the opportunity to travel and escape the mundane. Yatra Online aims to trigger the action of booking by tapping into the urge to travel that often surfaces amidst regular life situations. The message is clear – if you’ve been dreaming about traveling, it’s time to make those dreams come true.
The campaign is brought to life through two engaging digital films. The first film highlights a father’s wanderlust ignited by his daughter’s geometry homework, encouraging families to embrace memorable travels with up to 60 per cent off* on various services. The second film inspires solo travel dreams, depicting a woman whose daily routine sparks a desire for a solo trip to Ladakh. With these films, Yatra aims to connect emotionally with viewers and motivate them to take action on their travel aspirations.
As part of the #SummerKaScene campaign, Yatra Online is offering a plethora of exciting deals and discounts on flights, hotels, and holiday packages; with offers across leading banks and cards. Travelers can look forward to:
1 Up to Rs. 2400 off on domestic flights
2 Up to Rs. 10,000 off on international flights
3 Up to 60 per cent off on domestic and international hotels
4 Curated holiday packages tailored to your interests and preferences
Commenting on the campaign, Yatra Online Ltd CEO & whole-time director Dhruv Shringi said, “At Yatra Online, we are driven by a vision to inspire and facilitate extraordinary travel experiences. With the #SummerKaScene campaign our aim is to make summer getaways more accessible and exciting for everyone. With unparalleled offers and meticulously curated packages, we are dedicated to turning our customers travel dreams into reality. This campaign underscores our commitment to helping travellers break free from the everyday and embrace the adventures that summer has to offer.”
On the campaign articulation, Social Panga co-founder said, “Being the creative partner on the #SummerKaScene campaign has been an exhilarating experience. Our goal was to tap into the universal desire to escape the ordinary and inspire people to create their own summer adventures. By leveraging the concept of ‘Scene Banao,’ we aimed to connect with travelers on a personal level, encouraging them to turn their travel aspirations into reality. We’re proud to partner with Yatra Online in bringing this vibrant and exciting campaign to life, and we can’t wait to see the amazing journeys that people embark on this summer.”
