Tag: Yashraj Vakil

Buzzinga Digital wins digital mandate for Khazana Jewellery

MUMBAI: Famed to be one of the major retailers of South India's jewellery market, Khazana Jewellery has awarded its digital mandate to Mumbai-based Buzzinga Digital. With more than 50 outlets spread across South India and the Middle East, the brand offers a wide range of intricate designs under its signature bridal, temple, fusion, antique, classic and kundan collections. For almost three decades, this jewellery giant from the South has pushed the boundaries of design and innovation and is poised to go further with Buzzinga Digital by its side.

Buzzinga Digital, a 360-degree digital marketing agency will employ its expertise in managing the brand's digital persona.

Speaking on the appointment, Khazana Jewellery managing director Kishore Jain said, "We are aggressively scaling up Khazana Jewellery through digital media. We believe Buzzinga Digital has the attitude, agility, and skill to partner with us in this growth and definite potential to help us reach our goal. We are glad to have them on board and see them as long-term partners."

Speaking on the new account win, Buzzinga CEO Yashraj Vakil said, "This new association is extremely exciting for us. Khazana Jewellery poses a distinctive challenge compared to some of our other clients. They have a distinctive mix of targeted demographics and geographies, which are at the precipice of digital growth in India and are ready to take the plunge. We'll be ready as they buckle up for this new journey and make Khazana Jewellery their jeweler of choice."

July 31, 2019
Red Digital wins Collectabillia’s social media biz

MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia.

Red Digital will maintain and manage the brand’s Facebook page and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

Red Digital’s focus is to elevate the reach of Collectabillia by implementing their core expertise in enhancing the engagement levels of their Facebook fan base and increasing twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand.

According to the agency, as Collectabillia’s digital partner, its priority is to build high engagement levels with fans and sports enthusiast alike. Red Digital will also educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia.

Collectabillia aims to extend the global market of memorabilia to India, allowing the ownership of personalised merchandise. Extending similar themes across social networks, Red Digital will integrate an effective social media plan through various contests, trivia, campaigns and applications. Red Digital also plans to develop social e-commerce through Facebook buying, gifting and rating options.

Red Digital CEO Yashraj Vakil said, “Social Media has grown to be the epicenter of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists. Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on Social Media platforms to explore, exploit and educate.”

January 31, 2013
Red Digital orchestrates Miranda TweetMob’s second innings

MUMBAI: Digital agency Red Digital created the second TweetMob on 24 February for Mirinda.

With the hot Indian summer approaching, PepsiCo has launched a new campaign for its orange soft drink Mirinda. The campaign orbits around the theme ‘Pagalpanti Bhi Zaroori Hai‘ and is based on the thought that drinking Mirinda is an intense and inescapable experience that leaves one breathless.

The TweetMob started at 3 pm on 24 February with a question asking people what they thought was crazy enough around them to be called ‘PagalPanti‘. The TweetMob lasted till midnight during which time Red Digital created and managed conversation around the hashtag ‘PagalPanti‘. Through the TweetMob, Red Digital helped connect Twitterati and Facebook users who tweeted about the topic with various Mirinda branded hash tags creating a plethora of endorsements for the brand.

Red Digital chief operating officer Yashraj Vakil said, “We think of TweetMob as a Flash Mob on Twitter where our intention is to take over Twitter and engage Twitterati for a certain duration while plugging-in the brand connect. After the successful execution of the first TweetMob on 14 February it was a challenge for us to out-do ourselves with the benchmarks we set for Mirinda and more importantly prove to ourselves that it was not a one-off success by repeating it in a grander manner. It was great to taste success again and take over Twitter.”

The activity saw 3,700 tweets in the span of 9 hours for MirindaIndia. Every 50 tweets with ‘PagalPanti‘ helped the brand reach 7,990 people generating close to 0.6 million views. The agency informed in an official communiqué that the brand reach this time was five times of what the first TweetMob generated.

Red Digital founder and managing director Harsh Jain said, “The independence of ideating with a bold and social brand like Mirinda has given us the opportunity to explore and innovate. We are thankful as well as determined to create and execute many more path breaking ideas through our association with Mirinda.”

PepsiCo India executive vice president – marketing, beverages (flavours) Ruchira Jaitly said, “As marketers we continuously seek ways to engage with the consumers via innovative means. Mirinda‘s TweetMobs is a unique innovation on the digital space that utilizes the strengths of the medium effectively to communicate with our consumers on our latest initiative. The idea is fun and youthful and helped to create awareness of our new flavor campaign in a never-before fashion.”

February 28, 2012