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Tag: Yashraj

  • Universal Music India partners with REPRESENT to empower independent artists

    Universal Music India partners with REPRESENT to empower independent artists

    Mumbai: Universal Music Group India (UMGI), a division of Universal Music Group (UMG), the world leader in music-based entertainment and REPRESENT, a pioneering Indian independent talent management company, have announced a strategic partnership to accelerate the opportunities available for its artists. Under the leadership of Founder and CEO, Aayushman Sinha and its energetic team, REPRESENT has quickly earned a reputation for shaping the future of Indian pop culture, while nurturing independent artists to achieve global recognition.

    Through the strategic collaboration, REPRESENT’s talented roster will gain access to UMG’s global footprint across distribution, publishing, brands and more, directly facilitating the growth and reach of their artists worldwide, empowering REPRESENT’s artists to create more music and an expanded ecosystem to foster their creativity. Some of the REPRESENT artists who will be distributed and supported under this strategic partnership include Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan, OAFF and Jai Dhir.

    The companies will work together on artist development, fan engagement and more. The alliance leverages the creative synergies, united in their commitment to push boundaries and support established, as well as emerging talent and help introduce new Indian music culture to a global audience.

    This partnership between UMGI and REPRESENT, symbolises another major milestone for the growth of Indian artists, combining REPRESENT’s blueprint for talent development with UMG’s expertise to develop artistry and elevate the independent music scene in India.

    In making the announcement, Universal Music India & South Asia chairman and CEO Devraj Sanyal said, “We are delighted to announce this new strategic partnership with REPRESENT. Our combined efforts will empower their artists and fuel their creativity, help inspire audiences worldwide, and elevate Indian music to new heights. With REPRESENT’s visionary approach and UMG’s global network and support, we are confident this collaboration will help shine a spotlight on some of India’s most exciting young talent.”

    REPRESENT founder and CEO Aayushman Sinha enthused his thoughts on the partnership, “Having worked with Universal Music Group across quite a few of our artists’ releases in the past and have been fortunate to be aligned in our thoughts to elevate the overall music industry and provide a platform for Indian artists to take their music global. This partnership is a step closer to achieving that. We bring some of our ace independent artists to the table as part of this deal and UMG brings its extensive resources and expertise – together driving the future of music. So excited to start this new chapter and I can’t wait to see where we go from here on.”  

    Universal Music Group India EVP & Head of Content Sanujeet Bhujabal said, “This partnership signifies another milestone for the Indian music community. With REPRESENT’s impressive roster of artists and UMG’s vast expertise, we are poised to create new opportunities for their artists to resonate with millions of music fans worldwide. Together, we will push the boundaries of innovation and help foster a thriving ecosystem for artists in India.”

    In recent years, UMGI has led the Indian music market in reflecting the diversity of genres and languages of music within the country. This strategic partnership with REPRESENT, alongside previously announced partnerships with Desi Melodies & TM Ventures, and the success achieved by UMG’s own VYRL labels, has transformed and kickstarted a new wave of original artist content that is captivating India’s music fans and charts, and further underscores UMG India’s ambition to help shape the artist ecosystem, whilst supporting the independent music scene and vibrant music culture in India.

     

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • ‘Befikre’ in France: Ambasssador applauds Yashraj

    ‘Befikre’ in France: Ambasssador applauds Yashraj

    NEW DELHI: French Ambassador Alexandre Ziegler has applauded Yashraj Films for shooting almost the entire ‘Befikre’ in France and said the film “makes the most of the stunning locales of France, highlighting why, year after year, it’s the world’s top tourist destination as well as a favourite for romantic holidays and film shoots.”

    Ahead of the worldwide release of “Befikre” on 9 December in collaboration with Yashraj Films, the ambassador hosted a very special soirée with Diva’ni creative director Sanya Dhir at his residence. The film stars Ranveer Singh and Vaani Kapoor.

    “I’m delighted that Befikre was shot almost entirely in France and availed of the French Film Commission’s excellent incentives. I wish to extend invitation to Indian filmmakers to shoot their films in France.”

    Shot entirely in Paris as well as in Cannes and Picardie, Befikre is steeped in the Parisian spirit of romance and celebrates sensual, carefree love. Under the vision of Yashraj chairman Aditya Chopra who is famous for his landmark romantic movies, Paris becomes synonymous with Befikre’s contemporary love story.

    The Residence of France came alive with the spirit of Befikre as the vibrant evening saw Ranveer and the beautiful Vaani give a scintillating performance to the film’s song, “Khulke Dulke.” The duo, dressed in exquisitely designed Diva’ni couture, also sashayed down the ramp for the dazzling launch of “The Ivory Kiss”, Spring-Summer 2017 couture collection of Diva’ni, which designed the actors’ costumes for the film as well.

    Partnered by Pullman Aerocity, Accor, Atout France and Air France, the soirée was an ode to the film and the French art de vivre that permeates it.

    Yashraj VP marketing and merchandising Manan Mehta said, “Our intent is always to provide the best of fashion and cinema to our audience and customers. Both our brands, Befikre and Diva’ni, found Khulke Dulke song as the synergy between two creative products. Both are a perfect match made in Bollywood and as YRF Merchandising, we are proud of that.”

    Dhir said, “It’s surreal how things just come together and make perfect sense. The architecture, the mosaic floors, the fish scaled ceilings if on one hand formed the core of the artworks. The international runway set the mood for these silhouettes. We wanted to bring in the opulence, our love for Paris, the rooted Indian craftsmanship sprinkled with carefree joys of love and life. This collection is for the young at heart, bold in mind and for the ones who know how to live life carefree!”

    Befikre is a story that celebrates being carefree in love. A quintessential Delhi boy Dharam (Ranveer) comes to Paris for work. He bumps into a wild, free-spirited, French-born Indian girl Shyra (Vaani).

    A feisty romance ensues two in which both of their personalities — one being an equal match for the other are tested to the limit. Both realise that love is a leap of faith that can only be taken by those who dare to love.

  • YouTube launches buffer-free offline video in India

    YouTube launches buffer-free offline video in India

    MUMBAI: YouTube has launched an offline feature in India as part of a larger initiative to make YouTube easier to enjoy on mobile devices, while lessening the burden of data for its growing base of mobile users. This is part of YouTube’s first release of its ad-supported offline feature on Android and iOS, which was announced earlier this year with the launch of Android One smartphones.

     

    The new offline feature for the YouTube app lets people take videos offline, using WiFi or their data plans.  Once taken offline, the videos can be viewed without an internet connection for up to 48 hours, allowing people to enjoy YouTube videos without worrying about slow connections. For videos where this feature is available, people can choose to add the video for offline viewing by tapping on the offline icon that sits under the video frame.

     

    YouTube vice president of engineering John Harding said, “In a country like India, the future of the internet is mobile. 85 per cent of the internet population will connect to the internet with a mobile phone before any other device. Already, we’re seeing over 40 per cent of our traffic in India come from mobile devices, and we want to make sure we are making YouTube as enjoyable as possible for these mobile-first users. By launching this offline experience on YouTube in India today, we hope to help people move past the challenges of data connection, speed and cost to enjoy a smooth, buffer-free version of YouTube.”

     

    Much of India’s popular YouTube content is ready for people to view offline from indie comedy to Hindi movies and select Bollywood and pop Bhangra music.

     
    “We are delighted to launch this new offline experience on YouTube with some of India’s household names for entertainment and music, including T-Series, Saregama and Yashraj Films. Making these popular videos available for temporary offline viewing will help fans connect more easily with their favourite content, and we hope to continue helping Indians affordably access YouTube over the next year. This new feature will also help our partners bring more viewers to their content and find even greater success on our platform,” said YouTube Asia-Pacific regional director of YouTube partnerships Ajay Vidyasagar.

     

    The launch of YouTube’s offline feature is YouTube’s latest effort in a series of initiatives to make video content more affordable and accessible to the large base of mobile internet users in the country. Earlier this year, YouTube worked with Tata DoCoMo to introduce “YouTube Recharge,” a new video data add-on for prepaid users that gave them more affordable access to YouTube on their mobiles devices.

     

    Saregama India MD Vikram Mehra said, “As a partner of YouTube we welcome this new feature which will allow people from small towns who are surfing from poor bandwidth to enjoy our vast repertoire.”

     

    Added Shemaroo Entertainment director Jai Maroo, “We are one of the oldest partners of YouTube India and have a very successful partnership putting the best of bollywood content and monetizing it, where today we do between 46 to 60 million views per month.  Given the access and pricing issues to date in this country, we do see that user behavior that somewhere consumption gets restricted and this offline initiative will help increase consumption.   YouTube has created a win win situation where this feature is easy and seamless for the user while still protecting the interest of the content owner and the advertiser.” 

  • Hathway launches ‘Hathway CCC Cine Channel’

    Hathway launches ‘Hathway CCC Cine Channel’

    MUMBAI: Hathway Cable & Datacom today announced the launch of ‘Hathway CCC Cine Channel’ on its all India distribution network.

     

    Hathway CCC Cine channel will showcase the best of Bollywood content. The channel will be part of the existing base pack and customers will enjoy premium Bollywood content at no additional cost.

     

    The move is a part of Hathway’s commitment towards bringing compelling content to its consumers in India.

     

    Hathway CCC Cine channel’s library has premium movies from all the major studios including Shemaroo, Yashraj and Eros.

     

    In addition to Hathway CCC Cine channel, Hathway will be soon launching many more channels covering genres like general entertainment, kids, music, regional movies, lifestyle and adventure.

     

    Hathway content business AVP Amit Dave said, “We are delighted in our ongoing endeavor of delivering premium content to our discerning customers.”

     

    The newly launched channel will be available on channel number 110 in Hyderabad, channel number 309 in Bangalore and channel number 112 in the rest of India.