Tag: Yashwant Kumar

Jollywell appoints GenY Medium to handle digital duties

NEW DELHI: GenY Medium has been appointed as the strategic digital partner of Indian nutraceutical startup, Jollywell. The account was won following a competitive multi-agency pitch.

The homegrown brand addresses India’s growing need for organic, plant based and clean nutritional dietary supplements which help its consumers make healthier lifestyle choices.

In a remit encompassing all of its strengths, GenY Medium will assume the role of a strategic partner right from the product development stage, advising on the target consumers and markets to implementing technology tools and various marketing tactics. GenY will also be responsible for a full-funnel management from designing its content to brand communications to performance marketing for customer acquisition and building a base of loyal users. They will ultimately aid Jollywell in its efforts to carve out a niche as an ethical and sustainable nutraceutical brand.

GenY Medium co-founder and CEO Yashwant Kumar said, "We are excited about our association with Jollywell, the opportunity to work with them will further strengthen our foothold in the healthcare segment. With our tailor-made practices and expertise in technology and marketing, our focus will be to win on each of the key milestones for Jollywell right from the product development stage to amplifying the brand visibility”

Jollywell co-founders Sujeesh and Bindu added, “We have worked with multiple digital marketing agencies in the past, but they were either creative focused or would execute our ideas. GenY Medium came across as an agency with a sound strategic approach and focus on ROI. In our interactions with the team before we signed up, we realized they had both the depth and breadth of experience that we need to make Jollywell succeed. We are confident, with GenY as our partner, we will meet our business goals.”

November 26, 2020
GenY Medium wins digital mandate for Doceree

MUMBAI: GenY Medium, a leading full-service digital marketing agency has won the digital mandate for New York based company, Doceree. The company provides the world’s first programmatic ad exchange for marketing to healthcare professionals focusing on the US and India.

Doceree brings healthcare publishers, advertisers and media buying professionals together by adding genuine and long-term value to them through targeted and precise advertising, and therefore improving healthcare delivery and outcomes. Doceree’s platform is powered by the Espyian A.I. engine, which understands doctors' behavior and enables advertisers to engage with them in an enhanced way.

As part of this mandate, GenY Medium will handle the digital advertising, performance and content marketing for the company.

GenY Medium co-founder & CEO Yashwant Kumar said, “We are excited for getting the opportunity to work with Doceree as this will help strengthen our presence in the rapidly evolving ad tech space. Our performance-driven approach and emphasis on leveraging the right set of technologies will certainly deliver the desired business results for Doceree.”

Doceree founder and CEO, Dr. Harshit Jain said, “We are looking forward to our association with GenY Medium as our performance marketing partner. Their expertise in the digital space will help us in achieving our goals.”

GenY Medium is a full-service digital marketing agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

February 3, 2020
GenY Medium wins digital mandate for O2 Spa

MUMBAI: GenY Medium (GenY) has become the digital partner of O2 Spa by winning the latter’s digital mandate. O2 Spa, the largest day spa chain in Asia is present at over 70 locations, across 21 cities in India. Over a period of 12 years, the brand has become synonymous with wellness and salon services of global standards. GenY Medium is a full-service digital agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

In accordance with the requisites of the mandate, GenY will focus on Omni channel marketing and online to offline (O2O) commerce for bringing in quality prospects to their sales strategy and goals. O2 Spa has given GenY a full-service mandate which includes digital brand building, performance marketing and deployment of marketing technology systems.

GenY Medium co-founder & CEO Yashwant Kumar said, “We are looking forward to working with O2 Spa. Being a category leader implies that the brand will need to push the envelope on digital. This is what excites us. We believe that our experience in applying marketing technologies can help us add significantly to the business. Our performance-driven approach and focus on leveraging the right set of technologies will certainly deliver the desired business results for O2 Spa.”

O2 Spa chief executive officer Ritesh Reddy Mastipuram said, “As our audience is most active on digital, our primary channel will be digital to reach out and engage with our audience. We are excited about having GenY Medium on board as our digital partner, as we needed a partner who understands this challenge and has delivered before. Their expertise in the digital space, especially their ability to marry art and science gives us much to look forward to.”

January 6, 2020
GenY Medium is now the digital partner for Kaapi Machines

MUMBAI: GenY Medium (GenY) is now the digital partner for Kaapi Machines, who are one of the leading suppliers of commercial-scale coffee machines used at hotels, large scale office spaces, restaurants and coffee shops. GenY Medium is a full-service digital agency who enhance the digital presence of leading businesses by combining the art of marketing with the science of digital.

As a part of this mandate, GenY Medium will run hyper-targeted performance marketing for Kaapi Machines to generate qualitative and quantitative results from its marketing strategy. Kaapi Machines already services clients such as Facebook, Ikea, Blue Tokai, WeWork, McCafe, ITC Group of Hotels, Marriott and many more.

GenY Medium co-founder and CEO Yashwant Kumar said, “We are looking forward to working with Kaapi Machines as this will help strengthen our presence in the innovations and solutions sector. Our performance-driven approach and focus on leveraging the right set of enabling technologies will certainly deliver the desired business results for Kaapi Machines.”

Kaapi Machines CEO Abhinav Mathur added, “We are excited to on-board GenY Medium as our digital media partner. Their expertise in the digital space and comprehensive strategies to activate all the right amplifiers for our marketing and sales funnel gives us much to look forward to.”

June 18, 2019
GenY Medium grows by 300 per cent in 2015-16

MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and New Delhi and doubled itsemployee strength to over 90 in the past year.

May 11, 2016
GenY Medium grows by 300 per cent in 2015-16

MUMBAI: Digital marketing company GenY Medium (GenY) has recorded a growth of 300 percent in addition to gaining 15 new key clients to its portfolio in 2015-26. Since its inception in 2012, GenY has been growing at 100 percent CAGR year on year.

GenY credits its success to the unique technology stack which improves digital marketing effectiveness.

Speaking on this growth story, GenY CEO Yashwant Kumar said, “Increasingly more and more clients, irrespective of the industry they are from, are keen to leverage digital and mobile mediums in order to grow their reach and impact. The companies are looking to augment their marketing spends through intelligent use of Digital Marketing and quantifiable results. I am glad that GenY can offer a highly differentiated experience of combining the ‘art of marketing’ with the ‘science of digital’ to these companies, which has resulted in substantial growth for the fourth consecutive year for us. We are also extremely proud of the GenY team’s deep commitment and passion which is also a key contributor to this milestone in the journey of GenY”

During the year, the agency expanded its portfolio in high growth verticals of healthcare, lifestyle, entertainment, B2B marketing and startups with clients like Apollo Hospitals, Snapbizz, Verisign, Krishna Pearls & Jewellers, NowFloats, Tata Projects, 9XM, Gozoomo, Parrys, MaxisIT, LoyltyRewardz, Homecues.com and a few international clients among others in the last fiscal alone.GenY also expanded its operations to Bangalore and New Delhi and doubled itsemployee strength to over 90 in the past year.

May 11, 2016