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Tag: yatra.com

  • Yatra.com is Rajasthan Royals’ official travel partner for IPL

    Yatra.com is Rajasthan Royals’ official travel partner for IPL

    MUMBAI: Yatra.com has announced its partnership with the Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner.

     

    Through this association, Yatra.com aims at reaching out to millions of IPL fans by leveraging the cricket fever in the country.

     

    Commenting on the association, Yatra.com CEO Dhruv Shringi said, “We are delighted to partner with Rajasthan Royals and ride the IPL wave this season. Yatra is about creating ‘happy travelers’ and offering complete commitment and dedication to customers and partners. This partnership is a great fit as the Rajasthan Royals brand ethos resonates closely with our own.”

     

    The name ‘Rajasthan Royals’ is inspired by the former princely states of Rajasthan and Gujarat. It was born from the commitment to entertain cricket fans and unearth new talent across the globe, with a sharp focus on India. As a brand it stands for resilience, commitment, intensity and never say die attitude. With roots in the culturally rich state of Rajasthan, the Rajasthan Royals are impassioned by indomitable qualities of strength, courage and fighting prowess, which personifies the brand.

     

    Commenting on the partnership, Rajasthan Royals CEO Raghu Iyer said, “Rajasthan Royals is pleased to partner with a leading online travel company like Yatra.com, as the team’s official travel partner. We trust that this will mark the beginning of a long and fruitful journey for both organisations in the time to come.”

     

  • Yatra.com welcomes 2014 with McDonalds

    Yatra.com welcomes 2014 with McDonalds

    MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands are using various methods to be on everyone’s mind.

     In a bid to keep its travellers happy, Yatra.com is celebrating the New Year by offering discount coupons in association with McDonald. Under this offer, customers making a purchase of Rs 25 and above at any McDonald outlet will receive a complimentary coupon having a unique code. This code can be used to avail discounts on flight booking, hotel or holidays at Yatra.com.

    Yatra.com president  Sharat Dhall said, “This is the time for festivity, cheer and sharing gifts and as we all gear up to welcome 2014, we wish to bring a smile on every face through this unique offer and continue creating happy travellers.”

     “Our cards take the guesswork out of gift-giving because this will offer something for everybody,” said HRPL senior director marketing communications and menu management Rameet Arora.  “Plus, in the spirit of the season, this gift card allows us to thank our customers for their support and add an extra sparkle to their eyes as they take away not just a great meal but happy memories too.”
    The offer starts from 27 December and will continue till January 2014.

  • Tradus.com appoints Mudit Khosla as CEO

    Tradus.com appoints Mudit Khosla as CEO

    MUMBAI: ibiboGroup has appointed Mudit Khosla as CEO of Tradus.com, an ecommerce marketplace business in India.

    Khosla joins Tradus.com from ‘seventymm.com‘, wherein he was the CEO of the company.

    ibiboGroup & MIH India CEO Ashish Kashyap said, “Mudit joins us at a time when we are taking Tradus platform to a new level and further energising the same. Mudit has deep understanding of the e-commerce space backed by very strong execution. He has the right energy to lead large teams and create value. We are excited to get him on board.”

    Khosla said, “E-commerce industry has undergone a tremendous transformation over the past few years, and is uniquely poised for growth over the next decade. As a leading online marketplace, Tradus.com has amazing opportunities to tap this potential and I look forward to being a part of this growth story.”

    Khosla has spent over a decade in the E-commerce industry and has experience of building businesses from scratch and rapidly scaling them. At Seventymm, his mandate was to turn around its operations. He achieved the goals and pivoted seventymm into a B2C e-commerce player.

    Prior to ‘seventymm‘, he was a founding member of Yatra.com.

  • Yatra.com launches sequel of ad campaign with Salman Khan

    MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.

    The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.

    An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.

    The multimedia campaign has been conceptualised by McCann.

    Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”

    McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”

    According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.

    The campaign will be promoted through print, online, e-marketing and mailers.

  • Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’

    Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’

    MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘.

    Yatra.com head marketing and strategic alliance Pratik Mazumder said, “Travel-O-Dance‘ is a unique activation that uses the theme of music and dance as a form of expression showcasing a customer‘s delight on experiencing a holiday from Yatra.com.”

    Travel-O-Dance is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com.
     
    “The Campaign is all about reinforcing the promise of delivering a happy and hassle free holiday and to rekindle the memorable moments that customers experience during their travel with Yatra.com”, added Mazumder.

    The entire campaign is divided into three phases. First phase, which kick started at DLF Cyber Green in Gurgaon last week. The second phase will be rolled out on 25 November in some prominent venues of Delhi like- Rajouri Garden, Karol Bagh, Model Town. And, the last one will be out on 2 December in some prominent venues of Delhi like- Lajpat Nagar, Vasant Vihar, Lodhi Garden.

    The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which ‘Aasma‘ will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.

  • Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    Zee Café ropes in Yatra.com as presenting sponsor for Billboard Music Awards

    MUMBAI: Yatra.com has become the presenting sponsor for Billboard Music Awards 2011 that will be aired on English GEC Zee Café on 29 October at 9 pm.

    With presenters including Selena Gomez, Joe Jonas and Matthew Morrison, the Billboard Music Awards also featured a special tribute to Beyonce Knowles — as she was presented with the Billboard Millenium Award for her successful career achievements.

    Yatra.com head marketing Pratik Mazumder said, “Billboard Music Awards has returned after a hiatus of four years. Yatra.com shares Zee Café’s enthusiasm in bringing the world to India, whether it is through television content or through international travel.”

    Teen pop sensation Justin Bieber and veteran rap star Eminem dominated the Billboard Music Awards 2011, each taking home a total of six awards. For second place there was a six-way tie between Rihanna, Lady Gaga, Usher, Taylor Swift, Mumford & Sons and Taio Cruz who each won three trophies.

    Zee Café business head Anurag Bedi said, “International music is hugely appreciated by Indian viewers. With a population of over a billion and a connection to the world like never before, India is becoming a preferred destination for international stars. As a matter of fact, India‘s evolving popular music landscape demands such initiatives. So, we cannot discount the fact that Indian viewers crave for International music content and even the international artist considers India one of the markets to tap into.”

  • Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    Whirlpool earmarks Rs 15 mn as marketing spend for Diwali promo

    MUMBAI: Home appliance manufacturer Whirlpool has unveiled its festival promotion called ‘Sab ka Jashn Sab ki Jeet’.

    The promotion will run across the country until 31 October. The total ad and marketing spend earmarked for the Diwali promotion this year is in the range of Rs 120-150 million.

    The company is offering a cash voucher from Yatra.com worth Rs 2300 as an assured gift to its customers on every purchase of a Whirlpool appliance. The voucher will entitle the customers to avail a discount of up to Rs 1,000 on flight bookings and Rs 1,300 on hotel bookings through Yatra.com. The vouchers can be redeemed until 31March 2012 for travel and stay till 30 September 2012, allowing consumers sufficient time to plan their vacation.

    Additionally, Whirlpool is also offering a sumptuous discount of 40 per cent on Whirlpool air conditioners to 25,000 customers who will be chosen through a scratch card.

    Whirlpool India has also launched a series of products in sync with the festival season. The company has launched new models in top loading washing machines with 2 capacity points 7kg and 7.2kg and front loading in 5.5kg capacity. The all new 360° Bloom Wash, the washing machine with a different washing technology, has been launched as a part of festive as well as Whirlpool Corporation’s 100 years celebration.

    Also ‘Whirlpool ACE washstation’ has been introduced at a new lower capacity point of 6.8kg. Whirlpool has also launched new models in Microwave Grill and Convection segment and new colour finishes and capacity points in its Refrigerator range.

    As a part of the consumer promotion, the company would be giving away gifts worth Rs 1.50 billion during the festive season. The Diwali promotion and the newly launched products will be supported in print and radio and through a host of innovative activities such as OOH, digital & outdoors.

    Whirlpool India VP- corporate affairs and strategy Shantanu Dasgupta said, “We are extremely delighted to launch innovative consumer offer ‘Sab ka jashn Sab ki jeet’ for all our customers during this festive season. To enhance the festive fervor we are offering a new range of products across different categories. With a target to grow at 15-20 per cent over last year, we are aiming for sales of around Rs 7 billion during this festive season.”

  • OMG India appoints Bharat Malik as its country manager

    OMG India appoints Bharat Malik as its country manager

    MUMBAI: Performance marketing company, Online Media Group (OMG), has appointed Bharat Malik as country manager of OMG India.

    Malik moves in from travel portal Yatra.com, where he was head of online marketing. He was instrumental in launching the affiliate program for Yatra.com.

    His mandate will be to familiarise more Indian clients with the concept of affiliate marketing. According to the company, currently, 80 per cent of Indian travel brands don‘t use affiliate marketing and similar patterns exist across all sectors.

    OMG Group CEO Richard Syme said, “Bharat Malik has extensive affiliate experience, particularly in the travel industry. We know over 75 per cent of Indian e-commerce is in the travel sector, but only 20 per cent of these brands currently utilise affiliate marketing – there is a massive potential for growth. Bharat is an extremely important and strategic hire for OMG. We‘re fast expanding in the Asia-Pacific region and we believe he‘ll play an important role in introducing the travel sector and all other sectors to the possibilities open to them with performance marketing at OMG India.”

    Malik added, “With the growth of Indian e-commerce, now is the time for industry to harness the power of online performance marketing. Affiliate marketing with its performance driven results, helps online marketers achieve impressive RoI. It‘s been over four years since affiliate marketing started in India – we need to educate the market about the possibilities it opens up to them to increase sales and customer interaction. OMG India has developed robust technology platforms to make powerful affiliate campaigns a fast, affordable and exciting option for every Indian brand.”

  • CNBC-TV18 to launch Business Trivia Challenge

    MUMBAI: JP Morgan Asset Management is launching a three-month long business quiz contest Business Trivia Challenge to be run simultaneously on CNBC-TV18 and moneycontrol.com.

    Business Trivia Challenge will have five shows each day with a business trivia question posed to viewers. Winners will receive CNBC-TV18 signature golf accessories, a weekly bumper cash prize of Rs.100,000 and gift vouchers from Homeshop18 and yatra.com.

    TV18 business media director Ajay Chacko said, “There is also need to create interactive and entertaining properties so as to improve viewer involvement levels and deliver a value-added experience to the viewers.”

  • Web 18 to acquire three internet companies

    Web 18 to acquire three internet companies

    MUMBAI: Television Eighteen India Ltd’s internet arm, Web 18, will be acquiring three internet companies — Cricketnext.com, Compareindia.com and Urban Eye, a web design and technology firm. The acquisitions will help the group consolidate its focus on the internet business further.

    “We are acquiring significant majority stakes in these three companies. With our financial portal Moneycontrol.com, we have built a global scale and size. We plan to soon replicate this with the new portals we have acquired,” says TV18 Group CEO Haresh Chawla.

    TV18, it is learnt, will allow the operations to be run by the old management. CricketNext.com co-founder and managing director Sanjay Jha agrees investments will be pumped in to scale up operations. “With our new partner, we will be able to considerably upscale our operations. We have parted with majority but will continue to run the operations,” he says. Cricketnext.com was in talks with strategic investors including TV broadcasters to dilute its stake. “We have commenced negotiations with TV channels. “We are also in negotiations with horizontal portals and telecom operators. Our role as a content aggregator has strategic value for the other media companies and telcos,” Jha had indiantelevision.com in May this year.

    TV18 is also eyeing acquisition of a matrimonial site as it plans to create a bouquet of vertical portals, a source in the company says.

    Cricketnext.com and Compareindia.com are in the retail consumer space. Cricketnext.com is a sports portal with a user base of over five million people whereas Compareindia is a product comparison site, with a user base of over two million people and offers a comprehensive product comparison engine with thousands of products over 50+ categories.

    These two portals will be able to complement some of the key television and internet properties of the TV 18 Group. Cricketnext.com will complement the group’s online news portal, ibnlive.com, and also CNN IBN and IBN7 television channels. Compareindia.com will synergise with moneycontrol.com. It will also draw synergies with Awaaz, the TV 18’s Hindi consumer-business offering on television.

    Urban Eye is a web design and technology firm, with over 50 specialised internet technology professionals, which will help Web18 scale up its operations rapidly.

    The companies are currently being restructured so as to align their operations to Web18. The two portals will be relaunched shortly.

    This is the second round of acquisitions that Web18 has announced. The company acquired a significant stake in Yatra.com and Jobstreet.com India a few months ago.

    The Indian Internet industry is on the verge of explosive growth. By 2008, the online user base is expected to grow to 100 million. TV 18 has been consistently growing its internet presence organically as well as through relevant acquisitions in the consumer internet space.

    “These acquisitions are in line with our strategy to strengthen our position in the consumer internet space. Web 18’s vision is to be the leader in the consumer internet space. We expect consumer focused services like online recruitment, financial services, travel services, product comparisons and home shopping, sports etc to drive the growth of the internet in India. We expect significant synergies and competitive advantage to emerge from this move,” adds Chawla.

    BMR & Associates acted as transaction advisors for TV 18 on this deal.