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Tag: Yastika Bhatia

  • Siraj bowls into Skechers squad with 23 wickets and new shoe deal

    Siraj bowls into Skechers squad with 23 wickets and new shoe deal

    MUMBAI: Mohammed Siraj isn’t just making batsmen dance now he’s stepping into Skechers too. The fiery Hyderabad-born pacer, fresh off a dream run in the India–England Test series, has been signed by the Comfort Technology Company as its newest cricketing ambassador. Siraj, who helped India square the five-match series 2–2 with 23 wickets including a decisive five-for in the final Oval Test will now lace up in Skechers’ performance-driven cricket shoes for Gujarat Titans and the national side. His new partnership sees him join fellow stars Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia in the brand’s cricket roster.

    “For me, comfort and focus are everything when I’m on the field. Skechers gives me that confidence,” Siraj said, adding that the brand’s attention to detail mirrors the intensity he brings to every spell. Skechers CEO of South Asia Rahul Vira praised Siraj’s “relentless spirit and raw talent,” calling his Test heroics against England the perfect example of the brand’s ethos of resilience and performance.

    The Skechers Cricket line features the full-spike Elite with 11 metal spikes for maximum power, and the 7-spike Blade for agility gear tailored for bowlers who thrive on traction and control. With the cricket range available online and at select stores, fans can also catch behind-the-scenes content via @skechersperformanceindia.

    From topping the ICC ODI bowling charts in 2023 to scripting a dramatic comeback this summer, Siraj’s rise has been meteoric. And now, as he trades in one set of spikes for another, his journey from the gullies of Hyderabad to Skechers’ global stage is one that looks set to run on comfort, power, and plenty of pace.

  • Skechers does it right with 3D display billboards

    Skechers does it right with 3D display billboards

    MUMBAI: Skechers India is hitting it out of the park. Last week, it decided to promote its cricket shoe range which it launched earlier this year. Right at the location where rising players congregate.

    They chose the Oval cricket ground in south Mumbai where many a match – both professional and amateur – is held. The ground is known for its ferocious uneven bounce where a pacer’s ball can kick up suddenly and unexpectedly or  a leg spinner’s innocuous ball can generate vicious turn.

    The Skechers marketing team decided to shift shape the bus shelters into shoe:  the Skechers cricket blade shoes. The speciality of these  shoes is that they have seven metal spikes as compared to the Skechers cricket elite which have 11 metal spikes.  The cricket collection is  endorsed by cricketers Ishan Kishan and Yastika Bhatia. 
     

    Skechers

    Skechers 3D displays

    “We have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval,” had  said Skechers Asia CEO Rahul Vira at the time of the launch.

    Vira was full of praise for his marketing team’s promotional gig at the Oval ground. 

    Said he: “Thrilled to share our marketing team’s innovation of turning mundane bus shelters into interesting 3D billboards. Launching Skechers cricket blade shoes at the cricket lovers paradise in Mumbai The Oval Grounds – a symbol of Mumbai’s cricketing legacy.”

    One will have to wait and watch whether the shoes leave their foot marks on cricketer’s dress wear.

    (pictures courtesy: Rahul Vira’s linkedin account)

  • Skechers signs Yastika Bhatia as its new India brand ambassador

    Skechers signs Yastika Bhatia as its new India brand ambassador

    Mumbai: Skechers, the comfort technology company, has announced Indian cricketer Yastika Bhatia as its newest brand ambassador for the performance category in India. Bhatia is the first female player to join Skechers for cricket boots, following Ishan Kishan’s addition to the team earlier this year. The boots will launch on 30 September, and Bhatia will also feature in marketing campaigns for Skechers performance and lifestyle collections, aiming to expand the brand’s presence in India’s sportswear market.

    Bhatia, a rising star in the Indian women’s national cricket team and a member of the Mumbai Indians Women’s team, debuted for the Indian women’s team in September 2021 against Australia. Known for her left-handed batting and effective wicket-keeping, she has played in various formats, including One Day Internationals (ODIs) and Twenty20 Internationals. Her performance under pressure and contributions with both batting and wicket-keeping have made her a valuable asset to the team.

    Skechers Asia Pvt Ltd CEO Rahul Vira said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”

    Indian cricketer Yastika Bhatia added, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”

    Bhatia joins a notable group of athletes wearing Skechers, including Indian footballer Sunil Chhetri, cricketer Ishan Kishan, and global stars such as footballers Harry Kane, Oleksandr Zinchenko, Mohammed Kudus, and Anthony Elanga; basketball players Joel Embiid, Julius Randle, Terance Mann, and Rickea Jackson; MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau. This diverse roster highlights Skechers’ broad appeal and commitment to performance across sports.

    This partnership marks another milestone for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country.

    Skechers cricket boots will be available for purchase starting on 30 September, along with the latest Skechers performance and lifestyle footwear for men and women available now at Skechers.in, as well as Skechers retail stores throughout India.